Campaigning Against the Uncontrollable SOURCE: .

Campaigning Against the Uncontrollable

SOURCE: www.nationalatlas.gov

Cases in Congressional Campaigns: Incumbents Playing Defense

Campaigning Against the Uncontrollable

The State of New Hampshire The Candidates The Campaign The Results



The State of New Hampshire

Race/Ethnicity 95.0% White 1.0% Black 1.9% Asian 2.4% Hispanic

Occupation 43.3% White Collar

56.7% Blue Collar

Median Income $61.4k in state

Partisanship 29.3% Republican

29.5% Democrats

41.3% undeclared

‘04 Presidential Vote

Kerry, +1%



Figure 1. Core Partisanship of New Hampshire Electorate, 2000-08


Figure 2. Party Identification of Young, Migrant and Established Voters, 2008


The Candidates: Incumbent John Sununu

Occupation

Technology executive

Political Experience

U.S. House of Representatives, 1997-2003

First Elected

2002

Committees

Commerce, Science, and Transportation

Foreign Relations Banking, Housing, and Urban Affairs

Homeland Security and Governmental Affairs SOURCE: sununu.senate.gov

Table 1. Congressional Vote Scores for John Sununu, 2003-08

Figure 3. John Sununu’s Favorability Ratings, October 2001-September 2008


The Candidates: Challenger Jean Shaheen

Occupation Teacher Small business owner

Political Experience

Senator, New Hampshire State Senate, 1991-97

Governor, New Hampshire, 1997-2003

SOURCE: shaheen.senate.gov

Figure 4. Jeanne Shaheen Favorability Rating, July 2007-September 2008

Figure 5. New Hampshire Senate Race Polling, July 2007-November 2008

Table 2. New Hampshire Senate Campaign Spending, 2008


The Campaign: “Quicker”

NOTE: Internet access required.


The Campaign: “Independent”



The Campaign: “Remember”



The Campaign: “Taxes”



The Campaign: “Energy”



The Campaign: “Leadership”



The Campaign: “Dig”



The Campaign: “For New Hampshire Families”



The Campaign: “Stop Complaining”



The Campaign: “Where You Lead”



The Campaign: “Unbelievable”



The Campaign: “Serious”



The Campaign: “Who’s Sununu Kidding?”



The Campaign: “Running”



The Campaign: “Honored”



The Campaign: “Spending”



The Campaign: “Promotion”



The Campaign: “Insanity”



The Campaign: “Dear New Hampshire”



The Campaign: “High and Deep”



The Campaign: “90”



The Campaign: “Choice”



The Campaign: “Time to Go”



The Campaign: “Sure Sees”



The Campaign: “Higher Costs”



The Campaign: “155 Billion Reasons”



The Campaign: “Chamber of Commerce Health Care”



The Campaign: “Not on Your Side”



The Campaign: “New Hampshire First”



The Campaign: “Register”



The Campaign: “No Thanks”



The Results

Campaigning Against the Uncontrollable SOURCE: .

Documents

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