Canon Europe, Middle East & Africa

Innovation through generations.

The Canon Group is now one of the world’s most admired, successful and trusted companies. Within it, Canon Europe is the group’s largest sales and marketing region, selling to over 110 countries in Europe, Middle East & Africa.

From one camera, our product portfolio has become a diverse range of image-based solutions from professional and personal cameras, broadcast equipment, projectors, scanners, printers, binoculars and calculators, to complex document management software, multi-functional print production devices and cutting edge medical equipment - all supported by a range of consultative and value added services.

Today, we are as passionate as ever about helping customers to realise their own passion for the power of image. Yet through business evolution and technological revolution, the principles on which the fledging company was founded have remained the same.

Kyosei – our guiding philosophy

Translated as ‘Living and working together for the common good’, Kyosei is our approach that applies to everything we do. It underpins our business practice, ethics, management philosophy and corporate culture. It governs the way we treat and respect the environment through more efficient design, energy saving, effective recycling and sustainable thinking. It also gives everyone inside and outside Canon a common purpose to relate to, over and above business targets, financial goals and new products.

San-Ji Spirit – our inner strength

Developed as a code of conduct and set of values for all our employees, the San-Ji Spirit is based on Self Motivation, Self Management and Self Awareness – the ‘Three Selfs’ – that enable us to control our destiny and live up to our responsibilities and reputation.

In 1933 a young Japanese doctor and three friends pioneered the development of a high quality camera for the wider market. What they started as Kwanon (named after the Buddhist goddess of mercy) has become a global organisation of 195,000 people, enhancing life through innovative imaging solutions.

1933 Precision Optical Instruments Laboratory, the predecessor of Canon, is set up in Tokyo

1934 The Kwanon, Japan’s first 35mm focal plane-shutter camera, is produced in prototype form

1937 The company is reformed as Precision Optical Industry, Co. Ltd. The year is taken as the formal founding of Canon

1947 The company is renamed Canon Camera Co., Inc.

1952 The Canon IVsb, the world’s first speed-light synchronised 35mm flash-and-shutter camera is introduced

1957 Canon Europa is established in Geneva as the sole European distributor

1959 The world’s first camcorder with zoom lens, Reflex Zoom 8 is introduced

1964 Canola 130, the world’s first 10-key calculator, is introduced

1969 The company’s name is changed to Canon Inc.

1970 NP1100, Canon’s first plain-paper copying machine using it’s ‘new process’ technology, is launched

1971 The Canon F-1, a top-end SLR camera, and FD lenses are introduced

1976 Canon launches the world’s first camera with an embedded micro-computer, the AE-1

1985 The BJ-80, the world’s first inkjet printing using Bubble Jet Technology, is introduced

1986 The RC-701, the world’s first still video camera and video system is introduced

1987 The CLC-1, Canon’s first digital full-colour copy machine, is introduced

1992 Canon launches the world’s first ever camera with eye-controlled auto-focus, the EOS 5

1996 Canon’s first digital compact camera, PowerShot 600 is introduced

1998 Canon’s first digital radiography system, the CXDI-11 is introduced

1999 imageRUNNER 6000 is introduced, the first in the series of the intelligent multifunctional printers

2000 The DIGITAL IXUS, an ultra compact and lightweight digital camera, is introduced

2001 European HQ established in London, UK

2003 CXDI-31, the world’s first portable digital X-ray system, is used to help reconstruct the face of an Egyptian mummy believed to be Queen Nefertiti

2003 World’s highest zoom lens range introduced with DIGISUPER 100xs broadcasting lens

2007 World’s first large format printer with ambient light adjustment function

2008 Canon’s first camera ever to incorporate Full HD video, EOS 5D Mark II

2009 imageRUNNER ADVANCE range is launched delivering ground breaking functionality to multifunctional printers

2010 World’s first single-shot multi-band camera, enabling high resolution colour distinction beyond the capability of the human eye

2011 Canon enters the production photo printing market with the launch of DreamLabo

© Brent Stirton/Reportage by Getty Images. Canon Ambassador.

A late sunset breaks through the clouds in a mountain pass in the Morogoro region of Tanzania.

Shot on EOS 1 Ds Mark III; EF 16-35mm f/2.8 L USM, Exposure 1/640, f/8 ISO 200

Canon Time Line

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The power of image.

