Our challenge

To demonstrate that direct mail is a key part of a successful integrated campaign

Our audience

You. Top agencies from across Canada.

What happened?

We sent you a ball. And we asked you to play.

We sent the mail piece to 1,053 people.

Within two days, 877 went online to see what it was all about.

That’s an 83% response rate.

We sent a follow-up direct mail piece to

650 people.

We sent a follow-up email to 363 people.

Voting spiked to 300% over average.

eDM spike

Print DM spike

By the end of the campaign…

There were 3,198 site visits

(1,602 unique visitors).

Visitors spent an average of 3 minutes

and 50 seconds looking at stories,

sharing and voting.

22 stories were created & posted on

the site.

We had 223

shares.

Sharing brought359 visitors to the site.

There were 1,576

total votes.

To sum it up

The Cross-Media Campaign

We sent you an intriguing mail piece

We got you to respond and take part in an engaging online contest

We followed-up (email and direct mail)

We got you to talk about it on social networks

Campaign Results

1,053 pieces mailed to agencies across Canada

877 responded within 2 days – 83% response rate

1602 unique visits online

Time spent on site – 3 minutes and 50 seconds (average)

22 stories posted

223 shares – 359 visitors through sharing

1,576 votes for favourites

Follow-up results

650 printed direct mail pieces were sent

353 marketing emails were deployed

Voting spiked to 300% over average

Mail worked to drive response in a well planned cross-media campaign

Know your audience and get the right list.

Try something new. Your message needs to cut through the many distractions of the day. 

Get the message right and direct mail will give you brilliant results.

Deliver a great experience and your audience will spend time with your brand

and even spread your message for you.