Can your Pilates Business be Found Online
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Transcript of Can your Pilates Business be Found Online
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Can Your Pilates Business be Found Online
http://www.pilatespal.com
Courtesy of
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Every Pilates studio owner knows that getting customers is critical to ensuring
the success of their business.
http://www.pilatespal.com
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With the growth of the world wide web, the internet is playing a large role
in helping to achieve that goal.
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Why do you ask?
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It’s because the internet is where people go to find or search for things
they are looking for.
http://www.pilatespal.com
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Did you know that in the past 12 months that approximately 80% of the
consumers in the United States searched for local businesses online?
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While the days of running your fingers through the thick paper book
affectionately known as the Yellow Pages may not be completely gone...
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they are moving further and further into the past.
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Today, when consumers want to find a business, product, or service, they will likely go to their computers and tickle
the plastic of their keyboards
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using Google, Yahoo, Bing, or another search engine to find what they are
looking for.
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Here is another interesting statistic!
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Did you know that approximately 42% of the traffic online goes to the first 5
sites with the number 1 site listed getting over 18% of that share?
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After the first 5 sites, the remainder of the pages listed only gets just under
2% of the traffic.
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With these figures you can see why getting your site online and listed as one of the first sites on page one can be so valuable to bringing traffic to
your door.
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The BIG question is, how do you get your site to that position?
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Well first, it’s important to understand what the search engines are looking
for to know what sites should go there.
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See, they want to give the searchers a good “user” experience.
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To do that, they want to provide the best results for the user to meet his
search request.
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They achieve this by listing sites that are relevant, demonstrate authority,
can be trusted, and have a social following, in addition to a few other
items.
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There are several things that you can do to demonstrate to the search engines that your site meets that
criteria. Here is a list of a few of those action items:
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On-page Optimization
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Make sure your web page lets the search engines know what the page is about. For example, if you’re a Pilates studio in Dallas, have that information
somewhere on your home page.
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Reviews
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When people give a review of your site, that helps demonstrates whether you are a quality business that can be trusted and also contribute to a social
following.
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(Testimonials on your webpage are helpful with this as well.)
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Comments
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Feedback from customers and readers of your articles offers interaction.
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If people are commenting, the search engines see an interactive site.
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For more helpful tips to grow your business and to get connected with
your Pilates community go to :http://www.pilatespal.com
Photos courtesy of Google images