Journal Year Authors CapabilityJMR 2013 Marketing Capability

JMR 2010 Mizik Myopic Management

JMR 2010 Multiplexity

JMR 2005

JMR 2013 Grewal et.al

Xiong and Bharadwaj

Tuli, Bharadwaj and Kohli

Thompson, Hamilton and Rust

Product Capabilities &Feature Fatigue

Marketing Channels in Foreign Markets

JM 2011 Day

JM 2008 Operations Capabilities

adaptive capabilities in Marketing capabilities

Krasnikov & Jayachandran

JM 2013 Lukas et al. product capability

JM 2005 Vorhies & Morgan

Marketing Capabilities forBenchmarking

MS 2006

MS 2008

Narasimhan, Rajiv and Dutta

Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves

Ellickson and Misra

Supermarket Pricing Strategies

Definition

Multiple types of ties

Efficient integration and conversion of marketing resources into a desired marketing outcome

The practice of cutting marketing and research-and-development spending to inflate earnings

When consumer give more weight to capability and less weight top isability before than after use, consumer tend to choose overly complex products that do not maximize satisfaction.

Performance properties of output and process control mechanisms that MNC subsidaries deploy

Vigilant market learningAdaptive market experimentationOpen marketing

Operations capability is frequently based on processes that have been benchmarked and codified

The consumer's beliefs about the product's ability to perform desired function.

The notion of benchmarking marketing capabilitiesis relatively new, relevant marketing capabilities have yet tobe comprehensively catalogued (e.g., Menon et al. 1999;Moorman and Slotegraaf 1999). As a starting point, however,the literature identifies specific capabilities used totransform resources into valuable outputs based on the classicmarketing mix (e.g., Day 1994; Vorhies and Morgan2003) and the capabilities used to orchestrate marketingmixcapabilities and their resource inputs involving marketinformation management and marketing strategy developmentand execution (e.g., Capron and Hulland 1999; Day1994; Morgan et al. 2003).

Operations capabilities

Chain-Specific Capabilities

Measurement

To identify myopic firms, first need to identify the normal or expected level of profitability

Relationship multiplexity

The effects of product features on firm profits

Firm performance

Derive marketing capability measure from corporate discoursers with an input-output stochastic frontier model (e.g. Dutta, Narasimhan, and Rajiv 1999; Xiong and Bharadwaj 2011)

Conceptual paper

Meta-analysis

Develped New scale

Absorptive Capacity

Strategic pricing estimation using the Simulated Maximum Likelihood (SML) approach

Equations

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