We communicate this through our brand message - We Speak Image. It’s a simple statement reflecting our commitment to the universal language of images.

Whether visually expressing ourselves, analysing images or conveying information, we all need ways to do it effectively.

With Canon’s expertise in making new technologies accessible, images have a more powerful voice than ever in the 21st century.

‘Speaking’ image empowers businesses and individuals everywhere to communicate quickly and easily, convey real emotions and simplify complex tasks.

© Brutus Östling. Canon Ambassador

Dalmatian pelicans in breeding season, northern Greece. The largest of the world’s eight Pelican species.

Shot on EOS-1D Mark IV; EF24-105mm f/1.4L IS USM Exposure 1/1000, f/11 24mm ISO 500

Our focus is bringing the power of image to everyone, enriching their lives.

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At the heart of progress.

Five Image engines

Image Capture

Canon’s image capture technologies achieve high resolution and high image quality for lens, sensor and image processing technologies.

Ink Jet Printing

Ink Jet technology is capable of delivering microscopic ink droplets as small as 1 picolitre (one-trillionth of a litre), making possible even DNA chip fabrication.

Photolithography

Canon’s semiconductor exposure technology represents the integration of the ultimate optical and ultraprecision positioning technologies.

Display

Next-generation flat-screen display technology delivers large-screen, high-quality image with low power consumption.

Electrophotography

Electrophotography technology serves as the heart of laser beam printers and multifunctional devices that have been rated as the best quality in the world.

At the centre of this are Canon’s five key image engine technologies, creating a common language thread through our imaging hardware, software and support:

Canon’s goal of leading the world in imaging depends on our continued development, innovation and acquisition in the field of imaging technology.

In today’s converged, digital world it’s now possible to blend and integrate technologies across product ranges – such as cameras and business machines – which were once totally separate categories.

To enable Canon to make the most of these possibilities and to guide our future innovation, we have developed a Cross Media Imaging strategy. Cross Media Imaging is aimed at ensuring seamless integration between technologies throughout the image lifecycle.

This strategy has already enabled us to enhance input and output devices, improve their underlying functions such as image processing and colour management and make significant advances in user-interfaces, transmission, networking, image recognition and image search.

Did you know?Canon invests more than 8% of sales in R&D worldwide annually. Canon has been in the top 5 global companies for registering patents for 19 consecutive years.

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Inspiring the world’s photographers.

Canon Professional Network

Cementing our commitment to professional photo and video users, the Canon Professional Service is a service offering exclusive access to benefits including a website, priority repairs and dedicated support at major events for professional Canon users.

Fashion

There has always been a natural synergy between Canon photography and the image-conscious fashion industry. As official sponsor of London, Paris and Milan Fashion Weeks since 2006, Canon is at the forefront of bringing fashion to the world’s eyes, also helping to inspire designers through photographic imagery.

World Press Photo

Canon is a major supporter of this independent, non-profit organisation promoting the work of professional press photographers on a global scale. It has become a leading platform for photojournalism, press freedom and the free exchange of information. It also hosts the world’s largest and most prestigious annual press photography contest. Prize-winning photographs are seen by over 2 million people in 45 countries worldwide.

© Davide Monteleone, Italy, Contrasto for The New York Times Style Magazine.

Milan Fashion Week. The show of TV star-turned-fashion designer Valeria Marini 2nd Prize Singles, Arts & Entertainment, World Press Photo 2011

Canon Ambassadors

Canon Europe’s Ambassadors Programme was launched in 2008. The Canon Ambassadors are expert Canon users chosen from a wide range of photographic disciplines. Universally recognised for achievements in photography and highly respected by fellow professionals, the Ambassadors travel the world and share their expertise at workshops, events, seminars and major photography shows.

© Jonathan & Angela Scott.Canon Ambassadors

Elevating the power of image to new heights isn’t just close to Canon’s heart. Our innovations have helped us forge strong relationships with other professionals who live and breathe visual inspiration.

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Giving professionals focus.

Totally integrated EOS photography

Canon’s award winning EOS system of interchangeable precision-engineered cameras, lenses and accessories is tried and trusted by millions of professional photographers throughout the world. Canon’s celebrated EF lenses have remained cutting edge through their 60 model evolution and the 60 million unit production milestone achieved in 2011.

