Candidate Pack – Director of Fundraising and Communications

2

A letter from the Chief Executive Page 3

About Us Page 4

About the Role Page 8

Person Specification Page 13

Income / Expenditure Page 15

Organisational details Page 16

Additional info Page 18

How to Apply Page 19

Find Out More Page 20

Contents

3

Thank you for your interest in the role of Director of Fundraising and Communications at Freedom from Torture.

Torture tries to silence and break people. It is illegal, doesn’t work, and is always wrong. Yet it happens to people across the world. We stand with torture survivors, providing therapy and support, and fighting for change together.

Every day our committed teams in Birmingham, Glasgow, London, Manchester and Newcastle transform the lives of torture survivors by helping them to rehabilitate, secure legal protection and recover what torturers tried to take away: their self-worth, capacity to trust and love others, and power to fight injustice.

But we are more than just a service provider; we stand with survivors to tackle the problem of torture and fight for the rights of survivors. As governments across the world backslide on the torture ban and our own government moves to dismantle the UK’s asylum system, our campaigning work has never been more important.

We are seeking a dynamic and innovative Director of Fundraising and Communications to grow our fundraised income, supporter base and public profile to fuel our plans to transform the lives of more survivors of torture in the UK and increase our impact in the fight against torture and for the UK to remain a place of safety for survivors.

Our income has been growing and we believe we have the ingredients to grow even faster to deliver more impact for survivors, with the right bold and ambitious leader.

At the heart of our success is a new approach to supporter engagement and mobilisation aimed at re-building an effective popular movement, bringing survivors and members of the public together to fight against torture and for the rights of survivors.

Our donor base and public profile are both growing as a result and we are forging a new reputation for campaigns leadership. We played a central role in blocking Boris Johnson’s plans to de-criminalise torture for UK troops overseas and in the formation of Together With Refugees, the biggest coalition to defend refugee rights in British history.

Our new Director of Fundraising & Communications will lead our fundraising, public communications and campaigning, working closely with our Policy & Advocacy, Survivor Empowerment and Clinical Directorates to bring power to this work and ensure a whole organisation approach to fundraising and communications – and contribute to the senior management of the charity.

We are looking for someone with an excellent track record of inspiring teams to deliver impressive rates of fundraising growth and extensive fundraising leadership and management experience in a national and/or medium-sized charity. You will have exceptional relationship building and negotiation skills with a proven ability to influence and persuade at the highest levels. You will have a track record of driving digital transformation and working with traditional and digital media to promote influencing campaigns, support fundraising and drive supporter engagement. Finally, you will need sensitivity and resilience in engaging with people who have suffered trauma – you may have faced significant personal adversity yourself which motivates you to help others.

If you have the skills and qualities we are looking for, then we would love to hear from you.

Sonya SceatsChief Executive

A letter from our Chief Executive, Sonya Sceats.

4

Vision

Our vision is a world free from torture.

In a world where torture still exists, we aim to ensure that the human rights of survivors are restored through rehabilitation and protection.

We fight to ensure that states responsible for torture are held to account.

Who we are

Freedom from Torture is dedicated to healing and protecting people who have survived torture. We provide therapies to improve physical and mental health, we medically document torture, and we provide legal and welfare help. We expose torture globally; we fight to hold torturing states to account and we campaign for fairer treatment of torture survivors in the UK.

We campaign for national and global change, using evidence from our services and survivor voices to protect and promote survivors’ rights and hold torturing states to account. We are proud to play a significant role in the global anti-torture movement. Survivors, active and empowered, are at the centre of all of our work.

Our vibrant community of supporters helps to create this change.

About Freedom from Torture

5

About Freedom from Torture

Who we help

The torture survivors we help come from a wide range of countries including Afghanistan, the Democratic Republic of Congo, Iran, Pakistan, Syria and Turkey. We work with children, adults and families.

We provide therapy to around 500-1000 survivors of torture and produce hundreds of medico-legal reports each year.

We are very proud of our new rights-based model of rehabilitation (“Pathways”) which was co-designed with survivors and includes services that are co-delivered with survivors.

