Calgary Centre City Citizen Perception Survey Key Findings 2011

8/2/2019 Calgary Centre City Citizen Perception Survey Key Findings 2011

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Centre City Citizen Perception Survey 2011:

Key Findings


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Centre City Citizen Perception Survey 2011

BACKGROUND AND METHODOLOGY

Survey Background

Ten core neighbourhoods comprised of Chinatown, Connaught Centre, Downtown, EastVictoria Crossing, East Village, Eau Claire, Stampede Park, Victoria Crossing Centre, WestConnaught and the West End make up the heart of the city of Calgary and collectively

encompass the target neighbourhoods for the Centre City Plan.

The City of Calgarys Centre City Plans vision is to make Centre City Calgary, a place forbusiness (right now over 159,000 Calgarians work in the Centre City sector) and to develop itinto an urban living environment encompassing arts, culture, recreation, tourism andentertainment to enhance Centre City for residents, visitors and businesses alike.

To do this, plans have been implemented to enhance safety by increasing and targeting

City of Calgary police and bylaw officers; improving transportation to and from the core andenhancing the quality of life and beautifying the area through the redevelopment of parksand the enlargement of green spaces. Certainly, the expected increase in Centre Cityresidents in the next decade, up as much as 50% from 33, 574, implies that this holistic visionfor the heart of Calgary is being realized.

The need to develop solid benchmarks based on citizen views and perceptions is essential to

ensuring the Centre City Plan is executed successfully. This was achieved in 2009 inpartnership with Ipsos Reid. After several initiatives aimed at addressing citizen concerns, TheCitys Centre City team is now re-engaging citizens to assess progress against the establishedbenchmarks.


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Survey Methodology

A telephone survey was conducted with a randomly selected sample of 1,000 Calgariansaged 18 years and older between October 27th and November 8th, 2011.

Sampling quotas were established to ensure that a large enough representation ofindividuals living in three key target groups was interviewed. Those groups include:

Sampling Quota #1 Residents who live in the Centre City: A total of 336 telephone

interviews were conducted with residents of the Centre City. Residents will live within thefollowing FSAs: T3C, T2R, T2P, T2G. Results based on a sample size of 336 would be accurateto within 5.6 percentage points, nineteen times out of twenty.

Sampling Quota #2 Residents who work in the Centre and live elsewhere in Calgary: A totalof 333 interviews were conducted with residents who work in the Centre and live elsewherein Calgary. Results based on a sample size of 333 would be accurate to within 5.6percentage points, nineteen times out of twenty.

Sampling Quota #3 Residents who neither work nor live in the Centre City: A total of 334interviews were conducted with residents who neither work nor live in the Centre City. Resultsbased on a sample size of 334 would be accurate to within 5.6 percentage points,nineteen times out of twenty.

The margin of error for the total sample of 1,003 is 3.1 percentage points, nineteen times

out of twenty.

The final data were weighted to ensure the overall samples quadrant and age/gendercomposition reflects that of the actual Calgary population aged 18 or older according to


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KEY FINDINGS

Changes from 2009 Survey

Overall, the results of the 2011 survey are very consistent with the 2009 survey. Nevertheless,some statistically significant shifts have occurred among all Calgarians or within one of thethree key target segments.

Visitation Patterns

Centre City residents are making more use of LRT to travel outside the community. AmongCentre City Residents, use of LRT as a primary travel mode for travel outside the communityhas risen by 10 percentage points (from 13% to 23%), with a corresponding 9 point drop inuse of personal vehicle (from 64% to 55%).

Calgarians are making more use of personal vehicles within Centre City. Among allCalgarians, use of a personal vehicle as the primary form of transportation within Centre City

has risen by 10 points (from 41% to 51%). Meanwhile, walking/running has fallen by 8 points(from 34% to 26%). These changes are largely driven by Calgarians who live out/work out ofCentre City, as their use of personal vehicle is up 15 points (from 45% to 60%) and theirwalking/running has dropped by 11 points (from 39% to 20%).