The advanced imaging technology within the EOS System is enabling professional photographers to create stunning new images and video content beyond the traditional limits of digital cameras.

Superior filming and broadcasting

In the world of moving images, our video camera innovation reached new heights with our entry into the film and TV production industry with the launch of the Cinema EOS System. The Cinema EOS System spans the lens, digital video camcorder and digital SLR camera product categories and provides cinematographers with a range of unprecedented creative possibilities.

In broadcasting, Canon’s leading TV production camera lenses and tools have led the market for bringing quality viewing to audiences worldwide from the early days of black and white to the complex 3D productions heralding a new dimension in entertainment.

Canon’s imaging technology continues to help photographers and professional image makers follow their visions from imagination and composition to capture and print. At the heart of it is Canon’s cutting edge lens technology but emphasis is also placed on key areas such as image quality, workflow and enhanced performance.

Perfecting image output

In print, our breakthrough photo-quality PIXMA range uses bespoke inks and FINE inkjet nozzle technology to do every photograph justice.

In photo production printing, the Canon Dream Labo offers the market an exciting, new high quality alternative to silver halide technology.

For projecting images at their best, our XEED projectors with LCOS (next generation LCD) and AISYS imaging for vivid images and pure blacks have quickly become the audiovisual professionals’ choice.

In security and surveillance, our advanced Network Cameras bring a new level of clarity and practicality to visual intelligence.

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A sharp focus on lenses

We are constantly looking to help people ‘take stories’ through our development of clearer, smaller and sharper optics. The lenses in our digital compact cameras share much of the technology, design and quality control that go into our flagship cameras and broadcast equipment used by professionals.

In addition, we are also constantly striving to improve results for photo enthusiasts by taking effects like noise, blur and shake out of the equation.

Fulfilling personal visions.

The fine detail of processing

Supporting everyone’s desire to point the camera and capture the scene, is Canon’s way of making it look as intended. Canon’s DIGIC image processor converts light entering the camera more quickly and efficiently than other technologies, enabling users to see exactly what they saw when they took the shot.

This works in tandem with Canon’s unique HS System that enables users to capture significant highlights even in low light conditions. Canon has taken the best of image quality at work and brought it home.

Printing as it should be

The perfect printer reproduces life in colour. That’s why Canon’s PIXMA range is the new benchmark of excellence in photo print. Using Canon’s FINE photo quality ink technology and an engine tailor-made for Canon inks, the PIXMA

marks the new, wireless way to print pristine visual memories and refreshingly clear pages from websites. So everyone can output their images, moments and memories as they were originally intended.

From capturing personal moments and reliving events to instantly sharing videos and printing stills from HD movies, Canon helps everyone create and connect through images at home and at leisure – from input of the first image to output of the final result.

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Adding value to business.

Through cutting edge technology, pioneering document solutions and expertise in information workflows, Canon empowers organisations to work more efficiently and reduce costs across their networks.

At the heart of these key business benefits lie our leading multifunctional and output devices integrated with our uniFLOW software – helping to resolve challenging business issues such as Cost Management, Document Security, Business Processes and IT integration.

Process-enhancing software

Our unique, modular uniFLOW software enables organisations of all sizes to streamline their document flow by integrating their Canon hardware devices and managing print costs through a single, productive system.

As its name suggests, uniFLOW unifies and automates scan and print document processes in a way that’s easy for users to understand and administrators to control whilst assuring document security.

Scalable, efficient solutions

The convergence of people, documents and processes is perfectly demonstrated by Canon’s ground breaking imageRUNNER ADVANCE range. Through a single device, busy organisations can now create, capture, print, distribute, archive and manage documents through their lifecycle – in line with their environmental, security and budgetary requirements.

And they can do it fast and energy efficiently, thanks to Canon’s Quick First Print and On-Demand Fixing which eliminate printer warm up time and minimise energy use.

These time and money-saving technologies are also built into Canon’s scalable, network ready i-SENSYS range, offering desktop laser print productivity with print, fax and scan versatility to every business seeking quality output and optimised workgroup productivity.

