Campaign Strategy
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Transcript of Campaign Strategy
![Page 1: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/1.jpg)
Campaign Strategy
![Page 2: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/2.jpg)
Presentation
1.Concepts
2.Launch and Planning
3.Five Strategies
4.Questions
![Page 3: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/3.jpg)
1. Concepts
![Page 4: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/4.jpg)
![Page 5: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/5.jpg)
![Page 6: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/6.jpg)
![Page 7: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/7.jpg)
![Page 8: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/8.jpg)
Strength vs. Weakness
![Page 9: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/9.jpg)
Focus on Objectives
![Page 10: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/10.jpg)
Being Offensive – Not Defensive
![Page 12: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/12.jpg)
Wise Use of Resources
![Page 14: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/14.jpg)
Maintain Secrecy
![Page 15: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/15.jpg)
Use Surprise
![Page 16: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/16.jpg)
2. LAUNCH AND PLANNING
![Page 17: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/17.jpg)
Questions & Evaluation
1.District Analysis2.Vote History & Trends3.Voter Registration Trends4.Candidate Profiles5.Political Environment6.Media Analysis7.Fundraising Needs
SWOT Analysis
![Page 18: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/18.jpg)
![Page 19: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/19.jpg)
3. Five strategies
![Page 20: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/20.jpg)
3. Five strategies
![Page 21: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/21.jpg)
1.What Message?2.What Order?3.When?4.How?5.If?
![Page 22: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/22.jpg)
One: Positioning Strategy
“What is your message?”
Personal Qualities + FlawsPhilosophy
PartyPositions
“This is the Reason I am Running for Office”
![Page 23: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/23.jpg)
Two: Message Sequence Strategy
Ignore = Positive Start to Finish
Classic = Positive -Contrast/Negative – Positive
Aggressive = Positive – Negative -Respond – Positive or Negative
Attack = Negative – Positive - Negative
![Page 24: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/24.jpg)
Three: Timing & Intensity
“When and How Should I Act?”
1.Fear the Turtle
2.Start Big – End Big
3.Sneak Attack
4.Bunker Hill
![Page 25: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/25.jpg)
Four: Mobilization Strategy
“Who is Going to Vote for Me?”
1.Conventional
2.Base
3.“More of My Voters” An Extraordinary Number
![Page 26: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/26.jpg)
Five: Opportunity StrategySet a Trap
“Box ‘Em In”Technology Advantage
Overwhelm with Critical MassDivide & Conquer
![Page 27: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/27.jpg)
4. Questions?
![Page 28: Campaign Strategy](https://reader035.fdocuments.net/reader035/viewer/2022062703/554db381b4c905ff7a8b542f/html5/thumbnails/28.jpg)
Marc A. Ross
(949) 373-6449(703) 598-3242
Blog @ Advocacy 2.0advocacytwopointzero.blogspot.com
Twitter@microadvocacy
@marcaross