Campaign to boost financial literacy
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Transcript of Campaign to boost financial literacy
![Page 1: Campaign to boost financial literacy](https://reader030.fdocuments.net/reader030/viewer/2022032504/55c30681bb61eb6a6c8b45a9/html5/thumbnails/1.jpg)
![Page 2: Campaign to boost financial literacy](https://reader030.fdocuments.net/reader030/viewer/2022032504/55c30681bb61eb6a6c8b45a9/html5/thumbnails/2.jpg)
![Page 3: Campaign to boost financial literacy](https://reader030.fdocuments.net/reader030/viewer/2022032504/55c30681bb61eb6a6c8b45a9/html5/thumbnails/3.jpg)
![Page 4: Campaign to boost financial literacy](https://reader030.fdocuments.net/reader030/viewer/2022032504/55c30681bb61eb6a6c8b45a9/html5/thumbnails/4.jpg)
![Page 5: Campaign to boost financial literacy](https://reader030.fdocuments.net/reader030/viewer/2022032504/55c30681bb61eb6a6c8b45a9/html5/thumbnails/5.jpg)
![Page 6: Campaign to boost financial literacy](https://reader030.fdocuments.net/reader030/viewer/2022032504/55c30681bb61eb6a6c8b45a9/html5/thumbnails/6.jpg)
• Literacy can be a barrier to finance
• International research bears this out
• Ireland behind the international scene
• We can learn from other countries
• It is an issue for you and you can do something about it
• We can help with plain English training, advice and publications
![Page 7: Campaign to boost financial literacy](https://reader030.fdocuments.net/reader030/viewer/2022032504/55c30681bb61eb6a6c8b45a9/html5/thumbnails/7.jpg)
• Media – business, news and education
• Directmail / email
• Printed support material
• Events
• Photocall
• Use of networks
• Web
![Page 8: Campaign to boost financial literacy](https://reader030.fdocuments.net/reader030/viewer/2022032504/55c30681bb61eb6a6c8b45a9/html5/thumbnails/8.jpg)
![Page 9: Campaign to boost financial literacy](https://reader030.fdocuments.net/reader030/viewer/2022032504/55c30681bb61eb6a6c8b45a9/html5/thumbnails/9.jpg)
• Launch of ‘Plain English guide to financial terms’
• Provide expert opinion in advance of event
• Half day conference
with UK and Irish
experts
![Page 10: Campaign to boost financial literacy](https://reader030.fdocuments.net/reader030/viewer/2022032504/55c30681bb61eb6a6c8b45a9/html5/thumbnails/10.jpg)
• Demand for ‘Plain English guide to financial terms’
• Media coverage
• Demand for plain English service
• Demand for other print
• Enquiries – phone / email
• Website hits – relevant