Cairns Regional Council Visual Style & Writers' Guide

Cairns Regional Council Visual Style and Writers Guide

2012DM#1571483

2What it means

The icon represents the Licuala ramsayi palm a beautiful,

tropical looking feature palm from our far north Queensland

rainforests and commonly found in the Cairns Regional

Council area.

The irregular lines of the palms leaves are a depiction

of the relaxed lifestyle of Tropical North Queensland.

The green upper leaf shape represents the mountain range

and rainforest-clad coastline of the Cairns and Douglas

regions; and the lower blue leaf elements represent the ocean

and the Great Barrier Reef.

The black centrepiece symbolises the vibrancy

and vitality of our tropical community.

The meaning behind our brand

The graphic blue/green representation of the Licuala Fan Palm leaf is now synonymous with Cairns Regional Council.

3Council name

Style tips

Planning your message

Writing & Editing GuidelinesAbbreviations

AcronymsAmpserand (&)

Appropriate LanguageBorders & Boxed text

BracketsCapital Letters

Collective NounsColloquialism

CommasDate and Time Formats

Dot PointsEmail Etiquette

Email Signature BlockFull StopsHeadings

Hyphens and DashesIndigenous

ItalicsJargon

Non-discriminatory languageNumbers / Figures

Per centPlain EnglishPunctuation

Quotation MarksSpelling

Protocols - Titles and Modes of address

For members of the publicFor official and titled persons

Postnominals - Medals, Awards and HonoursOrder of Precedence

Commonwealth Order of PrecedenceState Order of Precedence - Queensland

Commonly confused and misused words

Commonly misspelled words

Plain English alternativesfor common words

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79797980808182

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Business Units logos

Cairns LibrariesLogo formats

Logo usageMinimum sizes & clearspace

Colour paletteGraphic elements

The Fishing Hole Kids ClubStationeryBook Bags

Cairns Botanic GardensLogo formats


Colour paletteStationery

Cairns EsplanadeLogo formats


Colour paletteExtended colour palette

Graphic elementsStationery

Cairns WorksLogo formats


Colour palette

Civic TheatreLogo formats


Colour paletteExtended colour palette

TaglineGraphic elements

StationeryAdvertising templates

Website creativeTicketLink logo

Tanks Arts CentreLogo formats


Colour paletteStationery

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393940414243

4444454748495051

5252535455

565657585960616263646566

676768697071

Business Units Branding 30 Writers Guidelines 72

Contents

This Visual Style and Writers Guide document provides the visual standards which reflect Cairns Regional Councils corporate communication objectives. It has been designed to guide all aspects of visual communication by demonstrating the correct use of the basic elements:

the logos, typography and language, colour and methods of application.

Master logo configurations

Single colour master logos

Department specific logos

Corporate colour palette

Secondary colour palette

Minimum clearspace

Minimum sizes & proportions

Typography

Corporate leaf pattern

Corporate leaf graphic

Recycled paper footprint

Icons

Photography

Stationery

PowerPoint presentations

Press advertising

Banner advertising

Brochures

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Corporate Branding 5

4BRAND

Visual Style Guide CORPORATE

5Master logo configurations

Our logo features the native Licuala (or fan) palm reflecting our tropical lifestyle, our connection with the environment and a dynamic and festive spirit, and depicts our region as one that has embraced sustainability.

Electronic versions of the master logo can be found in E:\LOGOS\Cairns Regional Council

Logo formats

Our logo consists of two elements, the palm symbol

and our text, or logotype. To ensure immediate recognition of the logo through consistent presentation, it is important to preserve a precise spatial and size relationship between the

palm symbol and the logotype.

There are three acceptable configurations, as shown here.

The main logo is a stacked version and is to be used across all collateral including stationery,

and in preference to the other configurations wherever

possible.

The horizontal formats are intended for material where

maximum logo size is required in areas of limited depth, and can be aligned left with other

elements on the page.

Our logo must not be redrawn or typeset or otherwise

altered in any way, but instead reproduced from the master

logo files.

Do not change the logos colour. Do not place the full colour logo on a patterned background or contrasting

block colour.

Main logo stacked Horizontal logo short

Horizontal logo long

Prohibited variations and usage: DO NOT PRESENT THE LOGO IN ANY OF THE FOLLOWING FORMATS

6Logo usage

Single colour spot PMS logos have been created for single colour applications such as

merchandise, t-shirts, silk screen banners, etc.

Single colour black logos have been created for use in black and white print applications

such as newspaper advertisements.

All three configurations of the logo may also be reversed out of either Blue, Green or Black (block shapes are examples of

background colour only there is no box around the logo).

Single colour spot PMS Single colour black

Single colour master logos

Where possible, the full colour version of our logo should be used. However, single colour versions have been created for applications where only one colour is available.

