CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

39
For 12 months ended March 31, 2010 1E. Percentage of Circulation by Delivery Type Sat Sun (4-1-09 to 6-28-09) Cmbd Avg (Mon.-Fri.) Sat Sun (4-1-09 to 6-28-09) Cmbd Avg (Mon.-Fri.) Mon Tue Wed Thu Fri 1A. AVERAGE PAID CIRCULATION: (Sold at half of basic price or more) Home Delivery ....................................................................... 174,549 174,419 153,071 153,406 152,968 153,201 153,046 152,758 Home Delivery - Electronic Editions ...................................... 2,153 968 2,067 2,123 2,088 2,078 2,006 2,041 Single Copy Sales ................................................................ 62,460 23,988 21,757 21,845 21,095 21,918 21,895 22,061 Single Copy Sales - Electronic Editions ................................ 16 6 16 15 16 16 16 15 Mail Subscriptions ................................................................. 49 8 8 8 8 8 8 8 Newspapers in Education ...................................................... 4 8 38 38 39 40 38 38 Employee/Independent Carrier Copies ................................. 800 800 1,500 1,500 1,500 1,500 1,500 1,500 Sub-Total ............................................................................... 240,031 200,197 178,457 178,935 177,714 178,761 178,509 178,421 1B. AVERAGE PAID CIRCULATION (Sold at less than half of basic price) See Pars. 1G(a), 1G(b) & 7 Home Delivery ....................................................................... 9,014 11,774 6,908 6,613 7,020 6,969 6,888 7,023 Home Delivery - Electronic Editions ...................................... 3,099 1,335 3,212 3,207 3,208 3,232 3,223 3,189 Single Copy Sales ................................................................ Mail Subscriptions ................................................................. Newspapers in Education ...................................................... 45 11 4,183 4,664 3,965 4,470 4,146 3,703 Group (Subscriptions by Businesses for Designated Employees)- Electronic Editions ........................ 719 731 736 733 748 722 715 Sub-Total ............................................................................... 12,877 13,120 15,034 15,220 14,926 15,419 14,979 14,630 1C. AVERAGE THIRD PARTY SALES: See Par. 1G(c) .............. 13,154 8,531 8,802 8,195 8,561 8,434 9,580 9,188 AVERAGE THIRD PARTY SALES - Payment made with barter: .................................................................................... Sub-Total ............................................................................... 13,154 8,531 8,802 8,195 8,561 8,434 9,580 9,188 TOTAL AVERAGE PAID CIRCULATION ...................... 266,062 221,848 202,293 202,350 201,201 202,614 203,068 202,239 1D. AVERAGE NON-PAID CIRCULATION .................................. 507 340 570 561 569 567 573 580 TOTAL AVERAGE CIRCULATION ....................................... 266,569 222,188 202,863 202,911 201,770 203,181 203,641 202,819 Montreal (Communaute Urbaine de Montreal Census Division (MRC)), Quebec 23.4% 70.9% 4.9% 0.8% 10.8% 84.9% 3.8% 0.5% 81.5% 10.7% 4.3% 3.5% CANADIAN NEWSPAPER AUDIT REPORT 01-5665-0 Audit Bureau of Circulations Home Delivery/Mail Single Copy Third Party Sales NIE, Employees, Non-Paid

Transcript of CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

Page 1: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

For 12 months ended March 31, 2010

1E. Percentage of Circulation by Delivery Type

Sat Sun (4-1-09 to 6-28-09) Cmbd Avg (Mon.-Fri.)

Sat

Sun(4-1-09 to6-28-09)

Cmbd Avg(Mon.-Fri.) Mon Tue Wed Thu Fri

1A. AVERAGE PAID CIRCULATION:(Sold at half of basic price or more)Home Delivery ....................................................................... 174,549 174,419 153,071 153,406 152,968 153,201 153,046 152,758Home Delivery - Electronic Editions...................................... 2,153 968 2,067 2,123 2,088 2,078 2,006 2,041Single Copy Sales ................................................................ 62,460 23,988 21,757 21,845 21,095 21,918 21,895 22,061Single Copy Sales - Electronic Editions ................................ 16 6 16 15 16 16 16 15Mail Subscriptions ................................................................. 49 8 8 8 8 8 8 8Newspapers in Education ...................................................... 4 8 38 38 39 40 38 38Employee/Independent Carrier Copies ................................. 800 800 1,500 1,500 1,500 1,500 1,500 1,500

Sub-Total ............................................................................... 240,031 200,197 178,457 178,935 177,714 178,761 178,509 178,421

1B. AVERAGE PAID CIRCULATION (Sold at less than half of basic price) See Pars. 1G(a), 1G(b) & 7Home Delivery ....................................................................... 9,014 11,774 6,908 6,613 7,020 6,969 6,888 7,023Home Delivery - Electronic Editions...................................... 3,099 1,335 3,212 3,207 3,208 3,232 3,223 3,189Single Copy Sales ................................................................Mail Subscriptions .................................................................Newspapers in Education ...................................................... 45 11 4,183 4,664 3,965 4,470 4,146 3,703Group (Subscriptions by Businesses for Designated Employees)- Electronic Editions ........................ 719 731 736 733 748 722 715

Sub-Total ............................................................................... 12,877 13,120 15,034 15,220 14,926 15,419 14,979 14,630

1C. AVERAGE THIRD PARTY SALES: See Par. 1G(c).............. 13,154 8,531 8,802 8,195 8,561 8,434 9,580 9,188AVERAGE THIRD PARTY SALES - Payment made with barter: ....................................................................................

Sub-Total ............................................................................... 13,154 8,531 8,802 8,195 8,561 8,434 9,580 9,188

TOTAL AVERAGE PAID CIRCULATION...................... 266,062 221,848 202,293 202,350 201,201 202,614 203,068 202,239

1D. AVERAGE NON-PAID CIRCULATION .................................. 507 340 570 561 569 567 573 580

TOTAL AVERAGE CIRCULATION ....................................... 266,569 222,188 202,863 202,911 201,770 203,181 203,641 202,819

Montreal (Communaute Urbaine de MontrealCensus Division (MRC)), Quebec

23.4%

70.9%

4.9%

0.8%

10.8%

84.9%

3.8%0.5%

81.5%

10.7%

4.3%3.5%

CANADIAN NEWSPAPERAUDIT REPORT01-5665-0

Audit Bureau

of Circulations

Home Delivery/Mail Single Copy Third Party Sales NIE, Employees, Non-Paid

Page 2: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #2)(La Presse (Monday to Sunday), Montreal, QC, Page #2)

NEWSPAPER DESIGNATED MARKET / MONTREAL, QUEBEC

Audit Bureau of CirculationsC1130-R06

0 20 40

kilometers

Notre-Dame-de-Bon-Secours-Partie-Nord

Notre-Dame-de-la-Paix

Saint-André-Avellin

Wentworth

Sainte-Marthe

Wentworth-Nord

Fassett

EastHawkesbury

Saint-André-d'Argenteuil

Pointe-Fortune

Hawkesbury

Marchand

La Conception

Amherst

Huberdeau

Sainte-Anne-des-Lacs

Calumet

Champlain

Saint-Thomas-de-Pierreville

Saint-Guillaume

Saint-Gérard-Majella

Saint-Marcel-de-Richelieu

Pierreville

Trois-Rivières

Notre-Dame-du-Mont-Carmel

Saint-Valérien-de-Milton

Saint-Faustin--Lac-Carré

Sainte-Agathe-des-Monts

Granby

Saint-Liboire

La PrésentationSaint-Simon

Saint-Hyacinthe

MarievilleChambly

Saint-Mathias-sur-Richelieu

Saint-Césaire

Saint-DamaseOtterburn ParkMontréal Beloeil

LavaltrieSaint-Antoine-de-Lavaltrie

L'Assomption

Saint-Paul

Contrecoeur

Sainte-Lucie-des-LaurentidesMont-Tremblant Lantier

Saint-Pierre

Crabtree

Saint-JudeSaint-Denis-sur-Richelieu

Saint-Louis

Yamaska

Massueville

Berthierville

St. Lawrence River

YamachicheSainte-Ursule

Joliette

Saint-Sauveur-des-Monts

Piedmont

Sainte-MadeleineQUEBEC

Saint-Lin - Laurentides

Saint-Hippolyte

Prévost

Saint-Ignace-de-LoyolaSainte-Élisabeth

Saint-Roch-Ouest

Saint-Esprit

Sainte-Marcelline-de-KildareChertsey

Sainte-Marguerite-du-Lac-Masson

Saint-Alexis

Val-DavidRawdon

Barkmere

Saint-Jacques

Saint-Liguori

Sainte-Agathe-Nord

Saint-Alphonse-Rodriguez

Sainte-Béatrix

Sainte-Angèle-de-Prémont

Maskinongé

Saint-Jean-de-Matha

Saint-Élie

Charette

Brome

East FarnhamCowansville

North Stormont

The Nation Municipality

ONTARIO Saint-Polycarpe

Saint-AnicetSouth Glengarry

Farnham

Richelieu

Ange-Gardien

Saint-Alexandre

Saint-ValentinBedfordHenryvilleSaint-Patrice-de-Sherrington Dunham

Stanbridge Station

L'AscensionLac-à-la-Tortue

Saint-Georges

Hérouxville

Grand-Mère

Godmanchester

J0W

Shawinigan

Saint-Mathieu-du-Parc

Lac-Wapizagonke

Saint-Georges-de-Clarenceville

Saint-Bernard-de-Lacolle

HemmingfordHinchinbrooke

CANADA

Saint-Alexis-des-Monts

UNITED STATES

K0B

J8H

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K6A

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Prescott and Russell United Counties Communauté-Urbaine-

de-Montréal

Papineau

Nicolet-Yamaska

Drummond

Francheville

La Haute-Yamaska

Acton

Les Maskoutains

La Vallée-du-Richelieu

Champlain

Laval

L'Assomption

Le Bas-Richelieu

LajemmeraisLes Moulins

Mirabel

Deux-Montagnes

Thérèse-De Blainville

La Rivière-du-Nord

D'Autray

Montcalm

Les Laurentides

Joliette

Brome-Missisquoi

Stormont, Dundas and Glengarry United Counties

Vaudreuil-Soulanges

Le Haut-Saint-Laurent

Le Haut-RichelieuLes Jardins-de-Napierville

Le Centre-de-la-Mauricie

Maskinongé

Mékinac

Antoine-LabelleBaie-de-la-Bouteille Trois-Rives

Lac-Devenyns

Lac-Matawin

Lac-de-la-Maison-de-Pierre

Lac-Boulé

Lac-des-Cinq

Lac-Minaki

Lac-Legendre

Saint-Roch-de-Mékinac

Baie-de-la-Bouteille

Baie-des-Chaloupes

Grandes-Piles

Saint-Michel-des-Saints

Baie-de-la-Bouteille

Saint-Jean-des-Piles

Saint-Mathieu-du-Parc

Saint-Guillaume-Nord

Saint-Zénon

Lac-Santé

Saint-DamienLac-des-Dix-Milles

Saint-Étienne-des-GrèsLa Macaza Saint-Charles-de-Mandeville

Saint-Paulin

Lac-Supérieur

Saint-Barnabé

Saint-Donat

Saint-DidaceSainte-Émélie-de-l'énergie

Saint-Sévère

Notre-Dame-de-la-MerciSaint-Côme

Saint-GabrielMarchand

Labelle

Saint-Justin

Val-des-Lacs

Louiseville

Saint-CuthbertNicolet

Saint-Cléophas-de-Brandon

Saint-Félix-de-Valois

Maskinongé

Sainte-Mélanie Baie-du-FebvreEntrelacs

Saint-Ambroise-de-KildareBrébeuf Ivry-sur-le-LacEstérel

Lanoraie

Sorel-Tracy

Arundel Val-MorinMontcalm Saint-RobertSainte-Adèle

Saint-CalixteSaint-Adolphe-d'Howard Saint-Bonaventure

BoileauSaint-Ours

Lac-des-Seize-Iles

Harrington

Saint-Bernard-de-Michaudville

GoreSaint-Barnabé-Sud

Grenville

Calixa-Lavallée

Brownsburg-ChathamSaint-Marc-sur-Richelieu

Saint-Charles-sur-Richelieu UptonSainte-RosalieLachute

Saint-Dominique

ChamplainSaint-Pie

Saint-Basile-le-Grand

Roxton PondSainte-Cécile-de-Milton

Rigaud

North Glengarry

RougemontTrès-Saint-Rédempteur

Sainte-Justine-de-Newton

Saint-AlphonseBromont

Saint-TélesphoreIberville

Sainte-SabineBrighamSaint-Zotique

Rivière-Beaudette

Saint-Sébastien

Ormstown Saint-Chrysostome Sutton

Franklin

Huntingdon Lacolle Venise-en-QuébecNoyanHavelockCornwall FrelighsburgSaint-Armand

Elgin Abercorn

G8Y

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Matawinie

Les Pays-d'en-Haut

Argenteuil

Rouville

Roussillon

Beauharnois-Salaberry

LE DEVOIR LE JOURNAL DE MONTREAL LA PRESSE

(La Presse (Monday to Sunday), Montreal, QC, Page #2)

Page 3: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #3)

