Cannes Lions 2012 - Are You Ready?
-
Upload
syed-abdul-karim-tanveer -
Category
Documents
-
view
216 -
download
0
Transcript of Cannes Lions 2012 - Are You Ready?
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
1/87
Are you ready!!
Mind-Blowing Lessonsfrom the Cannes Lions
2012
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
2/87
2012 was a
COLOSSAL year for
the Cannes Lions!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
3/87
The question this year was"Who's not at Cannes and Why?"
The question used to be
"Who's at Cannes and Why?"
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
4/87
Agencies paid
14.8 million tosubmit their
work
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
5/87
386 jury members were tasked withgoing through 34,000 entries!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
6/87
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
7/87
More #CannesLions Tweets per hour
this year than during the entire event
last year
Peaked@1000tweets per hour!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
8/87
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
9/87
Cannes Lions Seminars were all about...
...big thinking!
....big ideas
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
10/87
Thinking about...
The Changing Consumer Fast-Evolving Technology
Transforming Ad Biz
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
11/87
Thinking that most likely you have not
heard before...
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
12/87
...unless you were attending!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
13/87
So here goes...
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
14/87
Earned Media has become bigger thanPaid Media!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
15/87
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
16/87
Yes...social media will ruleall mediaalready!
rules
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
17/87
Why?
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
18/87
Social media usage is deeply
rooted into peoples life
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
19/87
"Consumers today are smart,
inventive & move faster than ever"as marketers we need to embrace that!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
20/87
2.4 billion millennials!
The biggest generational cohort the worldhas ever seen & they're demanding
awesomeness
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
21/87
Millennials aren't addicted to
social media, they just use itto make their lives better
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
22/87
When the showGleestarts,Twitterusage
increases1000%
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
23/87
During the ENG vs. FRA match,
there were 2.5 million tweets from
160 countries;
80% of the world!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
24/87
London Olympic games will be the most
Social games ever! 30% of US will watch
the games on 3 screens
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
25/87
48% of people 18-34 check their
Facebook the minute they wake up.
What device do you think they are using?
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
26/87
Its not just PEOPLES
behavior that is evolving!
Technology is fast-evolving
TOO!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
27/87
80% of today's technology
didn't exist five years ago!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
28/87
"Innovation is happening faster than a lot
of people think."
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
29/87
There will be 650 million smart phones
shipped this year.
118% growth year on year
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
30/87
PwC estimates 2.9 billion smartphones in2016, 1 billion in China
https://twitter.com/#!/search/%23PwChttps://twitter.com/#!/search/%23PwC -
7/31/2019 Cannes Lions 2012 - Are You Ready?
31/87
1993 there were only 130 websites and 5million internet users worldwide
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
32/87
The internet is expected to double in sizeevery 3-5 years !
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
33/87
YouTube now has more content than ever
broadcast on TV
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
34/87
All these changes are hitting theworld of advertising...HARD!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
35/87
The importance ofCyber Cannes Lions isn't
so much about the medium but the possibilityand the threat it presents to the industry
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
36/87
The word 'social' will eventually go away,
social ads will just be ads, social experience
just an experience!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
37/87
Twitter is a front row seat to the world's
emotions!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
38/87
The old age of advertising
was about selling
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
39/87
The new age is about sharing
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
40/87
We're moving from planning
campaigns for the future to
adapting campaigns to the
moment
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
41/87
Planners should get away from
seeing the changes to come andmove to creating the change
themselves!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
42/87
Thinkoutside the world of advertising,
make it a part of the social fabric of life!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
43/87
Kraft Food is putting social at the center of
their communication strategy. TV is now aTEASER for social media
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
44/87
Therefore data is no longer a nice to
have but a need to have!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
45/87
Data enables us to create art &science,
and gives us amazing ways to tell stories
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
46/87
Choice of visualization has a huge
role in success or failure of yourproject.
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
47/87
In an era of information overload,
right time is more important than
real time, makes it relevant
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
48/87
Don't look for the commonalities in
data. Look for abnormality. That'swhere the interesting nuggets lie.
