Founder of the company

Mr. D. P. Dandekar Camlin was started by Mr. D. P.

Dandekar in 1931. Mr. Dandekar (against the backdrop of the freedom movement in India) decided to provide an Indian option to British and other foreign inks to the consumers in India.

History• 1931 - Camel Ink • 1946 - Dandekar & Co. was re-

christened as Camlin  Camlin = Camel + Ink

• 1947 - Activities expanded into various range of products

• 1958 - Silver jubilee year was

celebrated

• 1962 - Entry into the art material

market 

• 1974 – Wooden Pencils were introduced • 1982 – First All India Camel Color Contest was held.• 1984 - A year of diversification

The Camlin Fine Chemicals & Pharmaceuticals Division were

born. • 1987 - Camlin became a public limited company and was listed on the Bombay Stock Exchange

• 1989 - Technical collaboration was established with Pilot Corporation, Japan for manufacture of 0.5 mm high- polymer leads• 1995- Marketing collaboration was done with Windsor and Newton. • 1997 - Restructuring of the organization was to meet the challenges of the new millennium.• 1999 – Glass Color was introduces to Hobby range. All India Camel Color Contest was featured

In the Limca Book of Records

• 2002 - Launch of specialty ink group

• 2003 - Launch of Camlin Exam brand

• 2005 - Launch Plastic body marker range

Camlin Today• 50,000 strong retailer network • 20,000 dedicated workers • Sales force of 600 experienced

professionals. • First company to adhere to Art &

Creative Materials • First to launch the hobby range of

colors

1. Artistic Range

Camlin has created each product carefully, right from our fine brushes to our non-smudging drawing inks - especially to enhance the fine work of a master artist.

2. Back to school

Developing new skills and enhancing them is what school is all about. Where students can run wild with their imagination and express themselves freely through art and craft. We’ve created all our school products for the imaginative yet conscientious student.

3. Kraft Range

Creating impressive craft models can be tiresome if not impossible without the right tools. Our Kraft range is the answer to creating that perfect craft piece. All our instruments all serve to make creating a pleasure.

4. Hobby Range

Be it telling a story on glass, creating magic on a piece of pottery, making fun tee shirts for friends or painting a beautiful diya, our extensive hobby range covers everything that can enable you to create some fantastic work, even as you pursue your passion

5. Writing instrument

Our wide range of writing instruments helps millions of students, executives and housewives put their thoughts to paper in the smoothest way. Being technologically contemporary we constantly upgrade our products to match with world standards only to bring you the finest writing instruments.

6. Office Products

We have an entire range of office products that enhance your work, presentations and meetings and help you get organized.

7. Camlin exam range

Thick, dark pencils. Clear plastic scales, Sharp, precise compasses. Our exam range spells quality. This is why it is chosen by students who want to excel with mathematical precision and beautiful handwriting right through the year.

8. Corporate Gifts

Everyone loves a quality product they can use. Our wide ranges of products feature in every aspect of life. Our products make perfect corporate gifts. So the next time a festival comes around the corner, make your work-associates smile with some

attractive stationery from Camlin.

TOPMAGMT

MIDDLE LEVEL MANAGEMENT

LOWER LEVEL MANAGEMENT

ORGANISATIONAL STRUTURE

DEFINATION:

Structure is the established pattern of relationship Among the component parts of the organization

TOP MANAGEMENTOF

CAMLINHEAD: C.M.D- DILIP DANDEKAR

2 EXECUTIVE DIRECTORS:1. Mr. SHRIRAM DANDEKAR2. Mr. DEEPAK DANDEKAR

JOINT MANAGING DIRECTOR: Mr.

