Capture
Transcript of Capture
Financing New VenturesDyanis De Jesus, Saadia Zahid, Vimvipa Poome,
Montserrat Castañon, Juan Camilo Sanchez, Rasha AlShihabi01
CURRENT PROBLEM02
OPPORTUNITY03
%10 GDP
$5,890 Billion
TOURISM
25% Annual growth
RESP. TOURISM U.S. SouvenirStore Industry
Top 50 companies = 30 % of sales
Combined revenue30,000 stores
$17bill
OPPORTUNITY04
SOLUTION05
CAPTURE is a collection - a line of souvenirs
• High-quality design productsthat reflect national identity
• Local traditional crafts and iconography
• Contemporary design aesthetics
• Sustainable production methods
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CAPTURETHE BRAND
For Educated travellers around the globe Who value design The Capture line is a souvenir collection That offers high-quality products that reflect national identity. Unlike traditional souvenirs, Our products utilize traditional crafts and iconography, while incorporating contemporary design aesthetics and TBLD pro-duction methods
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CAPTURETHE BRAND
CAPTURE aims to serve as an exposure platform for local cultures through contemporary design.
Through the brand’s unique methodology, which combines TBL business practices with local design knowledge, CAPTURE creates a scalable offer-ing of unique high-end products to the global traveller while helping local economies re-position their cultures in ways that can bring value back to their regions
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COMPANY
• Legal Structure • Business in Dubai • Ownership Percentage
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ORGCHART
OPERATION
DESIGN WHOLESALE + RETAIL
R&D
COMMUNICATIONS
FINANCE MANAGER /BOOKKEEPER
SALESEXECUTIVE
ONLINE COMMUNICATION MANAGER
LOCAL ASSISTANT
COMMUNICATIONS DIRECTORDyanis de Jesus
PRODUCTION MANAGERMontserrat Castañon
MANAGING & OPERATIONS DIRECTORVimvipa Poome
BUSINESS DEVELOPMENT DIRECTORSaadia Zahid
CREATIVE DIRECTORRasha Alshihabi
R&D MANAGERJuan Camilo Sánchez
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MARKET SEGMENTATION
Ethical High-end Travellers 34-64 years old, spend 300 - 3,000 U.S. dollars a day when travelling.Sustainable Design Enthusiasts, Age 34-64 year old, “LOHAS (lifestyles of health and sustainability)”
1) Established Economy
• build CAPTURE’s image • positioning in the market
2) Emerging Tourist Destina-tion
1) Emerging Economy
a. cities growing creative capitalb. tourism industries looking for creative solutions to increase tourist spending
• demonstrate CAPTURE’s value • building creative economies in sustainable, local ways
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MARKET SELECTION
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MARKET 1st YEAR
In 2011, there were 50.9 million tourists & their spending reached an estimated
$32 billion, 3.5 percent increase over the 2010 figure.
In 2011, there were 50.9 million tourists & their spending reached an estimated
$32 billion, 3.5 percent increase over the 2010 figure.
NYC
International tourist numbers grew from 1 million in 2004 to
1.8 million in 2009.
International tourist numbers grew from 1 million in 2004 to
1.8 million in 2009.
ABU DHABI
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COMPETITION
MOMA store (specifically, their “Destination” section
Local souvenir shops
Shopping malls
Souvenir shops at the airport
Online design and souvenir shops
Similar concept stores
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MARKETINGComm Channels
advertising, advertorials, editorials
PR and social media
Target Partners Designer Nar
rati
ves
Art
& D
es
ign Fairs
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OUR PROCESS
Discover Define Design Deliver
2 Locations Designers
DesignBrief
Final Design+ Designer
SustainableProducts
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VALUE PROPOSITION
• Platform of exposure for local designers• Bring value to emerging and local economies
High quality •Unique design •
• Sustainable methodologies
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DISTRIBUTION CHANNELS
CAPTURE
Wholesale Retail
Target retailers Pop-upOnline
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Projections NYFINANCIAL
Total Projected Sales $284,649
