Canadian Association of Exhibition Management Social Media Keynote
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20-Oct-2014 -
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Transcript of Canadian Association of Exhibition Management Social Media Keynote
How Social Media and Social Networking are Turning Sales and Marketing Upside-down
@shanegibson #CAEM2011
http://socialized.me/caem2011
“I think that’s going
to break.”
http://socialized.me/caem2011
“The Community Owns Your Brand”
http://socialized.me/caem2011
The Community is Self-Organizing
#Tweetups
http://socialized.me/caem2011
http://socialized.me/caem2011
We Still Use Old Media
http://socialized.me/caem2011
700 million
http://socialized.me/caem2011
90 Million
http://socialized.me/caem2011
100 million updates/day
http://socialized.me/caem2011
1Billion Views/Day
http://socialized.me/caem2011
“If you think you are a leader and no
one is following you...
You’re actually just going for a walk”
http://socialized.me/caem2011
http://socialized.me/caem2011
http://socialized.me/caem2011
http://socialized.me/caem2011
The Reverse Drip
http://socialized.me/caem2011
Trust and Transparency
“The beauty in trust, credibility, likability and relevance is that because so few companies really practice it. Companies that do rise above the noise and get noticed.”
– Jeff Booth, CEO, BuildDirect.com
http://socialized.me/caem2011
Marketing Now Belongs to Everyone
http://socialized.me/caem2011
http://socialized.me/caem2011
http://socialized.me/caem2011
http://socialized.me/caem2011
http://socialized.me/caem2011
Don’t outsource your personal
brand
http://socialized.me/caem2011
Rules of Engagement
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
http://socialized.me/caem2011
http://socialized.me/caem2011
Listening
http://socialized.me/caem2011
Canada’s Biggest Book Launch Party
(Until someone tells us otherwise)
http://socialized.me/caem2011
Sociable! Book Launch
http://socialized.me/caem2011
Getting Sociable!
http://socialized.me/caem2011
The Future
•Nano-casting
•Customer collaborated brands and products
•Location based and mobile networks
•Social CRM
http://socialized.me/caem2011
Resources
http://socialized.me/caem2011
http://twitter.com/shanegibson
http://closingbigger.net
http://inSocialMedia.com