Calgarians are visiting arts and culture sites in Centre City more often. Among all Calgarians,there has been a 5 point increase in monthly or more visits to a Centre City museum, art

gallery, theatre, concert or library (from 13% to 18%).

Centre City residents are making more use of recreation facilities. Among this segment,monthly or more visits to a Centre City recreation facility are up 8 points (from 28% to 36%).


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Calgarians report lower satisfaction with Centre City on-street bike routes and river

pathways. Among all Calgarians, satisfaction has fallen for both on-street bike routes (down

8 points, from 57% to 49%) and river pathways (down 4 points, from 89% to 85%). The drop insatisfaction with on-street bike routes is driven by residents who live out/work in Centre City(down 10 points, from 54% to 44%) and by residents who live out/work out of Centre City(down 9 points, from 58% to 49%).

Cleanliness

Calgarians are less likely to say that Centre City cleanliness is improving. Among allCalgarians, the proportion who thinks that cleanliness has improved in the Centre City overthe past year has dropped by 6 percentage points (from 27% to 21%). This drop inimprovement ratings is most noticeable among residents who live out/work out of CentreCity (9 point drop, from 26% to 17%).

Safety

Calgarians are less likely to say that Centre City safety is improving Among all Calgarians,the proportion who say that safety has improved in the Centre City over the past 12 monthshas dropped by a substantial 18 percentage points (from 42% to 24%). The drop is consistentacross all three key target segments.

Perceptions of daytime cycling safety have deteriorated. The perceived safety of cycling onan on-street bike route in the Centre City between 8am and 5pm dropped by 10 points

(from 69% to 59%), with the drop consistent across all three key target segments.

Living


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Key Findings 2011

Community

Centre City residents enjoy living in their community and actively engage in multipleactivities within the Centre City. Even those who do not live in the Centre City (but work inthe CC), are spending more time taking part in activities and contributing to a vibrant core.

A clear majority of Centre City residents go out in their community for non-workactivities (e.g. dining, shopping, recreation, entertainment and groceries) on a daily orweekly basis during week days (78%), during the weekend (68%) and on week dayevenings (63%).

A majority of Centre City residents say they monthly or more have shopped in theCentre City (73%), eaten dinner in a Centre City restaurant/bar (66%) and eaten lunchin a Centre City restaurant/bar (64%).

Among residents who live out/work in Centre city, monthly or more visits are up foreating lunch in a Centre City restaurant (up 10 points from 64% to 74%) and forattending a Centre City sporting event (up 6 points from 18% to 24%).

71% of Centre City residents say they are likely to remain living in the area for at leastthe next 3 years. Only 5% say they are not at all likely to stay. Among this smallgroup.the top reason for leaving is relocating outside of the city of Calgary.

95% of Centre City residents "are proud to live in their neighbourhood". 90% of Centre City residents feel that "the Centre City is a desirable place for me to

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the Centre City between 8 am and 5pm rank with safety ratings (very safe or

reasonably safe) above 90% for most activities.

Cleanliness

Calgarians continue to report that the overall cleanliness of the Centre City has eitherimproved or stayed the same with Centre City residents most likely to say that it hasimproved.

A strong majority (89%) of Calgarians report the overall cleanliness of the Centre City inthe last year has either improved (21%) or stayed the same (68%). Only 6% of

Calgarians think cleanliness has worsened in the Centre City during the past 12

months.

There were a few differences in scores across segments, mostly involving lowercleanliness ratings among those who live out and work out of Centre City.

Among all Calgarians, the ten elements of infrastructure rank as follows in terms ofsatisfaction with their cleanliness, with the following ratings (very satisfied or somewhat

satisfied) for roads (88%), river pathways (84%), arts & cultural facilities (84%), parks

(83%), sidewalks (80%), recreation facilities (73%), C-train stations (72%), on-street bike

routes (67%), bus stops (60%) and CPR underpasses (55%).

