Can Open Source benefit your Business Model?

Diderik van Wingerden
Internet of Things Event
8 June 2016

Topics for today

Open Licenses

Growth and Impact

The Open Source Value Proposition

Revenue Streams

Funding

Partnerships

Speed of innovation and adoption

Unexpected innovations and value

Beware of Openwashing

Explore Open Design

Open Licenses

Totem Health Sensor

Common misconception about Open Source

Open Source Software, Open Source Hardware, Open Design

Permissive vs. Copyleft

CERN OHL, GNU GPLv3, CC BY-SA 4.0

Growth and Impact

Impact of OSS90% of websites

70% of smartphones

Google

Apple

The Open Source Value Proposition

Privacy-by-design

No lock-in, less risk

Freedom to adapt

Under the radar

Different relationship

Revenue Streams

Physical products

Services

SaaS

Dual licensing

Trademark

Selling products: Arduino

50+ million revenue

Adafruit: 250k per month

Clones

Certification

Professional services: RedHat

8300 employees

1.5 billion annual revenue

(Oracle 38 billion)

SaaS: Wordpress

25% top 10 million websites

70 million websites

12 million on wordpress.com

325+ employees

Ecosystem: plugins and themesBillion dollar market

Rocket: 300k annual revenue

Funding

What a VC wants

Customers

Grants and fundsSIDN Fund

Medical Delta

EU

Unicef

Partnerships

Ecosystem of partners

Speed of innovation and adoption

Push vs. Community

Shared investments

Co-creation

Wikispeed

The Things Network

Unexpected innovations and value

Freedom to create

New Value Propositions

Structured vs. unstructured

800+ Linux distributions

60+ Arduino shields

Beware of Openwashing

Makerbot

Android

OSVR?

Be fair!

License!

Explore Open Design

Wikipedia.org

Open-electronics.org

Adafruit.com

Sparkfun.com

OSVehicle.com

Wikihouse.cc

OpenSourceEcology.org

Can Open Source benefit your Business Model?

Diderik van Wingerden
+31 (0)6 21 639 148
diderik@wemaketotem.org
www.wemaketotem.org
@wemaketotem