Campagne grand public

download Campagne grand public

If you can't read please download the document

Embed Size (px)

description

 

Transcript of Campagne grand public

  • 1. December 2013 January 2014 CONSUMER CAMPAIGN 2013 ENJOY UP TO 40% OFF, FREE BREAKFAST, A WELCOME KIT AND 1,000 BONUS POINTS AS A MEMBER OF THE HOTEL CLIENT

2. CAMPAIGN SNAPSHOT Key Results Total Impressions 5,438,208 Total visits in RDVEF landing 2,461 Total visits in PASSION landing 386 3. CAMPAIGN INITIATIVES Travel Habits Seasoned/frequent travelers Winter getaway travelers Demographics Women between the ages of (27-43) Couples HHI of ($80k - $100k per year) Highly educated (4+ years of College) TARGETING Promote the offers from two clients Inform and raise awareness of the two clients Increase leads via sweepstakes Drive traffic to campaign landing page OBJECTIVES 4. MEDIA PLAN & ROI Medias Product Impressions Results Clicks 01/07/14 Sherman's Travel Content-Targeted Display Ads 25,000 111 Top25 Special Offer 3,000,000 132 Exclusive 100% SOV Bulletin 400,000 2565 ROS Display Ads 50,000 65 TOTAL 3,475,000 2873 Adara Media In-Market Luxury Travelers to Paris (Web, Mobile, Tablet) 1,143,569 528 TOTAL 944,444 528 Departures Premium ROS Display: + Across web, mobile, and tablet 136,364 205 TOTAL 136,364 205 Blog befrassy.com 1 MegaBanner Ad on the Homepage + post with photos of the blogger the two clients 850,000 - 950,000 (monthly visitors) 96 Blog MakingMagique 1 banner ad +1 e-newsletter ad +sponsored posts on social media 16,000 - 19,000 unique visitors 153 TOTAL EXTERNAL MEDAS 5,637,333 3,890 PASSION Magazine Official sponsor of an editorial page. 234 Dedicated e-blast 50,000 420 TOTAL 50,000 654 Atout France 1 landing page on the site us.rendezvousenfrance.com 734 1 e-blast ddi 83 641 852 2 insertions in the Club France e-newsletter 500,000 X 2 = 1,000,000 481 2 Facebook Posts Env. 20,000 impressions 233 5 Tweets 11,000 373 TOTAL 1,031,000 2673 5. GENERAL CONSUMER SEGMENT ENJOY UP TO 40% OFF, FREE BREAKFAST, A WELCOME KIT AND 1,000 BONUS POINTS AS A MEMBER OF THE HOTEL CLIENT 6. LANDING PAGE RDVEF General Consumer Breakdown of Clicks Header Book Now 267 Client 1 Logos (header) 36 Client 2 (header) 12 Romantic Christmas 70 Romantic Christmas 85 Romantic Christmas 51 Shopaholic Christmas - Gifts 27 Shopaholic Christmas - Fashion 32 Shopaholic Christmas Le Club 44 Best Location Client 2 29 Best Location Client 1 22 More Cheese-y Paris 13 More Paris like a Parisian 30 More Rendez-vous in Paris 20 Client 1 Logos (footer) 7 Client 2 (footer) 4 Logos RDVEF 4 Total clicks 753 General Consumer Landing Page Page views 2474 Page visits 2178 7. LUXURY CONSUMER SEGMENT ENJOY UP TO 40% OFF, FREE BREAKFAST, A WELCOME KIT AND 1,000 BONUS POINTS AS A MEMBER OF THE HOTEL CLIENT 8. LANDING PAGE PASSION General Consumer Breakdown of Clicks Header Book Now 31 Client 1 Logos (header) 36 Client 2 (header) 9 Romantic Christmas 43 Romantic Christmas 32 Romantic Christmas 31 Shopaholic Christmas - Gifts 28 Shopaholic Christmas - Fashion 19 Shopaholic Christmas Le Club 25 Client 1 Logos (footer) 14 Client 2 (footer) 8 Logos RDVEF 1 Total clicks 277 General Consumer Landing Page Page views 386 Page visits 310 9. MEDIA ANALYISIS ENJOY UP TO 40% OFF, FREE BREAKFAST, A WELCOME KIT AND 1,000 BONUS POINTS AS A MEMBER OF THE HOTEL CLIENT 10. Medias Product Impressions Results Clicks 01/07/14 Sherman's Travel Content-Targeted Display Ads 25,000 111 ROS Display Ads 50,000 65 Content-Targeted Display Ads + ROS Display Ads Medias Product Impressions Results Clicks 01/07/14 Sherman's Travel Top25 Special Offer 3,000,000 132 Shermans Travel Top25 Special Offer 11. Shermans Travel Exclusive 100% SOV Bulletin Medias Product Impressions Results Clicks 01/07/14 Sherman's Travel Exclusive 100% SOV Bulletin 400,000 2565 Breakdown of Clicks Header Book Now 1689 Romantic Christmas 185 Romantic Christmas 344 Shopaholic Christmas - Gifts 143 Shopaholic Christmas 190 Client 1 Logos (footer) 18 Client 2 (footer) 13 Logos RDVEF 5 Total clicks 2,587 12. Adara Media In-Market Luxury Travelers to Paris Medias Product Impressions Results Clicks 01/07/14 Adara Media In-Market Luxury Travelers to Paris (Web, Mobile, Tablet) 1,143,569 528 13. Departures Premium ROS Display Medias Product Impressions Results Clicks 01/07/14 Departures Premium ROS Display: + Across web, mobile, and tablet 136,364 205 14. Passion Magazine Dedicated E-blast Medias Product Impressions Results Clicks 01/07/14 PASSION Magazine Dedicated e-blast 50,000 420 Breakdown of Clicks Header Book Now 164 Romantic Christmas 76 Romantic Christmas 57 Shopaholic Christmas - Gifts 64 Shopaholic Christmas 43 Client 1 Logos (footer) 5 Client 2 (footer) 4 Logo Passion 5 Logos RDVEF 1 Total clicks 420 15. Atout France Dedicated E-blasts Medias Product Impressions Results Clicks 01/07/14 Atout France 1 e-blast ddi 83 641 852 2 insertions in the Club France e- newsletter 500,000 X 2 = 1,000,000 481 Club France December 16. Atout France Facebook Posts Medias Product Results Clicks 01/07/14 Atout France 2 Facebook Posts 1220 Dcember 20 People Reached 15,176 Likes, Comments & Shares 1,229 Likes 974 Comments 103 Shares 152 Total clicks 743 January 2 People Reached 11,456 Likes, Comments & Shares 733 Likes 617 Comments 32 Shares 84 Total clicks 477 17. Blog befrassy.com MegaBanner Ad on the Homepage Medias Product Impressions Results Clicks 01/07/14 Blog befrassy.cpom 1 MegaBanner Ad on the Homepage + post with photos of the blogger at Galeries and Accor hotel 850,000 - 950,000 (monthly visitors) 96 18. Blog makingmagique 1 banner ad + 1 e-newsletter ad Medias Product Impressions Results Clicks 01/07/14 Blog MakingMagique 1 banner ad +1 e-newsletter ad +sponsored posts on social media 16,000 - 19,000 unique visitors 153