Campaign tips facebook and twitter
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Carla FerreiraCommunity Manager. GivenGain Foundation.
Facebook & Twitter: Tips for integration with campaigns
Integrate your social media plan
into your communications
and marketing plans
The basics
Important things to think about:
Your brand (e.g. charity: water)
What are my goals?
How am I integrating this campaign with other marketing
and communications strategies
Before starting a campaign...
Plan Plan Plan!
Content creation
Key messages
What connects fans to my Cause?
Keep it fresh, interesting and creative
Make a strong visual impact, especially on Facebook
Campaign tips
Use a social media management tool, e.g. Hootsuite
Schedule content in advance
Monitor brand mentions
Monitor keywords
Analytics
Monitor brand mentions
Trends and hashtags
Capitalise on memes
Capitalise on memes
Capitalise on memes
Capitalise on memes
Capitalise on memes
Capitalise on memes
Integrate online with offline elements
Activists. Tools.
Thank You.
@GivenGain @carlaferreira1
www.facebook.com/givengain
www.givengain.com