Campaigning & Advocacy. Group Discussion What is Advocacy? When & Where to Use Advocacy 7 Steps in...
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Transcript of Campaigning & Advocacy. Group Discussion What is Advocacy? When & Where to Use Advocacy 7 Steps in...
Campaigning & Advocacy
Group Discussion
What is Advocacy?
When & Where to Use Advocacy
7 Steps in Advocacy
Case Studies
Closing Questions
Advocacy
Advocate - someone who speaks
up for others.
Advocacy involves identifying and promoting a cause.
Advocacy = an effort to shape public perception or to affect change that may or may not require legislation.
Sharing stories
Have you been part of an advocacy or campaigning action?
What happened?
Where & When to Use Advocacy?
o WHY does this problem exist?
- Clear, concrete cause(s)
o HOW can this be corrected?
- Concrete actions or changes that would be resolve
o WHO can make this happen?
- Specific individuals that can enact the change
When you can answer all three of
those questions:
It is a job for Advocacy!
Campaign Planning
Step 1 – Setting the Objectives
Your Aim
a short statement that sets out exactly what you are trying to achieve (YOUR GOAL).
It is a description of the place that, when you reach it, you know you have won.
Your Demands
Demands are the smaller things you need to change in order to get to your ultimate aim. Check they’re SMART and work out which ones you need to achieve first.
Step 2 – Coming Together
Reach out to a relevant group
Consider creative allies for unique outreach
Journalists Artists
People with common concerns are the most effective.
Actors
Step 3 – Deciding Who You Are Trying to Influence
Step 3 – Deciding Who You Are Trying to Influence
Decide who has the authority to make the decision/change.
Try to understand what is most likely to influence each decision-maker. What are some
Pressure Points?
Step 3 – Deciding Who You Are Trying to Influence
Examples of decision makers on HIV/AIDS:
Ministry of Health, district health directors,
other Ministries (Finance), Parliament,
international agencies – WHO, UNAIDS,
and Donors – Global Fund, United States
policy makers.
Step 4 – Getting the Facts
Step 4 – Getting the Facts
All advocacy depends on a strong analysis of the situation be addressed
A background paper setting out the facts can help educate and organize
Outlets?
Step 5 – Build Alliances and Coalitions
Step 5 – Build Alliances and Coalitions
Working together is likely to achieve the best results.
Remember: There is strength in numbers; but, make sure everyone agrees on the coalition’s goals
Step 5 – Build Alliances and Coalitions
Pros? Different groups have different perspectives
and better to resolve them among groups with similar objectives
Possibility of greater support or hands-on effort New ideas Resource or Information Connections Funding opportunities Community outreach Expertise Greater legitimacy in higher numbers
Step 5 – Build Alliances and Coalitions
Example- Collaboration for HIV/AIDS advocacy:
Potential partners? Nurses, doctors, people living with HIV/AIDS, traditional
healers, midwives, NGOs etc. in common cause
Guidelines Need to clearly articulate and agree with the needs of
each group Be clear on what each group’s strengths and
limitations Can and should respect each others differences
Step 6 – Methods of Advocacy
Step 6 – Methods of Advocacy
General Rules: Make sure the
“message” is clear, understandable and appealing.
Consider which tactics
are most appropriate to
influence your targets
what resources you have
available e.g. cash, people,
contacts, time
Step 6 – Methods of Advocacy
Methods: Writing letters and making phone calls Public education: oral presentations, written
articles, fact sheets, open classes, reports, speaking events
Meetings with government officials, Parliamentarians, international agencies
These are common methods; do not be afraid to get creative.
Type of Actions
Some ideas:A BoycottA blood bathConferenceDebateA Die-inDemonstrationNon-Violent Direct
ActionA Pledge
A Commemorative actionLeafletsA stallA petitionPostersRound table discussionsQuizPhoto actionsLobbying your MP
Step 6 – Methods of AdvocacyTips for Meeting with Policy Makers:
Be persistent in seeking meeting Have clearly identified agenda Be prepared with specific requests Have lead spokesperson setting out
background and reasons Be respectful Show extent of support Seek ongoing dialogue Use media
Step 7 – Review and Adjust
Step 7 – Review and Adjust
As advocacy efforts proceed, review objectives, facts needed, and participants’ commitment. Adjust accordingly.
Need to arrange meetings and discussion so that group stays together and addresses strategies and new concerns.
Example
Aim: To have Fairtrade University status by the end of the year
Targets: The Catering Manager & students
Tactics: meeting with the Catering Manager
Student petition/raising awareness
Review and Build the
Campaign
Methods of Advocacy & Campaigning: Case
Studies
Campaign Rally
‘Public Health Not Private Wealth’
‘Access Denied’
Photo Opportunity
Petition/Letter Writing
‘Healthy Planet’ campaign
re. Climate Change
Petition to Health Minister
Go and advocate!
Questions?