the bespoke design marketplace

The Unique Commissioning Platform

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commissioning with confidence

Calling all makers with commissioning experience

contents

2 what is createdbespoke?

3 our mission & vision

4 why we are different

5 bespoke & ready-designed

6 project management

7 what we offer you

8 what we offer clients

9 who we are looking for

10 attracting clients

11 the team

12 next steps

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what is createdbespoke?

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createdbespoke is an online platform providing a unique opportunity for clients to commission creatives (artists, designers and makers). In doing so, our goal isto create a sustainable business model that can help drive demand for small businesses.

more than an online website

The createdbespoke platform is more than just an ecommerce site. This platform allows projects to be managed start to finish. Projects are all developed, agreed and formalised online, simplifying the process for both artist, designer or maker, and customer.

collaborative & engaging

At createdbespoke creatives can share, discuss and create together with the client.This fully engaging process is supported by our advanced and content-rich platform which also provides the facility for you to collaborate on large-scale projects.

"We aim to create an online experience that will act as a viable and complementary alternative to traditional routes to market, and can reach a wider audience"

-Sunita Entwisle, Director

our mission

To be the leading online commissioning platform that enables and transforms the way that consumer and business clients commission artists, designers and makers.

(For the sake of brevity we refer to the community of artist, designer and maker, as creatives.)

our vision• To be a leader in the creation

of commissioning best practices

• Bring to the world a portfolio of highly- skilled artists to satisfy people’s commissioning desires and needs

• To provide a platform for highly-skilled small businesses to be able to compete with larger businesses, and mass- manufacture

• To educate consumers on the value of bespoke.

We have designed our platform to support our vision, providing numerous opportunities for our creatives to promote themselves. Video is an essential component to this.

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• Selection of creatives against a strict criteria, experienced and passionate for commissions

• System designed to inspire potential customers to commission items

• We are NOT just a referral service. Interaction between the customer and creative are supported by a leading edge technology platform from the start to end of the project (e.g. high quality video conferencing, collaborative workspaces, project management sevices)

• A well-thought out process plan (e.g. no customer payment taken until a placed order is accepted by the creative)

• Marketing plan which includes the creation of regular magazines focusing on project areas and particular creatives. A wider focus on the potential customer base, including B2B

• Active encouragement of collaboration amongst creatives to enhance the opportunities available

why we are different!

bespoke and ready-designed

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Creatives can interact with clients in 2 ways:

bespoke projects

Creatives can showcase commission ideas for clients. Clients are then able to contact creatives directly through thecreatedbespoke platform which provides a digital workspace to support a project initial enquiry to delivery of the final product.The workspace provides several tools which assist with commissioning online (e,g, file sharing, video conferencing, clear commission contracts, online payments)

listed products

Creatives can also upload and maintain a collection of ready desgned products that clients can buy directly with no customisation.

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project management

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createdbespoke offers 2 types of project management services for commissions generated through the platform:

1.general monitoring of all contracts agreed between creatives and clients

2.on-site project management for larger and/or multi-disciplinary contracts agreed between creatives and clients

the Project Management Office

At the start of a project a contract is for- malised between creative and client. Our platform is designed as a process engine that tracks key milestones as agreed in the contract. Whilst each project will be unique, createdbespoke provides a generic project (contract) template which is based on best practices for both commissioning and pro- ject (contract) management.

continuous improvement

The createdbespoke platform has been designed to de-risk commissioning, and to build a community of best practice for our members.

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what we offer youcreatedbespoke provides:

• each creative with their own comprehensive microsite where there can showcase their portfolio fully, describe their making process and explain how the commission process works for them. Videos and images help to bring content to life.

• extended client reach

• creatives exposure through the marketing of individuals, as well as the platform

• technical and administrative support (including customer support)

• a trusted environment for clients

creatives are responsible for using the createdbespoke 24hr portal to:• respond to customer queries and

engage in commissions

• accept and update orders

• upload quality content for display on the website (e.g. product information, commission ideas, maker profile).

Norman Yap

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The createdbespoke client is looking for high-quality, unique creations.

createdbespoke provides clients with:

• the one-stop shop for commissioning

• secure payment processing

• a shared workspace allowing the client to work with a single creative, or multiple creatives on larger projects

• the opportunity to establish a trusted relationship with creatives

what we offer clients

“At createdbespoke we want to make small creative

businesses more successful by expanding their market reach,

removing traditional barriers and leveraging on collective

scale.”

Steve Entwisle, Director

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who we are looking for

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We are looking for creatives that demonstrate:

• a commitment to working with us to develop commissioning online

• an original and contemporary body of work

• handmade or crafted processes (including digital technology if used as a craft tool) resulting in one-off andlimited edition pieces of a high-finishedstandard

• provision of quality content and photographs and videos that reflect the true nature of your work

• an understanding of quality customer service and a necessary level of responsiveness

• a proficient level of computing ability in order to enable full use of the website functionality

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attracting clients

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What we will do to promote you:

• features and interviews on our website, blog, magazine and newsletter, promoting new makers as they join

• PR, contacting newspapers, magazines

and journals to promote our artists

• paid advertising on social media

• paid advertising in print media

• e-mail marketing with our Newsletter

• Partnership marketing

• the facility to offer vouchers and discounts to your clients

What we will do to promote createdbespoke:

• all of the above in the context of promoting createdbespoke as a portal for end-to-end commissioning

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Stephen has a management background in a number of sectors, and for many years has been providing management consultancy principally in IT-enabled business change. He has, however, had a life-long interest in design and architecture and recently studied for a post-graduate diploma in Garden Design at the Oxford College of Garden Design. Stephen has a keen interest in thepower of technology to bring people together.

Stephen Entwisle

Sunita graduated from Oxford University in 2007 having completed a degree in Philosophy, Politics and Economics. Since graduating Sunita has worked in front office banking roles (firstly in Mergers & Acquisitions and later in Equity Research). Over the last 5 years Sunita hasprovided clients with stock recommendations across the luxury and general retail sector.

Sunita Entwisle

Annisha has a degree in fashion management and has work experience across the fashion and luxury sectors including brands such as Erdem, Harrods and Ted Baker. Most recently she worked for one of the contributing editors of Vanity Fair, gaining invaluable experience in editorial, marketing and events. She is our commercial creative with the ‘eye’ for cool.

Annisha Shah

the team

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next steps

If you are skilled artist, designer, maker with commissioning experience and would like to discuss joining createdbespoke, then please contact us.

Annisha: annisha@createdbespoke.com

Steve:steve@createdbespoke.com

www.createdbespoke.com

www.createdbespoke.com/blog