CannesLion Program See it Be it, drives Female Leaders forward; Hosted by SheSays Singapore
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Transcript of CannesLion Program See it Be it, drives Female Leaders forward; Hosted by SheSays Singapore
The only global creative network for women.
SheSays is an award-winning organization running free events to women in the digital, creative and marketing
industry. Because we want to see more women at the top.
Farah Hood Senior Community Manager at JustCo
Building relationships, creating value and liaison for businesses and members
in the community.
The only global creative network for women.
SheSays is an award-winning organization running free events to women in the digital, creative and marketing
industry. Because we want to see more women at the top.
Lizi Hamer Regional Creative Director at Octagon
Has been quoted to have the
‘creative enthusiasm of a school bus on the way to the zoo’.
The Team
@SheSaysSG #SheSaysSG #SeeItBeIt
The only global creative network for women.
SheSays is an award-winning organization running free events to women in the digital, creative and marketing
industry. Because we want to see more women at the top.
The Team
Hello
See it Be it : What is it & why do we need it
Who is Knox?
Top Questions : Win a mentor lunch
Networking
Knox Balbastro Regional Associate Creative Director at DigitasLBi Conceptualises creative content for Disney, Star Wars and Marvel for SEA. Her passion is to make ads that people can’t skip and to discover the next big thing in advertising. Her latest obsession is cryptocurrency
and getting filthy rich!
The only global creative network for women.
SheSays is an award-winning organization running free events to women in the digital, creative and marketing
industry. Because we want to see more women at the top.
#SeeItBeIt Class 2016
Lizi Hamer Regional Creative Director at Octagon
Has been quoted to have the
‘creative enthusiasm of a school bus on the way to the zoo’.
#SeeItBeIt Class 2017
11.5% Senior leaders are women
Diversity = Creativity = Profitability.
The more varied the people who come up with ideas, the more varied the ideas will be. And since women control the majority of consumer spending
and social sharing, it only makes sense to involve them in the creative process. Yet, until 2015 only 3% of Creative Directors were women.
See it Be it is an acceleration programme launched in 2013 by Cannes Lions, as a result of under-representation of women at
Creative Leadership levels in the advertising industry.
MORE INFORMATION : CANNESLIONS.COM/FESTIVAL/GET-INVOLVED/SEE-IT-BE-IT
“See it Be it was launched to highlight extremely talented creative women and accelerate their careers. This year’s group come from all over the world and bring a wide range of
experiences and strong leadership potential. They will be exposed to the best inspiration Cannes Lions has to offer, with exclusive mentoring sessions, workshops and a program of
events designed to extend and enhance their network” Louise Benson
Madonna Badger
“Find a mentor.Be a mentor.”
ACTION: Mentor one person every month.
L E S S O N # 1 2
Susan Credle Global CCO, FCB
“Bravery is not a human characteristic, it’s an outcome
of culture.“ACTION: Create cultures that make people brave.
Hire someone better than you.
L E S S O N # 2 2
Cindy Gallop
“It’s not about diversity. It’s about humanity.”
ACTION: Look around your creative department / organisation to see if you are accurately representing your target market.
L E S S O N # 3 2
Karen KaplanCEO, Hill Holiday
“Identify your personal board of directors.”
ACTION: Write down the names of people who constantly push you to do better in personal and professional lives. And treasure them.
L E S S O N # 3 2
Jim WintersPresident Badger & Winters
“Change won’t happen till we trigger it. Be a mentor to male
bosses.”ACTION: Act like a mentor to your bosses. Explain how certain actions have
an affect on your work. Showcase your ideas for the agency.
L E S S O N # 4 2
Joanna Coles CCO, Hearst
“Right now, I’m in the foetal position on the inside.
But you don’t know that.”
ACTION: Act confident even when your not. We are better than we know.
L E S S O N # 5 0