Electronic versions of the single colour master logos can be found in E:\LOGOS\Cairns Regional Council

Single colour white Only to be used as a reverse format on images or textures. Other single colour variations are prohibited.

7Single colour (block shapes are examples of background colour only there is no box around the logo)

Water and Waste an example

Each department logo may appear in any one of three

acceptable configurations, as shown here.

The full colour version of the department logo should be used wherever possible,

however each configuration may appear in either Blue or

Green or Black, or reversed out of any of these colours.

Department & Business Unit specific logos

Corporate logo variations have been approved for use by the department of Water and Waste, as well as the commercial business units of Cairns Fleet, Design Services, Facilities Maintenance, Project Services and Survey Services. These use the corporate logo with a text identifier.

(Note: Logos for the business-like facilities of Cairns Libraries, Tanks Arts Centre, Cairns Esplanade, Civic Theatre and the commercial business unit of Cairns Works have been approved. See Business Unit Branding chapter for details.)

Electronic versions of business unit logos can be found in E:\LOGOS\Cairns Regional Council

8Corporate colour palette

The corporate colour palette is listed below in PMS colours for spot colour reproduction, CMYK breakdowns for four colour process production and RGB for on screen-only use such as PowerPoint or online (web/internet).

CMYK Pantone RGB

Cyan 26 Coated PMS 383C R 169Magenta 3 Uncoated PMS 397U G 181Yellow 93 B 51Black 17

CMYK Pantone RGB


CMYK Pantone RGB

Cyan 0 Coated Process Black C R 35Magenta 0 Uncoated Process Black U G 31Yellow 0 B 32Black 100

Green

Blue

Black

9Secondary colour palette

The secondary colour palette is based on each of the Cairns Regional Councils business units and are listed below in PMS colours for spot colour reproduction, CMYK breakdowns for four colour process production

and RGB for on screen-only use such as PowerPoint or online (web/internet).

Yellow

Magenta

Orange

Grey

Cyan

CMYK Pantone RGB


CMYK Pantone RGB


CMYK Pantone RGB


CMYK (70% TINT) Pantone RGB

Cyan 30 Coated Process Black C : 70% R 83Magenta 30 Uncoated Process Black U : 70% G 77Yellow 30 B 78Black 100

CMYK Pantone RGB


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Clearspace corporate logos

In order to maintain the integrity of our identity, it must

not be crowded by other elements.

For that reason, a clearspace has been defined. Type or any

graphic element, or the edge of the page, may not intrude into

this area.

The outer line around each logo defines this area, and is

measured by the height of the letter C in Cairns.

Minimum clearspace

To present our identity in the best light, a clearspace must always be maintained. No graphic or textual content should fall within this zone, preventing visual clutter from diluting the value and impact of our identity.

Master logo Horizontal logos

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Use in conjunction with other logos

Where collaborative or joint ventures require more than

one logo to be printed on any material, the Cairns Regional

Council logo should be in equal or larger size and prominence to the partner or co-sponsor

organisation. Councils logo should not be smaller or any less prominent than any other logos.

Be sure to adhere to any logo specifications of the

partner or co-sponsor, and obtain all necessary approvals

as prescribed in the terms and conditions of the project

contract or agreement.

Note: these rules apply to the corporate logo and

all Business Unit logos.

Use in conjunction with other logos

To present our identity in the best light in conjuction with other logos when used in collaborative or joint venture circumstances, the Cairns Regional Council logo must appear at the same size or larger than the other logos used.

Example #1 for illustration purposes only [use of larger Cairns Regional Council logo in comparison to other joint venture logos]

Example #2 for illustration purposes only [where all logos appear at same size - both Cairns Regional Council identity and other joint vernture logos]

This project has been made possible with funding provided by the Australian and Queensland Governments under the Natural Disaster Relief and Recovery Arrangements.

This project has been made possible with funding provided by the Australian and Queensland Governments under the Natural Disaster Relief and Recovery Arrangements.

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Corporate and department logos

In order to accurately reproduce our identity, it must

adhere to certain size and proportion standards.

Our Corporate logos have different size specifications for full colour CMYK and

single colour use, whereas our Department logos

have the same minimum size specifications across all

reproductions.

The same sizing constraints apply to the reverse colour

logos as does the single colour logos shown here across both the Corporate and

Department logos.

Note: The Department logo sizes are larger to ensure that the

department name can be read.

At no time are the logos to appear elongated, stretched

to fit, missing elements or words distortion to the

configuration and proportion of all the Corporate, Department

and Business Unit logos are strictly prohibited.

Minimum sizes and proportions

To maintain integrity and legibility of our identity, the logo must never appear any smaller than the minimum size stipulated in these guidelines or in any other proportions than listed below. Distortion in any way to the corporate logo, department logos or business unit logos is strictly prohibited.

The department logo sizes shown here apply to ALL departments.