Côte-Saint-LucHampstead

Mont-Royal

Verdun

LaSalle

Saint-Hubert

Outremont

Saint-LambertLeMoyne

Longueuil

Greenfield Park

Lachine

Sainte-Catherine

Dorval

MontréalSaint-Léonard

PierrefondsDollard-des-Ormeaux

Sainte-Geneviève

Pointe-Calumet

BeaconsfieldSenneville

Sainte-Anne-de-BellevueBaie-d Urfé

Sainte-Marthe-sur-le-LacSaint-Bruno-de-Montarville

AnjouMontréal-Nord

Saint-Luc

Saint-Jean-sur-Richelieu

Saint-Placide

Sainte-Julie

Rosemère

Sainte-Thérèse

ChâteauguaySaint-Clet

Saint-Lazare

Bois-des-Filion

KahnawakeTerrasse-Vaudreuil

L'Ile-Perrot

Saint-Amable

Laval

Notre-Dame-de-l'Ile-Perrot

Pincourt

Coteau-du-Lac

Léry

Oka

Kanesatake

Vaudreuil-Dorion

Vaudreuil-sur-le-Lac

Saint-Joseph-du-Lac

Saint-Timothée

Saint-Blaise-sur-Richelieu

Saint-Cyprien-de-Napierville

Mille-Isles

Saint-Jérôme

Saint-Antoine

L'Assomption

Saint-Roch-de-l'Achigan L'Épiphanie

J0L

Lachenaie

Sainte-Anne-des-Plaines

Sainte-Barbe

Très-Saint-Sacrement

Grande-IleLes Coteaux

Sainte-Clotilde-de-Châteauguay

Sainte-Martine

Verchères

Sainte-SophieJ0K

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Champlain

Laval

Deux-Montagnes

Communauté-Urbaine-de-Montréal

Le Haut-Richelieu

Vaudreuil-Soulanges

Mirabel

La Rivière-du-NordMontcalm

L'Assomption

Les Moulins

Thérèse-De Blainville

Les Jardins-de-Napierville

Le Haut-Saint-Laurent

Lajemmerais

Beauharnois-Salaberry

Saint-Sulpice

Bellefeuille

Lafontaine

La Plaine

Le Gardeur

Repentigny

Saint-Colomban

Mirabel

MascoucheTerrebonne

Varennes

Terrebonne

Charlemagne

Blainville

Lorraine

Boucherville

Boisbriand

Montréal-Est

Saint-Eustache

Deux-Montagnes

Saint-LaurentL'Ile-Bizard

Roxboro

Westmount

BrossardHudson Pointe-ClaireKirkland Montréal-Ouest

Carignan

La Prairie

CandiacDelson

Saint-ConstantSaint-Philippe

L'Acadie

Les Cèdres

Saint-Isidore

Saint-Mathieu

Mercier

Pointe-des-Cascades

Maple Grove

Saint-Jacques-le-Mineur

Melocheville

Beauharnois

Saint-RémiSainte-Martine

Saint-Édouard

Saint-Michel

Salaberry-de-Valleyfield

Saint-Étienne-de-Beauharnois

Saint-Urbain-PremierSaint-Louis-de-Gonzague

Saint-Stanislas-de-Kostka NapiervilleHowick

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J4H

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Roussillon

LEGEND

FORWARD SORTATION AREA BOUNDARY

NEWSPAPER DESIGNATED MARKET

MONTREAL CORPORATE LIMITS

COUNTY BOUNDARY

PROVINCIAL BOUNDARY

INTERNATIONAL BOUNDARY

Audit Bureau of CirculationsC1130-R06

Montréal

(La Presse (Monday to Sunday), Montreal, QC, Page #3)

Page 4: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #4)

1G(a).PRICES: (Less than 50% of Basic) The following price points were sold during this report period.

Home Delivery1 Mo. 1 Mo. 1 Mo. 1 Mo. 1 Mo. 1 Mo. 1 Mo. 1 Mo. 1 Mo.

Sat.................................. 79-99¢ $1.79-2.30 $3.42 $4.29 $4.73 $5.59 $6.89 $7.77 $8.62% of Basic 32.9-43% 37.4-49.8% 34.0% 39.6-43% 47.4% 29.5% 33.8% 40.9% 42.3%Sales 303 811 124 554 181 1,209 416 452 242

1 Mo. 1 Mo. 1 Mo.Sun (4-1-09 to 6-28-09) . $4.29 $6.89 $8.62% of Basic 39.6-43% 33.8% 42.3%Sales 690 831 484

1 Mo. 1 Mo. 1 Mo. 1 Mo. 1 Mo.Cmbd Avg (Mon.-Fri.) .... $1.79-2.30 $5.59 $6.89 $7.77 $8.62% of Basic 37.4-49.8% 29.5% 33.8% 40.9% 42.3%Sales 822 1,190 410 454 229

Home Delivery

1 Mo. 1 Mo. 1 Mo. 1 Mo. 1 Wk. 1 Wk.Paid in

AdvancePaid in

AdvanceSat.................................. $9.31 $9.53 $9.92 $9.96 99¢ $1.99-$2.40 96¢-$2.30 79¢-99¢% of Basic 47.7-49.1% 46.8% 45.4-48.7% 48.9% 38.4-42.3% 38.9-49.9% 20.0-49.8% 32.9-43.0%Sales 91 215 393 184 558 779 2,139 168

1 Mo. 1 Mo. 1 Mo. 1 Mo. 1 Wk. 1 Wk.Sun (4-1-09 to 6-28-09) . $9.31 $9.53 $9.92 $9.96 99¢ $1.99-$2.48% of Basic 45.7% 46.8% 48.7% 48.9% 38.4-42.3% 38.9-49.9%Sales 123 320 366 287 1,048 1,511

1 Mo. 1 Mo. 1 Mo. 1 Mo. 1 Wk.Paid in

AdvanceCmbd Avg (Mon.-Fri.) .... $9.31 $9.53 $9.92 $9.96 $1.99-$2.48 96¢-$2.30% of Basic 45.7-49.1% 46.8% 45.4-48.7% 48.9% 38.4-49.9% 20.0-49.8%Sales 85 175 383 152 726 2,104

1F. Percentage of Circulation by Category

Sat Sun (4-1-09 to 6-28-09) Cmbd Avg (Mon.-Fri.)

90.1%

4.8%4.9%0.2%

90.1%

5.9%3.8%0.2%

88.0%

7.4%4.3%0.3%

Paid Circ. (50% or more) Paid Circ. (Less than 50%) Third Party Sales Non-Paid

Page 5: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

1G(a).PRICES: (Less than 50% of Basic) (Continued)

(La Presse (Monday to Sunday), Montreal, QC, Page #5)

Home Delivery - Electronic EditionGroup (Subscriptions by Businesses for Designated Employees -

Electronic EditionsPer Month 1¢ 2¢ 3¢ 5¢

Sat ....................................... $2.00 Sat% of Basic 20.0 Sales 39 622 39 20Sales 3,208

Sun (4-1-09 to 6-28-09)....... $2.00% of Basic 20.0Sales 1,335

Mon to Fri ............................ $2.00 Mon to Fri% of Basic 20.0 Sales 38 634 37 23Sales 3,213

Newspapers in Education per week

Sat.................................. 10¢ 90¢ $1.00Sales 1 2 43

Sun (4-1-09 to 6-28-09) . 35¢Sales 11

Cmbd Avg (Mon.-Fri.)..... 1¢ 5¢ 10¢ 15¢ 20¢ 25¢ 30¢Sales 116 2,783 287 287 27 110 575

(b). Par. 1B: Sat Sun Cmbd Avg (Mon.-Fri.)SINGLE COPY SALESTOTAL............................ None of record None of record None of record

ANALYSIS OF THIRD PARTY SALES(c). Par. 1C: SatTHIRD PARTY SALES 1-5¢ 6-15¢ 16-25¢ 26-35¢ 36-45¢ 56-65¢

66-75¢ 96¢-$1.05 $1.06-1.15 $1.16-1.25 $1.56-1.65 $1.66-1.75 Total

TOTAL....................... 1,938 3,784 1,167 2,029 572 398 50 1,662 387 81 844 242 13,154

Sun (4-1-09 to 6-28-09)THIRD PARTY SALES 1-5¢ 6-15¢ 16-25¢ 26-35¢ 36-45¢ 46-55¢ 66-75¢ 76-95¢ 96¢-$1.05 TotalTOTAL....................... 204 2,825 1,113 1,638 1,629 436 498 70 118 8,531

Cmbd Avg (Mon.-Fri.)THIRD PARTY SALES 1-5¢ 6-15¢ 16-25¢ 26-35¢ 36-45¢ 56-65¢ 66-75¢ TotalTOTAL....................... 991 3,305 1,074 306 2,309 650 167 8,802

Page 6: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #6)

3. PERCENTAGE OF TOTAL CIRCULATION AND HOUSEHOLD COVERAGE PERCENT:

2. TOTAL CIRCULATION BY MARKET:(See Explanatory for description of area) Sat

Sun(4-1-09 to6-28-09)

Cmbd Avg(Mon.-Fri.) Mon Tue Wed Thu Fri

NEWSPAPER DESIGNATED MARKET OccupiedPopulation Households

2006 Census: 4,380,771 1,839,050#1-1-10 Estimate: 4,654,494 1,969,745

Home Delivery............................................................................... 161,106 163,111 141,147 141,185 141,153 141,317 141,101 140,978Home Delivery - Electronic Editions ............................................. 4,204 2,027 4,228 4,272 4,243 4,245 4,185 4,196Single Copy Sales ....................................................................... 42,476 15,463 14,152 14,314 13,651 14,311 14,218 14,296Mail Subscriptions ........................................................................Newspapers in Education ............................................................. 43 16 3,863 4,361 3,631 4,132 3,806 3,424Employee/Independent Carrier Copies......................................... 800 800 1,500 1,500 1,500 1,500 1,500 1,500Group (Subscriptions by Businesses for Designated Employees) 719 731 736 733 748 722 715Third Party Sales .......................................................................... 8,971 5,796 5,736 5,219 5,535 5,469 6,357 6,055Non-Paid Circulation ..................................................................... 349 215 396 389 392 395 402 401

TOTAL NEWSPAPER DESIGNATED MARKET ......................... 218,668 187,428 171,753 171,976 170,838 172,117 172,291 171,565

OUTSIDE NEWSPAPER DESIGNATED MARKET

Home Delivery............................................................................... 22,457 23,082 18,832 18,834 18,835 18,853 18,833 18,803Home Delivery - Electronic Editions ............................................. 1,048 276 1,051 1,058 1,053 1,065 1,044 1,034Single Copy Sales......................................................................... 19,984 8,525 7,605 7,531 7,444 7,607 7,677 7,765Single Copy Sales - Electronic Editions ....................................... 16 6 16 15 16 16 16 15Mail Subscriptions ........................................................................ 49 8 8 8 8 8 8 8Newspapers in Education ............................................................. 6 3 358 341 373 378 378 317Third Party Sales .......................................................................... 4,183 2,735 3,066 2,976 3,026 2,965 3,223 3,133Non-Paid Circulation ..................................................................... 158 125 174 172 177 172 171 179

TOTAL OUTSIDE NEWSPAPER DESIGNATED MARKET ........ 47,901 34,760 31,110 30,935 30,932 31,064 31,350 31,254

TOTAL AVERAGE CIRCULATION ............................................. 266,569 222,188 202,863 202,911 201,770 203,181 203,641 202,819

#Source: Pitney Bowes Software Inc., See Par. 8.

OccupiedHouseholds

Sat Sun(4-1-09 to 6-28-09)

Cmbd Avg (Mon.-Fri.)

(1-1-10 Estimate)

TotalCirc.

% of TotalCirc.

HouseholdCoverage

TotalCirc.

% of TotalCirc.

HouseholdCoverage

TotalCirc.

% of TotalCirc.

HouseholdCoverage

Newspaper Designated Market 1,969,745 218,668 82.0 11.1% 187,428 84.4 9.5% 171,753 84.7 8.7%Outside NewspaperDesignated Market 47,901 18.0 34,760 15.6 31,110 15.3TOTAL CIRCULATION 266,569 100.0% 222,188 100.0% 202,863 100.0%

Page 7: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #7)

4. TOTAL AVERAGE CIRCULATION (BY INDIVIDUALS AND FOR DESIGNATED RECIPIENTS) BY QUARTERS for the previous audits and period covered by this report: Sat Sun Cmbd Avg (Mon.-Fri.) Mon Tue Wed Thu Fri

Calendar Quarter Ended

Average Paid

Circulation

AverageNon-Paid

Circulation

Total Average

Circulation

Average Paid

Circulation

AverageNon-Paid

Circulation

Total Average

Circulation

Average Paid

Circulation

AverageNon-Paid

Circulation

Total Average

Circulation

Average Paid

Circulation

AverageNon-Paid

Circulation

Total Average

Circulation

Average Paid

Circulation

AverageNon-Paid

Circulation

Total Average

Circulation

Average Paid

Circulation

AverageNon-Paid

Circulation

Total Average

Circulation

Average Paid

Circulation

AverageNon-Paid

Circulation

Total Average

Circulation

Average Paid

Circulation

AverageNon-Paid

Circulation

Total Average

Circulation

June 30, 2006 276,639 612 277,251 228,681 545 229,226 205,036 750 205,786 202,818 1,251 204,069 202,384 647 203,031 203,389 634 204,023 203,504 631 204,135 213,387 658 214,045September 30, 2006 263,157 3,319 266,476 212,607 2,500 215,107 189,155 3,456 192,611 188,760 3,520 192,280 187,969 3,484 191,453 189,079 3,430 192,509 190,314 3,417 193,731 189,626 3,432 193,058December 31, 2006 278,120 1,115 279,235 224,441 1,692 226,133 204,161 1,280 205,441 205,444 1,777 207,221 203,258 1,199 204,457 204,356 1,143 205,499 204,474 1,169 205,643 203,403 1,181 204,584March 31, 2007 277,127 2,593 279,720 224,207 2,671 226,878 204,923 2,881 207,804 204,481 3,365 207,846 206,059 2,892 208,951 205,120 2,700 207,820 204,474 2,743 207,217 204,535 2,741 207,276June 30, 2007 274,392 1,008 275,400 226,659 1,007 227,666 203,249 1,217 204,466 202,482 1,758 204,240 202,668 1,131 203,799 203,991 1,077 205,068 204,081 1,097 205,178 202,877 1,094 203,971September 30, 2007 260,028 2,389 262,417 212,285 2,170 214,455 190,280 2,396 192,676 189,662 2,817 192,479 189,220 2,099 191,319 190,272 2,115 192,387 191,287 2,508 193,795 190,865 2,506 193,371December 31, 2007 276,604 2,476 279,080 222,003 2,433 224,436 205,499 2,844 208,343 204,930 3,015 207,945 205,130 3,073 208,203 206,300 3,099 209,399 205,966 2,507 208,473 205,203 2,563 207,766March 31, 2008 271,112 2,859 273,971 220,031 1,910 221,941 206,511 2,184 208,695 206,540 2,595 209,135 205,982 2,112 208,094 207,199 2,109 209,308 207,027 2,010 209,037 205,763 2,109 207,872June 30, 2008 272,390 556 272,946 223,430 468 223,898 205,012 717 205,729 204,855 1,172 206,027 205,177 628 205,805 205,465 593 206,058 204,874 597 205,471 204,688 625 205,313September 30, 2008 258,117 816 258,933 214,492 710 215,202 195,162 1,025 196,187 194,924 1,462 196,386 194,729 946 195,675 194,345 905 195,250 196,438 931 197,369 195,358 914 196,272December 31, 2008 276,294 1,815 278,109 221,749 1,732 223,481 208,397 1,991 210,388 207,227 2,461 209,688 206,675 1,849 208,524 209,824 1,765 211,589 210,110 1,967 212,077 208,054 1,965 210,019March 31, 2009 266,283 758 267,041 220,353 670 221,023 208,482 917 209,399 207,689 1,022 208,711 207,841 881 208,722 208,841 905 209,746 209,604 900 210,504 208,554 872 209,426June 30, 2009 270,555 432 270,987 221,848 340 222,188 205,322 469 205,791 203,122 459 203,581 204,057 457 204,514 206,815 468 207,283 207,067 471 207,538 205,323 491 205,814September 30, 2009 257,588 434 258,022 191,626 522 192,148 192,017 508 192,525 190,735 535 191,270 192,223 534 192,757 191,707 516 192,223 191,480 513 191,993December 31, 2009 269,590 555 270,145 206,923 616 207,539 208,536 630 209,166 205,825 624 206,449 206,332 601 206,933 207,061 600 207,661 207,115 629 207,744March 31, 2010 266,509 609 267,118 205,617 673 206,290 206,307 644 206,951 204,186 661 204,847 205,409 657 206,066 206,388 710 207,098 205,932 693 206,625

271.0258.0

270.1 267.1

222.2205.8

192.1207.5 206.3

0.0

50.0

100.0

150.0

200.0

250.0

300.0

2nd Qtr 2009 3rd Qtr 2009 4th Qtr 2009 1st Qtr 2010

Thousands

Sat Sun Cmbd Avg (Mon.-Fri.)