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
49/87
Data provides insights andopportunities for creatives
targeting consumers
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
50/87
Individual check-ins are not that
interesting - aggregation of check-instells you the story of my life
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
51/87
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
52/87
What is interesting about social is the
aggregation.Aggregation tells you thestory of your life
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
53/87
The greatest thing about these social
platforms is that we have focus groupsevery second of the day
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
54/87
The digital world is perfect for us, because
it's alwayson!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
55/87
All the data and technologymeans nothing in isolation!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
56/87
Technology is no longer the marvel,
it's what we do with it
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
57/87
Treat digital as an infrastructure & you
will come up with solutions you have
never seen before!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
58/87
The new creative process:
creative directors work withtechnology directors
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
59/87
Have a tech expert in room from day one!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
60/87
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
61/87
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
62/87
Move from art & copy to
art & code
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
63/87
Engagement >Consumption
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
64/87
Creativity based on social
engagement isn't additional,
nor functional. It's fundamental
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
65/87
Paul Adams principles for success
#1: make social interaction part of
every single project brief
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
66/87
We are now living in a world where the
conversation can become the campaign
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
67/87
Close the loop with TV commercials by
leveraging the power ofsecond screen
possibilities
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
68/87
Think less about campaigns and more
about platforms
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
69/87
When the content is
embedded in aconversation, it gets
a lot more engaging!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
70/87
Experiences that are shared by a few can
engage millions by creating talk value.
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
71/87
There is no better way
to engage with a
consumer than
relentlessly
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
72/87
at the centre of the social graph is
great content
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
73/87
message to creatives: come talk to artistsmanagers, they're the content creators!
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
74/87
big brands are looking for
newways to make music andmovies
"Th h
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
75/87
"The content has to
be authentic and have
pass-through value...ithas to be rooted in the
brand strategy"
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
76/87
content is king, distribution is queen
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
77/87
post and pray does not work with video
content
To sum up
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
78/87
To sum up...
Social media usage is deeply embedded in peoples life
Technology is evolving faster than ever!
Advertising business is being hit hard by these
changes!
Data is no longer a nice to have but a need to have!
Move from art & copy to art & code
Engagement > Consumption
At the centre of the social graph is great content
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
79/87
Forget about the 4 Ps and adopt the
3 Cs, Curiosity, Culture, Courage
Cannes Lions Speakers quoted in
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
80/87
Cannes Lions Speakers quoted in
this presentation are:Lee Maicon - VP Insights & Planning - 360i
Ren Rechtman - CEO - Goviral
Joe Chen - Founder, Chairman, CEO - Renren
Steve King - Chief Executive - Zenith Optimedia
Amir Kassaei - Chief Creative Officer - DDB Worldwide
Jim Stengel - CEO - Jim Stengel Co. - Former P&G Global Marketing Officer
Linus Karlsson - Chairman and Chief Creative Officer - McCann NY and London
Arianna Huffington - President, Editor-in-Chief - The Huffington Post Media Group
Antonio Lucio - Global Chief Marketing, Strategy and CDC - Visa
Dana Anderson - SVP, Marketing Strategy and Communications - Kraft Foods
Joseph Tripod - EVP, Chief Marketing and Commercial Officer - The Coca-Cola Company
Cannes Lions Speakers quoted in
-
7/31/2019 Cannes Lions 2012 - Are You Ready?
81/87
Cannes Lions Speakers quoted in
this presentation are:Paul Adams - Global Head of Brand Design - Facebook
Maria Luisa Francoli Plaza - Global CEO - MPG
Dan Greenberg - CEO - Sharethrough
Mark Tutssel - Cheif Creative Officer - Leo Burnett
Marcel Fenez - Global Leader, Entertainment & Media Practice - PwC
Dick Costolo - Chief Executive Officer - Twitter
Selena Gomez - Actress and Singer
Marc Pritchard - Global Marketing & Brand Building Officer - P&G
Ross Levinsohn - Interim CEO, Executive Vice-President, Head of Global Media - Yahoo!
Maurice Levy - Chairman, CEO, Chairman of the Management Board - Publicis Groupe
Rei Inamoto - Chief Creative Officer - AKQA
Cannes Lions attendees whos tweets
https://twitter.com/socialogilvy -
7/31/2019 Cannes Lions 2012 - Are You Ready?
