Candles - Weebly
Transcript of Candles - Weebly
New candle launches are driven by self-care, withnature-inspired and eco-friendly offerings emergingas key trends
Key Tren
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18Candles &Scent —S/S 18
Otherland
Overview
Soy & Joy
ZaraSelf Care Co
–Nat ural i n spi rat i o n : classic summery scents offresh flowers, greenery and citrus fruits br ingthe blooming outdoors into the home
–Fl o ral update: a decadent, romantic take onflora ls gives natural-inspired designs aluxur ious, grown up feel
–Wel l n ess f o cus: relaxing scents and quiet,crafted designs are important elements in self-care r ituals, transporting consumers topeaceful, exotic locations or evoking positiveemotions
–Sustai n abl e so urci n g: conscious approachesbring in eco-fr iendly waxes and reusable ororganic packaging options
–Upl i f t i n g gi f t i n g: candy-inspired candles andpackaging featur ing positive slogans createplayful gifting options
–So ph i st i cated depth : a dark colour palette anddeep, woody scents prov ide a high-end,gender-neutra l gifting opportunity
Conscious Candles
Overose
L'Apothicaire Co
Zing OrganicsSelf Care Co
Brands combine natural wax with organic or reusable packaging for a conscious approachto home fragrance. Highly Instagram-fr iendly candle brand Overose recently made thepackaging for its rapeseed-blend wax candles more eco-fr iendly, creating a reusable,socia l media-fr iendly box and removing plastics such as cellophane. Cotton bags andreusable tubes and jars a lso mean that these candles outlive their burn time.
Bilo
Spring Has Sprung
Pottery Barn
Sainsbury's
Hema
Yankee Candle
& Other Stories Anthropologie
Fresh spr ing scents are combined with an upbeat colour palette. Spr ing references such ashares and blooming flowers give a sense of natural positiv ity and fertility. Glass jars aredecorated with flora l illustrations, while candles are shaped into traditional Easter shapessuch as rabbits and chicks. Scents revolve around fresh flowers such as foxglove anddaisies, with the Fågelbärsgården candle from & Other Stor ies evoking the scent of a park.
Floral Romance
Otherland
Ecoya x Mr Cook
Diptyque
Voluspa
Zara Stone Glow
Florals are abundant, worked to offer a decadent and decorative take on spr ing flowers.Heady scents such as tuberose, peony and rose give a romantic feel, with r ichly colouredflora l patterns adding to the drama. Styling and packaging is bountiful with blooms in pinkand purple shades. Candles encapsulate dr ied flowers for a v intage take, while moreabstract collage-style designs br ing a modern look to simple containers.
Luscious Greenery
Maison la Bougie
Hi Wildflower
Kate Spade
Ecoya x Jardine Botanic
Hema H&M
Echoing the luscious greenery of the forest or the field, candles embrace foliage imageryand fresh green scents. Packaging and styling showcase fresh, green leaves, while scentsare inspired by ancient forests, warm grass, palms and ficus elastica (rubber fig). Ecoya'scollaboration with Jardine Botanic features top notes of green leaves, bergamot, sweetamber and geranium for a fresh, earthy scent.
Zesty Citrus
Atelier Cologne
Dunelm
Wax Lyrical
The White Company
Sainsbury's Marks & Spencer
Citrus scents evoke the arr ival of warm summer nights, adding a juicy freshness to thehome. This season, grapefruit emerges as a key citrus fragrance, featured both on its ownand mixed with flora l, b lossom scents. Mandarin and orange are a lso important, appearingacross candles and room sprays. Packaging is mainly kept simple, a llowing the punchyscents to take centre stage.
Exotic Spa
The Body Shop
Linea
Taylor BenfieldBrooklyn Candle Studio
For a touch of luxury, candles showcase scents that evoke relaxing in an exclusive, exoticspa. Scents are inspired by the beautiful scenery of far-flung locations, including Hawaiiand Kefalonia. Brooklyn Candle Studio's Maui candle evokes a secret beach with notes ofsea salt, sea moss and dr iftwood. Candles are packaged in simple glass jars, adding to thesense of spa-like serenity, perfect for self-care practices.
Peppermint Grove
Emotional Scents
SevenSeventeen
Matter & Home
Kikki K
Skandinavisk
Matalan Uma
Scents are designed to evoke emotions, moods and states of mind. Skandinavisk's Lykkecandle features spr ing snowdrops, lemon-nettle and apple-mint to evoke the happy lifestylethe word descr ibes. Matter & Home features camphor and mint to encourage a lignment.Packaging features calming messages, encouraging regular self-care r ituals and helping tocreate a moment of emotional focus.
Candy Pastels
Typo
Urban Outfitters
IKEA
Yankee Candle
Candywick Candles Nook & Burrow
Summer-ready candles get a sweet, slightly kitsch makeover with candy-inspired scents,colours and shapes. Products are fun and playful in pastel pink, blue and green, with heartand doughnut shapes tapping into hashtag Holiday gifting. Nook and Burrow's Pink MoonMusk is reminiscent of pink pick-and-mix sweets, while Yankee Candle's Rainbow Cookiesmells like citrus and peach with sweet vanilla frosting.
Dark Decadence
Sandy Bay
Coco & Ginger
Byredo
Otherland
Burnin' For You Molton Brown
Deep, r ich scents and a dark aesthetic are no longer confined to A/W ranges, and are nowappearing throughout the year. Scents are r ich with a touch of mystery, including notessuch as wood, smoke and clove, and tobacco. B lack containers dominate in matte and glossfinishes for a high-end, gender-neutra l approach. Coco & Ginger 's candles come in v intage-inspired metallic pots that are easily reused.
Feel-Good Slogans
Flamingo Candles
Typo
Matalan
Oliver Bonas
Illume Sainsbury's
Slogan candles continue to be a strong gifting option, adopting a light and br ight colourpalette for S/S ranges. Slogans are positive and upbeat with an inspirational feel, tappinginto the current focus on self-care and self-celebration. Messaging is the focal point fordesigns, decorating pink, white and grey containers, while fonts range from bold capita ls tocurling scr ipt. A touch of metallic gold elevates candles to a specia l gift.
Muted Craft
Herriott Grace
Paddywax
The Range
John Lewis
Primark MADE
Candle containers embrace quiet design and an understated crafted quality, makingcandles a key part of styling within the home. Glass containers take on a crafty edge withleather sleeves and surface markings that look handmade. John Lewis's Croft Collectionfeatures ceramic containers in a neutra l palette, while The Range's metallic bowl candle issoftened by tactile surface hammering.
–Repackage: as sustainable packagingbecomes a focus, brands are movingtowards reusable, recyclable orbiodegradable designs
–G o tran sseaso n al : the appeal of deeper,r icher scents now extends a ll year round.Add a touch of r ichness to traditionallysweet or flora l fragrances to update them
–Desi gn f o r wel l n ess: candle kits thatbr ing together mindful craft with scentcreate a more immersive moment ofrelaxation
–Make scen t an experi en ce: scent isextremely powerful in evoking emotionsand memories. Push this to the next levelby putting scent at the heart of amultisensor ia l experience for consumers
Brooklyn Candle Studio
Action Points
Crafting Wellness The Future of Fragrance: Beyond2017
Food, Drink & Scent Concepts A/W19/20
Spring Gifting 2018
Natural Candles
Scented Sound
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