GLAMOUR IS THE ONLY BEAUTY THAT NEVER FADES

GLAMOUR IS THE ONLY BEAUTY THAT NEVER FADES

STYLE – TRENDS - FASHION

After being launched in 2005, Calliope has immedia-

tely met with great success in the low-cost clothing

market, making the glamorous fashion style the key of

its own image.

Calliope is a modern and original brand with a seduc-

tive power rich in contaminations to dare always new

combinations and interpret the latest fashion trends

in a unique way while giving a distinctive mark to pro-

ducts and the environment of its points of sale.

The result is a product designed for men and women

who want to feel naturally trendy every day. A brand

always ready to face the challenges of the fashion

world, affordable and at the same time paying a tho-

rough attention to details: Calliope is an icon of that

typical Italian way to match garments and trends.

BE

GLA

MO

UR

CONCEPT STORE – GLAMOROUS ENVIRONMENT –

ATTENTION TO DETAIL

When entering a Calliope store, you immediately feel

the glamorous atmosphere of a modern lounge space

featuring strong contrasts, a trendy venue rich in style.

It is a place where it is a pleasure to pop in and live be-

cause so full of many different worlds.

The large entrance door welcomes customers in the

store and creates a larger space, introducing them to a

world of fashion style and seduction. Inside the store,

shopping paths are carefully designed to strengthen

the contrast among the several shopping areas, accor-

ding to Calliope mix&match style. SH

OP

PIN

G E

XP

ER

IEN

CE

CONTEMPORARY BALANCED

STYLISH

Calliope fashionable product is marked by a balanced

range of choice between fashion and basic style featuring

its peculiar twist of glamour. BR

AN

D V

ALU

ES

Each season presents two special models who become

the protagonists interpreting new fashion moods throu-

gh a mix&match of trends and styles.

Any photo feature is designed and made combining

Calliope unique style with glamour, the new brand value.

The shots taken by a worldwide famous photographer al-

low us to achieve our goal: to communicate our brand and

its values clearly, with image communication that helps

build a well-defined and exciting brand experience.

BE GLAMOUR WITH CALLIOPE!

CA

MPA

IGN

Always abreast of the latest trends and featuring a fair

quality-price ratio.

The lookbook, which is updated every season, provides

customers with style tips suitable to any occasion.

Each look in the lookbook is innovative and modern,

versatile, featuring the right balance between fashion

and basic style.

LOO

KB

OO

K

BR

AN

D P

OW

ER

A

ND

TH

E W

EB

BRAND IMAGE – FOSTERING CUSTOMER LOYALTY

The development of CALLIOPE brand helped to create

the best brand image in order to make the young brand

successful but at the same time punchy and trendy.

The website www.calliope.info will allow more than

500,000 visitors to always stay abreast of the collec-

tions in the stores and new products.

A website, increasing the value of an already successful

brand, combined with Calliope quality/price ratio are

tools that may amaze anyone, thus fostering customer

loyalty.

www.calliope.info

DONNA sweater 9,99 €

shorts 19,99 €

UOMO jacket 25,99 €

t-shirt 9,99 €

trousers 19,99 €

CA

LLIO

PE

PO

INT

OF

SA

LE

OPTIMAL SALES AREA IN SQ. M

LOCATION REQUIREMENTS

Town centres of large or important cities and shopping

centres with a good market area, depending on the country

chosen.

Excluding internal stockroom: 450 - 600 sq. m

Teddy Spa - Via Coriano, 58 Gros Rimini / Blocco 97 47924 Rimini (italy) t. +39 0541 301480 f. +39 0541 383430 www.teddygroup.com

www.calliope.info