Page 8: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #8)

AUDIT STATEMENT

There was no adjustment made in the average paid circulation as shown in the Publisher’s Statements for the period audited.

This newspaper also participates in the Audit Bureau of Circulations’ Coupon Distribution Verification Service. A separate report of thatverification is available to all ABC members who subscribe to this service. For more information, contact ABC.

TOTAL AVERAGE CIRCULATION (BY INDIVIDUALS AND FOR DESIGNATED RECIPIENTS) BY CIRCULATION TYPE for the previous audits and period covered by this report:

5. ACTUAL ONE-DAY GROSS DISTRIBUTION AND AVERAGE PROJECTED CIRCULATION AVERAGES BY COUNTIES, CENSUS DIVISIONS, DISTRICTS OR MUNICIPALITIES:

Sat, February 13, 2010; Tue, February 9, 2010.

(OH’s) Occupied Households - 2006 Census; #1-1-10 Pitney Bowes Software Inc., See Par. 8.

The listing below gives gross distribution for one day only and is greater or less than the average for the period covered by thisreport by the following percentages:

The “Total Average Projected Circulation” (Total Avg. Proj. Circ.) has been arrived at by projecting the averages in Paragraphs 1 & 2 tothe appropriate ABC geographic market one day(s) gross distribution figures in this report.

Year

NewspaperDesignated Market

Home Delivery

Newspaper Designated MarketSingle Copy Sales

TOTALNewspaper

Designated MarketTOTAL

Average Circulation

Sat 2010 165,310 42,476 218,668 266,5692009 167,250 43,332 222,058 269,2582008 168,925 46,275 226,241 272,7162007 172,072 50,070 230,301 275,6392006 172,997 53,085 231,920 275,011

Sun (4-1-09 to 6-28-09) 2010 165,138 15,463 187,428 222,1882009 161,617 15,717 186,029 220,9002008 161,623 16,875 186,652 221,8702007 164,443 18,689 190,881 224,3232006 163,230 19,351 190,219 221,405

Cmbd Avg (Mon.-Fri.) 2010 145,375 14,152 171,753 202,8632009 145,790 15,183 173,404 205,3742008 145,897 16,113 172,075 203,5002007 146,491 17,717 172,399 202,8482006 146,293 18,449 172,423 200,309

Sat TueCmbd Avg(Mon.-Fri.)

Newspaper Designated Market 4.4% greater 7.9% greater 7.3% greaterOutside Newspaper Designated Market 9.7% greater 9.5% greater 8.9% greaterGRAND TOTAL 5.4% greater 8.1% greater 7.5% greater

Page 9: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #9)

Sat Tue

ProvinceCounty, Census Division,District or Municipality

OH’s#1-1-10Estimate

ActualGross Dist.

Total Avg.Proj. Circ.*

Hshld.Cov.

ActualGross Dist.

Total Avg.Proj. Circ.*

Cmbd Avg(Mon.-Fri.)Avg. Proj.

Circ.*Hshld.Cov.

ONTARIO

OTTAWA 354,064 1,534 1,398 0.4% 1,731 1,581 1,590 0.4%PRESCOTT AND RUSSELL 32,312 161 147 0.5% 218 199 200 0.6%Miscellaneous Census Divisions 2,146 1,956 1,181 1,079 1,085

TOTAL IN ONTARIO 3,841 3,501 3,130 2,859 2,875

QUEBEC

ACTON 6,457 267 244 3.8% 175 160 161 2.5%ANTOINE-LABELLE 16,111 600 547 3.4% 233 213 214 1.3%ARGENTEUIL 13,410 718 688 5.1% 439 407 409 3.0%ARTHABASKA 29,336 2,184 1,990 6.8% 1,925 1,758 1,768 6.0%ASBESTOS 6,472 221 201 3.1% 111 101 102 1.6%BEAUCE-SARTIGAN 21,627 193 176 0.8% 117 107 107 0.5%BEAUHARNOIS-SALABERRY 27,346 2,351 2,252 8.2% 1,896 1,757 1,767 6.5%BROME MISSISQUOI 20,467 2,349 2,200 10.7% 1,236 1,140 1,146 5.6%CHARLEVOIX-EST 6,844 246 224 3.3% 78 71 72 1.1%COATICOOK 7,540 175 159 2.1% 145 132 133 1.8%COMMUNAUTE URBAINE DE L'OUTAOUAIS 108,708 5,918 5,393 5.0% 4,223 3,857 3,879 3.6%COMMUNAUTE URBAINE DE MONTREAL 858,582 94,233 90,272 10.5% 81,744 75,773 76,179 8.9%COMMUNAUTE URBAINE DE QUEBEC 254,845 6,215 5,663 2.2% 4,392 4,011 4,035 1.6%D'AUTRAY 17,729 1,245 1,175 6.6% 753 695 699 3.9%DESJARDINS 24,656 279 254 1.0% 128 117 118 0.5%DEUX MONTAGNES 38,377 3,454 3,309 8.6% 2,648 2,455 2,468 6.4%DRUMMOND 42,346 2,689 2,450 5.8% 2,145 1,959 1,970 4.7%FRANCHEVILLE 68,052 4,188 3,816 5.6% 3,044 2,780 2,796 4.1%JOLIETTE 27,238 2,804 2,686 9.9% 2,132 1,976 1,987 7.3%KAMOURASKA 9,172 140 128 1.4% 67 61 62 0.7%L'AMIANTE 19,299 279 254 1.3% 147 134 135 0.7%L'ASSOMPTION 47,239 6,387 6,118 13.0% 5,080 4,709 4,734 10.0%L'ERABLE 9,690 321 293 3.0% 302 276 277 2.9%LA COTE DE BEAUPRE 10,437 265 241 2.3% 72 66 66 0.6%LA COTE DE GASPE 7,418 38 35 0.5% 20 18 18 0.2%LA HAUTE YAMASKA 39,127 3,629 3,458 8.8% 2,400 2,222 2,233 5.7%LA JACQUES CARTIER 12,573 210 191 1.5% 78 71 72 0.6%LA RIVIERE DU NORD 48,137 3,790 3,631 7.5% 2,616 2,425 2,438 5.1%LA VALLEE DE LA GATINEAU 9,476 72 66 0.7% 31 28 28 0.3%LA VALLEE DU RICHELIEU 45,251 11,373 10,895 24.1% 8,907 8,256 8,301 18.3%LAC SAINT JEAN EST 21,751 502 457 2.1% 335 306 308 1.4%LAJEMMERAIS 28,166 10,292 9,859 35.0% 8,407 7,793 7,835 27.8%LAVAL 156,248 21,652 20,742 13.3% 17,659 16,369 16,457 10.5%LE BAS RICHELIEU 22,684 2,263 2,164 9.5% 1,771 1,640 1,650 7.3%LE CENTRE DE LA MAURICE 24,536 1,377 1,255 5.1% 892 815 819 3.3%LE DOMAINE DU ROY 13,657 216 197 1.4% 140 128 129 0.9%LE FJORD DU SAGUENAY 71,199 1,783 1,625 2.3% 1,101 1,006 1,011 1.4%

Page 10: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #10)

Sat Tue

ProvinceCounty, Census Division,District or Municipality

OH’s#1-1-10Estimate

ActualGross Dist.

Total Avg.Proj. Circ.*

Hshld.Cov.

ActualGross Dist.

Total Avg.Proj. Circ.*

Cmbd Avg(Mon.-Fri.)Avg. Proj.

Circ.*Hshld.Cov.

QUEBEC (Cont’d)

LE GRANIT 9,767 278 253 2.6% 148 135 136 1.4%LE HAUT RICHELIEU 48,841 4,573 4,381 9.0% 3,508 3,252 3,269 6.7%LE HAUT ST. FRANCOIS 9,295 224 204 2.2% 118 108 108 1.2%LE HAUT ST. LAURENT 10,467 406 389 3.7% 254 235 237 2.3%LE VAL ST. FRANCOIS 12,339 510 465 3.8% 251 229 231 1.9%LES CHUTES DE LA CHAUDIERE 33,902 365 333 1.0% 147 134 135 0.4%LES COLLINES DE L'OUTAOUAIS 18,210 253 231 1.3% 147 134 135 0.7%LES JARDINS DE NAPIERVILLE 9,958 520 498 5.0% 357 331 333 3.3%LES LAURENTIDES 20,632 2,885 2,686 13.0% 1,390 1,278 1,285 6.2%LES MASKOUTAINS 35,647 3,210 3,075 8.6% 2,431 2,253 2,265 6.4%LES MOULINS 55,390 4,740 4,541 8.2% 3,352 3,107 3,124 5.6%LES PAYS D'EN HAUT 19,058 4,066 3,895 20.4% 2,233 2,070 2,081 10.9%LONGUEUIL 168,283 20,609 19,743 11.7% 16,351 15,157 15,238 9.1%MARIA-CHAPDELAINE 10,959 127 116 1.1% 95 87 87 0.8%MASKINONGE 15,908 333 303 1.9% 184 168 169 1.1%MATANE 10,235 69 63 0.6% 31 28 28 0.3%MATAWINIE 23,670 2,287 2,131 9.0% 903 832 836 3.5%MEKINAC 5,891 237 216 3.7% 142 130 130 2.2%MEMPHREMAGOG 21,570 2,642 2,407 11.2% 1,257 1,148 1,155 5.4%MIRABEL 15,492 996 954 6.2% 671 622 625 4.0%MONTCALM 19,044 944 904 4.7% 608 564 567 3.0%MONTMAGNY 10,116 72 66 0.7% 29 26 27 0.3%NICOLET-YAMASKA 9,595 458 417 4.3% 298 272 274 2.9%NORD DU QUEBEC 12,682 41 37 0.3% 15 14 14 0.1%PAPINEAU 10,020 485 442 4.4% 247 226 227 2.3%PORTNEUF 20,866 139 127 0.6% 37 34 34 0.2%RIMOUSKI-NEIGETTE 24,237 519 473 2.0% 274 250 252 1.0%ROUSSILLON 65,486 6,844 6,556 10.0% 5,434 5,037 5,064 7.7%ROUVILLE 13,419 1,174 1,125 8.4% 921 854 858 6.4%ROUYN-NORANDA 18,327 1,134 1,033 5.6% 456 416 419 2.3%SEPT RIVIERES-CANIAPISCAU 16,754 125 114 0.7% 76 69 70 0.4%SHERBROOKE 70,247 4,536 4,133 5.9% 3,367 3,075 3,093 4.4%THERESE DE BLAINVILLE 58,791 8,752 8,384 14.3% 6,839 6,339 6,373 10.8%VAUDREUIL SOULANGES 53,794 4,562 4,370 8.1% 3,457 3,204 3,222 6.0%Miscellaneous Census Divisions (MRC) 1,389 1,266 768 701 706

TOTAL IN QUEBEC 275,422 261,639 214,385 198,311 199,390

ALL OTHER PROVINCES

Miscellaneous Census Divisions (MRC) 127 116 111 101 102

UNITED STATESFLORIDA

BROWARD 682,787 1,367 1,246 0.2% 467 427 429 0.1%Miscellaneous Counties 25 23 25 23 23

TOTAL IN FLORIDA 1,392 1,269 492 450 452

Page 11: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #11)

Sat Tue

ProvinceCounty, Census Division,District or Municipality

OH’s#1-1-10Estimate

ActualGross Dist.

Total Avg.Proj. Circ.*

Hshld.Cov.

ActualGross Dist.

Total Avg.Proj. Circ.*

Cmbd Avg(Mon.-Fri.)Avg. Proj.

Circ.*Hshld.Cov.

#County population and household estimates, as well as FSA household estimates appearing in ABC Canadian reports, are obtained from Pitney Bowes Software Inc. Estimates for ABC defined newspaper markets and census areas below the county level are ABC pro-jections based upon Pitney Bowes Software Inc. estimates.

*Arrived at by relating actual gross distribution figures to average circulation for the period covered by this report.

All Other 49 44 49 49 44

GRAND TOTAL 280,831 266,569 218,167 201,770 202,863

Page 12: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #12)

5A. DISTRIBUTION IN TOWNS RECEIVING 25 OR MORE COPIES IN DETAIL BY COUNTIES, CENSUS DIVISIONS, DISTRICTS OR MUNICIPALITIES, AS WELL AS THE TOTAL ONLY FOR TOWNS RECEIVING LESS THAN 25 COPIES DAILY:

Sat, February 13, 2010; Tue, February 9, 2010.

(OH’s) Occupied Households - 2006 Census; #1-1-10 Pitney Bowes Software Inc., See Par. 8.

"*BALANCE IN COUNTY, CENSUS DIVISION, DISTRICT OR MUNICIPALITY" is comprised of the distribution in towns receiving less than 25 copies which is not identified with the towns,townships or minor civil divisions listed.

(MA) (PART MA) designates one of the Census Divisions (MRC) included in or only partially included in the Montreal, Quebec Census Metropolitan Area as defined by Statistics Canada.(Beauharnois-Salaberry, Communaute Urbaine De Montreal, Deux Montagnes, L’Assomption, La Vallee Du Richelieu, Lajemmerais, Laval, Les Moulins, Longueuil, Mirabel, Roussillon, Rouville,Therese De Blainville, Vaudreuil Soulanges Census Divisions (MRC)).

Sat Tue

ProvinceCounty, Census Division,District or MunicipalityTown

OH’s2006

Census

OH’s#1-1-10

EstimatesHome

Delivery

HomeDelivery

ElectronicEditions

SingleCopySales

SingleCopySales

ElectronicEditions Mail Total

Total Avg. Proj. Circ.