Among all Calgarians, the ten elements of infrastructure rank as follows in terms ofbeing clean with the following ratings (very clean or reasonably clean) for roads


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Key Findings: Centre City Citizen Perception Survey 2011

Survey conducted by Ipsos Reid

Time Spent Going Out In The Centre City

Q1. Typically, how often do you go out in the Centre City, for activities including things such as dining, shopping, recreation, entertainment,

and groceries - but excluding work. Base: Live inside Centre City (n=336); Live out/work in Centre City (n=333); Live out/work out Centre City

(n=334)

34%

8%

2%

20%

3%

2%

34%

5%

2%

44%

22%

16%

43%

17%

8%

34%

15%

10%

11%

24%

28%

13%

23%

20%

16%

30%

27%

7%

27%

35%

8%

27%

25%

6%

31%

31%

2%

11%

15%

4%

14%

18%

3%

10%

17%

3%

6%

4%

12%

16%

26%

6%

8%

13%

1%

1%

1%

1%

Daily Weekly Monthly A few times a year Once a year or less Never Don't know

During week days

During week day evenings

During the weekend

Centre City Residents

Live out/work in Centre City

Live out/work out Centre City








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Overall Importance/Satisfaction: Centre City Infrastructure

Infrastructure

Total Importance Total Satisfaction

2011 2009 2011 2009

Roads 91% 89% 80%* 73%

C-train stations90% 83%

On-street bike routes 55% 56% 49%* 57%

Sidewalks 91% 90% 86% 87%

CPR underpasses 71% 67%

Arts & Cultural facilities 79% 82%

River pathways 82% 80% 85%* 89%Parks 82% 82% 88% 87%

Recreation facilities 61% 67%


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Key Findings: Centre City Citizen Perception Survey 2011Survey conducted by Ipsos Reid

Level of Cleanliness in the Centre City in the Last 12 months

Q8. In the last 12 months, would you say cleanliness in the Centre City has improved, stayed the same or worsened? Base: Live inside Centre

City (n=336); Live out/work in Centre City (n=333); Live out/work out Centre City (n=334)

35%

54%

9%

2%

23%

69%

6%2%

17%

71%

5%7%

Improved Stayed the same Worsened Don't know

Centre City Residents Live out/work In Centre City Live out/work out Centre City

Total - 25%

Total - 62%

Total - 4%

Total - 7%

Total - 21%

Total 68%

Total 6%Total 6%

2011 2009


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Key Findings: Centre City Citizen Perception Survey 2011Survey conducted by Ipsos Reid

Safety in the Centre City in the Last 12 Months

Q12. Reflecting on the last 12 m onths, would you say safety in the Centre City has improved, stayed the same or worsened? Base: Live inside

Centre City (n=336); Live out/work in Centre City (n=333); Live out/work out Centre City (n=334)

31%

56%

10%

3%

27%

63%

9%

2%

21%

64%

9% 7%

Improved Stayed the same Worsened Don't know


Total - 42%

Total - 48%

Total - 6%

Total - 5%

Total - 24%

Total - 62%

Total - 9%

Total - 6%

2011 2009


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Comparing Perceived Safety by Time of Day (Total)

Q12. Reflecting on the last 12 months, would you say safety in the Centre City has improved, stayed the same or worsened? Base: Live inside

Centre City (n=336); Live out/work in Centre City (n=333); Live out/work out Centre City (n=334)

59%

88%92% 93%

94% 96% 95%

46%

55% 56%

66% 65%69%

91%

24%20%

18%

27% 28%32%

77%

Cycling on an on-

street bike route

Travelling on river

pathways

Visit ing parks Waiting at bus

stops

Waiting at C-train

stations

Walking on

sidewalks

Driving the streets

8am-5pm

5pm-10pmAfter 10pm


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Years Spent Living in the Centre City & Likelihood of Remaining in

Centre City

Q13B. For how many years have you lived in the Centre City?

