Canada's Gluten Free Market: Growing Health Consciousness | An Aranca Infographic

Canada’s Gluten Free Market ©2014 Aranca. All Rights Reserved. www.aranca.com If you wish to reproduce or use this infographic in any format, please email us at [email protected] Compiled by: Mukesh Jaiswal Growing Health Consciousness Canada’s gluten-free market is expected to touch USD600 Mn by 2014 as more and more Canadians adapt to health conscious lifestyle. Growing awareness of celiac disease and gluten intolerance coupled with increased availability of gluten-free products at mainstream retail outlets and improved product quality have driven the retail sales of Canada‘s gluten-free products to reach USD459 million in 2012, at a CAGR of 26.6% between 2008 and 2012 Canadian gluten-free food market is dominated by few large players including Boulder Brands, Kinnikinnick, Food Directions, Nature’s Path, Bob’s Red Mill and Amy’s Kitchen. Introduction of new gluten-free product options such as whole grain, millet-chia and omega flax & fibre, customers have a diverse variety to choose from. Continued introduction of new offerings along with increased marketing efforts to promote the benefits of gluten-free products are going to drive the gluten-free market in the coming years. As per a recent study, about 4.3 million Canadians (12.3%) have gone gluten-free or have reduced gluten in their diets. Moreover, the study suggests that more people are adopting the new lifestyle, with about 11% of British Columbians confirming they have tried a gluten-free or reduced gluten diet in the past six months A considerable size of the Canadian population is gluten intolerant, has celiac disease or has a gluten or wheat allergy. Many purchase gluten-free products to manage their weight. Furthermore, celebrities endorsing gluten-free products has helped in raising awareness of the products and its benefits which has fuelled demand for these products. Canada’s gluten-free market size (USD million) Sales – break up by product category (2012) 178.4 226.0 286.2 362.4 458.9 549.8 605.9 2008 2009 2010 2011 2012 2013E 2014F CAGR (2008-2012): 26.6% 12.3% 87.7% 27.7% 24.8% 20.5% 27.0% Others USD123.9 Mn Frozen/refrigerated prepared foods USD94.1 Mn Snacks USD127.1 Mn Breads/cereals/grains USD113.8 Mn Source: Gluten-Free Foods in Canada report by Packaged Facts Note: The historical market values have been estimated based on the CAGR growth indicated in the source report

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Growing awareness of celiac disease and gluten intolerance has driven the retail sales of Canada's gluten free products and market is expected to reach USD600 Mn by 2014. Despite market competition introduction of new products and rising marketing efforts are going to drive the gluten free market in coming years.

Transcript of Canada's Gluten Free Market: Growing Health Consciousness | An Aranca Infographic

Canada’s Gluten Free Market

Compiled by: Mukesh Jaiswal

Growing Health ConsciousnessCanada’s gluten-free market is expected to touch USD600 Mn by 2014 as

more and more Canadians adapt to health conscious lifestyle.

Growing awareness of celiac disease and gluten intolerance coupled with increased availability of gluten-free products at mainstream retail outlets and improved product quality have driven the retail sales of Canada‘s gluten-free products to reach USD459

million in 2012, at a CAGR of 26.6% between 2008 and 2012

Canadian gluten-free food market is dominated by few large players including Boulder Brands, Kinnikinnick, Food Directions, Nature’s Path, Bob’s Red Mill and Amy’s Kitchen.

Introduction of new gluten-free product options such as whole grain, millet-chia and omega flax & fibre, customers have a diverse variety to choose from. Continued introduction of new o�erings along with increased marketing e�orts to promote the benefits of gluten-free products are going to drive the gluten-free market in the coming years.

As per a recent study, about 4.3 million Canadians (12.3%) have gone gluten-free or have reduced gluten in their diets. Moreover, the study suggests that more people are adopting the new lifestyle, with about 11% of British Columbians confirming they have tried a gluten-free or reduced gluten diet in the past six months

A considerable size of the Canadian population is gluten intolerant, has celiac disease or has a gluten or wheat allergy. Many purchase gluten-free products to manage their weight. Furthermore, celebrities endorsing gluten-free products has helped in raising awareness of the products and its benefits which has fuelled demand for these products.

Canada’s gluten-free market size (USD million)

Sales – break up by product category (2012)

178.4226.0

286.2

362.4

458.9

549.8

605.9

2008 2009 2010 2011 2012 2013E 2014F

CAGR (2008-2012): 26.6%

12.3% 87.7%

27.7%

24.8%20.5%

27.0%Others

USD123.9 Mn

Frozen/refrigerated prepared foodsUSD94.1 Mn

SnacksUSD127.1 Mn

Breads/cereals/grainsUSD113.8 Mn

Source: Gluten-Free Foods in Canada report by Packaged FactsNote: The historical market values have been estimated based on the CAGR growth indicated in the source report