We offer a pain management service recognising that many of our clients suffer from on-going physical symptoms from their experiences of torture.

All our treatment clients have access to our in-house legal and welfare advice service.

We are still running many of our services remotely due to COVID-19 and we are at the forefront of efforts to develop best practice in the delivery of remote trauma-focused therapies.

6

What we stand for

We oppose torture fiercely and stand with everyone who has survived torture or is at risk of torture, wherever they are in the world. Survivors’ resilience is a source of constant inspiration.

We believe that no survivor should be forced back to be at risk of further torture.

We live by four values that shape the way we behave and everything we do:

Compassion:Understanding the suffering, acting together to end it

Empowerment:Unlocking strength, moving from passive to active

Resolve:Never giving up, even in the hardest times

Hope:Belief in the potential for making change

About Freedom from Torture

7

About Freedom from Torture

Our commitment to lived experience leadership

We are an acknowledged sector leader in promoting the empowerment and agency of torture survivors in both service delivery and campaigning.

We are also deeply committed to ensuring lived experience leadership in our governance and management.

One quarter of our trustees have lived experience of torture and/or the asylum system and we have survivor representation on our senior management team.

Our commitment to diversity

Freedom from Torture is strongly committed to diversity, equality and inclusion.Our senior management team is gender balanced and includes two people from minority ethnic backgrounds, including a survivor of torture, and one person who is registered disabled.

We welcome applications for this role from individuals regardless of age, any disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief.

We aspire to reflect the diversity of our community in our workforce and we guarantee an interview to candidates with disability who meet the essential criteria specified.

We particularly encourage applications from those who also have direct experience of torture, the asylum system or overcoming personal adversity and/or who come from Black, Asian, ethnic minority and/or other under-represented groups.

Our next strategy

We are in the process of building a new four year strategy to change more lives, fight against torture and defend the right to asylum and evolve Freedom from Torture, with survivors in the driving seat of change. We are proud that the entire strategy process has been co-led by survivors.

8

About the Role

This role reports to the CEO and is responsible for Supporter Fundraising, Philanthropy & Partnerships, Digital & Campaigns, Media & Communications teams, and a fundraising analytics and insights function.

Main purpose

To grow Freedom from Torture’s fundraised income, supporter base and public profile to fuel our ambitious plans to transform the lives of more survivors of torture in the UK and increase our impact in the fight against torture and for the rights of survivors seeking safety in the UK.

Job scope

Leadership of our Fundraising & Communications directorate, including our fundraising, brand, public communications and campaigns work, and contribution to the senior management of Freedom from Torture.

Decision making and level of authority

Senior management role involving independent decision-making, planning and delivery. Responsible for fundraising investment decisions, organisational reputation management. and risk management and regulatory compliance for fundraising and communications (including GDPR). Responsible for directorate staff and budget.

9

About the role

Duties & Key Responsibilities

Strategy

• Set Freedom from Torture’s strategy to grow our sustainable net fundraisedincome, with a focus on income generation opportunities that ensure ourincome targets are delivered while also optimising long-term growth.

• Set Freedom from Torture’s communications, brand, celebrity and patronstrategies to strengthen our public profile and brand recognition.

Fundraising performance

• Achieve the long-term fundraised income required to enable Freedom fromTorture to meet our strategic goals and ensure we achieve or exceed ourannual net and gross targets for fundraised income.

• Grow our fundraised income from diverse streams - including regular giving,legacies, trusts and grants, major gifts, community and events, corporatepartnerships - with a firm eye on longer term gains and special attention togrowth investment and building the next generation of regular givers tooptimise the long-term value and security of this vital income pipeline.

• Work with the Director of Finance & Central Services to oversee regularfinancial analysis of returns on our investments and use this to recalibrateour fundraising strategy and investments accordingly.

• Lead the integration of digital methods across different fundraisingstreams.

10

About the role

Communications performance

• Direct our public communications across all audiences, moving engagementfrom awareness to action, whether in support of campaigns or fundraisingand ensure we are at the front of the market in integrating donoracquisition, digital, media and other communications and campaigns tomaximise the “win-win” impact of our external work for both incomegeneration and influencing purposes*.