20mm

36mm

47mm

12mm

22mm

29mm

24mm

42mm

56mm

24mm

42mm

56mm

20mm

36mm

47mm

12mm

22mm

29mm

24mm

42mm

56mm

24mm

42mm

56mm

20mm

36mm

47mm

12mm

22mm

29mm

24mm

42mm

56mm

24mm

42mm

56mm

20mm

36mm

47mm

12mm

22mm

29mm

24mm

42mm

56mm

24mm

42mm

56mm

20mm

36mm

47mm

12mm

22mm

29mm

24mm

42mm

56mm

24mm

42mm

56mm

20mm

36mm

47mm

12mm

22mm

29mm

24mm

42mm

56mm

24mm

42mm

56mm

20mm

36mm

47mm

12mm

22mm

29mm

24mm

42mm

56mm

24mm

42mm

56mm

Corporate logo

Incorrect configurations and prohibited proportions

Department logos

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Primary font

For producing distinctive and unique materials, Gills

Sans has been chosen as our corporate typeface.

Gill Sans Bold and Gill Sans Regular are to be used

for headings, subheadings, pull quotes and other copy

that needs to stand out from the body.

Gill Sans Regular or Gill Sans Light is to be used for

body copy.

Use sentence case wherever possible, although headings

may be set in CAPS. Only use manual hyphenation and left

alignment in body copy. Type should never appear

below 5pt in size.

Secondary font

For general uses such as letters, reports, PowerPoint, faxes and

minutes, the standard issue typeface Arial is suitable.

Logo font

Only to be used in the logo itself. Not for use on any other

collateral or materials

Typeface

The main logo consists of only of Minion, a serif typeface. This font is to be used only within the Councils logo. Gill Sans is to be used for the department names within the corporate logo.

The below typefaces are also to be used for all collateral and advertising.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jk lmnopqrstuvwxyz1234567890

ABCDEFGHI JKLMNOPQRSTUVWXYZabcdefgh i jk lmnopqr stuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jk lmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZab cdefg hijk lmnop qrstuv wxyz1234567890

Gill Sans Bold

Gill Sans Regular

Gill Sans Light

Arial

Minion

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Corporate leaf pattern

A leaf pattern based on the fan palm in our logo has been devised for use as a secondary device across collateral. The pattern sits in a strip across the bottom of the corporate stationery.

Green pattern

Blue pattern

Black pattern

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Corporate leaf graphics

Two leaf graphics based on the fan palm in our logo have been devised for use as secondary devices across collateral. The leaf watermark is the preferred graphic for most applications however, the graphics are to be used minimally as a feature to avoid over-use.

Leaf outline Leaf watermark

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Sustainability Footprint

Our commitment to the environment resonates in our decision to print our collateral on recycled paper wherever possible. This decision is reflected within our material through the use of our Sustainability Footprint icon and tagline.

The Footprint is to be used on all material printed on partially or fully recycled paper stock, as well as any activity which promotes sustainability (eg Smart car signage).

Electronic versions of the Sustainability Footprint icon can be found in E:\LOGOS\Cairns Regional Council\Small steps tagline

Colour and positioning

Depending on the item of collateral, the Sustainability

Footprint is to be placed on the back of the document. On single

page documents positioning of the Sustainability Footprint is on

the bottom.

In the case that a document has too many elements at the bottom, alternate positioning of the Sustainability Footprint

can be 5mm from the edge of the bottom right side of the

document.

The Recycled Paper Footprint can only appear in blue, green,

black or white when used.

Variation without recycled paper tagline

This version can be used for any activity which

promotes sustainability. (eg. Smart Car signage).

Minimum size

At no time can the Recycled Paper Footpring appear smaller

than 45mm in length.

Colour variations

Variation

Corporate blue

Corporate green

Black

White (reverse)

Minimum size

45mm 45mm 45mm 45mm

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Icons

A set of icons have been developed for use on collateral that requires a pointer to specific information to the reader. These icons are primarily for use on brochures, flyers and in press advertising.

Colour

A suite of colours have been developed for the icons for

use in both full colour and spot colour/press sitiuations.

*Number/word/date inclusions

The Calendar and Circle Marker icons have been designed to

draw the reader to a particular date, word or number which are to be written in Gill Sans font and can be in a different

colour, but one from the Councils colour palettes.

Calendar / Date Claimer*

Circle Marker*

Cogs / How It Works

Eco Lightbulb / Eco Idea / Did You Know (Environmental Fact)

Lightbulb / Great Idea / Did You Know (General Fact)

Colour variationsfor full colour collateral and press advertising





Colour variationsfor spot colour (red) press advertising





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Icons

A set of icons have been developed for use on collateral that requires a pointer to specific information to the reader. These icons are primarily for use on brochures, flyers and in press advertising.

Colour

A suite of colours have been developed for the icons for

use in both full colour and spot colour/press sitiuations.