Hshld.Cov.

HomeDelivery

HomeDelivery

ElectronicEditions

SingleCopySales

SingleCopySales

ElectronicEditions Mail Total

Total Avg. Proj. Circ.

Cmbd Avg(Mon.-Fri.)Avg. Proj.

Circ.Hshld.Cov.

QUEBEC

MONTREAL NEWSPAPER DESIGNATED MARKET as described in Par. 8 is the following:

(MA) COMMUNAUTE URBAINE DE MONTREAL CENSUS DIVISION (MRC) 831,520 858,582Anjou 1,953 65 678 2,696 1,758 63 304 2,125Baie d'Urfe 117 3 22 142 103 2 10 115Beaconsfield 6,560 4,100 596 18 109 723 548 18 60 626Cote St. Luc 13,535 9,299 176 3 21 200 148 3 11 162Dollard des Ormeaux 18,350 23,455 729 14 265 1,008 646 14 464 1,124Dorval 7,810 5,124 503 15 2,525 3,043 457 15 1,951 2,423Hampstead 2,515 1,656 97 2 99 89 2 91Ile Bizard 758 30 120 908 674 30 34 738Kirkland 6,540 9,321 550 12 164 726 496 12 59 567Lachine 1,348 29 325 1,702 1,169 28 200 1,397LaSalle 1,641 43 559 2,243 1,402 43 617 2,062Montreal 743,205 754,690 37,087 1,950 21,281 60,318 32,713 1,901 16,890 51,504Montreal Est 57 4 13 74 54 4 7 65Montreal Nord 1,466 29 603 2,098 1,282 31 780 2,093Montreal Ouest 114 2 116 106 2 37 145Mont Royal 1,382 54 268 1,704 1,402 52 324 1,778Outremont 2,195 74 650 2,919 2,084 72 311 2,467Pierrefonds 1,224 39 283 1,546 1,051 39 264 1,354Pointe Claire 779 22 218 1,019 703 21 235 959Roxboro 230 3 24 257 201 3 19 223St. Laurent 2,587 76 782 3,445 2,393 75 681 3,149St. Leonard 1,012 29 637 1,678 883 28 522 1,433St. Pierre 12 10 22 11 9 20Ste. Anne de Bellevue 153 5 43 201 145 5 184 334

Page 13: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #13)

Ste. Genevieve 105 3 108 97 2 99Senneville 46 46 39 95 134Verdun 3,405 144 958 4,507 3,071 144 575 3,790Westmount 8,680 9,908 562 28 95 685 602 28 137 767

TOTAL COMMUNAUTE URBAINE DE MONTREAL CENSUS DIVISION (MRC) 60,884 2,696 30,653 94,233 90,272 10.5% 54,327 2,637 24,780 81,744 75,773 76,179 8.9%

ACTON CENSUS DIVISION (MRC) (PART) 1,665 1,688Upton 24 24 23 1.4% 11 11 10 10 0.6%

ARGENTEUIL CENSUS DIVISION (MRC) (PART) 12,255 13,000Brownsburg 49 2 13 64 43 2 7 52Chatham 24 44 68 21 11 32Grenville 18 1 44 63 12 17 29Lachute 215 6 185 406 197 6 61 264St. Andre d'Argenteuil 39 4 32 75 31 4 5 40*BALANCE IN CENSUS DIVISION (MRC) 21 1 20 42 16 1 5 22

TOTAL ARGENTEUIL CENSUS DIVISION (MRC) 366 14 338 718 688 5.3% 320 13 106 439 407 409 3.1%

BEAUHARNOIS- SALABERRY CENSUS DIVISION (MRC) (PART MA) 26,165 27,346Beauharnois 198 2 40 240 178 2 16 196Maple Grove 87 1 12 100 76 1 5 82Melocheville 59 2 17 78 54 2 4 60St. Etienne de Beauharnois 44 44 32 32St. Louis de Gonzague 68 1 6 75 58 1 2 61St. Stanislas de Kostka 44 2 13 59 40 2 3 45St. Urbain 39 5 44 33 1 3 37Ste. Martine 178 6 32 216 160 6 13 179Salaberry de Valleyfield 17,515 20,660 1,182 25 288 1,495 1,059 24 121 1,204

TOTAL BEAUHARNOIS- SALABERRY CENSUS DIVISION (MRC) 1,899 39 413 2,351 2,252 8.2% 1,690 39 167 1,896 1,757 1,767 6.5%

BROME MISSISQUOI CENSUS DIVISION (MRC) (PART) 13,710 15,828Bedford 74 1 96 171 62 1 32 95Brigham 33 3 9 45 29 3 2 34Cowansville 5,155 5,200 315 7 209 531 270 7 92 369Dunham 60 2 56 118 47 2 22 71Farnham 3,340 3,343 141 6 65 212 127 6 28 161

Page 14: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #14)

Sat Tue

ProvinceCounty, Census Division,District or MunicipalityTown

OH’s2006

Census

OH’s#1-1-10

EstimatesHome

Delivery

HomeDelivery

ElectronicEditions

SingleCopySales

SingleCopySales

ElectronicEditions Mail Total

Total Avg. Proj. Circ.

Hshld.Cov.

HomeDelivery

HomeDelivery

ElectronicEditions

SingleCopySales

SingleCopySales

ElectronicEditions Mail Total

Total Avg. Proj. Circ.

Cmbd Avg(Mon.-Fri.)Avg. Proj.

Circ.Hshld.Cov.

QUEBEC (Cont’d)

BROME MISSISQUOI CENSUS DIVISION (MRC) (PART)Frelighsburg 1 101 102 1 33 34*BALANCE IN CENSUS DIVISION (MRC) 13 4 70 87 11 4 31 46

NDM IN BROME MISSISQUOI CENSUS DIVISION (MRC) 636 24 606 1,266 1,213 7.7% 546 24 240 810 751 755 4.8%

D'AUTRAY CENSUS DIVISION (MRC) (PART) 9,300 12,304Berthierville 139 3 119 261 120 3 39 162Lanoraie d'Autray 93 4 40 137 80 4 11 95Lavaltrie 178 2 131 311 144 2 49 195St. Ignace de Loyola 46 2 29 77 38 2 14 54St. Norbert 20 1 5 26 19 1 20Ste. Elisabeth 36 1 5 42 31 1 32*BALANCE IN CENSUS DIVISION (MRC) 12 10 22 11 5 16

NDM IN D'AUTRAY CENSUS DIVISION (MRC) 524 13 339 876 839 6.8% 443 13 118 574 532 535 4.3%

(MA) DEUX MONTAGNES CENSUS DIVISION (MRC) 34,040 38,377Deux Montagnes 6,780 7,059 531 15 103 649 459 15 66 540Oka 211 4 61 276 175 4 17 196Pointe Calumet 50 3 9 62 40 3 5 48St. Eustache 16,695 17,730 1,336 33 425 1,794 1,160 33 201 1,394St. Joseph du Lac 161 4 40 205 132 3 15 150St. Placide 51 5 31 87 44 5 9 58Ste. Marthe sur le Lac 4,275 5,202 279 7 95 381 232 8 22 262

TOTAL DEUX MONTAGNES CENSUS DIVISION (MRC) 2,619 71 764 3,454 3,309 8.6% 2,242 71 335 2,648 2,455 2,468 6.4%

JOLIETTE CENSUS DIVISION (MRC) 25,185 27,238Crabtree Mills 111 5 35 151 103 4 10 117Joliette 8,810 9,532 703 29 462 1,194 651 28 202 881Notre Dame de Lourdes 19 15 34 18 9 27Notre Dame des Prairies 3,570 3,854 339 29 368 295 17 312St. Ambroise de Kildare 78 4 52 134 71 4 23 98St. Charles Borrome 5,190 5,457 539 11 131 681 472 10 57 539St. Paul de Joliette 48 6 35 89 41 6 7 54St. Thomas 65 9 74 57 3 60

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Ste. Melanie 26 1 52 79 24 1 19 44

TOTAL JOLIETTE CENSUS DIVISION (MRC) 1,928 56 820 2,804 2,686 9.9% 1,732 53 347 2,132 1,976 1,987 7.3%

L'ASSOMPTION CENSUS DIVISION (MRC) (PART MA) 42,440 47,239Charlemagne 134 6 53 193 113 5 19 137L'Assomption 6,380 7,763 574 18 136 728 498 18 61 577L'Epiphanie 139 4 43 186 125 4 9 138Le Gardeur 563 11 103 677 455 11 40 506Repentigny 29,395 22,162 3,113 596 773 4,482 2,732 596 323 3,651St. Gerard de Magelia 25 25 11 11St. Sulpice 53 3 40 96 45 2 13 60

TOTAL L'ASSOMPTION CENSUS DIVISION (MRC) 4,576 638 1,173 6,387 6,118 13.0% 3,968 636 476 5,080 4,709 4,734 10.0%

LA HAUTE YAMASKA CENSUS DIVISION (MRC) (PART) 29,970 31,718Bromont 436 29 399 864 285 27 123 435Granby 21,620 22,683 1,754 46 481 2,281 1,392 46 214 1,652

″ (City Zone) 28,155 30,318St. Alphonse de Granby 45 1 19 65 39 1 7 47*BALANCE IN CENSUS DIVISION (MRC) 24 24 18 18

NDM IN LA HAUTE YAMASKA CENSUS DIVISION (MRC) 2,259 76 899 3,234 3,098 9.8% 1,734 74 344 2,152 1,995 2,005 6.3%

LA RIVIERE DU NORD CENSUS DIVISION (MRC) 42,430 48,218Bellefeuille 177 112 289 141 18 159Lafontaine 2 66 68 2 26 28Prevost 378 16 185 579 299 16 55 370St. Antoine 79 83 162 67 39 106St. Colomban 197 7 44 248 151 6 19 176St. Hippolyte 182 11 164 357 126 11 39 176St. Jerome 27,740 24,073 1,341 69 527 1,937 1,172 67 275 1,514Ste. Sophie 87 7 34 128 69 7 5 81*BALANCE IN CENSUS DIVISION (MRC) 22 22 6 6

TOTAL LA RIVIERE DU NORD CENSUS DIVISION (MRC) 2,443 110 1,237 3,790 3,631 7.5% 2,027 107 482 2,616 2,425 2,438 5.1%

LA VALLEE DU RICHELIEU CENSUS DIVISION (MRC) (PART MA) 40,590 45,251Beloeil 7,460 7,426 1,235 40 300 1,575 1,068 40 132 1,240Carignan 407 17 424 337 17 354Chambly 8,540 9,337 1,156 34 326 1,516 948 33 135 1,116McMasterville 213 5 40 258 173 5 32 210

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QUEBEC (Cont’d)

LA VALLEE DU RICHELIEU CENSUS DIVISION (MRC) (PART MA)Mont St. Hilaire 6,165 6,749 1,666 45 339 2,050 1,422 45 115 1,582Otterburn Park 3,090 4,297 513 13 114 640 419 12 33 464St. Antoine sur le Richelieu 63 19 82 54 6 60St. Basile le Grand 5,735 3,652 818 23 170 1,011 697 23 65 785St. Bruno de Montarville 2,796 81 477 3,354 2,474 80 191 2,745St. Charles sur le Richelieu 63 2 14 79 57 2 6 65St. Denis sur le Richelieu 45 4 33 82 37 4 8 49St. Jean Baptiste 43 29 72 34 10 44St. Marc sur Richelieu 103 2 17 122 92 2 5 99St. Mathieu de Beloeil 94 5 9 108 84 5 5 94

TOTAL LA VALLEE DU RICHELIEU CENSUS DIVISION (MRC) 9,215 271 1,887 11,373 10,895 24.1% 7,896 268 743 8,907 8,256 8,301 18.3%

LAJEMMERAIS CENSUS DIVISION (MRC) (PART MA) 25,675 28,166Boucherville 5,147 153 716 6,016 4,686 153 255 5,094Contrecoeur 222 2 48 272 202 2 15 219St. Amable 106 6 28 140 85 6 9 100Ste. Julie de Vercheres 10,350 11,122 1,714 55 337 2,106 1,447 52 101 1,600Varennes 7,615 7,668 1,125 42 230 1,397 989 41 88 1,118Vecheres 267 6 72 345 234 6 24 264*BALANCE IN CENSUS DIVISION (MRC) 15 1 16 12 12

TOTAL LAJEMMERAIS CENSUS DIVISION (MRC) 8,596 265 1,431 10,292 9,859 35.0% 7,655 260 492 8,407 7,793 7,835 27.8%

(MA) LAVAL CENSUS DIVISION (MRC) 144,185 156,248Laval 16,885 925 3,842 21,652 20,742 13.3% 14,723 1,017 1,919 17,659 16,369 16,457 10.5%

LE BAS RICHELIEU CENSUS DIVISION (MRC) (PART) 20,935 21,517St. Joseph de Sorel 21 8 29 19 2 21St. Ours 60 2 28 90 51 2 5 58St. Robert 17 10 27 14 2 16St. Roch de Richelieu 66 12 78 56 5 61Ste. Anne de Sorel 130 3 5 138 110 3 2 115Ste. Victoire de Sorel 51 1 12 64 40 1 41

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Sorel 1,363 28 342 1,733 1,210 28 137 1,375*BALANCE IN CENSUS DIVISION (MRC) 16 1 13 30 15 1 2 18

NDM IN LE BAS RICHELIEU CENSUS DIVISION (MRC) 1,724 35 430 2,189 2,097 9.7% 1,515 35 155 1,705 1,580 1,589 7.4%

LE HAUT RICHELIEU CENSUS DIVISION (MRC) 45,140 48,841Lacolle 34 55 89 30 13 43Mont St. Gregoire 119 5 38 162 100 5 12 117St. Alexandre d'Iberville 43 2 11 56 30 2 5 37St. Blaise sur Richelieu 43 5 48 36 36St. Jean sur Richelieu 36,700 41,695 3,104 102 814 4,020 2,654 97 400 3,151

″ (City Zone) 36,700 41,695St. Paul de L'Ile aux Noix 34 2 11 47 33 1 2 36Ste. Anne de Sabrevois 30 1 11 42 23 1 11 35Venise en Quebec 1 52 53 2 21 23*BALANCE IN CENSUS DIVISION (MRC) 22 5 29 56 17 5 8 30

