Bulelwa Ngewana: Managing DirectorCape Town Partnership

Repositioning Cape Town through Design

a unique partnershipworking together to regenerate Cape Town Central

City

CCID: the operational partner – doing the work on ground levelSAFE | CLEAN | CARING

CAPE TOWN PARTNERSHIP: the strategic partner MANAGE| DEVELOP| PROMOTE

Central City Property Owners

CITY: the governance partnerGOVERN | SUPPORT| PLAN

OWNERS: the private partnerINVEST | DEVELOP | FUND

... just add people

By networking and information sharing to build a proactive creative milieu in the central city through: CommunicationCommunicationCreative CT ClustersCreative Cape Town E News,E- Social Networking,Creative CT Annual,Support to events and venues,Creative Week Cape Town, Cultural Tourism Map,

& Facilitation Facilitation World Design Capital Bid 2014,The Fringe: CT’s Innovation District,CT Design Network,Imagine City Hall.

Communicates, supports and facilitates the development of the

creative and knowledge economy in the Central City of Cape Town

What is WDC?What is WDC?Why is Cape Town bidding for this Why is Cape Town bidding for this designation? designation?

DESIGN FOR ALL

•LG Electronics, Samsung, Hyundai, Kia•Han River •U – Design (Seoul Design Olympiad)•Dongdaemun Design Plaza•Benefits to the city: focus on design events, increase in

visitors to city

HARD, TECHNOLOGY, EFFICIENT, INHUMAN

CIVIL UNREST IN 2008, ALMOST A MILLION PROTESTORS TAKE TO THE STREETS

BEFORE:HIGHWAY OVER RIVER

AFTER: HIGHWAY DEMOLISHED AND RIVER RECLAIMED FOR PUBLIC SPACE

CAPE TOWN’S DESIGN STORY

Reconnect Social CohesionReconnect through Infrastructural EnhancementReposition for the Knowledge Economy

CC

SEC

SC

NC

TF

STEL

Key:

Arts & Culture

Design Education & Training

Public Architecture

Public Space

History & Memory

Design Enterprise

Transport

CAPE TOWN’S DESIGN STORY CC Central CityTF The FringeNC North CitySC South CitySEC South East CitySTEL Stellenbosch

SOCIALLY RESPONSIVE DESIGN:

Responds to the needs of people

Rebuilding Communities through socially cohesive design

SOCIALLY RESPONSIVE DESIGN:

FAN WALK: Connecting people and the city

Inclusiveness

SOCIALLY RESPONSIVE DESIGN:

Design Indaba 10 X 10 LOW COST HOUSING competition

•Addressing housing shortages•Sustainable design•Creating dignified spaces for people•Competition was won by Luyanda Mpahlwa (MMA Architects)

Sustainability

SOCIALLY RESPONSIVE DESIGN:

GREEN POINT URBAN PARK:

•Connecting people and the city•Biodiversity•Education through experience•Universal design

Sustainability

SOCIALLY RESPONSIVE DESIGN:

Inclusive memorialisation

Lwandle Migrant Labour Museum & Gugulethu Seven Memorial :

•Connecting people by acknowledging the past

SOCIALLY RESPONSIVE DESIGN:

TSAI DESIGN: SAFMARINE CONTAINER SPORT CENTRE & NESTED BUNK BEDS

•Addressing social needs for example sports facilities and confined spaces in orphanages

Corporate Social Responsibility

SOCIALLY RESPONSIVE DESIGN:

Ogilvy sponsored - Percy Bartley House

Corporate Social Responsibility

• Total Value of Exposure – R1,740,000.00

MEDIA SUPPORT

• Total Value of Exposure – R1,740,000.00

MEDIA SUPPORT

SUPPORT – Partners

Sponsored and created R200 000 interactive stand to encourage support of World Design Capital Bid at Design Indaba 2011.

BID COUNTDOWN

Bid Book Submission deadline 31 March 2011 Applications reviewed April-June 2011

3 Shortlisted cities announced July 2011

Shortlisted city visits August 2011

Final selection August 2011

Announcement of WDC 2014 at 2011 IDA Congress October 2011

SUPPORT THE BID

Support for Cape Town’s bid has to keep momentum and grow:

The “Snow ball” effect – get behind the bid!

Support for Cape Town’s bid has to keep momentum and grow:

The “Viral” effect – spread the word…

THANK YOU

www.creativecapetown.net - The official website of Creative Cape Town

 www.capetown2014.co.za - The World Design Capital Bid 2014 website