Canadian Sales 2015
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Transcript of Canadian Sales 2015
Record Year
How else to describe it, simply remarkable
The retail auto business in Canada is smashing records
on top of records.
Did you ever think that so much “iron” could be moved?
While the continued emergence of “trucks” continues unabated.
New Transportation Model
We have been hinting for some time.
The transportation model is inexorably migrating from
ownership to mobility.
It’s a case of pay as you drive.
Why own it?
Free Flowing Money
Low rates, subsidies, incentives.
It’s the perfect money storm.
The flow of money is fast and furious.
What else can you say.
Negative Equity
The ability to deal with negative equity while
upholding the magical 36 month cycle is all important.
Although its becoming increasingly challenging to “roll over” negative equity
into a new financial package.
Leasing
As expected with the Canadian dollar losing value.
There is a corresponding increase in leasing.
This trend will continue.
Providing a compelling advantage to some
manufacturers.
Who Is Ahead
Porsche: + 30%
Lexus: + 25%
Acura: + 16%
Mercedes-Benz: + 15%
Nissan: + 13%
Subaru: + 11%
Audi: + 9%
Land Rover: + 7%
VW: + 7%
BMW: + 7%
GM: + 5%
Who Is Behind
Jaguar: - 11%
Ford: - 5%
Kia: - 3%
Hyundai: - 2%
For the year the market is up by 2.5%.
CPO
Certified Pre Owned sales have experienced
appreciable increases in 2015
Especially for the manufacturers with strong
programs.
• Jetta…………..…….27,719
• Toyota Camry……..16,805
• Ford Fusion………..15,781
• Honda Accord.........14,465
• Hyundai Sonata..…13,497
• Chrysler 200…..…..10,961
• Chevy Malibu……....9,203
• Nissan Altima……….7,293
The Jetta endures, for now. With Camry and Fusion trading paint.
• Honda Civic……..64,950
• Hyundai Elantra…47,722
• Toyota Corolla…..47,199
• Mazda 3……........34,811
Segment is feeling the truck pressure with the Civic leading and the, Elantra
beating the Corolla.
Click on Corolla to see a review/photo gallery
All Figures from Automotive News
SOME NUMBERS THREE QUARTER 2015
Compact Mid Size Sedans
• Ford F Series…..…..118,837
• Ram…………….……91,195
• GMC Sierra…..……..53,727
• Chevy Silverado……46,408
The segment continues to grow with an established order.
Click on F Series, Ram, Silverado to see a review/photo gallery
• Ford Escape……….47,726
• Toyota RAV4……….42,246
• Honda CR-V……….38,961
• Nissan Rogue……...35,841
• Hyundai Santa Fe…33,246
• Jeep Cherokee….…31,833
• Chrysler Journey…..25,646
• Chevy Equinox….....19,766
The Escape owns this segment, with the RAV4 generating increasing
competition.
SOME NUMBERS – 1THREE QUARTER 2015
CUV/SUV Pick Up
• Audi Q5……………………8,203
• Acura RDX………..…..….7,380
• Lexus RX…………………7,063
• M-B M Class………….…..6,009
• BMW X5…………………..5,381
• Acura MDX…….……....…5,814
• M-B GLK…………....……5,304
• Cadillac SRX……........…4,886
• BMW X3………....…….…4,527
• Infiniti QX60………......…3,863
• Buick Enclave……………3,361
• BMW X1……………..……2,942
• Range Rover Sport…..…2,680
• Lincoln MKX……………..2,900
• M-B C Class……..…9,992
• BMW 3 Series………9,590
• Audi A4………......…5,461
• Acura TLX.……….…5,075
• Lexus IS…….…..…..3,401
• Infiniti Q50………..…3,295
• Cadillac ATS……..…3,493
• Lincoln MKZ……..….1,130
• Cadillac CTS……….…537
The C Class leading with the TLX and IS still disrupting.
Click on TLX-Q50-CTS to see a review/photo gallery
SOME NUMBERS – 2THREE QUARTER 2015
Entry Luxury Luxury SUV/CUV
• Lamborghini…...………..122
• Maserati………….….….507
• Ferrari…………...….…..216
• Panamera…..…….…….341
• GT-R…………………..…130
• R8………….…….…..…..89
• Rolls-Royce……………..79
• Bentley………….…..….158
• Tesla Model S…………504
• Volt……………..……..1,463
• Leaf………….….….….1,233
• Lexus NX…………….6,127
• Audi Q3……….……..3,596
• M-B GLA…………….3,719
• Lincoln MKC…………2,970
• Porsche Macan……..1,639
• BMW X4……….….…1,144
The NX what can you say!
Click on NX and MKC to see a review/photo gallery
SOME NUMBERS – 3THREE QUARTER 2015
New Entrants Did You Know
OUR THOUGHTS 2015
• Remarkable year that will be challenging to repeat.
• Free flowing money, be it finance or lease continues to power sales. Its an appreciable profit opportunity for the providers of financial services.
• New models capture additional sales.
• Premium economy is stealing sales from several incumbents. With Mercedes-Benz leading the way. Not only with new but also CPO sales.
• If you have the feeling that the Koreans had their day in the sun, we agree with you.
• Trucks, be it pick ups, SUV, CUV are displacing sedans. This trend will continue, with customers seeking utility.
• Enduring migration from ownership to a mobility model.
• There is a “friction point” in showrooms which is counter productive for all the stakeholders.
Thank You