Capitalizing on the Consumer Market Opportunity in India€¦ · Changing India Challenges and...
Transcript of Capitalizing on the Consumer Market Opportunity in India€¦ · Changing India Challenges and...
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Changing IndiaChallenges and Opportunities
Capitalizing on the
Consumer Market
Opportunity in India
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Changing IndiaChallenges and Opportunities
Forum of Indian Food Importers
1600 Brands
5.2 Billion US$
167 Members
67 Countries
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Changing IndiaChallenges and Opportunities
Knowing India
India At a Glance
Population 1.3 Billion
Consuming Class 300 – 350 Million
GDP Growth Rate 7.3 % (2017Est.)
Polity Democracy
Food Patterns Diversified
Agriculture Core
Regulatory WTO Signatory
Potential Huge
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Changing IndiaChallenges and Opportunities
Understanding India
• Strong Economy– Resilient to the current crisis
• 350 Million Consumers!– Unified by aspiration
• Young population– Part of a global village
• Small Families– Open to change
• High disposable incomes – Willingness to spend
• Media Revolution– Part of a Global Village
• Imported Foods– Niche to Mainstream
• Now we have MODI……– No Black Money
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Changing IndiaChallenges and Opportunities
Reality Check on Common Beliefs
• Too far– Direct flights
• Very High Import Duty– Sales rocketing
• Global Retailers not present– Indian retailers spending Billions
• Unsafe – Not true
• Non Payment– Proud Payers
• No Room – Tip of Iceberg
• Too Hot– You are correct!!!
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Changing IndiaChallenges and Opportunities
Food Industry in a Glance
• India’s Total Food Market: US$ 530 Billion
– Projected Size: US$ 1250 Billion by 2020
• Processed Food Products: US$ 130 Billion
– Projected Size: US$ 450 Billion by 2020
• Average growth rate: 27%
• World Ranking: 10th-largest food consumer
– Projected Ranking: 5th-largest consumer food
market by 2025
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Changing IndiaChallenges and Opportunities
Changing Consumption Priorities… Yet Food & Grocery To Be
By Far The Biggest For Decades To Come
Savings & investment
9%Clothing, footwear and
accessories
5%
Consumer
durable/appliances
7%
Vacation
3%
Eating out
6%
Movies and entertainment
3%
Books and Music
4%
Food and grocery
57%
Home textiles
1%Personal care items
5%
Source: NCAER
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Changing IndiaChallenges and Opportunities
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Changing IndiaChallenges and Opportunities
Changes in Indian Retail
• Retail revolution even without the direct entry of global retailing giants.
• Several new hypermarkets, supermarkets springing up across the country funded by domestic investment
• Likely investment in retail and supply chain to the tune of $22 billion in the next five years. Over 600 retail malls are being planned across the country.
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Changing IndiaChallenges and Opportunities
Changing Retail
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Changing IndiaChallenges and Opportunities
Retail Glimpse
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Changing IndiaChallenges and Opportunities
What India Imports
• Food Imports growth 27%
• India Food & Grocery retail is whopping 626 Billion US$
• Fish like basa has grown more than 100% ( 50 Million US$ )
• Cocoa beans has grown more than 100% ( 228 Million US$ )
• Edible Oil has grown more than 66% ( 15 Billion US$ )
• Chocolate has grown more than 49% ( 114 Million US$ )
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Changing IndiaChallenges and Opportunities
What Ecuador Export
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Changing IndiaChallenges and Opportunities
FSSAI Labeling Requirements
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Changing IndiaChallenges and Opportunities
IMPORT FEDERATION
at Food Shows
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Changing IndiaChallenges and Opportunities
IMPORT FEDERATION
RECEPTION 2016
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Changing IndiaChallenges and Opportunities
IMPORT FEDERATION HORECA
EVENT 2016
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Changing IndiaChallenges and Opportunities
Steps for Future
• Have India on your radar
• Have a well defined entry strategy
• Due-diligence of partners
• Plan on promotions
– Retail Program – Sampling
– Trade Media and PR
– Trade Shows
• Sustained efforts will be the key
• Enter Establish Persevere
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Changing IndiaChallenges and Opportunities
THANK YOU