People / Talk To Us

Tick / Positive Bullet Points / Completed Jobs

Question Mark / Whats this? / Did You Know

Water Tap




Colour variationsfor full colour collateral and press advertising**Preferred choice: blue.





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Photography

Images selected to represent Cairns Regional Council should be of a high quality and resolution, have a focus on texture or colour, or use interesting and dynamic angles. Photos of people should always appear natural and not staged.

Photo Library

The Marketing and Communications branch has an extensive photo library of

professional images of Council facilities and events which can

be used in brochures and other publications.

Talent Release

If you take photographs or video footage of members of

the public, you must ensure the subject consents and signs a Talent Release Form (Doc#

1522791v2). The signed Talent Release Form must be saved

into DM5 as proof that Council has permission to use the image

for corporate publications.

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Corporate stationery

Stationery is printed in three colours unless specifically

required in one colour. No other colour combination is

available.

The logo should be placed in the top left-hand corner for the letterhead and with

compliments slip, and the top right-hand corner on the

business card.

Stationery is to be printed on 100% recycled paper

and display the Small Steps footprint and tagline.

Stationery

Official stationery has been designed to assure the consistent appearance of all our documentation.

PO Box 359 Cairns Q 4870www. [email protected]

Cairns119-145 Spence Street, Cairns Q 4870P: 07 4044 3044 | F: 07 4044 3022

Mossman64-66 Front Street, Mossman Q 4873P: 07 4099 9444 | F: 07 4098 2902

Small steps can make a world of difference. 100% Recycled paper.ABN 24 310 025 910

With Compliments





Jane CitizenJob Title

Department NameP: 07 4044 3377 | F: 07 4044 3923M: 0417 765 325

[email protected]

119-145 Spence Street, Cairns Q 4870PO Box 359, Cairns Q 4870. Australia

P: 07 4044 3044 | F: 07 4044 3022

www.cairns.qld.gov.au

100% Recycled paper.

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Office:

Fax:

07 4044 3083

07 4044 3049

Office of the MayorThe Mayors stationery

Stationery is printed in three colours unless specifically

required in one colour. No other colour combination is

available.

The logo should be placed in the top left-hand corner for the letterhead and with

compliments slip, and the top right-hand corner on the

business card.

The words Office of the Mayor should appear on the

letterhead, adjacent to the logo.

Stationery





With Compliments


Office: 07 4044 3083

BOB MANNING OAM

Mayor

[email protected] www.cairns.qld.gov.au

P: 07 4044 3060

F: 07 4044 3049

M: 0418 773 044

PO Box 359, Cairns Q 4870. Australia

P: 07 4044 3044 F: 07 4044 3022|

119-145 Spence Street, Cairns Q 4870P: 07 4044 3083

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P: 07 4044 3044 | F: 07 4044 3089


P: 07 4044 1234 (w)P: 07 4045 1234 (h) M: 0444 123 123

[email protected]

COUNCILLOR STEVE BRAINDivision 1Councillor Steve Brain

Division 1Mobile: 0444 123 123Office: 07 4044 1234Home: 07 4056 1234

Councillors stationery

Stationery is printed in full colour unless specifically

required in one colour. No other colour combination

is available.

The logo should be placed in the top left-hand corner for the letterhead, and the

top right-hand corner on the business card.

Councillors photos should appear on both the

letterhead and business card opposite the logo.

Stationery


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PO Box 359 Cairns Q 4870www. [email protected] 24 310 025 910

Cairns Chambers119-145 Spence Street, Cairns Q 4870P: 07 4044 3044 | F: 07 4044 3022

Councillors RoomsCairns ChambersP: 07 4044 3070 | F: 07 4044 3089

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Designing your content

A range of Powerpoint presentation templates have been designed to make your presentations consistent and

easy to prepare.

Text should not appear below 16pt in size, and as a general

rule, headings should be 38pt, sub-heads should be 26pt, and

text at 22pt.

Keep your information short and to the point. PowerPoint

is visual aid to summarise your verbal presentation do not

read from the slide.

Keep charts or other graphics as simple and clear as possible,

do not use 3D effects or animation where it can be

avoided.

Note for Councillor workshops:

Maximum three points per slide

Maximum ten slides in total

PowerPoint presentations - template option 1

Two templates are provided for PowerPoint use, with cover pages, text pages and room for photography and charts. Avoid using colours not in the corporate colour palette, and keep graphics, such as arrows, to a minimum.

Slide title goes here

Subtitle may appear here

Bullet points may appear in a list

Do not use anything other than a dot as a bullet point

Bullet points may appear in a list, some longer than others

All bullet points appear one after the other

Bullet points may appear in a list as shown here



Images may be included

Keep to a grid when placing images,text neatly to one side to allow roomfor a square cropped image on theother. Text should be a concisesummary of your verbal presentation do not read from the slide.

Explanatory title goes hereSubtitle may appear here

DATE

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A range of Powerpoint presentation templates have been designed to make your presentations consistent and

easy to prepare.