TOTAL LE HAUT RICHELIEU CENSUS DIVISION (MRC) 3,429 118 1,026 4,573 4,381 9.0% 2,923 113 472 3,508 3,252 3,269 6.7%

LE HAUT ST. LAURENT CENSUS DIVISION (MRC) 9,040 10,467Franklin 3 37 40 3 17 20Huntingdon 1 48 49 1 26 27Ormstown 32 2 45 79 31 1 37 69St. Anicet 39 3 25 67 37 3 13 53St. Chrysostome 16 2 30 48 12 2 8 22Ste. Barbe 42 2 6 50 33 2 3 38*BALANCE IN CENSUS DIVISION (MRC) 30 2 41 73 8 2 15 25

TOTAL LE HAUT ST. LAURENT CENSUS DIVISION (MRC) 159 15 232 406 389 3.7% 121 14 119 254 235 237 2.3%

LES JARDINS DE NAPIERVILLE CENSUS DIVISION (MRC) 9,160 9,958Hemmingford 2 47 49 2 24 26Napierville 132 4 49 185 105 4 11 120St. Michel 48 1 6 55 44 1 45St. Remi 111 4 35 150 104 4 16 124*BALANCE IN CENSUS DIVISION (MRC) 19 7 55 81 15 8 19 42

TOTAL LES JARDINS DE NAPIERVILLE CENSUS DIVISION (MRC) 310 18 192 520 498 5.0% 268 19 70 357 331 333 3.3%

LES LAURENTIDES CENSUS DIVISION (MRC) (PART) 8,440 9,991Ste. Agathe & Nord 7 53 60 6 19 25Ste. Agathe des Monts 182 7 326 515 162 7 124 293

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QUEBEC (Cont’d)

LES LAURENTIDES CENSUS DIVISION (MRC) (PART)Ste Lucie Laurentide 2 24 26 2 7 9Val David 155 6 301 462 128 7 82 217Val Morin 97 3 36 136 71 3 11 85*BALANCE IN CENSUS DIVISION (MRC) 1 19 20 1 3 4

NDM IN LES LAURENTIDES CENSUS DIVISION (MRC) 441 19 759 1,219 1,168 11.7% 367 20 246 633 587 590 5.9%

LES MASKOUTAINS CENSUS DIVISION (MRC) 33,895 35,647La Presentation 48 1 11 60 41 1 3 45St. Damase 40 16 56 35 3 38St. Hugues 20 15 35 15 15St. Hyacinthe 22,845 28,922 1,942 57 568 2,567 1,731 58 240 2,029

″ (City Zone) 22,845 28,922St. Liboire 51 31 82 48 10 58St. Pie 70 1 37 108 59 1 10 70Ste. Madeleine 119 2 35 156 98 2 6 106*BALANCE IN CENSUS DIVISION (MRC) 60 7 79 146 53 5 12 70

TOTAL LES MASKOUTAINS CENSUS DIVISION (MRC) 2,350 68 792 3,210 3,075 8.6% 2,080 67 284 2,431 2,253 2,265 6.4%

(MA) LES MOULINS CENSUS DIVISION (MRC) 46,880 55,390Lachenaie 897 10 102 1,009 764 7 46 817La Plaine 116 66 182 98 10 108Mascouche 12,060 16,422 869 23 315 1,207 692 23 103 818Terrebonne 34,820 38,968 1,614 71 657 2,342 1,329 69 211 1,609

TOTAL LES MOULINS CENSUS DIVISION (MRC) 3,496 104 1,140 4,740 4,541 8.2% 2,883 99 370 3,352 3,107 3,124 5.6%

LES PAYS D'EN HAUT CENSUS DIVISION (MRC) 17,125 19,058Morin Heights 156 17 220 393 132 18 57 207Piedmont 249 11 87 347 190 11 32 233St. Adolphe d'Howard 53 3 140 196 35 3 35 73St. Sauveur des Monts 581 31 724 1,336 496 30 184 710Ste. Adele 4,985 5,108 602 42 491 1,135 464 43 164 671Ste. Anne des Lacs 230 22 90 342 174 22 23 219

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Ste. Marguerite du Lac Masson 39 3 189 231 33 3 53 89Wentworth-Nord 5 1 34 40 3 1 7 11*BALANCE IN CENSUS DIVISION (MRC) 8 1 37 46 6 1 13 20

TOTAL LES PAYS D'EN HAUT CENSUS DIVISION (MRC) 1,923 131 2,012 4,066 3,895 20.4% 1,533 132 568 2,233 2,070 2,081 10.9%

(MA) LONGUEUIL CENSUS DIVISION (MRC) 159,780 168,283Brossard 3,752 153 901 4,806 3,353 153 406 3,912Greenfield Park 562 14 214 790 464 14 106 584LeMoyne 101 4 56 161 90 4 25 119Longueuil 6,511 187 1,884 8,582 5,649 184 888 6,721St. Hubert 2,226 56 544 2,826 1,888 56 224 2,168St. Lambert 2,770 105 569 3,444 2,554 101 192 2,847

TOTAL LONGUEUIL CENSUS DIVISION (MRC) 15,922 519 4,168 20,609 19,743 11.7% 13,998 512 1,841 16,351 15,157 15,238 9.1%

MATAWINIE CENSUS DIVISION (MRC)_(PART) 12,355 13,445Chertsey 11 3 132 146 8 4 36 48Rawdon 183 9 216 408 148 10 69 227St. Alphonse de Rodriguez 7 3 177 187 6 3 58 67St. Felix de Valois 57 4 91 152 51 3 32 86Ste. Beatrix 80 80 30 30Ste. Marcelline de Kildare 1 2 30 33 1 2 11 14

NDM IN MATAWINIE CENSUS DIVISION (MRC) 259 21 726 1,006 964 7.2% 214 22 236 472 438 440 3.3%

(MA) MIRABEL CENSUS DIVISION (MRC) 12,715 15,492Mirabel 575 17 323 915 463 18 120 601St. Benoit 35 35 29 29*BALANCE IN CENSUS DIVISION (MRC) 44 2 46 39 2 41

TOTAL MIRABEL CENSUS DIVISION (MRC) 654 19 323 996 954 6.2% 531 20 120 671 622 625 4.0%

MONTCALM CENSUS DIVISION (MRC) 16,940 19,044Laurentides 23 1 15 39 21 1 22St. Calixte 24 2 89 115 23 3 30 56St. Esprit 45 1 22 68 43 1 6 50St. Jacques 127 2 43 172 117 2 16 135St. Liguori 43 2 28 73 35 2 12 49St. Lin 24 3 84 111 19 3 39 61St. Roch de l'Achigan 111 4 36 151 89 4 12 105Ste. Julienne 3,285 3,837 64 4 108 176 55 4 49 108Ste. Marie Salomee 12 1 26 39*BALANCE IN CENSUS DIVISION (MRC) 12 1 9 22

TOTAL MONTCALM CENSUS DIVISION (MRC) 473 20 451 944 904 4.7% 414 21 173 608 564 567 3.0%

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QUEBEC (Cont’d)

(MA) ROUSSILLON CENSUS DIVISION (MRC) 56,165 65,486Candiac 5,965 7,529 1,440 32 199 1,671 1,274 32 58 1,364Chateauguay 16,265 18,099 1,146 31 261 1,438 1,019 31 115 1,165Delson 167 3 81 251 137 3 50 190La Prairie 8,555 10,328 1,332 44 267 1,643 1,130 45 90 1,265Lery 149 4 11 164 135 4 2 141Mercier 3,655 4,031 333 11 50 394 310 11 17 338St. Constant 8,355 9,252 574 19 102 695 482 19 35 536St. Isidore 55 9 64 46 2 48St. Philippe 83 1 24 108 66 1 5 72Ste. Catherine 6,065 6,552 300 9 77 386 253 9 31 293*BALANCE IN CENSUS DIVISION (MRC) 14 1 15 30 13 1 8 22

TOTAL ROUSSILLON CENSUS DIVISION (MRC) 5,593 155 1,096 6,844 6,556 10.0% 4,865 156 413 5,434 5,037 5,064 7.7%

ROUVILLE CENSUS DIVISION (MRC) (PART MA) 12,290 13,419L'Ange Gardien de Rouville 35 32 67 32 18 50Marieville 193 7 77 277 162 7 66 235Richelieu 221 8 48 277 193 8 22 223Rougemont 62 6 12 80 48 5 2 55St. Cesaire 106 7 47 160 93 7 15 115St. Mathias sur Richelieu 154 6 25 185 128 6 13 147St. Paul d'Abbotsford 74 4 11 89 66 4 3 73Ste. Angele de Monnoir 30 1 8 39 19 1 3 23

TOTAL ROUVILLE CENSUS DIVISION (MRC) 875 39 260 1,174 1,125 8.4% 741 38 142 921 854 858 6.4%

(MA) THERESE DE BLAINVILLE CENSUS DIVISION (MRC) 53,245 58,791Blainville 16,090 17,227 2,268 71 373 2,712 1,958 70 120 2,148Boisbriand 9,575 13,003 1,034 38 246 1,318 856 38 122 1,016Bois des Filion 3,240 3,247 245 11 154 410 210 11 52 273Lorraine 3,215 3,932 916 29 68 1,013 815 29 23 867Rosemere 4,870 6,801 1,061 44 212 1,317 941 45 63 1,049Ste. Anne des Plaines 4,515 5,973 191 5 89 285 165 5 17 187Ste. Therese de Blainville 11,740 8,608 1,312 36 349 1,697 1,156 37 106 1,299

TOTAL THERESE DE BLAINVILLE CENSUS DIVISION (MRC) 7,027 234 1,491 8,752 8,384 14.3% 6,101 235 503 6,839 6,339 6,373 10.8%

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VAUDREUIL SOULANGES CENSUS DIVISION (MRC) (PART MA) 45,815 53,794Coteau de Lac 242 6 36 284 198 6 8 212Dorion 841 30 397 1,268 743 30 183 956Hudson 85 2 53 140 74 2 68 144Les Cedres 153 5 24 182 141 5 13 159Les Coteaux 85 2 55 142 70 2 17 89L'Ile Perrot 4,215 3,849 196 8 107 311 166 8 40 214Notre Dame de l'le Perrot 416 5 42 463 346 6 18 370Pincourt 4,100 3,928 251 8 86 345 204 8 33 245Pointe des Cascades 31 1 6 38 28 1 29Rigaud 189 10 83 282 158 10 33 201Riviere Beaudet 24 19 43 20 5 25St. Lazare 459 20 97 576 369 21 33 423St. Polycarpe 40 18 58 38 6 44St. Zotique 132 4 37 173 113 4 17 134Terrasse Vaudreuil 53 6 59 40 3 43Vaudreuil sur le Lac 99 3 102 89 3 92*BALANCE IN CENSUS DIVISION (MRC) 79 1 16 96 69 1 7 77

TOTAL VAUDREUIL SOULANGES CENSUS DIVISION (MRC) 3,375 105 1,082 4,562 4,370 8.1% 2,866 107 484 3,457 3,204 3,222 6.0%

TOTAL NEWSPAPER DESIGNATED MARKET 1,839,050 1,969,826 160,840 6,818 60,606 228,264 218,669 11.1% 140,723 6,822 36,756 184,301 170,838 171,755 8.7%

ACTON CENSUS DIVISION (MRC) 6,260 6,457Less included in NDM 1,665 1,688

BALANCE IN CENSUS DIVISION (MRC) 4,595 4,769

Acton Vale 91 4 79 174 79 4 26 109Roxton Falls 29 1 11 41 27 1 4 32St. Nazaire d'Acton 25 25 20 20*BALANCE IN CENSUS DIVISION (MRC) 1 2 3 1 2 3

TOTAL ACTON CENSUS DIVISION (MRC) (EXCLUSIVE OF NDM) 146 7 90 243 221 4.6% 127 7 30 164 150 151 3.2%

TOTAL ACTON CENSUS DIVISION (MRC) 146 7 114 267 244 3.8% 127 7 41 175 160 161 2.5%

ANTOINE-LABELLE CENSUS DIVISION (MRC) 15,275 16,111Chute St. Philippe 1 30 31 2 10 12Ferme Neuve 1 39 40 1 11 12L'Annonciation 2 97 99 2 36 38Lac Nominingue 3 69 72 3 20 23

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QUEBEC (Cont’d)

ANTOINE-LABELLE CENSUS DIVISION (MRC)Mont Laurier 21 255 276 23 87 110*BALANCE IN CENSUS DIVISION (MRC) 13 69 82 14 24 38

TOTAL ANTOINE-LABELLE CENSUS DIVISION (MRC) 41 559 600 547 3.4% 45 188 233 213 214 1.3%

ARTHABASKA CENSUS DIVISION (MRC) 27,525 29,336Daveluyville 19 15 34 19 2 21Ham Nord 38 38 12 12Kingsey Falls 60 3 12 75 50 3 4 57St. Christophe Arthabaska 32 4 36 27 3 30Victoriaville 1,493 33 255 1,781 1,338 33 273 1,644Warwick 119 1 27 147 114 1 10 125*BALANCE IN CENSUS DIVISION (MRC) 20 4 49 73 18 4 14 36

TOTAL ARTHABASKA CENSUS DIVISION (MRC) 1,743 45 396 2,184 1,990 6.8% 1,566 44 315 1,925 1,758 1,768 6.0%

ASBESTOS CENSUS DIVISION (MRC) 6,410 6,472Asbestos 59 4 82 145 49 4 36 89Danville 42 42 22 22Wotten 34 34

TOTAL ASBESTOS CENSUS DIVISION (MRC) 59 4 158 221 201 3.1% 49 4 58 111 101 102 1.6%

BEAUCE-SARTIGAN DIVISION (MRC) 20,440 21,627St. Georges 7 9 167 183 8 8 97 113*BALANCE IN CENSUS DIVISION (MRC) 10 10 4 4

TOTAL BEAUCE-SARTIGAN CENSUS DIVISION (MRC) 7 9 177 193 176 0.8% 8 8 101 117 107 107 0.5%

BROME MISSISQUOI CENSUS DIVISION (MRC) 19,670 20,467Less included in NDM 13,710 15,828

BALANCE IN CENSUS DIVISION (MRC) 5,960 4,639

Lac Brome 175 7 305 487 124 5 105 234

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Sutton 105 8 466 579 71 7 100 178*BALANCE IN CENSUS DIVISION (MRC) 16 1 17 13 1 14

TOTAL BROME MISSISQUOI CENSUS DIVISION (MRC) (EXCLUSIVE OF NDM) 296 16 771 1,083 987 21.3% 208 13 205 426 389 391 8.4%

TOTAL BROME MISSISQUOI CENSUS DIVISION (MRC) 932 40 1,377 2,349 2,200 10.7% 754 37 445 1,236 1,140 1,146 5.6%

CHARLEVOIX EST CENSUS DIVISION (MRC) 6,800 6,844Baie St. Paul 1 4 55 60 3 22 25La Malbaie 1 130 131 1 47 48Pointe au Pic 25 25*BALANCE IN CENSUS DIVISION (MRC) 5 25 30 5 5

