Can Anyone Challenge Cisco For Leadership in Network Equipment?

When it comes to network providers and data equipment vendors can anyone really compete with Cisco? The perception may be no. But the reality

may be far different. Or at least a little muddy.

Yes, Cisco commands a whopping share of the networking industry pie. However HP, Nortel, Alcatel,

Huwaei have of late been aggressively eyeing this space for more of the market share. But for anyone to truly challenge Cisco's dominance. They have their

work cut out for them. In my opinion, Cisco just keeps smaller players like Juniper and Foundry in the data

networking market to avoid monopoly situations. With the largest footprint, deep market penetration and wide open breadth of high quality product portfolio, it has

built a significant level of durability into its competitive business strategy.

Cisco's business can only be threatened by changes in consumer preferences/demand (external) or

technological obsolescence of their current products (internal), both of which are hard to

imagine due to the capital resources it spends on marketing research and niche acquisitions.

Juniper is positioning themselves on many levels to compete with Cisco. With their newly released switch platform and

the J series routers and the acquisition of Netscreen and Redline etc. Juniper already has competed fiercely for the core network space and has done marginally well with the

ISP market. They have not cracked the enterprise very well, though. With their new product launches aimed

directly at knocking Cisco off their perch, we may see the landscape change. Large corporations like to have more

than one vendor to play off each other. Healthy competition forces innovation and drives price down.

If Juniper can ever figure out an effective marketing plan and lay off the stupid cartoons attempting to be funny, they may have a legitimate shot. They did a very brilliant thing a couple years ago and

offered free classes to current and potential customers to get engineers more familiar and

comfortable with Jun OS. Remember OS/2 did not die because it lacked quality or desirable features.

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