Cap Watkins, Designing for Scale, WarmGun 2013

Hi there!

Principles of Product Design

Be a Product Designer.

Product

Design MeasureDevelop

MeasureDevelopDesign

Get involved early.

No silos.

Not only are we easily able to work across the product.

We have to.

It’s our job to think holistically.

Talked to every designer who had touched that page.

If we hadn’t spoken to everyone...

If we stayed in our silo...

We would have assumed a lot.

We would have been wrong a lot.

We would have wasted a lot of time.

Share. Share. Share.

Just like we don’t want to silo projects.

We don’t want to silo our process.

Designers at Etsy work in many different ways.

Whatever the process is

We want it to be transparent.

Celebrate failure.

Perfection is a pursuit.

Dan McKinley @mcfunley

Two Approaches

Design MeasureDevelop

Assumes we’re right.

We’re wrong. A lot.

Short. Iterative. Measurable.

Allows you to screw up.

Allows you to screw up.Learn about your ideas and make them better.

The Listing Page

Kim Bost @kimbost

4-6 weeks.

The result?

Total disaster.

The secret:

We knew it would fail.

We planned for it to fail.

Short. Iterative. Measurable.

Accepting our designs are imperfect.

All principles are subject to change.

Thanks :)

Cap Watkins, @cap

Design