TOTAL CHARLEVOIX EST CENSUS DIVISION (MRC) 1 10 235 246 224 3.3% 9 69 78 71 72 1.1%

COATICOOK CENSUS DIVISION (MRC) 7,280 7,540Coaticook 98 3 42 143 90 3 28 121*BALANCE IN CENSUS DIVISION (MRC) 9 7 16 32 8 7 9 24

TOTAL COATICOOK CENSUS DIVISION (MRC) 107 10 58 175 159 2.1% 98 10 37 145 132 133 1.8%

COMMUNAUTE URBAINE DE L'OUTAOUAIS CENSUS DIVISION (MRC) 257,467 108,708Gatineau 3,766 120 2,032 5,918 2,961 120 1,142 4,223

TOTAL COMMUNAUTE URBAINE DE L'OUTAOUAIS CENSUS DIVISION (MRC) 3,766 120 2,032 5,918 5,393 5.0% 2,961 120 1,142 4,223 3,857 3,879 3.6%

COMMUNAUTE URBAINE DE QUEBEC CENSUS DIVISION (MRC) 546,735 254,845Ancienne Lorette 1 6 27 34 3 17 20Beauport 203 203 87 87Cap Rouge 65 65 23 23Charlesbourg 236 236 87 87Loretteville 33 33 9 9Quebec 2,355 256 1,695 4,306 2,131 251 1,144 3,526St. Angustin de Desmaures 73 11 155 239 60 10 22 92Ste. Foy 860 860 441 441Sillery 1 202 203 1 73 74Vanier 36 36 33 33

TOTAL COMMUNAUTE URBAINE DE QUEBEC CENSUS DIVISION (MRC) 2,429 274 3,512 6,215 5,663 2.2% 2,191 265 1,936 4,392 4,011 4,035 1.6%

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QUEBEC (Cont’d)

D'AUTRAY CENSUS DIVISION (MRC) 16,510 17,729Less included in NDM 9,300 12,304

BALANCE IN CENSUS DIVISION (MRC) 7,210 5,425

St. Barthelemy 40 40 20 20St. Charles de Mandeville 1 65 66 1 22 23St. Cuthbert 31 4 15 50 29 4 7 40St. Gabriel de Brandon 86 5 112 203 78 4 14 96*BALANCE IN CENSUS DIVISION (MRC) 10 10

TOTAL D'AUTRAY CENSUS DIVISION (MRC) (EXCLUSIVE OF NDM) 118 9 242 369 336 6.2% 108 8 63 179 163 164 3.0%

TOTAL D'AUTRAY CENSUS DIVISION (MRC) 642 22 581 1,245 1,175 6.6% 551 21 181 753 695 699 3.9%

DESJARDINS CENSUS DIVISION (MRC) 23,711 24,656Levis-Lauzon 11 16 211 238 20 15 79 114St. David 41 41 1 13 14

TOTAL DESJARDINS CENSUS DIVISION (MRC) 11 16 252 279 254 1.0% 20 16 92 128 117 118 0.5%

DRUMMOND CENSUS DIVISION (MRC) 39,515 42,346Drummondville 1,461 37 375 1,873 1,310 37 175 1,522Durham Sud 27 27 9 9L'Avenir 6 20 26 5 11 16Notre Dame du Bon Conseil 19 1 14 34 18 1 2 21St. Charles de Drummond 225 6 231 209 6 215St. Cyrille de Wendover 44 1 23 68 40 1 8 49St. Germain de Grantham 59 24 83 50 5 55St. Guillaume 30 8 38 28 28St. Nicephore 141 6 17 164 126 6 7 139Wickham 43 43 41 41*BALANCE IN CENSUS DIVISION (MRC) 48 6 48 102 38 5 7 50

TOTAL DRUMMOND CENSUS DIVISION (MRC) 2,076 57 556 2,689 2,450 5.8% 1,865 56 224 2,145 1,959 1,970 4.7%

Page 25: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

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FRANCHEVILLE CENSUS DIVISION (MRC) 64,725 68,052Batiscan 20 2 16 38 17 2 3 22Cap de la Madeleine 83 110 193 62 30 92Champlain 62 1 21 84 47 1 9 57Pointe du Lac 28 28 11 11St. Etienne des Gres 51 1 17 69 41 1 4 46St. Louis de France 19 23 42 14 2 16St. Narcisse 11 20 31 7 4 11Ste Anne de la Perade 13 1 45 59 6 1 9 16Ste. Genevieve de Batiscan 12 19 31 9 12 21Trois Rivieres 2,456 89 531 3,076 2,013 82 311 2,406Trois Rivieres Ouest 335 1 131 467 280 1 36 317*BALANCE IN CENSUS DIVISION (MRC) 27 4 39 70 15 4 10 29

TOTAL FRANCHEVILLE CENSUS DIVISION (MRC) 3,089 99 1,000 4,188 3,816 5.6% 2,511 92 441 3,044 2,780 2,796 4.1%

KAMOURASKA CENSUS DIVISION (MRC) 8,871 9,172La Pocatiere 5 75 80 5 39 44St. Denis 51 51 19 19*BALANCE IN CENSUS DIVISION (MRC) 4 5 9 4 4

TOTAL KAMOURASKA CENSUS DIVISION (MRC) 9 131 140 128 1.4% 9 58 67 61 62 0.7%

L'AMIANTE CENSUS DIVISION (MRC) 18,955 19,299D'Israeli 53 53 23 23Thetford Mines 4 194 198 6 100 106*BALANCE IN CENSUS DIVISION (MRC) 4 24 28 5 13 18

TOTAL L'AMIANTE CENSUS DIVISION (MRC) 8 271 279 254 1.3% 11 136 147 134 135 0.7%

L'ERABLE CENSUS DIVISION (MRC) 9,590 9,690Plessisville 146 3 40 189 132 3 75 210Princeville 58 18 76 53 8 61St. Ferdinand 1 55 56 1 30 31

TOTAL L'ERABLE CENSUS DIVISION (MRC) 204 4 113 321 293 3.0% 185 4 113 302 276 277 2.9%

LA COTE DE BEAUPRE CENSUS DIVISION (MRC) 9,390 10,437Beaupre 3 155 158 3 48 51St. Ferreol les Neiges 2 100 102 2 14 16*BALANCE IN CENSUS DIVISION (MRC) 1 4 5 1 4 5

TOTAL LA COTE DE BEAUPRE CENSUS DIVISION (MRC) 1 9 255 265 241 2.3% 1 9 62 72 66 66 0.6%

Page 26: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #26)

Sat Tue

ProvinceCounty, Census Division,District or MunicipalityTown

OH’s2006

Census

OH’s#1-1-10

EstimatesHome

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QUEBEC (Cont’d)

LA HAUTE YAMASKA CENSUS DIVISION (MRC) 35,835 39,127Less included in NDM 29,970 31,718

BALANCE IN CENSUS DIVISION (MRC) 5,865 7,409

Roxton Pond 39 4 15 58 26 4 30Shefford 122 13 135 97 12 109Waterloo 83 89 172 66 31 97*BALANCE IN CENSUS DIVISION (MRC) 7 23 30 6 6 12

TOTAL LA HAUTE YAMASKA CENSUS DIVISION (MRC) (EXCLUSIVE OF NDM) 251 17 127 395 360 4.9% 195 16 37 248 227 228 3.1%

TOTAL LA HAUTE YAMASKA CENSUS DIVISION (MRC) 2,510 93 1,026 3,629 3,458 8.8% 1,929 90 381 2,400 2,222 2,233 5.7%

LA JACQUES CARTIER CENSUS DIVISION (MRC) 11,200 12,573Lac Beauport 4 86 90 3 26 29Ste. Catherine 30 30Stoneham 46 46 25 25Val Cartier 36 36 21 21*BALANCE IN CENSUS DIVISION (MRC) 2 6 8 3 3

TOTAL LA JACQUES CARTIER CENSUS DIVISION (MRC) 2 10 198 210 191 1.5% 6 72 78 71 72 0.6%

LA VALLEE DE LA GATINEAU CENSUS DIVISION (MRC) 8,970 9,476Maniwaki 4 60 64 4 21 25*BALANCE IN CENSUS DIVISION (MRC) 5 3 8 5 1 6

TOTAL LA VALLEE DE LA GATINEAU CENSUS DIVISION (MRC) 9 63 72 66 0.7% 9 22 31 28 28 0.3%

LAC SAINT JEAN EST CENSUS DIVISION (MRC) 21,045 21,751Alma 26 9 387 422 29 9 253 291Herbertville 1 32 33 1 16 17Metabetchouan 1 46 47 1 26 27

TOTAL LAC SAINT JEAN CENSUS DIVISION (MRC) 26 11 465 502 457 2.1% 29 11 295 335 306 308 1.4%

Page 27: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

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LE BAS RICHELIEU CENSUS DIVISION (MRC) 22,080 22,684Less included in NDM 20,935 21,517

BALANCE IN CENSUS DIVISION (MRC) 1,145 1,167

Yamaska 49 5 14 68 49 5 7 61*BALANCE IN CENSUS DIVISION (MRC) 6 6 5 5

TOTAL LE BAS RICHELIEU CENSUS DIVISION (MRC) (EXCLUSIVE OF NDM) 55 5 14 74 67 5.7% 54 5 7 66 60 61 5.2%

TOTAL LE BAS RICHELIEU CENSUS DIVISION (MRC) 1,779 40 444 2,263 2,164 9.5% 1,569 40 162 1,771 1,640 1,650 7.3%

LE CENTRE DE LA MAURICE CENSUS DIVISION (MRC) 52,455 24,536Grand Mere 186 7 104 297 144 7 39 190Lac a la Tortue 16 12 28 11 5 16Notre Dame du Mont Carmel 24 23 47 13 5 18St. Boniface 46 1 31 78 36 1 8 45St. Elie de Caxton 12 31 43 8 10 18St. Georges 45 1 10 56 34 1 5 40St. Mathieu 24 3 47 74 15 3 9 27Shawinigan 281 6 103 390 232 7 38 277Shawinigan Sud 249 9 60 318 202 9 26 237*BALANCE IN CENSUS DIVISION (MRC) 28 18 46 19 5 24

TOTAL LE CENTRE DE LA MAURICE CENSUS DIVISION (MRC) 911 27 439 1,377 1,255 5.1% 714 28 150 892 815 819 3.3%

LE DOMAINE DU ROY CENSUS DIVISION (MRC) 13,305 13,657Roberval 20 9 70 99 26 8 39 73St. Felicien 3 4 80 87 4 4 43 51*BALANCE IN CENSUS DIVISION (MRC) 2 28 30 2 14 16

TOTAL LE DOMAINE DU ROY CENSUS DIVISION (MRC) 23 15 178 216 197 1.4% 30 14 96 140 128 129 0.9%

LE FJORD DU SAGUENAY CENSUS DIVISION (MRC) 69,185 71,199Chicoutimi 190 58 747 995 182 55 390 627Jonquiere 106 25 509 640 102 25 271 398La Baie 6 73 79 6 38 44St. David Falardeau 50 50 11 11*BALANCE IN CENSUS DIVISION (MRC) 19 19 21 21

TOTAL LE FJORD DU SAGUENAY CENSUS DIVISION (MRC) 296 108 1,379 1,783 1,625 2.3% 284 107 710 1,101 1,006 1,011 1.4%

Page 28: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

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OH’s2006

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OH’s#1-1-10

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Circ.Hshld.Cov.

QUEBEC (Cont’d)

LE GRANIT CENSUS DIVISION (MRC) 9,395 9,767Lac Megantic 48 8 111 167 37 8 61 106*BALANCE IN CENSUS DIVISION (MRC) 7 104 111 7 35 42

TOTAL LE GRANIT CENSUS DIVISION (MRC) 48 15 215 278 253 2.6% 37 15 96 148 135 136 1.4%

LE HAUT ST. FRANCOIS CENSUS DIVISION (MRC) 8,835 9,295Ascot Corner 20 1 16 37 17 1 7 25Weedon 1 48 49 1 21 22*BALANCE IN CENSUS DIVISION (MRC) 4 2 132 138 3 2 66 71

TOTAL LE HAUT ST. FRANCOIS CENSUS DIVISION (MRC) 24 4 196 224 204 2.2% 20 4 94 118 108 108 1.2%

LE VAL ST. FRANCOIS CENSUS DIVISION (MRC) 11,885 12,339Bonsecours 2 33 35 2 13 15Richmond 2 78 80 2 23 25St. Denis de Brompton 112 6 33 151 87 5 4 96Stoke 35 2 37 26 2 28Valcourt 12 5 58 75 11 5 21 37Windsor 4 4 72 80 4 4 23 31*BALANCE IN CENSUS DIVISION (MRC) 13 5 34 52 9 5 5 19

TOTAL LE VAL ST. FRANCOIS CENSUS DIVISION (MRC) 178 24 308 510 465 3.8% 139 23 89 251 229 231 1.9%

LES CHUTES DE LA CHAUDIERE CENSUS DIVISION (MRC) 32,883 33,902Berniere 59 59 18 18Charny 1 2 70 73 1 2 28 31St. Nicolas 6 7 124 137 5 7 42 54St. Ronuald 3 43 46 3 11 14*BALANCE IN CENSUS DIVISION (MRC) 6 44 50 6 24 30

TOTAL LES CHUTES DE LA CHAUDIERE CENSUS DIVISION (MRC) 7 18 340 365 333 1.0% 6 18 123 147 134 135 0.4%

LES COLLINES DE L'OUTAOUAIS CENSUS DIVISION (MRC) 15,800 18,210Cantley 11 8 58 77 7 7 18 32Chelsea 56 2 28 86 48 1 28 77

Page 29: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

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Walkefield 2 4 50 56 2 4*BALANCE IN CENSUS DIVISION (MRC) 1 8 25 34 1 9 22 32

TOTAL LES COLLINES DE L'OUTAOUAIS CENSUS DIVISION (MRC) 70 22 161 253 231 1.3% 58 21 68 147 134 135 0.7%

LES LAURENTIDES CENSUS DIVISION (MRC) 19,045 20,632Less included in NDM 8,440 9,991

