Calgary Herald Fast Facts Postmedia Integrated Advertising

Calgary Herald §  Located in Calgary CMA, AB §  Population 1,364,827 (Stats Canada, July 2013 estimate) §  Canada’s 4th largest market §  One of Canada’s fastest growing youthful and more

affluent cities 2nd to Toronto in the number of head offices. §  Projected 2014 retail sales of $77 billion in Alberta (+5.2%)

52% Male

Avg. Weekly Demographic Profile *

37 MIN

417,000 Readers

per week*

40% Reach per week*

PRINT FAST FACTS

49 MIN

Sat. M-F

Avg. M-F Saturday Avg. Day

M-F (Print**) Saturday (Print**)

211,000 211,000

20% 20%

49% Age 25-54

36% Baby Boomers

$94,233 Avg. HHLD Income

62% HHLD Income $75k+

42% University Grad

84% Home Owners

22% Sr. Manager / Professional

35% Adult with Children

in household

48% Female

117,268 115,235 116,929

Sources: Readership: NADbank 2013 * Weekly Readers Print /PDF ** Print Readership = Print / PDF. Circulation: Alliance for Audited Media Snapshot Sep. 2013 & March 2014 Average Statistics Canada Population Projections and Rankings July 2013 RBC Economics Research Provincial Outlook @ March 2014

Readership # Reach

Average Time Spent Reading

Total Circulation

Region % index

HHLD Income

Age % index

Calgaryherald.com The Calgary Herald published the first print newspaper in 1883 when the population was a mere 400 people. Continually evolving, they have embraced a multi-platform philosophy that includes web, mobile, and tablet. Since humble beginnings The Calgary Herald continues to engage more than 552,000* readers each week with award-winning content. Source: 2013 NADbank Full Study *Average total weekly readership (print/digital readership)

53% | index 105 Male

BC Prairies Ontario Quebec Atlantic

16% 51% 28% 3% 3%

112 277 73 11 46

2-17 18-24 25-34 35-44 45-54 55+

1% 7%

25% 27% 15% 26%

5 62

157 171 90

126

47% | index 95 Female

$60K+ 77%

Index 118

$75K+ 62%

Index 116

$100K+ 39% Index 110

912,000 Unique Visitors

per month

6.6 Million Page Views

per month

WEB FAST FACTS

Source: comScore MediaMetrix, Total Canada, All Locations 3 mth Avg. September 2014. (Jul / Aug / Sep. 2014) Based on calgaryherald.com sites

Calgary Herald 58% | index 116 Male

BC Prairies Ontario Quebec Atlantic

5% 78% 12% 2% 3%

32 418 29 11 50

Under 18 18-24 25-34 35-44 45-54 55+

N/A 20% 22% 25% 15% 18%

N/A 159 120 147 85 65

42% | index 84 Female

The Calgary Herald connects with readers whenever and wherever they are, and shares that opportunity with our advertisers. We are committed to bringing easily accessible content to users across the mobile platforms of their choice.

MOBILE FAST FACTS

Region % index

HHLD Income

Age % index

$75K+ 72%

Index 139

$100K+ 56% Index 162

$50K+ 90%

Index 124 Audience Source: comScore Multi-Platform 3 month average – Sept 2014, Profile Source: comScore MobiLens Sept 2014

690,000 Unique Visitors per month

5.1 Million Page Views per month

Smartphone: 531,000

Tablet: 166,000