Campagne grand public

December 2013 – January 2014

CONSUMER CAMPAIGN 2013

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CAMPAIGN SNAPSHOT

Key Results

Total Impressions 5,438,208

Total visits in RDVEF landing 2,461

Total visits in PASSION landing 386

CAMPAIGN INITIATIVES

Travel Habits

•Seasoned/frequent travelers •Winter getaway travelers

Demographics

•Women between the ages of (27-43) •Couples •HHI of ($80k - $100k per year) •Highly educated (4+ years of College)

TARGETING

Promote the offers from two clients

Inform and raise awareness of the two clients

Increase leads via sweepstakes

Drive traffic to campaign landing page

OBJECTIVES

MEDIA PLAN & ROI Medias Product Impressions Results Clicks 01/07/14

Sherman's Travel

Content-Targeted Display Ads 25,000 111Top25 Special Offer 3,000,000 132Exclusive 100% SOV Bulletin 400,000 2565ROS Display Ads 50,000 65

TOTAL 3,475,000 2873

Adara Media In-Market Luxury Travelers to Paris (Web, Mobile, Tablet)

1,143,569

528

TOTAL 944,444 528

Departures Premium ROS Display:+ Across web, mobile, and tablet 136,364

205

TOTAL 136,364 205

Blog befrassy.com1 MegaBanner Ad on the Homepage+ post with photos of the blogger the two clients

850,000 - 950,000 (monthly visitors)

96

Blog MakingMagique

1 banner ad +1 e-newsletter ad+sponsored posts on social media

16,000 - 19,000 unique visitors 153

TOTAL EXTERNAL MEDAS 5,637,333 3,890

PASSION MagazineOfficial sponsor of an editorial page.

234

Dedicated e-blast 50,000 420

TOTAL 50,000 654

Atout France

1 landing page on the site us.rendezvousenfrance.com

734

1 e-blast dédié 83 641 8522 insertions in the Club France e-newsletter

500,000 X 2 = 1,000,000481

2 Facebook Posts Env. 20,000 impressions 233

5 Tweets 11,000 373

TOTAL 1,031,0002673

GENERAL CONSUMER SEGMENT


LANDING PAGE RDVEFGeneral Consumer

35.5%Breakdown of Clicks

Header “Book Now” 267

Client 1 Logos (header) 36

Client 2 (header) 12

Romantic Christmas 70



Shopaholic Christmas - Gifts 27

Shopaholic Christmas - Fashion 32

Shopaholic Christmas – Le Club 44

Best Location – Client 2 29

Best Location – Client 1 22

More – Cheese-y Paris 13

More – Paris like a Parisian 30

More – Rendez-vous in Paris 20

Client 1 Logos (footer) 7

Client 2 (footer) 4

Logos RDVEF 4

Total clicks 753

General Consumer Landing PagePage views 2474Page visits 2178

27.4%

13.7%

8.4%

6.8%

1.5%

6.9%

LUXURY CONSUMER SEGMENT


LANDING PAGE PASSIONGeneral Consumer

Breakdown of Clicks


Client 1 Logos (header) 36

Client 2 (header) 9





Shopaholic Christmas - Fashion 19

Shopaholic Christmas – Le Club 25


Client 2 (footer) 8

Logos RDVEF 1

Total clicks 277

General Consumer Landing PagePage views 386Page visits 310

29.24%

38.27%

26%8.3%

11.19%

MEDIA ANALYISIS


Medias Product Impressions Results Clicks 01/07/14

Sherman's Travel Content-Targeted Display Ads 25,000 111ROS Display Ads 50,000 65

Content-Targeted Display Ads + ROS Display Ads

Medias Product Impressions Results Clicks 01/07/14Sherman's Travel Top25 Special Offer 3,000,000 132

Sherman’s TravelTop25 Special Offer

Sherman’s TravelExclusive 100% SOV Bulletin

Medias Product Impressions Results Clicks 01/07/14Sherman's Travel Exclusive 100% SOV Bulletin 400,000 2565

65.3% Breakdown of Clicks





Shopaholic Christmas 190


Client 2 (footer) 13

Logos RDVEF 5

Total clicks 2,587

20.4%

12.9%

1.4%

Adara MediaIn-Market Luxury Travelers to Paris


Adara MediaIn-Market Luxury Travelers to Paris (Web, Mobile,

Tablet) 1,143,569 528

DeparturesPremium ROS Display


Departures Premium ROS Display:+ Across web, mobile, and tablet 136,364 205

Passion MagazineDedicated E-blast

Medias Product Impressions Results Clicks 01/07/14PASSION Magazine Dedicated e-blast 50,000 420

Breakdown of Clicks





Shopaholic Christmas 43


Client 2 (footer) 4

Logo Passion 5

Logos RDVEF 1

Total clicks 420

39%

31.7%

25.5%

3.57%

Atout FranceDedicated E-blasts

Medias Product Impressions Results Clicks 01/07/14Atout France 1 e-blast dédié 83 641 852

2 insertions in the Club France e-newsletter 500,000 X 2 = 1,000,000 481

Club France December

21.8%

Atout FranceFacebook Posts

Medias Product Results Clicks 01/07/14Atout France 2 Facebook Posts 1220

Dcember 20People Reached 15,176Likes, Comments & Shares 1,229Likes 974Comments 103Shares 152Total clicks 743

January 2People Reached 11,456Likes, Comments & Shares 733Likes 617Comments 32Shares 84Total clicks 477

Blog befrassy.comMegaBanner Ad on the Homepage


Blog befrassy.cpom1 MegaBanner Ad on the Homepage

+ post with photos of the blogger at Galeries and Accor hotel

850,000 - 950,000 (monthly visitors) 96

Blog makingmagique1 banner ad + 1 e-newsletter ad


Blog MakingMagique1 banner ad

+1 e-newsletter ad+sponsored posts on social media

16,000 - 19,000 unique visitors 153

Campagne grand public

Social Media

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