BALANCE IN CENSUS DIVISION (MRC) 10,605 10,641

Amherst 2 1 48 51 2 1 15 18Brebeuf 1 1 36 38 1 1 6 8Huberdeau 2 26 28 1 10 11Lac Superieur 5 2 100 107 4 2 49 55Mont Tremblant 212 13 613 838 183 15 254 452St. Faustin 48 6 94 148 37 6 27 70St. Jovite 361 361 111 111Val Des Lacs 1 1 37 39 1 1 9 11*BALANCE IN CENSUS DIVISION (MRC) 2 2 52 56 2 2 17 21

TOTAL LES LAURENTIDES CENSUS DIVISION (MRC) (EXCLUSIVE OF NDM) 273 26 1,367 1,666 1,518 14.3% 231 28 498 757 691 695 6.5%

TOTAL LES LAURENTIDES CENSUS DIVISION (MRC) 714 45 2,126 2,885 2,686 13.0% 598 48 744 1,390 1,278 1,285 6.2%

MARIA-CHAPDELAINE CENSUS DIVISION (MRC) 10,870 10,959Dolbeau 9 4 90 103 11 4 59 74*BALANCE IN CENSUS DIVISION (MRC) 3 3 18 24 3 3 15 21

TOTAL MARIA-CHAPDELAINE CENSUS DIVISION (MRC) 12 7 108 127 116 1.1% 14 7 74 95 87 87 0.8%

MASKINONGE CENSUS DIVISION (MRC) 15,235 15,908Louiseville 54 2 44 100 48 2 21 71St. Alexis des Monts 4 84 88 3 37 40St. Paulin 9 20 29 6 7 13Yamachiche 19 1 21 41 15 8 23*BALANCE IN CENSUS DIVISION (MRC) 33 2 40 75 22 1 14 37

TOTAL MASKINONGE CENSUS DIVISION (MRC) 119 5 209 333 303 1.9% 94 3 87 184 168 169 1.1%

Page 30: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #30)

Sat Tue

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OH’s2006

Census

OH’s#1-1-10

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QUEBEC (Cont’d)

MATANE CENSUS DIVISION (MRC) 10,035 10,235Matane 8 55 63 8 21 29*BALANCE IN CENSUS DIVISION (MRC) 2 4 6 2 2

TOTAL MATANE CENSUS DIVISION (MRC) 10 59 69 63 0.6% 10 21 31 28 28 0.3%

MATAWINIE CENSUS DIVISION (MRC) 21,710 23,670Less included in NDM 12,355 13,445

BALANCE IN CENSUS DIVISION (MRC) 9,355 10,225

Entrelacs 1 1 83 85 1 1 64 66Notre Dame de la Merci 4 1 23 28 3 10 13St. Come 6 115 121 5 16 21St. Damien 2 85 87 2 25 27St. Donat 83 3 504 590 77 5 99 181St. Jean de Matha 1 1 185 187 1 1 54 56St. Michel des Saints 8 2 80 90 7 2 24 33St. Zenon 1 32 33 1 9 10Ste. Emilie de l'Energie 60 60 24 24

TOTAL MATAWINIE CENSUS DIVISION (MRC) (EXCLUSIVE OF NDM) 103 11 1,167 1,281 1,167 11.4% 94 12 325 431 394 396 3.9%

TOTAL MATAWINIE CENSUS DIVISION (MRC) 362 32 1,893 2,287 2,131 9.0% 308 34 561 903 832 836 3.5%

MEKINAC CENSUS DIVISION (MRC) 5,810 5,891Lac aux Sables 10 33 43 6 12 18St. Thecie 16 1 28 45 10 1 15 26St. Tite 54 2 45 101 47 2 24 73*BALANCE IN CENSUS DIVISION (MRC) 23 25 48 15 10 25

TOTAL MEKINAC CENSUS DIVISION (MRC) 103 3 131 237 216 3.7% 78 3 61 142 130 130 2.2%

MEMPHREMAGOG CENSUS DIVISION (MRC) 19,920 21,570Austin 36 4 42 82 22 3 14 39Ayers Cliffs 13 58 71 8 20 28Eastman 38 9 263 310 29 9 50 88Magog 436 36 580 1,052 341 36 145 522Magog Canton 253 5 258 194 5 199

Page 31: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

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North Hatley 36 57 93 30 20 50Orford 34 1 183 218 24 1 55 80Orford Canton 113 4 117 89 4 93Potton 161 161 19 19Ste. Catherine de Hatley 73 4 42 119 63 5 12 80Stanstead 65 65 16 16Stukely Sud 3 25 28 2 5 7*BALANCE IN CENSUS DIVISION (MRC) 26 8 34 68 23 7 6 36

TOTAL MEMPHREMAGOG CENSUS DIVISION (MRC) 1,061 71 1,510 2,642 2,407 11.2% 825 70 362 1,257 1,148 1,155 5.4%

MONTMAGNY CENSUS DIVISION (MRC) 10,000 10,116Montmagny 3 4 64 71 3 4 21 28*BALANCE IN CENSUS DIVISION (MRC) 1 1 1 1

TOTAL MONTMAGNY CENSUS DIVISION (MRC) 4 4 64 72 66 0.7% 4 4 21 29 26 27 0.3%

NICOLET-YAMASKA CENSUS DIVISION (MRC) 9,435 9,595Nicolet 184 7 57 248 157 7 21 185Pierreville 33 2 11 46 32 2 34St. Francois du Lac 17 2 11 30 13 2 6 21St. Leonard d'Aston 12 2 31 45 9 2 6 17*BALANCE IN CENSUS DIVISION (MRC) 47 4 38 89 37 4 41

TOTAL NICOLET-YAMASKA CENSUS DIVISION (MRC) 293 17 148 458 417 4.3% 248 17 33 298 272 274 2.9%

NORD DU QUEBEC CENSUS DIVISION (MRC) 11,930 12,682Kuujjuak 36 36 10 10*BALANCE IN CENSUS DIVISION (MRC) 5 5 5 5

TOTAL NORD DU QUEBEC CENSUS DIVISION (MRC) 5 36 41 37 0.3% 5 10 15 14 14 0.1%

PAPINEAU CENSUS DIVISION (MRC) 9,505 10,020Cheneville 8 1 74 83 6 1 21 28Montebello 23 42 65 17 21 38Papineauville 31 4 27 62 24 3 11 38St. Andre Avelin 39 1 60 100 33 1 23 57Thurso 16 1 16 33 12 1 3 16*BALANCE IN CENSUS DIVISION (MRC) 44 11 87 142 37 10 23 70

TOTAL PAPINEAU CENSUS DIVISION (MRC) 161 18 306 485 442 4.4% 129 16 102 247 226 227 2.3%

Page 32: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

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Sat Tue

ProvinceCounty, Census Division,District or MunicipalityTown

OH’s2006

Census

OH’s#1-1-10

EstimatesHome

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QUEBEC (Cont’d)

PORTNEUF CENSUS DIVISION (MRC) 19,650 20,866Neuville 4 85 89 4 16 20St. Raymond 30 30 5 5*BALANCE IN CENSUS DIVISION (MRC) 9 11 20 3 9 12

TOTAL PORTNEUF CENSUS DIVISION (MRC) 13 126 139 127 0.6% 7 30 37 34 34 0.2%

RIMOUSKI-NEIGETTE CENSUS DIVISION (MRC) 23,190 24,237Pointe aux Peres 35 35 14 14Rimouski 12 24 428 464 18 24 208 250*BALANCE IN CENSUS DIVISION (MRC) 4 16 20 4 6 10

TOTAL RIMOUSKI-NEIGETTE CENSUS DIVISION (MRC) 12 28 479 519 473 2.0% 18 28 228 274 250 252 1.0%

ROUYN-NORANDA CENSUS DIVISION (MRC) 17,410 18,327Rouyn Noranda 21 1,112 1,133 21 435 456*BALANCE IN CENSUS DIVISION (MRC) 1 1

TOTAL ROUYN-NORANDA CENSUS DIVISION (MRC) 22 1,112 1,134 1,033 5.6% 21 435 456 416 419 2.3%

SEPT RIVIERES-CANIAPISCAU CENSUS DIVISION (MRC) 16,170 16,754Sept Iles 18 91 109 17 40 57*BALANCE IN CENSUS DIVISION (MRC) 6 10 16 5 14 19

TOTAL SEPT RIVIERES - CANIAPISCAU CENSUS DIVISION (MRC) 24 101 125 114 0.7% 22 54 76 69 70 0.4%

SHERBROOKE CENSUS DIVISION (MRC) 65,990 70,247Sherbrooke 3,335 101 1,085 4,521 2,816 96 454 3,366*BALANCE IN CENSUS DIVISION (MRC) 2 13 15 1 1

TOTAL SHERBROOKE CENSUS DIVISION (MRC) 3,337 101 1,098 4,536 4,133 5.9% 2,817 96 454 3,367 3,075 3,093 4.4%

MISCELLANEOUS CENSUS DIVISIONS (MRC)Baie Comeau (Manicouagan Cen. Div.) 11 57 68 13 23 36Becancour (Becancour Cen. Div.) 122 6 65 193 77 6 25 108

Page 33: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

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Carleton (Avignon Cen. Div.) 28 28 1 8 9Gaspe (La Cote De Gaspe Cen. Div.) 6 32 38 5 15 20La Tuque (Le Haut St. Maurice Cen. Div.) 166 3 71 240 140 3 34 177Mont Joli (La Mitis Cen. Div.) 2 22 24 3 7 10Riviere du Loup (Riviere du Loup Cen. Div) 3 10 229 242 3 7 113 123St. Jean Port Joli (L'Islet Cen. Div.) 1 80 81 1 27 28St. Pierre (Ile d'Orlean Cen. Div.) 46 46 15 15Ste. Marie (La Nouvelle Beauce Cen. Div.) 4 62 66 1 3 29 33Trois Pistoles (Les Basques Cen. Div.) 1 47 48 1 17 18UNDER 25 COPIES 7 117 229 353 7 110 94 211

TOTAL MISCELLANEOUS CENSUS DIVISIONS (MRC) 298 161 968 1,427 1,301 228 153 407 788 719 724

TOTAL IN QUEBEC 182,560 8,376 84,486 275,422 261,639 158,967 8,331 47,087 214,385 198,311 199,390

ONTARIOOTTAWA CENSUS DIVISION 320,890 354,064Cumberland 2 25 27 2 12 14Gloucester 23 6 38 67 20 4 19 43Orleans 81 69 150 69 3 24 96Ottawa 464 36 670 1,170 535 31 941 1,507Vanier 3 64 67 5 28 33*BALANCE IN CENSUS DIVISION 22 31 53 16 3 19 38

TOTAL OTTAWA CENSUS DIVISION 593 44 897 1,534 1,398 0.4% 645 43 1,043 1,731 1,581 1,590 0.4%

PRESCOTT AND RUSSELL UNITED COUNTIES 30,070 32,312Hawkesbury 47 3 56 106 42 3 138 183L'Original 13 2 10 25 12 2 2 16Rockland 3 27 30 2 2 15 19

TOTAL PRESCOTT AND RUSSELL UNITED COUNTIES 63 5 93 161 147 0.5% 56 7 155 218 199 200 0.6%

MISCELLANEOUS COUNTIESCornwall (Stormont, Dundas and Glengarry United Cos) 31 31 27 27Kingston (Frontenac Co) 1 29 30 27 27Sudbury (Sudbury Co) 1 25 26 1 1Toronto (York Co) 6 5 1,980 1,991 6 8 1,058 1,072UNDER 25 COPIES 22 19 27 68 25 18 11 54

TOTAL MISCELLANEOUS COUNTIES 29 25 2,092 2,146 1,956 31 27 1,123 1,181 1,079 1,085

TOTAL IN ONTARIO 685 74 3,082 3,841 3,501 732 77 2,321 3,130 2,859 2,875

Page 34: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

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OH’s2006

Census

OH’s#1-1-10

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QUEBEC (Cont’d)ALL OTHER PROVINCESMISCELLANEOUS CENSUS DIVISIONSUNDER 25 COPIES 108 19 127 116 102 9 111 101 102

UNITED STATESMISCELLANEOUS COUNTIESDania (Broward Co), FL 11 1,356 1,367 12 455 467UNDER 25 COPIES 25 25 25 25TOTAL IN UNITED STATES 36 1,356 1,392 1,269 37 455 492 450 452

INTERNATIONALUNDER 25 COPIES 49 49 44 49 49 49 44

SUMMARYTOTAL QUEBEC 182,560 8,376 84,486 275,422 158,967 8,331 47,087 214,385

″ ONTARIO 685 74 3,082 3,841 732 77 2,321 3,130″ ALL OTHER PROVINCES 108 19 127 102 9 111″ UNITED STATES 36 1,356 1,392 37 455 492″ INTERNATIONAL 49 49 49 49

GRAND TOTAL 183,245 8,643 88,943 280,831 266,569 159,699 8,596 49,872 218,167 201,770 202,863

Page 35: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #35)

6. PRICES:

(b) Special Reduced Prices: By Home Delivery, Carrier Collect: Monday to Sunday, $3.60, $3.90 per week for the first 6 months. By motor route$4.05, $4.40 per week. Monthly Pre-authorized debit transaction against credit card account; Monday to Sunday, $1.59, $1.99, $2.99, $3.19 perweek for the first 6 months. Monday to Saturday, $1.79, $1.99, $2.29, $2.69, $2.99 per week for the first 6 months. Saturday and Sunday, $1.59per week for the first 3 months; 99¢ per week for the first 3 or 6 months; Saturday only, $1.09, $1.29, $1.59 per week for the first 3 months; 79¢,99¢ per week for the first 3 and 6 months; Paid in advance: Monday to Sunday, 3 mos. $25.87; 6 mos. $51.74, $87.88; Monday to Saturday, 3mos. $23.27, $25.87; 6 mos. $46.54, $51.74; Saturday and Sunday, 3 mos. $12.87; 6 mos. $25.74; Saturday only, 3 mos. $10.27, $12.87; 6 mos.$20.54, $25.74. To Senior citizens, Monday to Saturday motor route, 13 wks. $59.02; 26 wks. $109.46; 1 yr. $204.36. Monday to Saturday Corpo-rate rate, 1 yr. $161.20, $179.92. All Frequencies: 10% off when change subscription frequency at renewal. Newspapers in Education for class-room use in the Newspaper Designated Market, Monday to Friday, 1¢, 5¢, 10¢, 15¢, 20¢, 25c, 30¢, 61¢, 72¢ per copy; Saturday, 10¢, 90¢, $1.00,$1.64, $1.70 per copy.

(a) Basic Prices: By Mail By Home Delivery1 Yr. 6 Mos. 3 Mos. 1 Mo. 1 Yr. 6 Mos. 3 Mos. 1 Mo. 1 Wk.

