Cannes 2014

Cannes Lions 2014

Reklamcılığın bugününe hoşgeldiniz‘’Gerçek zamanlı İletişim’’

Gerçek zamanlı iletişimde en değerli olgu - İçerik

‘’Değerli fikrin’’ peşinde koşmayın

İş Yapma şekillerinizi modelleyin

Kültürünüzü Oluşturun

Amacınızı Belirleyin

Bunu unutmadan :

Ana Trendler

En iyi değil daha iyi ve anlamlı ol

Mobil’in gücü

Güçler dengesinin değişimi:

Sosyal Medya

Geleneksel + Modern = OOH

Coca-Cola: The Happy ID

Coca-Cola: Rainbow Nation

Terre des Hommes: Sweetie

Polish Red Cross:Very Good Manners

Embassy Z 18:Area Discrimination

GRAACC: Bald Cartoons

McDonald’s:The Literacy Store

Bentley Burial

Radikal:The Fading News

http://videos-mp4.lionsfestivals.com/cl2014/1a1b6c346f3e4ceba9a47dac74a9444c/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438382941&Signature=TjYeZKM0tat0qeWQ1A9bUjlKtyE%3D


http://videos-mp4.lionsfestivals.com/cl2014/5d63d8574f284432a60d5a3dcd829d5c/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438383841&Signature=3lFRXPlIq5XztehQ8iRrqXFb%2B/E%3D


http://videos-mp4.lionsfestivals.com/cl2014/d0712f0fef444b168b5e0b00c9e1b2a1/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438382043&Signature=qxwIHMgCYBGhi6HL/SeINOyQVV0%3D


http://videos-mp4.lionsfestivals.com/cl2014/5ed3c97d550143788446540d1147045c/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438382953&Signature=kvso7VqHXMSsivH60zx4R8fJRD8%3D


http://videos-mp4.lionsfestivals.com/cl2014/93c7dc9e380944e58ff3af3cf81eb108/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438382942&Signature=Ic%2BJOkR1A1h2lydM7Gao5Ct5Oco%3D


http://videos-mp4.lionsfestivals.com/cl2014/ad993b4a0dc6413cac6ef5ba7ffe08ef/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438382945&Signature=747F44jTGjpVvBb7aBXQySUQjlc%3D


http://videos-mp4.lionsfestivals.com/cl2014/b779e61f9fdc4c478ca6e8845fe4c942/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438384742&Signature=6PIlQ02sd4RpeTX7De7xaANBY/s%3D


http://videos-mp4.lionsfestivals.com/cl2014/44faa02b3a5e4a25b6cd62e28e78cbd0/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438383841&Signature=4NyDfe5tee86qKNXYsfFg4AMoLI%3D


Nivea:The Protection Ad

Samsung:The SMART Phone Line

Samsung:Oscars Selfie

Inakadate Village:Rice Code

Record Collection:SAT-JF14

Unilever:The Earworm Channel

SingTel:Movie Emoji

http://videos-mp4.lionsfestivals.com/cl2014/7432fee4fd9f460a8750074dd1e0e108/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438383842&Signature=emLtt9VxmeaW0iSC/aHLjiijC48%3D


http://videos-mp4.lionsfestivals.com/cl2014/c62ceb22d4a24e0aa4e9240a80eb26cf/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438382941&Signature=p2z7rA6CsVxNBlxI75TS82kq11M%3D


http://videos-mp4.lionsfestivals.com/cl2014/68a2fbf1f96144da82a8b01466931468/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438384749&Signature=bWbjBg%2B67n9aTJLYNWKGaxdGvME%3D


http://videos-mp4.lionsfestivals.com/cl2014/99d2fca119aa48f3846f373a1428199d/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438383845&Signature=yGYVnnMa4q%2B0rVjcMACP1/Gpy/o%3D


Nivea - İnsanların plajlarda hayatlarını iyileştirecek mobil stratejiler tasarlamakta

