Cantina Web Content Management (WCM) Webinar
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Transcript of Cantina Web Content Management (WCM) Webinar
![Page 1: Cantina Web Content Management (WCM) Webinar](https://reader030.fdocuments.net/reader030/viewer/2022020218/55972e171a28abd5378b4618/html5/thumbnails/1.jpg)
WELCOMEDRIVING BUSINESS SUCCESSWITH WEB CONTENT MANAGEMENT
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Cantina designs, develops and offers strategic consulting for connected experiences on the web, smartphones, tablets and connected TV.
WE ARE CANTINA
Business Technology • Design and Development • User Experience • Mobile Services • Video Management • Social Integration
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• Defining Web Content Management
• Shaping a WCM Strategy
• Alignment with Business Goals
• Audience Needs and Behaviors
• Ease of Use and Customization
• Social Media and Content Syndication
• The ROI of CMS
• Cantina’s Proven Approach
AGENDA
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DEFINING WCM
CONTENTCONTENT
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DEFINING WCM YOU ARE THE CMS
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DEFINING WCM YOU ARE THE CMS
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DEFINING WCM YOU ARE THE CMS
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DEFINING WCM YOU ARE THE CMS
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DEFINING WCM YOU ARE THE CMS
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SHAPING A STRATEGY
Device Context
Site Context
Time Context
your site microsite partner site
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DEFINING WCM COPE*http://blog.programmableweb.com/2009/10/13/cope-create-once-publish-everywhere/
microsite
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ALIGNMENT WITH BUSINESS GOALS
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ALIGNMENT WITH BUSINESS GOALS
• What is your product or service?
• How does your content support it?
• How many different types of content do you have?
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AUDIENCE NEEDS AND BEHAVIORS
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An inflexible admin interface causes editors to:
•Build additional systems to enter
their own content
•Hack the existing system to
make it conform to their needs
•Stop updating the site
•Come to hate all CMS
EASE OF USE AND CUSTOMIZATION
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SOCIAL MEDIA ANDCONTENT SYNDICATION
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Consider the following aspects when figuring
out the ROI of a CMS
•Development and implementation costs
•Ongoing maintenance costs including costs of
resources to maintain system as well as related
software
•Content creation costs that can be reduced by
streamlining workflow
•Increased site traffic as a result of improving
content quality and SEO
THE ROI OF A CMS
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Consider the following factors when
selecting a content management platform
•Ease of integration with various link share
partners and affiliates
•Ease of integration with analytics tools
•Flexibility for integrating other content types
such as videos
•A/B Support testing for ads, content pages,
landing pages, etc
•Ability to implement a strong search
capability
SELECTING A CMS
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CANTINA’S PROVENAPPROACH
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ASSESSMENT
Assessment
“Measure twice, cut once”
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ASSESSMENT
User Interviews
Card Sorting
Heuristic evaluation
Understanding your audience
Assessment
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DESIGN
Design
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DESIGN
Content design, information design and responsive design are all equally important and interdependent aspects of the design phase
Design
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IMPLEMENTATION AND TESTING
Embarking on development & testing
Implementation
& Testing
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IMPLEMENTATION AND TESTING
Start early with content migration
Implementation
& Testing
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download our web content management guide at http://cantina.co/2012/08/20/web-content-management-guide/
Alec FrancesconiSenior User Experience Consultant [email protected]
Allison SigristSVP Client [email protected]
Visit Us at Understanding Responsive Web Designon Wednesday, October 24
http://www.cantina.co