RAJIV DANDEKAR

DEPARTMENTS

HUMAN RESOURES

RESEARCH

FINANCE

IMPORT & EXPORT

PRODUCTION

MARKETING & SALES

C.O.O

BRANDMANAGER

1

BRANDMANAGER

2

B TO BHOBBY , FINE ART

MARKETING DEPARTMENT

SALES

DEPARTMENT

GROUP 1

FINE ARTHOBBY

GROUP 2

OFFICE STATIONAREY

25 Z.B.M

140 S.R.

25 Z.B.M.

90 S.R.

Departmentation• Grouping of similar activities for

the purpose of efficiency .• It ensures specialization .• It is possible to appoint expert at

each stage.• Economical repairs and

maintenance of machinery.

PRODUCTION DEPARTMENT

Production Department• Camlin offers an entire range of products across

categories of consumers. Camlin manufactures over 2000 products.

• Manufacturing facilities spread across 4 locations in India

- Tarapur- Vasai- Taloja- Jammu

Product Offerings• School & Education Products

Water Colour Cakes/Tubes, Poster Colours,Wax Crayons, Oil Pastels, Plastic Crayons,SketchPens, WoodenPencils, Scales, Erasers,Sharpeners, ColourPencils, Math Sets,Dissection Boxes, Engineering Boxes, Mini-Drafters, Other Technical Instruments, NoteBooks, Mechanical Pencils, Hi Polymer Leads,Fountain Pen & its Ink

• Fine Art & Hobby ProductsArtist Oil Colours, Artist Acrylic Colours,Canvas Rolls, Canvas Boards, Easels, ArtistWater Colours, Oil Sketching Papers, DrawingInks, Brushes, Painting Mediums, Glass Colours,Fabric Colours, Powder Colours, Fabric Glue,Artist Poster Colours

• Office ProductsWhite Board Markers, Permanent Markers,Highlighters, Ball Pen, Gel Pen, Stamp pads,Refills, Paint Markers, CD Markers, CarbonPapers, Glue Sticks, Gum /Paste & Inks

Production -Main Functions

• Production manager has to look out for what raw material to be used, its quantity, chemical formula to be used, etc.

• Production department mainly looks for –

– Raw materials to be purchased– Purchase and maintenance of machinery– Manufacturing of products– Inventory to be maintained– Packing of the products– Distribution/ transportation of products

Distribution channelCamlin

Manufacturing Centers

State Depot

Mother Depot

B2BDirect

dealersDistributors Corporate /

Institutions

Office suppliers

Retailers

FINANCE DEPARTMENT

FINANCE DEPARTMENT

• The financial department of Camlin limited is managed by CHIEF FINANCIAL OFFICER(CFO) MR.CETAN BADALE

• CFO and his team is involved in financial planning which includes -

– Asses the business environment– Confirm business visions and objectives– Identify Types of resources – Quantify the Amount of resources (labor, equipment,

materials) – Total cost of each type of resource– Summarize cost to create budget– Identify any risks and issues with the budget set

Shareholding Pattern• The financial department has to look after the

allocation of funds in order to maximize the wealth of share holders.

Revenue Generation - 2010

•Camlin has reported a sales turnover of Rs 120.86 crore and a net profit of Rs 9.53 crore for the quarter ended Jun 2010.For the quarter ended Jun 2009 the sales turnover was Rs 105.97 crore and net profit was Rs 8.02 crore.

Way Forward• Increase Production at Jammu to gain

maximum tax advantage• A range of innovative products are in the

pipeline to be launched in near future• Align the Company’s resources to gain

advantage of various government initiatives on education such as Sarva Shiksha Abhiyaan.

• Dedicated Task Force to connect with top 25000 schools of India

HUMAN RESOURCE DEPARTMENT

The human resource function consists of tracking existing employee data which traditionally includes personal histories, skills, capabilities, accomplishments and salary.

RESEARCH AND DEVELOPMENT DEPARTMENT

R&D management can be defined as where the tasks of innovation management meet the tasks of technology management.

CAMLIN

MARKETING DEPARTMENT

Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business development

The Team Members :-

• ASMITA NEVE (7207)• MAHESH (7208)• KASHMIRA PALKAR (7210)• TAPASYA PANDEY (7211)• PRATHAMESH PANT ( 7212)

Thank You