2013’teBize şarjı verdiler

2014’teÇoçuğumuzu



Trendler ve içerikle birleşen mobilin gücü

http://videos-mp4.lionsfestivals.com/cl2014/475f2e9ccf584cb59d59b52982a7b396/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438384743&Signature=5SL2zfHZd12wyL1KjqBSU6RYUmM%3D

http://videos-mp4.lionsfestivals.com/cl2014/475f2e9ccf584cb59d59b52982a7b396/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438384743&Signature=5SL2zfHZd12wyL1KjqBSU6RYUmM%3D

http://winners.canneslions.com/2014/mobile/entry.cfm?entryid=7374&award=2

http://winners.canneslions.com/2014/mobile/entry.cfm?entryid=7374&award=2

Çözümlerin herzaman süper teknolojik olması da gerekmiyor



Sosyal medya güçler dengesini değiştirdi

Vodafone:The Social Shepard

Expedia:Travel your tweet interesting

Allianz:Choosing Insurence is Finally Fun

Esurance:Save 30

Snickers:The Aussie Builders Who Got Us All Talking

http://videos-mp4.lionsfestivals.com/cl2014/c11811007e884f2484a83197736b0e94/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438383846&Signature=2MgJ/3N9lS4dq3N/0Oy0nvTCAF8%3D


http://videos-mp4.lionsfestivals.com/cl2014/585ad0ce3046403d856b6a040b3c3667/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438384762&Signature=dmIdK0fN1m16cpSZw87WcTcFegM%3D


http://videos-mp4.lionsfestivals.com/cl2014/33b986f301a84354821ec09c8ef773af/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438382958&Signature=tdVfucg4rrbZnoUVbEz7GeYTJYQ%3D


http://videos-mp4.lionsfestivals.com/cl2014/1bf0375651244782801e41f30253f72a/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438383841&Signature=Qle0wEArC7N0yJTqNFzhcHXU3W8%3D


http://videos-mp4.lionsfestivals.com/cl2014/e84be6ce7e794c98b2031426d247978e/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438382950&Signature=0Ii1qQ2a3ACbj9WEVc/esP7pQmw%3D


Sosyal medyanın tüm gücünden faydalanabilmek için...

Wendy ClarkSinior vice President

Social MediaPlan Integration

Social MarketingTouchpoint Integration

Social BusinessCompany Integration

Real Time MarketingOn any given time

OOH : Hala geleneksel ile modernin etkili buluşma noktası

Corona:Iconic Moon

DHL:The Trojan Mailing

British Airways:The Magic of Flying

MISEREOR:The Social Swipe

Apotek:Blowing in the Wind

http://videos-mp4.lionsfestivals.com/cl2014/4c31bbdd8eda49bd86a70903489be761/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438382043&Signature=CRWnuCenKZM8avqUgUbdjIdbz4Q%3D


http://videos-mp4.lionsfestivals.com/cl2014/c2340e3796a84e84b2c9d1ee9f26b597/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438382946&Signature=ZLEaDCVsmfgIoO/JDRbaBJCC6v4%3D


http://videos-mp4.lionsfestivals.com/cl2014/0b24587f76154f9380736b8a91f0f9fb/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438384745&Signature=hMqRYhOxjdriNDPpR9EM9B1/Jrg%3D


http://videos-mp4.lionsfestivals.com/cl2014/721fc506511143ef8bc25fab5d897cf5/480p-wm-video.mp4?AWSAccessKeyId=AKIAJXBLFDM6UA6LX4LA&Expires=1438384741&Signature=XyGelLVn2z082amp%2BbHvkikxGR8%3D


Başarı için

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Hız, mükemmeliyeti bastırır

Anlam yaratan işler

Yeni iş ve çalışma modelleri

Hiyerarşi yerine güç veren

Daha çok öğreti, daha az tahmin

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Cannes 2014

Marketing

Transcript of Cannes 2014