CAN - Programmatic Advertising Foster Carer Recruitment

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CAN - Programmatic Advertising Foster Carer Recruitment

Transcript of CAN - Programmatic Advertising Foster Carer Recruitment

Page 1: CAN - Programmatic Advertising Foster Carer Recruitment

CAN - Programmatic Advertising Foster Carer Recruitment

Page 2: CAN - Programmatic Advertising Foster Carer Recruitment

Funnel

Programmatic

Audience Building

Media Investment

Lunch Bite

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ProspectingSearch - contextual display - 35-55 females

RemarketingEvent, testimonial videos, how to bring it up with your partner, myth busting, the application process

CTAEvent, enquiry, email list

Fostering Funnel

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ProspectingSearch - ALWAYS ONDisplay - Sometimes

RemarketingALWAYS ON

CTAALWAYS ON

Fostering Funnel

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How Programmatic Advertising Works

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3rd party audience data cloud

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Ad exchange

Guardian

Youtube

facebook Your.gov.uk/Fostering

Your.gov.uk/Volunteering

Council Advertising Network

Stack

Your.gov.uk/Sharelives

Infrastructure

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Source - WPP - Programmatic spend in 2006 was zero

Advertisers Shift spend to Programmatic