82/87
Cannes Lions attendees whos tweets
made this presentation possible!Brendan Burns - https://twitter.com/skin_macka
WGSN - https://twitter.com/wgsn
Louie Chow - https://twitter.com/louiechow
Izzy De Leon - https://twitter.com/h_totheizzo
AdPeople Worldwide - https://twitter.com/adpeopleww
Sacha Declomesnil - https://twitter.com/sdeclomesnil
Venables Bell - https://twitter.com/venablesbell
Deborah Hall - https://twitter.com/web2mobile
Social@Ogilvy - https://twitter.com/socialogilvy
Cannes Lions attendees whos tweets
https://twitter.com/socialogilvyhttps://twitter.com/venablesbellhttps://twitter.com/web2mobilehttps://twitter.com/sdeclomesnilhttps://twitter.com/adpeoplewwhttps://twitter.com/louiechowhttps://twitter.com/wgsnhttps://twitter.com/socialogilvyhttps://twitter.com/socialogilvyhttps://twitter.com/web2mobilehttps://twitter.com/web2mobilehttps://twitter.com/venablesbellhttps://twitter.com/venablesbellhttps://twitter.com/sdeclomesnilhttps://twitter.com/sdeclomesnilhttps://twitter.com/adpeoplewwhttps://twitter.com/adpeoplewwhttps://twitter.com/h_totheizzohttps://twitter.com/h_totheizzohttps://twitter.com/louiechowhttps://twitter.com/louiechowhttps://twitter.com/wgsnhttps://twitter.com/wgsnhttps://twitter.com/skin_mackahttps://twitter.com/skin_mackahttps://twitter.com/trendrr -
7/31/2019 Cannes Lions 2012 - Are You Ready?
83/87
Cannes Lions attendees who s tweets
made this presentation possible!Jason Xenopoulos - https://twitter.com/jasonxenopoulos
Lynessa Williams - https://twitter.com/lynessamarie
Ebuzzing - https://twitter.com/ebuzzinguk
Salim Majzoub - https://twitter.com/salimmajzoub
Alison Phalen - https://twitter.com/aliphalen
Brad - https://twitter.com/agencebrad
Cannes Lions (Official Twitter Feed) - https://twitter.com/cannes_lions
Barry Cunningham - https://twitter.com/barrycunningham
Trendrr - https://twitter.com/trendrr
Cannes Lions attendees whos tweets
https://twitter.com/trendrrhttps://twitter.com/cannes_lionshttps://twitter.com/trendrrhttps://twitter.com/barrycunninghamhttps://twitter.com/agencebradhttps://twitter.com/aliphalenhttps://twitter.com/ebuzzingukhttps://twitter.com/lynessamariehttps://twitter.com/trendrrhttps://twitter.com/trendrrhttps://twitter.com/barrycunninghamhttps://twitter.com/barrycunninghamhttps://twitter.com/cannes_lionshttps://twitter.com/cannes_lionshttps://twitter.com/agencebradhttps://twitter.com/agencebradhttps://twitter.com/aliphalenhttps://twitter.com/aliphalenhttps://twitter.com/salimmajzoubhttps://twitter.com/salimmajzoubhttps://twitter.com/ebuzzingukhttps://twitter.com/ebuzzingukhttps://twitter.com/lynessamariehttps://twitter.com/lynessamariehttps://twitter.com/jasonxenopouloshttps://twitter.com/jasonxenopouloshttps://twitter.com/joonosimon -
7/31/2019 Cannes Lions 2012 - Are You Ready?
84/87
Cannes Lions attendees who s tweets
made this presentation possible!
Tim Collison - https://twitter.com/timcollison
Warc Editors - https://twitter.com/warceditors
Havas Media - https://twitter.com/havasmedia
Marla Natoli - https://twitter.com/marlanatoli
Thomas Jamet - https://twitter.com/tomnever
Twitter Advertising - https://twitter.com/twitterads
Robin Hassan - https://twitter.com/robinkayh
R/GA - https://twitter.com/rga
Joono Simon - https://twitter.com/joonosimon
Cannes Lions attendees whos tweets
https://twitter.com/joonosimonhttps://twitter.com/robinkayhhttps://twitter.com/rgahttps://twitter.com/twitteradshttps://twitter.com/tomneverhttps://twitter.com/havasmediahttps://twitter.com/warceditorshttps://twitter.com/joonosimonhttps://twitter.com/joonosimonhttps://twitter.com/rgahttps://twitter.com/rgahttps://twitter.com/robinkayhhttps://twitter.com/robinkayhhttps://twitter.com/twitteradshttps://twitter.com/twitteradshttps://twitter.com/tomneverhttps://twitter.com/tomneverhttps://twitter.com/marlanatolihttps://twitter.com/marlanatolihttps://twitter.com/havasmediahttps://twitter.com/havasmediahttps://twitter.com/warceditorshttps://twitter.com/warceditorshttps://twitter.com/timcollisonhttps://twitter.com/timcollison -
7/31/2019 Cannes Lions 2012 - Are You Ready?
