Can you name the trees these leaves belong to?

1. Redbud 2. Maple 3. White Oak

4. Silver Birch 5. Black Walnut 6. Tulip Poplar

Images from Ladd Arboretum

Can you name the trees these leaves belong to?

1. Redbud 2. Maple 3. White Oak

4. Silver Birch 5. Black Walnut 6. Tulip Poplar

Images from Ladd Arboretum

Can you name the trees these leaves belong to?

1. Redbud 2. Maple 3. White Oak

4. Silver Birch 5. Black Walnut 6. Tulip Poplar

Images from Ladd Arboretum

Can you name the trees these leaves belong to?

1. Redbud 2. Maple 3. White Oak

4. Silver Birch 5. Black Walnut 6. Tulip Poplar

Images from Ladd Arboretum

Can you name the trees these leaves belong to?

1. Redbud 2. Maple 3. White Oak

4. Silver Birch 5. Black Walnut 6. Tulip Poplar

Images from Ladd Arboretum

Can you name the trees these leaves belong to?

1. Redbud 2. Maple 3. White Oak

4. Silver Birch 5. Black Walnut 6. Tulip Poplar

Images from Ladd Arboretum

Can you name the trees these leaves belong to?

1. Redbud 2. Maple 3. White Oak

4. Silver Birch 5. Black Walnut 6. Tulip Poplar

Images from Ladd Arboretum

Can you name the companies the following

slogans represent?

1. “Just do it.”

2. “I’m lovin’ it.”

3. “Eat fresh.”

4. “Like a good neighbor...”

Just do it - Nike

I’m lovin’ it - McDonald’s

Eat Fresh - Subway

Like a good neighbor – State Farm Insurance

Analyzing Mass Media Messages

English 8

Spring 2012

Advertising:Questions to Ask

an Ad• Who is the target audience?

• What product is the advertiser selling?

• What are they trying to get you to do?

• What propaganda techniques are used and why?

Persuasive Techniques:Name Calling

•Name calling - creating a negative attitude; hinting or implying using slanted or biased language.

• Sometimes called Innuendo or Connotative Language.

Persuasive Techniques:Bandwagon

•Bandwagon - creates the desire to join a group satisfied with the idea or product; makes one feel left out if not with the group.

“Everyone’s doing it!”

Persuasive Techniques:Testimonial

•A testimonial uses a celebrity or expert to make the advertisement’s claims seem more believable.

“It worked for me!”

Persuasive Techniques:

Appeal to Emotions

• An appeal to emotions draws on the audience’s feelings; their sense of loyalty, pity, fear, love of family, peace, or justice.

• Also called emotive language.

Persuasive Techniques:Appeal to Plain Folks

• Plain folks – using a spokesperson like the audience members with whom they can identify.

“For people like you”

Persuasive Techniques:Glittering Generalities

• Glittering generalities - telling only part of the truth or making a statement that leaves out some of the facts.

• Uses only positive language.• Also called card stacking.

Persuasive Techniques:Appeal to Prestige

• Appeal to prestige - the spokesperson makes the product seem attractive to the audience because he/she is a celebrity or appealing person the audience wants to be like- wealth, fame, etc.

• Also called snobbery.