Capcom Brand Presentation - Street Fighter
Transcript of Capcom Brand Presentation - Street Fighter
CUSA CONFIDENTIAL / © CAPCOM USA, Inc 2007 all rights reserved CAPCOM CONFIDENTIAL
BRAND OVERVIEW
From arcade classic to modern day juggernaut; one of the most popular and iconic
videogame franchises of all time.
First released in arcades in 1987, Street Fighter went on to revolutionize and define the
fighting genre with the smash hit Street Fighter II.
Spanning multiple generations of gamers, it one of the must successful fighting franchises
to date, selling over 35MM units world wide.
With the release of Street Fighter V in February 2016, the true master of the fighting game
genre has reclaimed its place as one of the most thrilling, innovative, and rewarding games
on the market today.
.
CUSA CONFIDENTIAL / © CAPCOM USA, Inc 2007 all rights reserved CAPCOM CONFIDENTIAL
Brand overview
BRAND VALUES
ACCESSIBLE Simple yet deep
gameplay, attracting
both casual and
hardcore gamers
FUN A creative and original
brand, full of colourful
characters and
aesthetics
ICONIC The grandfather of the
“modern fighting game”,
with a pop culture
appeal
CUSA CONFIDENTIAL / © CAPCOM USA, Inc 2007 all rights reserved CAPCOM CONFIDENTIAL
BRAND APPEAL
12–40 MALES
36M UNITS SOLD
75 TITLES SINCE
1992
CUSA CONFIDENTIAL / © CAPCOM USA, Inc 2007 all rights reserved CAPCOM CONFIDENTIAL
BRAND APPEAL
24.5M VIEWS
2M LIKES
850K COMBINED
FOLLOWERS
CUSA CONFIDENTIAL / © CAPCOM USA, Inc 2007 all rights reserved CAPCOM CONFIDENTIAL
STREET FIGHTER V CAMPAIGN VISUAL
CUSA CONFIDENTIAL / © CAPCOM USA, Inc 2007 all rights reserved CAPCOM CONFIDENTIAL
STREET FIGHTER V CHARACTER VISUALS
CAMMY
NASH
BISON
CHUN-LI
CUSA CONFIDENTIAL / © CAPCOM USA, Inc 2007 all rights reserved CAPCOM CONFIDENTIAL
HERITAGE VISUALS
CUSA CONFIDENTIAL / © CAPCOM USA, Inc 2007 all rights reserved CAPCOM CONFIDENTIAL
LICENSING PRECENDENCE