Frieze NY Visitors 45,000
5% of 45000 2,250
10% of 45000 4,500
Wholesale Accounts (Doors) 14
Total Pieces to be Sold 8,848
Target Sales $160,503
Assuming 5% of visitors spend an average $56 at Capture
Target Sales $124,146
Retail
WholeSale
Projections AbuDhabi19
FINANCIAL
Total Projected Sales $251,928
Abu Dhabi Art Fair visitors 17000
5% of 17000 850
10% of 17000 1700
Wholesale Accounts (Doors) 13
Total Pieces to be Sold 8216
Target Sales $149,039
Assuming 10% of visitors’ Average Spend $60x1700
Target Sales $102,000
Retail
WholeSale
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2013 Profit & LossFINANCIAL
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
0 0 0 0 $151,075 $69,601 $69,763 $70,041 $6,716 $7,186 $134,755 $134,755
0 0 0 0 $36,906 $50,362 $50,402 $50,469 $1,641 $1,756 $79,384 $79,384
$45,170 $52,170 $57,270 $75,503 $110,704 $103,065 $93,178 $94,258 $62,024 $80,058 $194,002 $125,668
-$45,170 -$52,170 -$57,270 -$75,503 $40,371 -$33,464 -$23,415 -$24,217 -$55,307 -$72,872 -$14,247 $9,087
YTD
$643,893
$350,302
$1,118,283
-$474,390
2013 DEC2012
TOTAL SALES 0
TOTAL COST OF SALES
0
TOTAL COSTS & EXPENSES
$70,214
PROFIT/ LOSS BEFORE TAX
-$70,214
NET PROFIT/ LOSS BEFORE TAX
-$45,170 -$52,170 -$57,270 -$75,503 $40,371 -$33,464 -$23,415 -$24,217 -$55,307 -$72,872 -$14,247 $9,087 -$474,390
-$474,390
-$70,214
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FINANCIAL5 year Profit and Loss ASSUMPTION
TOTAL SALES
TOTAL COST OF SALES
NET PROFIT
GROSS MARGIN
YEAR 1 YEAR 2 YEAR 3 YEAR 5YEAR 4
TOTAL COSTS & EXPENSE
PROFIT/LOSS
INCOME TAX, AFTER PROFIT
increase inwholesale and
retail sales
increase inwholesale and
retail sales
increase inwholesale and
retail sales
increase inwholesale and
retail sales
150% 200% 50% 20%
+2+2 +3 +4new cities new cities new cities new cities
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FINANCIAL5 year Profit and Loss
TOTAL SALES
TOTAL COST OF SALES
643,893 1,609,733
350,302 875,159
NET PROFIT -$474,390 -$104,099 $813,969 $1,534,936 $2,502,522
GROSS MARGIN 293,591 734,574 2,056,806 3,966,697 5,935,355
4,507,251 8,692,556
2,450,445 4,725,859
13,006,640
7,071,285
1,118,283 1,713,831
-474,390 -104,099
3,536,296 6,134,330
970,956 2,558,226
8,835,770
4,170,870
YEAR 1 YEAR 2 YEAR 3 YEAR 5YEAR 4
TOTAL COSTS & EXPENSE
PROFIT/LOSS BEFORE TAX
- - 156,987 1,023,290 1,668,348INCOME TAX, AFTER PROFIT
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FINANCIAL5 year balance sheet
YEAR 1-5 2013 2014 2015 2016 2017
ASSETS
CASH ON HAND $1,146,418 $1,298,581 $2,409,071 $4,414,161 $6,898,835
INVENTORY $29,192 $72,930 $233,396 $466,751 $822,669
OTHER ASSETS
TOTAL $1,175,610 $1,371,511 $2,642,467 $4,880,912 $7,721,505
LIABILITIES ANDSHAREHOLDERS EQUITY
INCOME TAX PAYABLE $156,987 $1,023,290 $1,668,348
SHARE CAPITAL $1,650,000 $1,950,000 $2,250,000 $2,250,000 $2,250,000
RETAINED EARNING BEFORE DIVIDENDS
-$474,390 -$578,489 $235,480 $1,770,416 $4,272,938
ACCUMULATED PAID DIVIDEND
-$162,794 -$469,781
TOTAL LIABILITIES & SHAREHOLDERS EQUITY
$1,175,610 $1,371,511 $2,642,467 $4,880,912 $7,721,505
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FINANCIAL
-2000000
0
2000000
4000000
6000000
8000000
10000000
12000000
14000000
Year 1 Year 2 Year 3 Year 4 Year 5
SaleGross MarginNet Profit
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FINANCIALReturn on Investment
The internal rate of return (IRR) on partners' capital (5 years)
IRR=39.9%
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FUNDINGEquity Investment $2,250,000
2yr 2yr 3yr1yr 2yr 2yr
$250,000Q4
$300,000Q1
$250,000Q2
1yr 1yr 1yr
$350,000Q1
$250,000Q2
$175,000Q3
$250,000Q4
$250,000Q1
$175,000Q3
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FUNDINGPayback
Year 3 $500,000 Year 4 $750,000 Year 5 $1,000,000.00Year 6+ 40% dividends
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SUCCESSFUL VENTUREEquity Investment $2,250,000
39.9%IRR
on partners' capital (5 years)
Tbld Business Model Local Resources & Markets
ContemporarySustainable Designs& Traditional Crafts
Global-Local Brand
Tourism Industryis Booming
Good Return on Investment
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SUCCESSFUL VENTURE
DyanisPUERTO RICO
JuanCOLOMBIA
MontseMEXICO
Saadia PlaTHAILAND
RashaUAESAUDI ARABIA