CAPABILITY STATEMENT - SIVACOM · 2019-09-19 · Our highly skilled network of designers,...

2 | SIVACOM | DIGITAL MARKETING AGENCY WWW.SIVACOM.COM.AU

Who We Are

SIVACOM is a dynamic, fresh and results-driven marketing agency based on the bayside of Brisbane. Tailoring strategic content support to organisations and agencies across Australia, SIVACOM offers leading industry expertise with a professional yet personalised approach to achieving organisational goals.

With over 25 years combined experience, our team has worked with multiple industry sectors ranging from finance, property development and automotive, to hospitality, tourism and fashion.

Why SIVACOM?

• We focus on strategy: We are experts at solving business problems through content marketing. • We are content marketing specialists: Our team is made up of the perfect mix of journalists, editorial specialists and social media experts who are fluent in the language of their areas of expertise. • It’s not about us: We work solely on word of mouth. Advancing your goals and keeping the focus entirely on you is our priority. • It’s difficult to match our love for content: Nothing excites us more than achieving your aims by maintaining valuable conversations with your customers.

How We Can Help You

By working with us, you will tap into a team of specialists who will guide you through every step of the content process. From developing a strategy to creating content for websites, social media, blogs, e-newsletters, e-books, white papers and other media -- you can rely on us to deliver all of your content needs.

What’s more, because we have an editorial heart and a strategic business mind, our content not only meets the highest standards, but also leads to profitable engagement.

IntegrationWe understand how critical it is to integrate strategic content and communications that contribute to the bottom line. To achieve this, we work seamlessly with in-house marketing managers to ensure all activities are focused on supporting and maximising your objectives.

RelationshipsWe establish strong working relationships based on trust, integrity and honesty. We partner for the long term and have worked with some of our clients for over 10 years. We place great value on our relationships with our clients, networks and business contacts because we believe that people are the basis of business success.

FlexibilityWith team members across the globe, from Australia to Canada to India, our expert team can manage your requirements 24/7 across multiple markets. Our highly skilled network of designers, programmers, marketers and writers means we can deliver on brief, on time and on budget.

DiversityWe work strategically to provide content across multiple communication platforms, from owned channels (websites, blogs, e-newsletters) to social media, applications, and trade publications .

SIVA – A CUSTOMER-CENTRIC APPROACH TO MARKETINGWE’RE AN EXTENSION OF YOUR MARKETING TEAM … A DEDICATED, TALENTED AND QUALIFIED CREW WITH ALL THE TRADITIONAL AND DIGITAL SKILLS YOU CAN RELY UPON.


MARKETING PLANNING/SCHEDULING CONFIGURATIONSDOVETAILING WITH YOUR OVERARCHING MARKETING STRATEGY, SCHEDULING AND PLANNING CAN ALIGN BUSINESS NEEDS TO COINCIDE WITH PEAK POTENTIAL CUSTOMER EXPOSURE TO BUILD STRONGER CONNECTIONS, WHILE MANAGING BUDGET AND TIME CONSTRAINTS.

MEDIA PLANNINGDetermining the best combination of media to achieve marketing objectives is critical to the success of any campaign. Understanding placement, targeting and the most effective platforms can make or break budgets and businesses.

WEBSITE STRATEGYYou wouldn’t start building your home without a carefully thought out plan in place, your website is no different. Developing the blueprint for success in web strategy is a prerequisite for longevity in today’s competitive market place.

Greenbank RSL’s record of Community Service by way of financial contribution is quite exceptional in that it reaches out to a diverse number of needy and worthwhile organisations.

SOCIAL MEDIA SCHEDULINGA major part of marketing success relies on smart scheduling. It is the solid grounding that keeps you on track, giving you a guide to source your research and your content, as well as delegate tasks, responsibilities and budgets for the most effective use of your time and money.

MyCaravan is a trusted peer-to-peer marketplace where holidaymakers can rent caravans, campervans and motorhomes from private owners.

“I have been working with Sivacom for a few years now, they came highly recommended from our Director … and he wasn’t wrong. The team at SIvacom deliver excellent copy writing, content and editing support for my internal team and I know I can rely on her to get the job done right and on brief! I wouldn’t hesitate to recommend Sivacom.”

Candice Komselis | Dickson Wohlsen Pty Ltd

DWS is Australia’s largest consultancy offering services to the hospitality, tourism

and leisure industries.


“Sivacom are my go to marketing experts. The team is currently working on updating our corporate message and we couldn’t be happier to have them on board. If you are looking for great customer service and a marketing team that understands your industry, I would highly recommend Sivacom.”

STRATEGIC CONTENT COMMUNICATIONSBUILDING COMPELLING CONTENT AND COMMUNICATION STRATEGIES AROUND SOLID PRINCIPLES, PRODUCTS AND SERVICES CAN GROW IDEAS, BRANDS AND BUSINESSES.

TRADE PUBLICATIONS ARTICLESThorough research and analysis is required to truly perfect the publication of trade articles. A one size does not fit all approach needs to be taken to successfully develop and deliver content that appeals to both the editor and your ideal client.

WEBSITE CONTENTA unique combination of search engine optimisation principles, smart copy, appealing design and visual cues, website content is the key to enticing your clients to stay on your site for longer and encourage them to take your desired action.

SOCIAL MEDIA CONTENT MARKETINGWhile viewed as unique in themselves, social media and content marketing are dovetailing concepts that require a close relationship to truly provide benefit. Offering scalability and affordability, the success of socialised content marketing is achieved when these two concepts unite.