From the versatility of these multifunctional devices to the pure image-capturing simplicity of Canon’s comprehensive document scanner range, our business imaging is about listening to customers and meeting their ever changing needs.

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Progressive production partnership. For growth-focussed print organisations and value conscious

in-house print operations, Canon is the ideal business partner. We help customers to offer value-added digital print services that widen their markets. Customers everywhere can depend on us for high quality, cost effective print solutions that enhance potential business growth.

Committed to professional print

Working together at both global and regional levels, Canon and Océ have combined their industry leading technologies and knowledge to offer a formidable range of output devices and improved workflow solutions for production print professionals.

For colour production, the latest Canon imagePRESS devices break through new boundaries of quality, reliability and document finishing.

In light production environments, Canon’s breakthrough imageRUNNER ranges enable in-house and independent print set ups to expand their customer offerings and growth potential.

For high end output, the Océ VarioPrint range offers the world’s fastest cut sheet duplex print speeds and the capacity to cope with up to 7.5 million prints a month with enough paper capacity for a whole working day.

Since pioneering the technology to make wide format printing possible, Canon has continued to set the standards in large print production. The new FINE ink nozzle technology in our standard setting imagePROGRAF series is a significant advance in photo-quality print performance.

Empowering workflow and print processes

The new technologies Canon brings to market ensure the highest quality whilst maximising productivity. Canon Helix Production Workflow and Océ PRISMAsync enable and streamline key business related processes such as web to print, job scheduling, user task separation, easy document preparation, improved workflow, enhanced media utilisation, maximised device uptime and productivity.

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Maximising uptime

The Canon name has always been synonymous with exemplary support and maintenance. Our prioritising of technical expertise, experience and coverage reflects the importance customers place in the smooth running of our devices. Many organisations are now turning to Canon eServices to make device continuity and consumable ordering even simpler.

Consultancy to help operational efficiency

Our customers’ expectations are rising and placing increased demands on our ability to bring innovative thinking and robust execution capabilities. In response, Canon has formed a team with a wide range of business diagnosis and solution design skills and imaging expertise, and a pan-European delivery capability.

Our customers are tapping into this team’s expertise to “digitise” their operating model, to achieve their business efficiency and operational cost-effectiveness, to drive differentiation in their own customer experience, and to transform their marketing operations. The team is composed of resources from each part of Canon, is built on the foundation of a collaboration with Accenture, one of the industry leaders, and brings together Canon’s wider ecosystem.

The value of Managed Print Services

Organisations can spend up to 3% of annual revenue on print at a time when effectively managed print services could save them up to 50% of this expenditure. Canon Managed Print Services enable companies to outsource their print operations, make significant savings and work more efficiently and sustainably. Because printing is our core business, we know how to combine people, processes and print technology in the right way to enhance document efficiencies.

Our commitment to services.For European organisations today, the management of information, imaging and media assets requires far more than help with procurement, installation, training and maintenance. Whilst remaining unrivalled in these key areas, Canon provides new dimensions to its customers such as outsourced print, strategic business consultancy and eServices.

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Making healthcare better.Canon’s 70 year heritage in medical imaging enables us to use this experience to continually improve medical equipment and treatment. Our innovations in Digital Radiography and Eye Care Systems have improved the speed and accuracy of diagnosis, leading to benefits for patients and healthcare professionals.

A long standing medical history

70 years ago, Canon launched its first indirect X-ray camera which became indispensable in the early detection of tuberculosis. In 1976, Canon introduced the world’s first Non Mydriatic retinal camera and continues to set high technological and image capturing standards.

World leading Eye Care technology

Unique EOS digital camera technology has been specially adapted for ophthalmic photography. Allowing easy operation, comfortable examination and precise detection of lifestyle related retinal conditions.

Our vision of leading the way in eye care has been strengthened by our acquisition in 2010 of Polish company OPTOPOL, a leader in Optical Coherence Tomography for early detection of retinal diseases. This combination of imaging innovation and medical industry experience promises to advance ophthalmic diagnostic equipment.

Pioneering Digital Radiography

Canon’s Digital Radiography (DR) System has transformed the way hospitals, radiologists and X-ray technicians operate. Our development of film-free imaging enabled more detailed images, faster diagnosis and faster treatment in critical cases. Thanks to our portable DR system, radiography was no longer restricted to one hospital department but possible in multiple and outside locations, such as intensive care units.

