Campaign Call Meeting2

8/14/2019 Campaign Call Meeting2

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Education

Specific: We will educate people (starting with middle school and high school

groups) using flyers, PowerPoint presentations, and video blogging, about how

climate change affects endangered species and biodiversity, especially

chimpanzees. We will link the chimpanzees endangerment due to climate change to Jane’s 50 years of work in Gombe (Gombe 50).

Measureable: We measure how many people are reached by counting the number

of people who attend each presentation, the number of flyers handed out, the

number of hits on the video blog, and the number of video blogs submitted. We

want 50 videos to be submitted total. We would like to reach 15000 total people at

the presentations. We will pass out at least 50000 flyers. We will reach 500 hits to

the video blog.

Achievable: This can be done because we have reached similar numbers of people

in the past, and we will be giving information to many large groups through ourpresentations and our flyers.

Realistic: See above

Time: The campaign will start on July 14, 2010, and will last 50 weeks.

March 4: Someone from Africa staff will be on the call about fundraising.

Until then, we will be working on the public policy aspect of our campaign.

NEYLC will be leading the next meeting.

Public Policy

Lauren Gibson

We could add a letter-writing aspect to the campaign, where youth can use a

sample letter posted on the R&S website to send to their congressmen regarding

the negative effects that climate change has on endangered species (and the

human population?). We could try to shoot for having letters sent to the

congressmen in all 50 (our favorite number!) states. I know that Canada has a

letter-writing aspect to their Planet Releaf campaign, and I could ask for some

advice if we would like to pursue this idea.

Another idea is to start a petition to save a certain species. This species could be

either the same for the entire country, or we could pick a specific species for each

region. People could sign the petition online at the R&S website. We could set a goal



of 500 signatures. I am not sure whether this is too much, too little, or about right.

Akilah Sanders-Reed

About the Public Policy, I think letter writing is a great idea. I also think that calling

in to Senators can have a huge impact. I recently had a meeting (with one of the

climate change organizations I help run) with some of Senator Udall's staff here in

New Mexico, and the staff member said that those calls are basically the best way

to get your voice heard by your Senator, and that they do listen to and tally up each

call at the end of the day. I can get the Senators' phone numbers, and if we write a

basic script (super easy), lots of people would call. Just something I've found works

in the past. It would also be quite easy to pair this with letter writing, or other ideas

we come up with, since it's pretty easy. I'd love to hear everyone else's ideas too.

Kelly Sullivan

As far as public policy for the campaign goes maybe it would be good to start with collectivelyfinding groups in our regions who may want to help with the presentations or be a part of thecampaign. This way we would have a foundation or network of people and organizationsnationally and globally if possible who are on the same page as us.

Akilah Sanders-Reed

I definately think finding partner groups and organizations is a good idea. We canlook on the R&S website, and then call the local Sierra Club, Environment America(for each state, it's Environment Insert-Your-State-Here), and a few otherorganizations, I could easily make a list of great grassroots-base organizations thatwould have a huge network to call through. Many large organizations do a lot of

phone-banking on a regular basis, so if we get them involved we could easily end upwith gigantic numbers of people involved. I help with an organization called 1 Sky,and we have lists of up to 2500 people per state that we can call. We probably wantto have a plan before we contact the other groups and organizations though so wecome accross as proffessional and like we have a plan that they can easily agree to.

The more specific it is the more likely they probably are to join us. :)

Kellan Hays

1) I think we should define what our objective should be for public policy. There are two ways wecould think about it – the end goal being that we have educated our decision makers in ameasurable and significant way about climate change and its effect on endangered species OR isthere a specific piece of legislation that we are encouraging our decision makers to support? Theway I see us leaning (and also my suggestion - from the shared emails, ability to work this onboth a local and national level, from the Canada campaign, and to not encroach on our 501(c)3status) is to make it an educational advocacy component of the campaign.

2) I also agree with Shawn that would be ideal to have the biodiversity public policy action guide towork in collaboration with this goal. And, if there a specific piece of legislation that Alex, Mitch andJeremy are discussing as part of that project, work on advocating for that legislation can be anoption for our members.



3) The committee’s idea about mirroring the letter writing that the Canadian Releaf campaign isdoing is a great idea. It’s a way for us to share a story and a goal with Planet Releaf.

a. A few things I would add to what they have:

i. I believe we should be more forward with what these letters should accomplish,“We want our decision makers to a) learn more about the connections betweenclimate change and endangered species, b) know that their constituents care

deeply about these issues, c) know that Roots & Shoots is active and amazing intheir district, lastly d) make decisions in the future that support these causes.”

ii.I think it would be great to open it up to municipal decision makers, as well as thestate and national reps that Planet Releaf is encouraging. So, Mayors, CityCouncils, College Presidents, etc. It gives it that real local flavor and you can talkabout issues in your community that they might be familiar with.

iii.The Releaf sample letter “to Premier Campbell for the spirit bear” link is broken – but I would love to read it.

iv.They have a mention of Letters to the Editor and local newspapers. Wow, this isa very powerful tool and if we choose to suggest it, I recommend updating theReLeaf LTE how-to section so that the people that write LTEs are as successfulas possible.

4) What tools did the Canadian council use to gather their fact sheets and facts on their website?The facts they share are a very compelling part of the campaign. We all know that facts areincredibly helpful for influencing decision makers and motivating people to get involved!

5) One last thought is to maybe call this “working with your decision makers” vs. public policy? Tokeep it positive and not lobbying-esque.

6) I love the idea of letters written in all 50 states.7) I also encourage letter writing over petitions because a truly influential national petitioning goal

would be more around 100,000+ petitions!

8) To comment on Akilah’s phone calls idea –she is correct that phone calls are a great simpleaction, but from my experience, can be harder to track on a national scale. However, I think it isimportant to have as a part of our letter writing instructions “have a rep call the decision maker’soffice and ask that they received the letters as well as offer to be in touch with their office further about our campaign.”

Campaign Call Meeting2

Documents

Transcript of Campaign Call Meeting2