Q13C. How likely are you to remain living in the Centre City for at least the next three years? Base: Live inside Centre City (n=336)

71%

17%

6%

5%

1%

Very likely

Somewhat likely

Not very likely

Not at all likely

Don't know

8% 30% 20% 15% 7% 3% 11%

Less than a year 1-5 years 6-10 years 11-15 years 16-20 years 21-25 years More than 25 years


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56%

25%

15%

15%

15%

15%

8%

5%

3%

3%

8%

Moving outside the city

High crime rate

Cleanliness

Infrastructure/ construction works

Expensive parking spots

Expensive rent/ housing

Too busy/ crowded

Vagrants everywhere

Safety/ security

Other

None/ nothing

Reasons for not likely remaining in Centre City

Q13D. Why are you not at all likely to remain living in the Centre City? Base: Responded Not At All Likely (n=22)


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Attitudinal Statements Community & Centre City

63%

12%

5%

54%

58%

62%

32%

43%

43%

27%

29%

21%

37%

37%

33%

36%

40%

40%

5%

27%

26%

5%

4%

4%

20%

12%

11%

5%

31%

46%

2%

1%

10%

4%

5%

1%

1%

2%

1%

1%

2%

1%

Strongly agree Somewhat agree Somewhat disagree Strongly disagree Don't know

The Centre City is a

desirable place for me to

live

A sense of community in my

neighborhood is important

to me

There is a strong sense of

community in my

neighborhood










% Agree

90%

41%

27%

92%

96%

95%

68%

83%

83%

Q14. Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements.

Base: Live inside Centre City (n=336); Live out/work in Centre City (n=333); Live out/work out Centre City (n=334)

Total

38%

Total

95%

Total

81%


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Attitudinal Statements Community & Centre City Contd

72%

73%

75%

64%

65%

72%

19%

22%

20%

22%

24%

21%

31%

32%

24%

35%

33%

43%

3%

2%

2%

4%

2%

3%

24%

32%

22%

2%

1%

1%

1%

1%

1%

19%

13%

14%

1%

1%

3%

1%

Strongly agree Somewhat agree Somewhat disagree Strongly disagree Don't know

I am proud to be a

Calgarian

I am proud to live in my

neighbourhood

I am regularly involved in

neighbourhood and local

community events










% Agree

94%

97%

96%

95%

97%

96%

54%

55%

63%

Q14. Please tell me if you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements.


Total

96%

Total

96%

Total

59%


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Most Important Initiatives That Would Make the Centre City a more Desirable Place to Visit,

Work, and Live

Q15. What are the most important initiatives or changes that would make the Centre City a more desirable place to visit, work, and live?


21%

6%

4%

12%

5%

9%

8%

10%

6%

3%

4%

10%

10%

3%

2%

5%

5%

1%8%

6%

4%

2%

18%

25%

16%

12%

14%

7%

10%

7%

6%

5%

6%

5%

5%

5%

3%

7%

3%

6%

1%

3%

2%

5%

2%

11%

20%

10%

12%

9%

11%

7%

7%

7%

8%

7%

6%

5%

4%

6%

4%

6%

4%

6%

2%

2%

8%

3%

16%

Safety/ security

Provide more (cheaper) parking spots

Lower the taxes/ cost of living

Improve (public) transportation access

Improve traffic flows

Improve policing/ patrols

Public activities/ events (until night time/ weekends) to attract people

Cleanliness/ proper garbage disposals/ pickings

Improve/ better park/ green spaces/ areas

Address homeless/ panhandlers/ vagrants

Reduce crime rate/ control criminal activities

Provide more/ better sidewalks/ pedestr ian/ bicycle lanes

Infrastructure/ construction works

Lower population density/ too busy/ overcrowded

Make it more conduc ive for families/ provide family/ kids oriented

Recreational/ leisure/ sports facilities

Increase variety of services (Incl. grocery stores, malls, restaurants, etc.)

Don't want to move to the city/ lifestyle choice/ prefer to live in

Emphasize arts/ cultures/ beautifications (incl. planting, gardens, etc)

Increase sense of community/ more community involvement

Other

None/ nothing

Don't know


* Mentions of 4% and under not shown

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Calgary Centre City Citizen Perception Survey Key Findings 2011

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