PROMOTIONAL PARAPHERNALIAWith little space and a lot to say, the art of developing promotional paraphernalia, both on and offline, is critical to the success of everything from mail outs and trade shows, to EDMs and industry events.

Our core business is the attraction, selection and career management of talented individuals for a vast range of role classifications from unskilled to trades to professional roles.

We have also developed industry-leading managed services that measure, control and reduce overall costs associated with contingent staffing.

We are an Australian leader in building and construction materials with an extensive production and distribution network across the country.

Club Training Australia (also known as CTA Training) is the leading Registered Training Organisation (RTO) in the Queensland club and hospitality industry.

Scott Isaacs | Coachworks


DIGITAL MARKETING INTEGRATIONTO SUCCESSFULLY INTEGRATE DIGITAL CHANNELS INTO YOUR BUSINESS MARKETING MIX, IT IS VITAL TO UNDERSTAND YOUR MARKET, WHAT CHANNELS THEY ENGAGE WITH AND WHAT TYPE OF CONTENT PERFORMS ON EACH.

SOCIAL MEDIA COMMUNITY ENGAGEMENTPost it and they will come has never been a successful strategy on social media. Digital and real world communities engage with honest and real time discussion, relevant information and transparency. It requires research, analysis and a genuine desire to connect with the people you and your business care about.

WEBSITE DEVELOPMENTCombining strategy, planning, design, content and configuration, website development is an art form within itself. One without any of the others in the digital savvy landscape creates a credibility gap that businesses today can no longer afford. Functionality and smart mapping combined with an attractive and easy to use interface creates a destination that entices and enthrals your ideal client.

SOCIAL MEDIA ADVERTISINGAs the key players develop multi-faceted changes to their feed algorithms, maintaining an organic presence is becoming increasingly difficult. Developing an effective combination of organic and paid strategy on your social media will drive increases in followers, engagement and reach, simultaneously.

SEARCH ENGINE OPTIMISATION AND MARKETINGSearch engine optimisation begins at the website development stage. By creating an environment that is acceptable to search engine algorithms, you are setting your business up for digital success in a highly competitive environment right from the very start.

Built with love

“We made the switch to Sivacom at

the beginning of 2016 and could not

be happier. They are on the ball with

the latest updates for Facebook,

Instagram and Twitter posting and

advertising. Sivacom has immersed

themselves into our projects and the

local happenings to give us fantastic

content that engages with our

community, businesses and residents.

The posts are always right on target

with up to date materials and ideas. I

would highly recommend Sivacom and

the team.”

YAROOMBA BEACH WILL BE A PLACE FOR EVERYONE TO ENJOY. THE NEW COASTAL VILLAGE WILL BE A PLACE FOR LOCALS AND VISITORS TO MEET, RELAX, AND ENJOY GREAT FOOD AND BOUTIQUE SHOPPING.

Yaroomba Beach is a place where nature and community connect. A place to enjoy great food and shopping, relax in beautiful parkland or wander along the boardwalk to the patrolled beach.

Where The Westin Coolum Resort & Spa will offer a sanctuary for locals and an iconic destination for visitors.

Tomika Hose | Sekisui House Australia


CREATIVE & DESIGN ASSIMILATIONCONSISTENT BRAND ASSIMILATION IS THE FOUNDATION OF GREAT DESIGN FOR THE PRODUCTION OF MARKETING AND CORPORATE COMMUNICATIONS.

PUBLICATION ADVERTISINGNot to be dismissed as an outdated function of marketing, print advertising can still deliver high quality leads and brand awareness. What has changed is how you develop advertising campaigns to effectively integrate with a digital presence, to truly effect the greatest reach, lead generation and sales potential.

WEBSITE DESIGNEffective website design incorporates carefully planned information architecture, website structure, user interface, navigation, ergonomics, layout colours, contrasts, fonts and imagery. As the digital representation of your business your website should entice end-users to explore, engage and take action where and when you want them to.

COMPANY BRANDINGReimagining your existing brand to increase awareness and engage with past and potential clients can have outstanding impacts on a business.

We genuinely believe that great value starts with understanding your pet, from there we can help you find the best natural products for you and your furry family member.

We also understand that delivering value means ensuring that pets and their owners, get the very best value on pricing every day; because we promise to consistently deliver the kind of value that we would expect.

Draws upon a well-established network of manufacturers and suppliers to source and supply only the finest quality workshop equipment.

“Sivacom brought a wealth of knowledge and was always looking for new ideas to introduce and enhance the company’s profile across varying scope of market sectors. I would have no hesitation in recommending Sivacom.”

Brett Morgan | Genesis Equipment Pty Ltd


THE SKILLS TO GIVESOMETIMES WE NEED TO SHARE A LITTLE BIT MORE THAN WE RECEIVE

In Our Spare Time

Over and above our client work, Sivacom also assists not-for-profit and charitable organisations to help develop their networks both on and offline in pursuit of fundraising, events, and donations.

COMMUNICATION

P: 0490 332 462

E: [email protected]

ADDRESS

M: P.O. Box 6014 Manly QLD 4179

W: www.sivacom.com.au

MARKETING STRATEGY | DIGITAL MARKETING | WEB DESIGN & SEO | CREATIVE DESIGN & BRANDING

CAPABILITY STATEMENT - SIVACOM · 2019-09-19 · Our highly skilled network of designers,...

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Transcript of CAPABILITY STATEMENT - SIVACOM · 2019-09-19 · Our highly skilled network of designers,...