Text should not appear below 16pt in size, and as a general

rule, headings should be 38pt, sub-heads should be 26pt, and

text at 22pt.

Keep your information short and to the point. PowerPoint

is visual aid to summarise your verbal presentation do not

read from the slide.

Keep charts or other graphics as simple and clear as possible,

do not use 3D effects or animation where it can be

avoided.

Note for Councillor workshops:

Maximum three points per slide

Maximum ten slides in total

PowerPoint presentations - template option 2

A number of templates are provided for PowerPoint use, with cover pages, text pages and room for photography and charts. Avoid using colours not in the corporate colour palette, and keep graphics, such as arrows, to a minimum.



Do not use anything other than a dot as a bullet point

Bullet points may appear in a list, some longer than others

All bullet points appear one after the other

Bullet points may appear in a list as shown here




Images may be included

Keep to a grid when placing images,

text neatly to one side to allow room

for a square cropped image on the

other. Text should be a concise

summary of your verbal presentation

do not read from the slide.

Explanatory titlegoes here

DATE


Area of focus

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Think of the possibilities this will have for the region with exposure to over four million people. The free TNQ Personal Travel Guide for Tropical North Queensland App has been developed for the growing number of users of iPhone and Android phones, and will provide visitors to the region and interested locals with the most comprehensive list of information including accommodation, tours, restaurants and cafes, events and regional maps etc. all literally at their fingertips.

The app is available to download online via general online app stores, and theres also a new Facebook App for tours and accommodation which will appear as a tab on ten regional Facebook sites delivering exposure to over 20,000 fans.

New phone App puts the region at visitors fingertips

I

Discover the Daintree this Easter

Council is again offering its residents FREE ferry travel over the Daintree River this Easter, from 30 March to 15 April.

If you still have your Daintree Ferry Smart Card from the Christmas period, you can re-use it over Easter. To request a new card, simply apply in person at Councils Customer Service Centre in Spence Street, Cairns or Front Street, Mossman during business hours. (Proof of identification and residency of Cairns Regional Council area is required.)

Note: The Smart Card allows free travel on the Daintree River Ferry for motor cars and utilities (private use); passenger; bicycle and pedestrian; and motorbikes only. The card must be presented to Ferry staff prior to or at time of travel on the ferry.

Library News

What is the safest way to dispose of an old car battery?Used or old Lead Acid Batteries do not belong in either of your wheelie bins.

Batteries are recyclable (due to the lead content) and also extremely hazardous (due to the sulphuric acid content). Lead acid batteries, commonly used in cars, 4WDs, motor-cycles, boats etc, are actually 98% recyclable, but any used lead acid batteries that end up in household rubbish and your green-lid wheelie bin, can contaminate the organic waste recycling stream at the SITA Bedminster and render the organic compost un-useable.

Many retailers selling car batteries will also take old batteries for recycling - so please check with your nearest battery store to see if they will take your old battery. Alternatively you can drop your old battery off at your nearest Council Transfer Station for free. The used batteries are then sent on to the appropriate recycling facilities for processing.

For more information refer to Councils webite.

Cairns EsplanadE: FitKids

WhAT: FitKids makes fitness fun for kids (ages 5 and up). WheN: 9:30-10:30am Monday 2, Wednesday 4 & 11, and Friday 13 April.Where: Fogarty ParkNo booking required. Therell also be a special, celebratory picnic on the final day.

tanKs arts CEntrE: drama ClassEs

WhAT: Fun workshops for children (ages 8-14) to create, discover and grow in confidence

WheN: 2-5 April Where: Tanks Arts Centre.CosT: $50 per day or $165 for 4 days.Bookings essential: Sarah Boulle 0401 758 188 or [email protected].

Cairns tEnnis CEntrE: worKshops

WhAT: Join our top coaches for non-stop games, activities and tennis. Half-day camps 8:30-11:3am; full-day camps 8:30am-4pm (include lunch/swim/movie).

WheN: Tues 3 Thurs 5 April; Tues 10 Thurs 12 AprilCosT: Half Day Camps: $59; Full day Camps: $109. Casual Rate: $25/session.Bookings and prepayment essential: 1300 30 15 30

School Holiday Fun

Start your garden clean-upThe wet-seasons almost over and our gardens have flourished, so start your garden clean-up and pruning now in readiness for Councils Free Greenwaste Drop-off week from Saturday 21 until Sunday 29 April. Details of all Transfer Station locations and operating times during this week will be available on the Council website closer to date.

EaudiobooKs now availablE

Cairns Libraries is bringing the words of the worlds favourite authors to life in the ears of members, thanks to a new download feature. eAudiobooks are now available for download from the Cairns Libraries website and are compatible with all MP3 devices.

