Cannes digest 2014 by kirowski Isobar

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How was Cannes Lions this year? All the important learning by Hungarian advertising experts of kirowski Isobar.

Transcript of Cannes digest 2014 by kirowski Isobar

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NEW / OLD

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tEach NEW tEchNOLOgy OLD tricks

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pEOpLE stiLL gO tO sEE JamEs BOND mOviEs

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NO cOLLaBOratiON

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thErE’s NO Easy Way

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Fuck FOrmaL BriEFs

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say NO

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WE arE as BLiND as WE WaNt tO BE

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sharEyOurDiLEmma

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aNyONE sayiNg thE sky is thE Limit hasN’t BEEN tO spacE

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FuturE aD agENciEs

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hyBriD ExpErts, uNitED vENturEs,DEsigNiNg BEttEr LiFEs,thE NEW crEativEs

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Big spacEship + FOrsmaN & BODENFOrs50/50 crEativE / NON-crEativE;WhOEvEr’s DOiNg it, has thE rEspONsiBiLity

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iNNOvatiON

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NOthiNg iNtErEstiNg starts WithOutDOuBts

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smaLL iDEascaN havEgrEat EFFEcts

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FiNDiNg a BEautiFuLLysimpLE sOLutiONtO aN ugLy prOBLEm

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smaLL Data

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smaLL iNput FrOm thE usErOFFEriNg grEat OutcOmE

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smaLL Data is NOt aBOut What yOu caN tELL aBOut thE WOrLDBut aBOut What cOuLD BEiNtErEstiNg FOr thE iNDiviDuaL

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FaiLurEs

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shit happENs mOrE OFtENthaN succEss, sO it OFFErsmOrE LEarNiNgs

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stOrytELLiNg

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ppt vs taLEs

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WhEN WE’rE iN stOry mODE WE Just igNOrE ratiONaLity sO BEttEr NOt BOthEr yOur auDiENcE With Facts

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thaNks!