Fashion Portfolio2014-2015

By Sheri Ebner

CandyArt Designs

o CandyArt Designs was originally created based on an assignment that I needed for a class. From there it became a reality for me. The more time and effort I put into this business, the closer I get to what I really want out of life, to be my own boss.

o I needed an outlet for my creative talents and found that this business was perfect for that. I am free to design my fashions, do my sketches, and build upon my fashion experience while I am learning the necessary business skills in school as a Fashion Major at The Art Institute of Pittsburgh, where I will receive my Bachelor’s Degree upon graduation. This is also good for me because I want to eventually make a profit with this business. In order for me to do that, I need to set realistic goals for myself and for CandyArt Designs.

o I also learned that I will need to make time for this business and also make time for the necessary skills that will ultimately take me the furthest in this business. For me, CandyArt Designs is more than just a feeling I had once, it has become reality for me, and I can see this business going far in the fashion industry with the right guidance.

Executive Summary

o CandyArt Designs specializes in most hand-made fashions, whether it be hand-sewn, machine-sewn, or crocheted.

o Examples of products that this business has created is baby clothing, afghans, purse sets, toys, dolls, beanies, Dr. Who products, and there is a million other possibilities yet to be created.

o CandyArt Designs follows generational fashion trends as well as my own customers’ purchasing preferences, I will tailor my inventory to meet the specific needs of my clients.

o I will focus solely on the styles, colors and fits to flatter my clients wants and needs.

o I will initially seek clients locally, but will increase my reach as I build my brand and secure my image.

Products & Services

Marketing Goals

Utilize Social Media

Gain as much reach as possible

Keep costs low, pass

savings onto clients

Remember who my

client is and what they are

looking for

Reach for the stars

o CandyArt Designs recognizes the importance of marketing. And to that end, I plan to promote my retail business with an ambitious, targeted marketing campaign, which will include as much attention and reach as possible.

o My goal is to keep my marketing budget as low as possible by utilizing social media, and online websites whenever the opportunity arises.

o Another way I can keep my prices low is to keep my business expenses as low as possible. This way I can pass the savings onto my clients.

Strategy & Implementation

o Currently, CandyArt Designs has only one employee and one manager, who also happens to be the CEO and founder of CandyArt Designs.

o Sheri Ebner is currently a Bachelor’s student for The Art Institute of Pittsburgh, studying Fashion, full time. Through the last few years, she has learned many needed skills that will help make this business a success.

o Sheri has many years of creative experience, among other things. She is a Veteran of U.S. Army, and dedicates her time to creating beautiful and unique designs for clients that request special hand-made items.

Management

Logos & Graphics

More Graphics

My Work

Cont.

Cont.

Cont.

More Work

Still More Work

Okay, So I have been busy…

Made for twin baby girls…reversed borders

Finally, the end, for now…