You can browse the great collection of eAudiobooks now available 24/7, on Cairns Libraries website, www.cairnslibrary.com.au, then click on the green Bolinda Digital logo, confirm your choice or reserve a title for later and Download. We are always adding new titles, so visit often and make the most of your

library membership, its now so easy to LISTEN AND ENJOY your favourite book on your computer or on the move on your MP3 device.

nEw baby? its nEvEr too Early to join thE library!

As part of National Year of Reading your Library is offering a special gift of a board book, Baby Ways, to each baby who joins the library during 2012. Its a delightful start to their love affair with reading, and while joining baby why not include the whole family. Best of all its free! Did you know that a membership of Cairns Libraries gives your whole family free access to a huge range of books, audio books and audio e-books, magazines, DVDs, CDs, and online databases? Your local branch also offers many free activities, including story

times, baby rhyme times, school holiday activities, competitions and much more.

To learn more about the National Year of Reading please visit www.love2read.org.au and for more information on events at Cairns Libraries this year see www.cairnslibrary.com.au and like us on Facebook.

Join in 2012 to recieve the Baby Ways board book!

National Youth Week 2012, is the largest celebration of young people in Australia, when young people aged 1225 get involved in creating inspirational events and activities focusing on Youth.

On offer in Cairns this year is: a Scary Movie Night; a Sports Game Day; a Jobs Expo; a presentation on Suicide and Our Community; an exhibition; and the Cairns YEA! Amazing Race.

More details and event information will be available on the Cairns YEA! Facebook page and Cairns Regional Council Your Say page, or if you have an event contact Glen Martin, Councils Youth Development Officer on 4044 3044.

Improvement Works update:Abbott street streetscape works: Council will remove and replace median trees along Abbott Street (between Aplin and Shields sts) from 26 March 2012. The first project under the City Centre Master Plan, this work includes removal of existing trees and replanting with six fig trees into irrigated, landscaped median islands. Median parking will be reconfigured to create an additional two carpark spaces. Works due for completion by late-April 2012, weather permitting.

sewer maintenance: Annual sewer system maintenance works are under way to substantially reduce the risk of sewer overflows occurring during high rainfall periods. This important annual works program helps protect wastewater treatment plant infrastructure. Sewer networks within the CBD are being assessed on a rolling schedule and should be completed by June 2012, weather permitting. Contractors may need to enter properties and access manholes to carry out the work. Residents and businesses will be contacted prior to coordinate access and address any concerns.

Marlin Coast pipeline: The Marlin Coast Recycled Water Distribution Pipeline is being constructed on Dunne Road to Yorkeys Knob Road, across Yorkeys Knob Road, alongside the eastern side of Yorkeys Knob Road and Varley Street to Evans Street and Ray Street. No disruptions to water supply services are planned during construction, but there may be some minor localised traffic interruptions. Traffic may be reduced to one lane under traffic control during working hours and the speed limit will be temporarily reduced to 40kph when workers and plant are operating within 1.2m of traffic lanes. Works are due for completion in June 2012.

Council thanks you for your patience and co-operation during these improvement works. For further information, contact Council on 4044 3044 or email [email protected].

council corner

phone 4044 3044 (Cairns), 4099 9444 (Mossman) or 1800 070 444 (for sTD callers) | www.cairns.qld.gov.au Follow Us on Facebook


Use only the suite of colours from the Corporate and

Secondary Colour Palettes.

The only font to be used is the Gill Sans font family. Body copy text must be no smaller

than 8pt. Keep the use of words in capitals to a minimum.

Hyphenation is not preferred.

Press Advertising Full Colour

Advertisements for newspaper and magazine publications have been designed to excite the reader and reflect our colourful community and relaxed environment. The use of curves, colour and varied headline structures keep the reader engaged. Icons have been used to draw the reader to specific

information and the use of quotes and blocks of reversed text adds interest to the pages.

We l ve learning here! Congratulations on celebrating 25 years

Cairns Regional Council is proud to partner with

James Cook University as a leader in tropical expertise, innovation and sustainable

development.

SAG

D13

450

www.cairns.qld.gov.auCairns Regional Council 119-145 Spence Street, Cairns Q 4870. P: 07 4044 3044F: 07 4044 3022


Cairns Regional Council congratulates the Indigenous Land Corporation on the opening of the Mossman Gorge Centre. This world class facility is a welcome addition to the region. Council recognises the input of the local Indigenous community in the development of the Centre and their continued involvement in the professional management of the centres day to day operations.

Mossman Administration Centre, 64-66 Front St, Mossman Q 4873

P: 07 4099 9444F: 07 4098 2902

26

Working to protect cassowariesInstallation of new signage at Bramston BeachNew road signage will be trialled on Bramston Beach Road in an effort to reduce the impact of traffic on cassowary numbers. New, highly reflective signage will be positioned at three sites along the road, with three different designs used to catch drivers attention and maximise awareness of the potential risks of colliding with a cassowary. A large community-based sign to be positioned on the approach to Bramston Beach village will feature changing messages about cassowaries, and will help notify road users of recent cassowary sightings in the area. Regular roadside mowing will also help to maximise visibility at the identified high-risk locations. Council will monitor these new measures over a twelve-month trial period, to gauge the effectiveness in reducing the cassowary road toll.