85/87
Cannes Lions attendees who s tweets
made this presentation possible!
MPG Global Team - https://twitter.com/mpg_global
Kirowski Isobar - https://twitter.com/kirowskiisobar
Miron Mironiuk - https://twitter.com/mironmironiuk
Dan Dutesco - https://twitter.com/dandutesco
Digitas - https://twitter.com/digitas
DDB Paris - https://twitter.com/ddbparis
Gowthaman - https://twitter.com/gowthamanr
H+K Strategies - https://twitter.com/hkstrategies
Thomas Crampton - https://twitter.com/thomascrampton
Debbie Passaris - https://twitter.com/dpassaris
Cannes Lions attendees whos tweets
https://twitter.com/thomascramptonhttps://twitter.com/dpassarishttps://twitter.com/hkstrategieshttps://twitter.com/gowthamanrhttps://twitter.com/ddbparishttps://twitter.com/dandutescohttps://twitter.com/mironmironiukhttps://twitter.com/dpassarishttps://twitter.com/dpassarishttps://twitter.com/thomascramptonhttps://twitter.com/thomascramptonhttps://twitter.com/hkstrategieshttps://twitter.com/hkstrategieshttps://twitter.com/gowthamanrhttps://twitter.com/gowthamanrhttps://twitter.com/ddbparishttps://twitter.com/ddbparishttps://twitter.com/digitashttps://twitter.com/digitashttps://twitter.com/dandutescohttps://twitter.com/dandutescohttps://twitter.com/mironmironiukhttps://twitter.com/mironmironiukhttps://twitter.com/kirowskiisobarhttps://twitter.com/kirowskiisobarhttps://twitter.com/mpg_globalhttps://twitter.com/mpg_globalhttps://twitter.com/alemsah -
7/31/2019 Cannes Lions 2012 - Are You Ready?
86/87
Cannes Lions attendees who s tweets
made this presentation possible!
Johannes Kleske - https://twitter.com/jkleske
Stefan Erschwendner - https://twitter.com/eranium
!/ Mavs - https://twitter.com/jaymavs
Craig Corica - https://twitter.com/ccorica
Rei Inamoto - https://twitter.com/reiinamoto
Daria - https://twitter.com/daria
Rene Rechtman - https://twitter.com/rechtmanlondon
Christina Fieni - https://twitter.com/christinafieni
Burcu - https://twitter.com/bkolancali
Alemsah Ozturk - https://twitter.com/alemsah
https://twitter.com/alemsahhttps://twitter.com/christinafienihttps://twitter.com/bkolancalihttps://twitter.com/rechtmanlondonhttps://twitter.com/dariahttps://twitter.com/reiinamotohttps://twitter.com/jaymavshttps://twitter.com/eraniumhttps://twitter.com/alemsahhttps://twitter.com/alemsahhttps://twitter.com/bkolancalihttps://twitter.com/bkolancalihttps://twitter.com/christinafienihttps://twitter.com/christinafienihttps://twitter.com/rechtmanlondonhttps://twitter.com/rechtmanlondonhttps://twitter.com/dariahttps://twitter.com/dariahttps://twitter.com/reiinamotohttps://twitter.com/reiinamotohttps://twitter.com/ccoricahttps://twitter.com/ccoricahttps://twitter.com/jaymavshttps://twitter.com/jaymavshttps://twitter.com/eraniumhttps://twitter.com/eraniumhttps://twitter.com/jkleskehttps://twitter.com/jkleske -
7/31/2019 Cannes Lions 2012 - Are You Ready?
87/87
This presentation was made by:
Syed Abdul KarimLets connect:
Twitter: @abdulkarim
LinkedIn: www.linked.com/abdulkarim
Blog: incito.syedabdulkarim.com
Web: www.syedabdulkarim.com
SlideShare: www.slideshare.net/akarim76
http://www.slideshare.net/akarim76http://www.syedabdulkarim.com/http://www.slideshare.net/akarim76http://www.slideshare.net/akarim76http://www.syedabdulkarim.com/http://www.syedabdulkarim.com/http://incito.syedabdulkarim.com/http://incito.syedabdulkarim.com/http://www.linkedin.com/in/abdulkarimhttp://www.linkedin.com/in/abdulkarimhttp://twitter.com/abdulkarimhttp://twitter.com/abdulkarim