NEWSPAPER DESIGNATED MARKET:

Mon to Sun................... $230.88 $117.26 $60.19 $20.36 $4.90to 06/29/09.................since 06/29/09 ........... Discontinued

Mon to Sat.................... 215.28 109.20 56.16 18.97 4.60Mon to Sat Electronic Edition 10.00Mon to Fri..................... 161.20 81.90 40.95 13.65 3.25Mon to Fri Electronic Edition 7.50Sat & Sun.....................

to 06/29/09................. 120.64 60.84 30.94 10.83 2.50since 06/29/09 ........... Discontinued

Sat only ........................ 114.40 57.20 28.60 9.53 2.20to 06/29/09................. $166.00 $88.00 $49.00 119.60 59.80 29.90 9.96 2.30since 06/29/09 ........... 658.00 119.60 59.80 29.90 9.96 2.30

Sat only Electronic Edition 5.00

OUTSIDE NEWSPAPER DESIGNATED MARKET: Same as by Mail in Newspaper Designated Market.

By Motor Route Single CopyNEWSPAPER DESIGNATED MARKET & OUTSIDE NEWSPAPER DESIGNATED MARKET:

1 Yr. 6 Mos. 3 Mos. 1 Mo. 1 Wk.

Mon to Sun...................to 06/29/09................. $256.88 $130.26 $66.56 $20.36 $5.40 (a-b)since 06/29/09 ........... Discontinued

Mon to Sat ................... 240.24 121.68 62.27 18.97 5.05 (a-b)Mon to Fri .................... 174.20 88.40 44.20 13.65 3.50 (a-b) 75¢ (a) 89¢ (b)Sat & Sun.....................

to 06/29/09................. 131.04 66.04 33.54 10.83 2.70 (a-b)since 06/29/09 ...........

Sat only ........................ 124.80 62.40 31.20 9.96 2.40 (a-b) $2.04 (a) $2.12 (b)Sun only .......................

to 06/29/09................. 89¢ (a) 97¢ (b)since 06/29/09 ........... Discontinued

(a) Newspaper Designated Market; (b) Outside Newspaper Designated Market.

Page 36: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #36)

7. OTHER INDUCEMENTS:

8. EXPLANATORY:

Regular publishing days on which no paper was issued:

Sat: None.Sun (4-1-09 to 6-28-09): NoneMon: April 13, 2009; May 18, 2009; September 7, 2009; October 12, 2009; December 28, 2009; January 4, 2010.Tue: None.Wed: June 24, 2009; July 1, 2009.Thu: None.Fri: April 10, 2009; December 25, 2009; January 1, 2010.

#County population and household estimates, as well as FSA household estimates appearing in ABC Canadian reports, are obtained from Pitney Bowes Software Inc. Estimates for ABC defined newspaper markets and census areas below the county level are ABC projections based upon Pitney Bowes Software Inc. estimates.

Effective June 28, 2009, this publication changed its publishing plan from Saturday, Sunday and Monday to Friday to Saturday and Mon-day to Friday.

Par. 2:

Information relating to official language in the Newspaper Designated Market compiled from the 2006 Census: Total Newspaper Desig-nated Market: English only - 442,435; French only - 2,864,051; Both French and English - 34,845; Neither French nor English - 43,055.

Included in Home Delivery is an average of the following:

These copies were served to subscribers that ordered delivery directly with and were billed by the newspaper and for which payment wasnot received and/or short term arrears copies served to subscribers whose term has expired.

When a newspaper uses premiums or charitable donations to induce sales, and when such sales do not qualify for reporting in Para-graph 1A, a complete analysis shall be made. The following represent inducements utilized during this report period. The “net amount” is cal-culated by subtracting the value of the inducement from the price paid by the consumer.

Home DeliveryA

Sat & S....................... 26 Wks.Price $87.88Net Amount $47.93Sales 199

Sun (4-1-09 to 6-28-09) 26 Wks.Price $87.88Net Amount $47.93Sales 227

Mon to Fri................... 26 Wks.Price $87.88Net Amount $47.93Sales 180

(A) Book entitled “Parce Qu’on a tous de la visite”

Newspaper Designated Market

Outside Newspaper Designated Market

Sat 1,463 181Sun (4-1-09 to 6-28-09) 1,010 125Cmbd Avg (Mon.-Fri.) 1,274 157

Page 37: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

8. EXPLANATORY: (Continued)

(La Presse (Monday to Sunday), Montreal, QC, Page #37)

MARKET DESCRIPTION:

NEWSPAPER DESIGNATED MARKET comprises Census Divisions (MRC) of Beauharnois-Salaberry, Longueuil, Communaute-Urbaine-de-Montreal, Deaux-Montagnes, Joliette, L'Assomption, La-Riviere-du-Nord, La-Vallee-du-Richelieu, Lajemmerais, Laval, Le-Haut-Richelieu, Le-Haut-Saint-Laurent, Les-Jardins-de-Napierville, Les-Maskoutains, Les-Moulins, Les-Pays-d'en-Haut, Mirabel, Montcalm,Roussillon, Rouville, Therese-de-Blainville and Vaudreuil-Soulanges; in ACTON Census Division (MRC), municipalities of St. Ephremd’Upton, St-Nazaire-d'Acton and St-Theodore-d'Acton, plus Upton Village; in ARGENTEUIL Census Division (MRC), municipalities ofChatham, Gore, Grenville, Mille-Isles, St-Andre-d'Argenteuil and Wentworth, Lachute City and villages of Brownburg, Calumet, Carillon,Grenville and St. Andre Est; in BROME-MISSISQUOI Census Division (MRC), municipalities of Bedford, Brigham, Frelighsburg, Notre-Dame-de-Stanbridge, Rainville, St-Armand, St-Ignace-de-Stanbridge, St-Pierre-de-Veronne-a-Pike-River, Ste-Sabine, Stanbridge East andStanbridge Station, cities of Bedford, Cowansville, Dunham and Farnham plus villages of East Farnham and Philipsburg; in D'AUTRAY Cen-sus Division (MRC), municipalities of La-Visitation-de-Ile, Lamoraie D’Autray, At. Antonine de Lavaltrie, St-Cleophas, St. Ignace de Loyola,St. Joseph de Lanoraie, St. Norbert, Ste. Elizabeth and Ste. Genevieve de Berthier, Berthierville City, Berthierville City, plus Lavaltrie Village;in LA-HAUTE-YAMASKA Census Division (MRC), municipalities of Granby, St. Alphonse and Ste-Cecile de Milton, cities of Bromont andGranby; in LE-BAS-RICHELIEU Census Division (MRC), municipalities of St. Aime, St. Robert, St. Roch-de-Richelieu, Ste. Anne-de-Soreland Ste.Victoire-de-Sorel, cities of St. Joseph-de-Sorel, St. Ours, Sorel-Tracy, plus Massueville Village; in LES-LAURENTIDES Census Divi-sion (MRC), municipalities of Ivry sur le Lac, Lantier, Ste.Agathe, Ste. Lucie des Laurentides and Val Morin, Ste. Agathe des Monts City, plusvillages of Ste-Agathe Sud and Val David; in MATAWINIE Census Division (MRC), municipalities of Chertsey, Rawdon, St. Alphonse de Rod-riguez, St. Felix de Valois, Ste. Beatrix and Ste. Marcelline de Kildare; plus villages of Rawdon and St. Felix de Valois, all in Quebec.

CENSUS METROPOLITAN AREA - COUNTY OF PUBLICATION:Analysis optional and not made.

AVERAGE CIRCULATION IN NEWSPAPER DESIGNATED MARKET:Analysis optional and not made.

RETURNS POLICY: Fully Returnable.

The allowances for returns, undelivered, leftover and unsold copies for the period covered by this report were found to have been:

These percentages are based on the gross figures and have been deducted, leaving paid circulation shown in Pars. 1 & 2.

134 subscriptions were sold in combination during this report period.

Any reference to circulation in this report except in Pars. 1A, 1B, 1C, and 1D (average non-paid circulation) includes a total of paid circu-lation and non-paid distribution.

Newspaper Designated

Market

OutsideNewspaper Designated

Market

Sat 5.1% 10.4%Sun (4-1-09 to 6-28-09) 4.1% 10.1%Cmbd Avg (Mon.-Fri.) 4.2% 9.5%

Combination Publication

SubscriptionsSold

SubscriptionTerm

Price ofCombination

SuggestedRetail Prices

Price ofCombination

SuggestedRetail Prices

Regular Route Motor RouteLa Voix De L’Est 134 weekly $4.63 $3.63 $4.99 $3.99

monthly $18.68 $14.30 $19.59 $15.2113 wks. $59.54 $46.54 $63.96 $50.9626 wks. $116.48 $90.48 $127.40 $101.1452 wks. $222.56 $170.56 $241.80 $189.80

Page 38: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

To Members of the Audit Bureau of Circulations:

We have examined the circulation records and other data presented by this publication for the period covered by this report. Ourexamination was made in accordance with the Bureau’s Bylaws and Rules, and included such tests and other audit procedures as weconsidered necessary under the circumstances.

In our opinion, the total average circulation for the period shown is fairly stated in this report, and the other data contained in this reportare fairly stated in all respects material to average circulation.

Audit Bureau of Circulations

(La Presse (Monday to Sunday), Montreal, QC, Page #38 - #224370 - 659 - 601)November 2010 01-5665-0

Copyright © 2010 Audit Bureau of Circulations. All rights reserved.

ADVERTISING CONTACT:Andre Nantais, Circulation ManagerTelephone (514) 285-6870 - FAX (514) 845-77627 St. Jacques StreetMontreal, QC H2Y 1K9

If you have any questions regarding this report contact:ABC’s Canadian OfficeTelephone (416) 962-5840 - FAX (416) 962-5844151 Bloor St. West, Suite 850Toronto, ON M5S 1S4

Page 39: CANADIAN NEWSPAPER AUDIT REPORT Montreal (Communaute ...

(La Presse (Monday to Sunday), Montreal, QC, Page #39)

Sat Sun Cmbd Avg (Mon.-Fri.) Mon Tue Wed Thu Fri

Calendar Quarter Ended

Average Paid

Circulation

AverageNon-Paid

Circulation

Total Average

Circulation Days

Average Paid

Circulation

AverageNon-PaidCirculation

Total Average

Circulation Days

Average Paid

Circulation

AverageNon-Paid

Circulation

Total Average

Circulation Days

Average Paid

Circulation

AverageNon-PaidCirculation

Total Average

Circulation Days

Average Paid

Circulation

AverageNon-Paid

Circulation

Total Average

Circulation Days

Average Paid

Circulation

AverageNon-PaidCirculation

Total Average

Circulation Days

Average Paid

Circulation

AverageNon-Paid

Circulation

Total Average

Circulation Days

Average Paid

Circulation

AverageNon-PaidCirculation

Total Average

Circulation Days

June 30, 2006 276,639 612 277,251 228,681 545 229,226 205,036 750 205,786 202,818 1,251 204,069 202,384 647 203,031 203,389 634 204,023 203,504 631 204,135 213,387 658 214,045September 30, 2006 263,157 3,319 266,476 212,607 2,500 215,107 189,155 3,456 192,611 188,760 3,520 192,280 187,969 3,484 191,453 189,079 3,430 192,509 190,314 3,417 193,731 189,626 3,432 193,058December 31, 2006 278,120 1,115 279,235 224,441 1,692 226,133 204,161 1,280 205,441 205,444 1,777 207,221 203,258 1,199 204,457 204,356 1,143 205,499 204,474 1,169 205,643 203,403 1,181 204,584March 31, 2007 277,127 2,593 279,720 224,207 2,671 226,878 204,923 2,881 207,804 204,481 3,365 207,846 206,059 2,892 208,951 205,120 2,700 207,820 204,474 2,743 207,217 204,535 2,741 207,276June 30, 2007 274,392 1,008 275,400 226,659 1,007 227,666 203,249 1,217 204,466 202,482 1,758 204,240 202,668 1,131 203,799 203,991 1,077 205,068 204,081 1,097 205,178 202,877 1,094 203,971September 30, 2007 260,028 2,389 262,417 212,285 2,170 214,455 190,280 2,396 192,676 189,662 2,817 192,479 189,220 2,099 191,319 190,272 2,115 192,387 191,287 2,508 193,795 190,865 2,506 193,371December 31, 2007 276,604 2,476 279,080 222,003 2,433 224,436 205,499 2,844 208,343 204,930 3,015 207,945 205,130 3,073 208,203 206,300 3,099 209,399 205,966 2,507 208,473 205,203 2,563 207,766March 31, 2008 271,112 2,859 273,971 220,031 1,910 221,941 206,511 2,184 208,695 206,540 2,595 209,135 205,982 2,112 208,094 207,199 2,109 209,308 207,027 2,010 209,037 205,763 2,109 207,872June 30, 2008 272,390 556 272,946 223,430 468 223,898 205,012 717 205,729 204,855 1,172 206,027 205,177 628 205,805 205,465 593 206,058 204,874 597 205,471 204,688 625 205,313September 30, 2008 258,117 816 258,933 214,492 710 215,202 195,162 1,025 196,187 194,924 1,462 196,386 194,729 946 195,675 194,345 905 195,250 196,438 931 197,369 195,358 914 196,272December 31, 2008 276,294 1,815 278,109 221,749 1,732 223,481 208,397 1,991 210,388 207,227 2,461 209,688 206,675 1,849 208,524 209,824 1,765 211,589 210,110 1,967 212,077 208,054 1,965 210,019March 31, 2009 266,283 758 267,041 220,353 670 221,023 208,482 917 209,399 207,689 1,022 208,711 207,841 881 208,722 208,841 905 209,746 209,604 900 210,504 208,554 872 209,426June 30, 2009 270,555 432 270,987 13 221,848 340 222,188 13 205,322 469 205,791 61 203,122 459 203,581 11 204,057 457 204,514 13 206,815 468 207,283 12 207,067 471 207,538 13 205,323 491 205,814 12September 30, 2009 257,588 434 258,022 13 191,626 522 192,148 64 192,017 508 192,525 12 190,735 535 191,270 13 192,223 534 192,757 13 191,707 516 192,223 13 191,480 513 191,993 13December 31, 2009 269,590 555 270,145 13 206,923 616 207,539 63 208,536 630 209,166 11 205,825 624 206,449 13 206,332 601 206,933 13 207,061 600 207,661 14 207,115 629 207,744 12March 31, 2010 266,509 609 267,118 13 205,617 673 206,290 62 206,307 644 206,951 12 204,186 661 204,847 13 205,409 657 206,066 13 206,388 710 207,098 12 205,932 693 206,625 12

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