Upcoming Council meetings

The Great Northern Clean Up

The following Council and Committee meetings will be held at the Council Chambers, Spence Street, Cairns (unless otherwise indicated). Members of the public are welcome to attend.

14 Sept Planning & Environment Committee meeting (10am) followed by Sports, Arts, Culture & Community Services Committee meeting

21 Sept Finance & Administration Committee meeting (10am) followed by Infrastructure Services Committee, followed by Water & Waste Committee meeting and Cairns Entertainment Precinct Committee meeting (2pm)

28 Sept Ordinary Meeting (10am)

The Great Northern Clean Up is on again, and residents are urged to don the rubber gloves and lend a hand. Registered clean-up sites will be a hive of activity from 9 to 11 September. Clean-up kits will be made available for distribution from clean-up site leaders on the day. To register a site or to volunteer, visit www.greatnortherncleanup.org.au.

Hang around with us...Baby Welcoming Ceremony and Free Family DayFamilies who have welcomed a baby since September are invited to register their child for this special event to be held on:

When: Sunday 25 September from 10am to 4pmWhere: Councils Administration Building,

119 145 Spence Street, Cairns

Free family entertainment, activities, jumping castle, petting zoo, stalls and face painting. Registrations close Friday 16 September.Registration forms are available from all Cairns Libraries, Councils Customer Service Centres, Pak Mag, Parenting Magazine or download from Councils website.

Baby Welcome stallholders invitedExpressions of interest are now being taken for local businesses and community groups who may wish to exhibit or sell at this years Baby Welcoming Ceremony and Free Family Day. For more information, phone 4044 3020 or email [email protected] by 16 September.

council corner

Phone 4044 3044 (Cairns) or 1800 070 444 (for STD callers) | www.cairns.qld.gov.au Follow Us On Facebook





Press Advertising Mono and Spot Colour

Advertisements for newspaper and magazine publications have been designed to reflect the corporate style.

27


Sustainability: planning well

for future generations


ideasviews participat

ion

haveyour say

Display Banners




The only font to be used is the Gill Sans font family. Keep the use of words in capitals to a

minimum. Hyphenation is not preferred.

Banners should be designed to excite the viewer and reflect our colourful community and relaxed environment. The use of curves, colour and dynamic images keep the viewer engaged.

28

Publications

1 2

Caring for the Environment

GO

AL

1OBJECTIVES

To ensure that the natural and built environments are managed and protected in a sustainable manner.

1.1 deliver improved management of the regions natural resources and biological diversity for sustainability and ecosystem health.

1.2 achieve greater recognition of the natural environment as an integral part of the regions identity and fundamental to quality of life.

1.3 provide strong community leadership through the adoption, maintenance and promotion of coordinated environmental frameworks with stakeholders.

1.4 Further improve the treatment, recycling and disposal of household and commercial waste.

1.5 Further improve the treatment of wastewater to minimise its impact on the environment.

1.6 Further improve the management of stormwater to reduce disruption and damage to the community and natural environment caused by polluted stormwater and flooding.

1.7 deliver more environmentally sustainable Council operations and facilities.

1.8 actively reduce Councils greenhouse gas emissions.

1.9 implement relevant legislation and local laws.

OBJECTIVES

To build more creative, innovative and self reliant communities where participation in community life is enabled and encouraged.

2.1 implement a more comprehensive and coordinated approach to community health and safety.

2.2 improve the quality and opportunities for use of public space across the region.

2.3 deliver equitable provision of a diverse range of sport and recreation opportunities.

2.4 provide enhanced arts and cultural activities that add value to the life of residents and visitors alike.

2.5 improve library services and facilities to build social capital, increase community capacity and literacy, encourage lifelong learning and support cultural diversity.

2.6 improve the capacity and wellbeing of valued areas of the community that traditionally have difficulty being heard.

KEY PRojECTs, sERvICEs + ACTIons

implement the sustainability scorecard.

develop and implement Councils Climate Change strategy including carbon neutrality targets.

Manage development in important environmental areas, in particular hill-slopes.

Measure emissions from Council operations and put in place a carbon reduction strategy with annual targets.

develop and implement sustainability guidelines specific to the construction of new and renewed Council assets and facilities.

provide improved sewerage services.

develop and implement a biodiversity conservation strategy.

Undertake a Materials recovery Facility planning study and options analysis.

develop a waste and recycling Transfer station Masterplan.

implement the waste and recycling Communication and education strategy.

