SHOW YOUR CANADIAN PRIDE

• Reach over 25,000 people in one day• Showcase your brand to a new audience• Stand out from your competition• Associate your brand with one of the

community’s most popular events • Guarantee your seat for the headliner &

fireworks at the Sponsor Reception

IMMERSEYOUR BRAND IN AN EXPERIENCE THEY WON’T FORGET

CAPTURETHEIR ATTENTION

MAKE A MEMORY

TELL YOURSTORY

MAKE AN EMOTIONAL CONNECTION

Create your brand experience

Presenting Sponsor

OfficialSponsor

SupportingSponsor

Sponsorship Fee $ 5,000 $1,500 $500

SPONSORSHIP RIGHTS

Industry exclusivity(Allows your company to be the only brand, within your product or service industry, to be associated with the festival)

Naming rights & branding of one the festival’s major features

ON SITE BENEFITS

Opportunity provide a branded activity, performance, or demonstration on site

Opportunity to distribute promotional items, coupons, or brand information on site

Opportunity to independently collect festival attendees' information

Opportunity to display your branded tent on site

Opportunity to display a branded sign or banner on site (Banners are permitted up to a maximum size of 4’x 6’)

Recognition at the on site festival maps & schedules Logo Logo Name

HOSPITALITY BENEFITS

Tickets to the Special Guest & Sponsor Reception during the headlining performer and the Sobeys Lakeland & Nottingham Fireworks

12 8 4

ADVERTISING BENEFITS

Recognition in exclusive festival print advertisements that focus on the festival’s major features

Logo

Recognition on festival posters placed in Strathcona County recreation facilities

Logo Logo Name

Recognition in the full page festival print advertisement Logo Logo Name

Recognition in the festival Thank You print advertisement Logo Logo Name

Recognition in feature festival advertisement in the Summer Recreation Guide (Must confirm prior to March 16)

Logo Logo Name

ONLINE BENEFITS

Recognition on the festival webpage Logo & link Name & link Name

Strathcona County’s

Canada Day Festival Leverage the largest event of the yearStrathcona County’s Canada Day Festival is this community’s largest annual festival. With over 25,000 attendees, it is an unparalleled opportunity to reach thousands of residents and visitors in a short amount of time.

Stand out from your competitionDistinguish your brand from your competitors, with the opportunity to interact and offer a “brand experience” that will provide a lasting impression and meaningful memory.

Sponsorship Opportunities

Presenting Sponsor $5,000Stand out as a major player and integrate your brand into one of the festival’s major features. This level is for companies who want to have a huge presence on site and maximize their exposure on festival advertisements.

Opportunities include: • Activity Wristband AVAILABLE • Canada Day HEADQUARTERS Stage • Axiom Mortgage Solutions Pancake Breakfast • Mammoet Play Day • Sobeys Lakeland & Nottingham Fireworks

Official Sponsor $1,500Put your brand where the action is! This level of sponsorship provides your organization with the opportunity to engage attendees and actively market your brand on-site through a unique game, activity, entertainment or contest.

Supporting Sponsor $500Leverage the opportunity to associate your brand with the Canada Day festival while letting residents know you are passionate about ensuring everyone has the opportunity to celebrate this important day. This level provides basic pre-event, and on site recognition as well as hospitality benefits.

Sponsor BenefitsSponsor Benefits

Gift In-Kind - Strathcona County values products and services provided in-kind that diminish the Canada Day Festival’s expenses. Products and services which reduce the festival’s bugetted expenses will be appreciated at full value. Products and services which are non-essential, but add to the experience of festival attendees will be valued at 50 percent of market value.

DetailsStrathcona County’s 2012 Canada Day Festival will take place on Sunday July 1st. The majority of this annual event is held at Broadmoor Lake Park, with additional activities at the neighbouring Community Centre, Prairie Walk, Kinsmen Leisure Centre, and Sherwood Park Arena & Sports Centre. Canada Day provides a plethora of outdoor and indoor activities, entertainment, games for all ages and abilities.

“Brand Experience” Opportunities • Volunteer hospitality gift $2,500

• Bridge Banner Advertiser $2,000 • Create your own wax hands $1,500 • Build your own mini hockey stick • Mini Canada flag sponsor • Summer Snow Activity • Indoor Skating • Portable Toilet Sponsor • Create your own jewelry • Sponsor Reception Sponsor • Waste Collection • Safety Stop • Camping Station • Night Time Activities • Volunteer Golf Carts • or customize your own

DonationsIn accordance with Canada Revenue Agency Guidelines, companies who wish to donate or “voluntary transfer property without valuable consideration” to the festival are eligible for a tax receipt. However, companies making donations are not eligible for sponsor benefits.

To ACTIVEate your sponsorship contact:

Mike EricksonSponsorship & Community Investment RepresentativeStrathcona County Recreation, Parks & Culture780-424-8286erickson@strathcona.ca