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IPEX and DRUPA

IPEX is the world’s largest English-speaking technology event for print, publishing and media. All Canon presses and print imaging devices at IPEX are networked to a real production, services and support hub, allowing visitors to see how Canon responds to genuine technical and production challenges. Canon also has an equal presence at DRUPA, the biggest global event for print equipment held every four years in Dusseldorf.

PHOTOKINA

Photokina is held every two years in Cologne and is the largest photography and imaging trade show in the world. Canon has a strong presence throughout the event, enabling visitors to explore our latest innovations and technologies across the imaging spectrum.

Fashion

Acknowledging the key role of photography in the world of fashion, Canon sponsors the unveiling of unique collections by leading designers at the pivotal London, Paris and Milan Fashion Weeks.

International Football

Canon’s 33 year association with football includes sponsorship of the FIFA World Cup, UEFA European Football Championship, African Cup of Nations, UEFA Champions League, UEFA Cup and Russian Premier Football League, where we showcase our business solutions and imaging technologies. Fans can use our imaging innovations to enjoy the best goals from the great tournaments and photographers using Canon can capture the iconic moments.

Pro Golf

Canon hosts the annual March to November Canon Pro Golf Series across Europe and Africa, where our key customers and associates can play alongside golfing greats and receive tips and coaching.

Canon is an Official Sponsor of UEFA EURO 2012™

Connecting with the right people.

EXPO

Every five years in the USA, Japan, China and Europe Canon hosts an exclusive event called EXPO to showcase the breadth of innovation, Canon solutions and future concepts. This flagship event attracts Canon distributors, major customers, partners, analysts and employees from across Europe, Middle East and Africa, all looking to explore the latest benefits of Canon imaging technology.

Connecting with our customers and partners takes us into the world of global passions, from sport and fashion to art and photography, where we are proud to be seen supporting and even hosting major events.

Did you know?Canon Europe also sponsors The Danone Nations Cup, the London Symphony Orchestra and the Visa Pour L’Image photojournalism festival.

© Paul Ridderhof

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Best sustainable business practices

From design to end of product life, we reduce our environmental impacts and grow our business sustainably. We reduce resources and recycle waste materials into new products and we have received awards for our low energy products. We check our suppliers for regulatory compliance and our global ISO 14001 certification means our environmental management system is world-class.

Humanitarian partner

Canon Europe formalised its long-term partnership with the Red Cross in 2006 and supports 16 Red Cross societies across Europe. A key focus is new and existing youth projects that support and educate young people regarding the issues they face in today’s society.

Conservation partner

World Wildlife Fund For Nature (WWF) Canon Europe has been a WWF Conservation Partner since 1998, actively supporting the WWF-Canon Image Gallery, the WWF Global Freshwater Programme and WWF Arctic Programme by highlighting and contributing to the Fund’s excellent conservation work – especially in the area of climate change awareness.

Working with local communities

Canon participates in the life of local communities across Europe, Middle East & Africa through a variety of activities covering: conservation, education, sport, fashion, culture and music. These vary from one-off events, to long-term partnership with charities and other organisations like Danone Nations Cup, an annual youth football tournament that involves over 2.5million children.

Educational Initiatives

The Canon Foundation was established in 1987 to enhance cultural and scientific understanding between Japan and Europe. European researchers are able to study in Japan and vice versa. Canon also attracts leading figures in business, academia and government to deliver lectures and share their views on our changing world.

A long time champion of the natural environment, we are determined to reduce our impacts and put something back into communities where we have an influence. To this end, we pursue a proactive environmental and cultural strategy - see the Canon Europe Sustainability Report (www.canon-europe.com/sustainability).

Working for a better world.

Did you know?Canon works with governments, scientific, educational and humanitarian organisations as well as arts and cultural institutions.

Almost 100% of Canon products in scope qualify for the EU ENERGY STAR® scheme.

© Thorsten Milse. Canon Ambassador

Landscape in the rainy season, Namib Naukluft National Park, Namibia.

