Campaign 2010: Target Programming 1. Both Broadcast TV and Cable offer opportunities to target the...

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Campaign 2010: Campaign 2010: Target Programming Target Programming 1

Transcript of Campaign 2010: Target Programming 1. Both Broadcast TV and Cable offer opportunities to target the...

Page 1: Campaign 2010: Target Programming 1. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does.

Campaign 2010:Campaign 2010:Target ProgrammingTarget Programming

Campaign 2010:Campaign 2010:Target ProgrammingTarget Programming

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Page 2: Campaign 2010: Target Programming 1. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does.

Both Broadcast TV and Cable offer Both Broadcast TV and Cable offer opportunities to target the opportunities to target the spectrum from conservative spectrum from conservative

through liberal.through liberal.

Cable does it via network choices…Cable does it via network choices…

Broadcast does it via Broadcast does it via program types or genres.program types or genres.

Both Broadcast TV and Cable offer Both Broadcast TV and Cable offer opportunities to target the opportunities to target the spectrum from conservative spectrum from conservative

through liberal.through liberal.

Cable does it via network choices…Cable does it via network choices…

Broadcast does it via Broadcast does it via program types or genres.program types or genres.

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Page 3: Campaign 2010: Target Programming 1. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does.

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• Let’s look at some examples using indexes as the measurement.

• Indexes at 100=Same Density of target audience as overall general audience delivery.

• Indexes over 100=Higher Concentration of target audience.

Page 4: Campaign 2010: Target Programming 1. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does.

Targeting via News:Targeting via News:Targeting via News:Targeting via News:

4Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

Middle- Somewhat SomewhatCable Nets of-the-road Conservative Liberal

Bloomberg TV 93 117 82CNBC 109 110 111CNN 108 106 112Fox News Channel 102 114 87Headline News CNN 107 108 114MSNBC 107 108 122

Page 5: Campaign 2010: Target Programming 1. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does.

Targeting via News:Targeting via News:Targeting via News:Targeting via News:

5Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

Middle- Somewhat SomewhatCable Nets of-the-road Conservative Liberal

Bloomberg TV 93 117 82CNBC 109 110 111CNN 108 106 112Fox News Channel 102 114 87Headline News CNN 107 108 114MSNBC 107 108 122

Broadcast TVEarly Eve News M-F 114 110 103Early Eve News WKD 107 107 93Early Morning News 104 103 81Early Morn Talk/News/Info 111 112 113Late Nite News/Info 101 102 84News Specials 118 124 120Sunday News/Interviews 100 116 113

Page 6: Campaign 2010: Target Programming 1. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does.

Targeting via Sports:Targeting via Sports:Targeting via Sports:Targeting via Sports:

6Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

Middle- Somewhat SomewhatCable Nets of-the-road Conservative Liberal

ESPN 106 114 109Fox Sports Net 114 116 106Outdoor Channel 107 129 72

Page 7: Campaign 2010: Target Programming 1. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does.

Targeting via Sports:Targeting via Sports:Targeting via Sports:Targeting via Sports:

7Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

Middle- Somewhat SomewhatCable Nets of-the-road Conservative Liberal

ESPN 106 114 109Fox Sports Net 114 116 106Outdoor Channel 107 129 72

Broadcast TVCollege Football 112 125 107College Basketball 106 123 118Pro Football 119 118 109Golf 101 136 98

Page 8: Campaign 2010: Target Programming 1. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does.

Targeting General Audience/Prime Targeting General Audience/Prime Time:Time:

Targeting General Audience/Prime Targeting General Audience/Prime Time:Time:

8Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

Middle- Somewhat SomewhatCable Nets of-the-road Conservative Liberal

TBS 107 105 111TNT 108 104 105USA Network 106 102 106Lifetime 103 102 92FX 109 107 104Hallmark 102 115 85Discovery Channel 105 106 102

Page 9: Campaign 2010: Target Programming 1. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does.

Targeting General Audience/Prime Targeting General Audience/Prime Time:Time:

Targeting General Audience/Prime Targeting General Audience/Prime Time:Time:

9Source: 2008 Doublebase MediaMark Research and Intelligence; Cable Prime Time 6P-Midnight

Middle- Somewhat SomewhatCable Nets of-the-road Conservative Liberal

TBS 107 105 111TNT 108 104 105USA Network 106 102 106Lifetime 103 102 92FX 109 107 104Hallmark 102 115 85Discovery Channel 105 106 102

Broadcast TVABC Prime 119 111 100CBS Prime 119 114 101Fox Prime 112 99 105NBC Prime 119 105 114

Page 10: Campaign 2010: Target Programming 1. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does.

Want to know more?Want to know more? We would be happy to help We would be happy to help

you.you. Contact Jack Poor at Contact Jack Poor at

[email protected]@tvb.org

Want to know more?Want to know more? We would be happy to help We would be happy to help

you.you. Contact Jack Poor at Contact Jack Poor at

[email protected]@tvb.org

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