Camp X-Ray Report
31
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 CAMP X-RAY Online Marketing/Street Marketing/Print Advertising DMA: Los Angeles Project Manager: Sean Bello [email protected]
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Transcript of Camp X-Ray Report
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
CAMP X-RAY Online Marketing/Street Marketing/Print Advertising
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for CAMP X-RAY. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com 2. Dedicated Emailing – To CC members in LA 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4. Print Advertising – 10/9 AND 10/24 issues of Campus Circle 5. Newsletter Advertising/Calendar Listing – Promoting film release 6. Sweepstakes/Screening – Pages hosted on campuscircle.com 7. Street Marketing – Postering/Flyering various areas of L.A.
The campaign has 780 clicks (includes 200 bitly clicks), 4,803 content related page views to date.
Print Advertising
Print Advertising #2
Street Marketing – LA #1
Street Marketing – LA #2
Street Marketing – LA #3
Street Marketing – LA #4
Street Marketing – LA #5
Street Marketing – LA #6
Street Marketing – LA #7
Street Marketing – LA #8
Street Marketing – LA #9
Street Marketing – LA #10
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 595K+. Clicks – 404
Dedicated Email
Delivered – 22K+ L.A. Opened – 1,850
Clicks – 132
Campus Circle
Newsletter #1 Emails – 22,326 Opens – 1,933
Weekly Newsletter Campaign Clicks– 43
Calendar Listing
Page Views – 78 Website Traffic 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 87 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Mobile Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Social Media
Social Media #2
Sweepstakes Page
Page Views– 645
Entries – 184 to date SM shares - 33 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