Shot on EOS-1Ds Mark III; EF16-35mm f/2.8L II USM, Exposure 1/30, f/16, 16mm ISO 200

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Middle East Regional Office

Canon Middle East FZ-LLLC + 97 14391 5050 canon-me.com

Montenegro

Canon Adria D.O.O + 38 615 308 710 canon-cee.com

The Netherlands

Canon Nederland N.V+ 31 020 71 49 400canon.nl

Norway

Canon Norge A.S. + 47 2262 9200 canon.no

Poland

Canon Polska Sp.z.o + 48 22430 60 00 canon.pl

Portugal

Canon Portugal S.A.+ 351 214 704 000canon.pt

Romania

Canon Gmbh – Bucharest Office + 40 21318 3856 canon.ro

Russia

Canon Ru LLC + 7 495 258 5600 canon.ru

Serbia

Canon Adria D.O.O + 38 615 308 710 canon.rs

SlovakiaCanon Slovakia S.R.O. + 42 1257104011 canon.sk

SloveniaCanon Adria D.O.O + 38 615 308 710 canon.si

South Africa Regional Office

Canon South Africa (Pty) Ltd + 27 11 265 49 00 canon.co.za

Spain

Canon España + 34 91538 4500canon.es

Sweden

Canon Svenska.A.B. + 8 744 8500 canon.se

Switzerland

Canon Switzerland A.G. + 41 8488 33835 canon.ch

Ukraine

Canon CEE GmbH+ 73272 777795canon.ua

United Kingdom

Canon UK Ltd. + 44 01737 22 0000 canon.co.uk

canon-europe.com

Canon Europe Ltd

3 The Square Stockley Park Uxbridge Middlesex United Kingdom UB11 1ET+44 208 588 8000

Canon Europa N.V.

Bovenkerkerweg 59 1185 XB Amstelveen The Netherlands+31 20 5458545

canon-europe.com

Canon in Europe, Middle East & Africa.

Albania

Canon Adria D.O.O + 38 615 308 710 canon.com.al

Austria

Canon Austria GmbH+ 43 1680 88 0canon.at

Belgium

Canon Belgium N.V./S.A. + 32 2722 0411 canon.be

Bosnia and Herzegovina

Canon Adria D.O.O + 38 615 308 710 canon.ba

Bulgaria

Canon Bulgaria Eood+ 35 929751630canon.bg

Central and Eastern Europe Regional Office

Canon CEE GmbH + 43 1680 88 331

CroatiaCanon Adria D.O.O + 38 51579843 canon.hr

Czech Republic

Canon Cz.S.R.O.+ 42 022 5280 111canon.cz

Denmark

Canon Danmark A/S + 45 7015 5005 canon.dk

Estonia, Finland, Lativia, Lithuania

Canon OY + 35801054420 canon.ee canon.fi canon.lv canon.lt

Eurasia Regional Office

Canon Eurasia+ 90 216 571 68 00canon.com.tr

France

Canon France + 33 1419977 77 canon.fr

Germany

Canon Deutschland GmbH + 49 215134 50 canon.de

Hungary

Canon Hungária K.F.T. + 36 1237 5900 canon.hu

Ireland

Canon Ireland Ltd. + 35 312052400 canon.ie

Italy

Canon Italia S.p.A. + 39 0282481 canon.it

Kazakhstan

Canon CEE GmbH+ 73272 777795canon.kz

Luxembourg

Canon Luxembourg S.A+ 35 24847961canon.lu

Republic of Macedonia

Canon Adria D.O.O + 38 615 308 710 canon.com.mk

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Canon National and Regional Offices

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Brochure Photography

Canon Europe’s Ambassadors Programme features some of the world’s greatest photographers who are masters of their craft and have the desire to share their passion for powerful pictures. In this brochure we have included numerous Canon Ambassador images to highlight their appreciation for the power of photography and their love for shooting with Canon equipment.

Background images on pages 10-22 taken by Patrick Harrison on Canon equipment.

Canon Europe Ltd3 The Square, Stockley Park Uxbridge, Middlesex UB11 1ET UK

Corporate Brochure2012

Canon Europecanon-europe.com

English Edition © Canon Europa N.V., 2012

Printed on Canon equipmentat Canon Europe Print Centre

All rights reserved.

The UEFA EURO 2012™ official logo is protected by trademarks, copyright and/or design.