• Ensure our public communications are in line with our brand strategy,positioning, narrative and audience targeting.

• Lead on reputation management for Freedom from Torture particularly inrelation to media and communications with our supporters.

* Note that supervision of our Media & Communications work is partly shared withthe Director of Policy & Advocacy

Leadership - internal

• Lead our Fundraising & Communications directorate including by setting thepace and ambition levels, inspiring and empowering the teams andensuring they are well supported to deliver outstanding supporterstewardship, the highest possible returns on investment and “cut throughpower” in our public communications.

• Embed a culture in the Fundraising & Communications directorate thatembraces ambition, change, technology, learning & innovation, bestpractice/ market insight, data-driven decisions, stretch targets andfuture-thinking and embed a fundraising culture across the widerorganisation.

• Champion survivor agency and empowerment in our Fundraising &Communications and ensure an ethical approach to fundraising generally.

11

About the role

Leadership - internal (cont.)

• Lead the management of risks across Fundraising & Communicationsthrough compliance with UK law and internal policies, donor regulations,and fundraising, GDPR & Charity Commission (SORP) regulationsand due diligence in the commissioning of external agencies and suppliers.

• Develop and be responsible for the annual operating plan and budgetfor the Fundraising & Communications directorate in alignmentwith Freedom from Torture’s overall strategy and our annualresource allocation and planning processes.

Leadership - external

• Be the exemplar fundraiser for Freedom from Torture, leading from thefront in cultivating new donor relationships, representing Freedomfrom Torture in key donor meetings, holding some high value donorrelationships and serving as an active ambassador for us in thecharity fundraising world.

• Supporting coalition partner organisations to embrace movement-buildingand advocacy targets in the anti-torture, refugee and other relevant sectorsto embrace empowerment models in their work including methodologies toembed lived experience insight at the heart of services.

Senior Management

• Contribute as a member of the Senior Management Team (SMT) tostrategy-setting and corporate management of Freedom from Torture,including risk management, and the support of our governance bodies,including relevant committees of our Board of trustees.

• Be accountable through the Chief Executive to the Board for planning,setting and monitoring Key Performance Indicators (KPIs) for the work of theFundraising & Communications directorate.

12

About the role

Other responsibilities

• Responsible for recognising the importance of taking care of own well-beingand take advantage of well-being initiatives offered by the organisation toits staff.

• Compliance with organisational policies and practices, and attendance atmandatory training.

• Live our values and serve as an example of our human rights ethos.

• Regular national and international travel, including occasional multi-day trips.

• Any other duties as required by the organisation.

13

Person Specification

Essential

Knowledge & qualifications

• Knowledge of statutory and best practice frameworks for charitable giving.• Knowledge of cutting-edge fundraising methodologies.

Skills & experience for this role

• Extensive fundraising leadership and management experience in a nationaland/or medium-sized charity.

• Experience of setting and delivering multi-million pound income targets andmanaging donor bases of at least 10,000 donors and six figure grants and/or gifts.

• Track record of inspiring teams to deliver impressive rates of fundraisinggrowth and leading shrewd investment decisions across an income portfolio.

• Track record of growing individual and committed giving and/or major andmiddle value donor programmes.

• Experience of driving digital transformation.• Exceptional communication, relationship building, relationship management

and negotiation skills with demonstrated ability to influence and persuadeat the highest level – including high profile external partners, celebrities andambassadors.

• Experience of working with traditional and digital media to promoteinfluencing campaigns, support fundraising activity and drive supporterengagement.

• Experience of reputation and crisis management.• Experience of driving a strategic approach to celebrity and patron

recruitment and engagement.• Senior experience of contributing to organisational strategic and

operational planning and resource allocation and financial controlprocesses.

• Excellent numerical and data analysis skills.• Sensitivity, resilience and strength in engaging with people who have

suffered trauma and working with materials related to these experiences.• Strong personal resilience in working under pressure.

Person Specification

Desirable

• Fundraising or marketing qualification.• Knowledge of strategic communications frameworks and/or movement- building methodologies.• High level of IT literacy including Excel and CRM databases.• Experience of driving strategies for growing project income (e.g. trust,

statutory, major donor and corporate) and developing networkingand partnership opportunities in this area

• Experience of managing communications and/or campaigns functions -ideally for a charity supporting vulnerable and marginalised beneficiaries.

• Experience of brand development and management.• Experience of working in a similar sector e.g. human rights, refugees, mental

health.• Lived experience of torture, asylum, life in exile or other significant personal

adversity.

14

Finances for 2020

IncomeTotal £12,811,854

Expenditure Total £10,147,200

Donations £7,334,329 Charitable activities £7,065,252

Legacies £4,088,326 Raising funds £3,081,948

Charitable Activities £998,146

Investments £23,680

The high income levels for 2021 include a number of large legacy notifications

Other Trading Activities (incld Fundraising) £367,373

15

16

Senior management team

THE SENIOR MANAGEMENT TEAM

VacantDir Fundraising &

Comms

CEO

Dir Finance & Central Services

Dir Survivor Empowerment

Dir Clinical Services

Dir Policy & Advocacy

Head of HR Head of QA & Info Governance

17

The fundraising and communications team

THE FUNDRAISING & COMMUNICATIONS TEAMDirector of Fundraising

and Comms

Head of Digital and Campaigns

Digital officer (Projects)

Senior Digital Officer (Fundraising)

Digital Officer (Campaigns)

Digital Assistant

Head of Media and Communications

Media Manager

Communications Assistant

Brand and Marketing Manager

Inflencer and PR Manager

H/O Philanthropy and Partnerships

Trusts and Grants Manager

Grants fundraiser x 2

Trust Fundraiser x1

Senior Trust Fundraiser x1

Special Events and Philanthropy Manager

Major Gifts Officer x 1

Senior Major Gifts Officer x1

Special Events and Philanthropy Assistant

Corporate Partnerships Officer

Head of Supporter Fundraising & Engagement

Supporter Marketing Manager

Supporter Marketing Officer

Supporter Acquisition Officer13-18

Legacy and In Mem Officer

Legacy and in mem manager

Supporter Marketing Assisant

Supporter Experience Manager

Supporter Experience Assistant x 2

Local Groups and Community Engagement

Manager

Community and Local Groups Fundraiser

Analytics and Insight Manager

Database Assistant

Digital Fundraising Assistant

18

Base: London, N7 with significant opportunity for remote working.

Salary: £77,000 per annum.

Nature of contract: Permanent, full-time, 35 hours per week.

Holidays: 30 days annual leave in addition to Bank & Public

Holidays. Pension: 6% Employer Pension Contributions.

Additional benefits: Cycle to Work Scheme.

Additional details

15

Director of Supporter Engagement

Please apply by submitting a copy of your Curriculum Vitae (CV) and a covering letter, not exceeding one page, highlighting your suitability for the position and why you are interested, by email to: talent@aawpartnership.com

All applications will be treated in the strictest confidence.

Should you require an informal conversation prior to applying to this role, please email suzie@aawpartnership.com

Closing date: 9am (BST), Monday 20th September.

Please note – this opportunity is likely to attract a large amount of interest and we will be longlisting throughout the campaign. Please do apply early to register your interest.

PLEASE NOTE THE FOLLOWING INFORMATION:

Longlisted candidates will be invited to attend an AAW Assessment Interview on Monday 27th and Tuesday 28th September. From these meetings, the final shortlist will be confirmed.

If you reach the final shortlist, candidates will be invited to attend first interviews with Freedom from Torture in the week commencing the 4th of October. Finalists will be invited to progress to psychometric testing followed by second round interviews with Freedom from Torture in the week commencing the 8th or 15th of October.

The assessment stages will be via video conferencing if a face-to-face meeting is not possible.

How to apply

19

For over 30 years, Freedom from Torture has been helping survivors to overcome their torture and live better, happier lives.

For more on our vital work, visit www.freedomfromtorture.org.

Find out more about Freedom from Torture

20

Thank you