76

obje

ctiv

esgo

als + KEY PRojECTs, sERvICEs + ACTIons ensure international safe Communities

re-accreditation is achieved in 2014.

Complete and implement Councils Community development strategic plan.

review the Library strategic plan.

Finalise and implement Councils parks and recreation strategy 2010 to 2015, with priority given to major sporting precinct Master plans.

Complete the international Tennis Centre.

Undertake a feasibility study into a major rectangular sports stadium for Cairns.

Commence implementation of the port douglas waterfront Master plan.

develop and implement the Cairns City Centre Masterplan for revitalisation of the CBd.

Continue redevelopment of the Botanic gardens, Tanks and Centenary Lakes in accordance with the Master plan.

progress implementation of the Cattana wetlands Master plan.

Complete the upgrade of the palm Cove Caravan park.

establish an entertainment precinct on the waterfront.

advocate for the establishment of a regional Museum.

progress implementation of Councils Cultural plan.

Complete the edmonton Leisure Centre and category 5 cyclone evacuation shelter.

Continue audits to improve the accessibility of identified facilities and public spaces and advocate on behalf of disability services and people with a disability.

develop and implement a positive ageing strategy.

improve and enhance the capacity for Council to engage with indigenous and multicultural communities.

develop and implement the west Cairns and southern suburbs community development strategies.

advocate for the establishment of a regional multicultural centre in Cairns.

explore Learning Communities in collaboration with James Cook University.

work with stakeholders to improve safety and the perception of safety in the Central Business district.

development and implementation of a reconciliation action plan (rap).

GO

AL

Building Vibrant Communities2

obje

ctiv

esgo

als +

3 4

Delivering Services and Infrastructure

OBJECTIVES

To plan, deliver and maintain the regions infrastructure such as roads, drainage and flood mitigation and provide a sustainable high quality water supply to meet current and future needs of the community.

4.1 provide a robust, secure, high quality water supply to meet the growing needs of the community.

4.2 encourage wiser use of water by all members of the regional community.

4.3 deliver a transport network, including footpaths and cycle ways, that better matches service level expectations and future growth.

4.4 deliver effective long-term maintenance and renewal programs of existing infrastructure and community assets.

4.5 effectively prepare for and respond to natural disasters. incorporate the appropriate use of social media in Councils disaster management processes.

4.6 Ensure an efficient drainage network that minimises disruption and damage to infrastructure, the community and the environment.

4.7 promote the re-use of waste materials in Councils construction projects.

4

98

we are creating the foundation for a real community

where real people will live;

people who could be your children

and grandchildrenG

OA

L

OBJECTIVES

To take an integrated planning approach to development that creates a sustainable region reflective of our uniqueness and tropical lifestyle.

3.1 implement an integrated approach to planning by Council and stakeholders.

3.2 deliver integrated provision of physical and social infrastructure in existing and future parts of the region.

3.3 Effectively plan and respond to significant changes in the demographic profile of the region.

3.4 protect and manage the heritage and culture of the region.

3.5 plan for the impacts of climate change, including mitigation and adaptation measures.

3.6 prepare integrated local area plans across the region using a place-based planning approach.

3.7 promote good urban design outcomes which are responsive to the regions tropical environment and unique character.


Complete and implement the priority infrastructure plan.

Complete and implement the Mount peter Master planning project.

implement Councils component of the FnQ regional plan 2031.

progress the Town Centre Master planning for edmonton.

Further develop the Cairns style design guide.

Complete the Cairns and douglas heritage studies and establish a local heritage register.

develop and implement Councils Climate Change strategy.

extend Libraries contribution to the picture Queensland project capturing the photographic heritage of the region.

Commence preparation of the new planning scheme.

Complete and implement the daintree gateway Master plan.


implement sound asset Management practices for all major asset classes.

develop a 10 Year Capital works program based on strategic asset management plans.

operate the dedicated disaster Co-ordination Centre in conjunction with other disaster management stakeholders.

strive to provide service excellence and use community feedback to enhance service delivery to meet community expectations.

work in partnership with department of Transport and Main roads to develop public transport, Cairns transit projects and traffic management plans.

Update and continue to implement the Cairns Cycling and walking strategy.

implement strategies to address parking needs in the CBd.

Access sufficient long-term water supply with least possible impact on the natural environment.

Deliver ongoing flood mitigation works, including the CBd and beach town access.

acquire land for community purposes in line with the priority infrastructure plan.

Commence Business Continuity planning project.

Delivering Integrated Planning3

GO

AL

A guide to living, working and playing in Australias greenest region

LIFE IN THE TROPICAL NORTH

Cairns Region Residents Guide

CRCL13133 Residents Guide 28pp A4.indd 1 2/07/12 4:55 PM

Law

s an

d R

egul

atio

ns

Local Laws as well as state and federal legislation govern many of Councils roles and responsibilities, such as parking, swimming pools, advertising signage, animal control, outdoor dining, overgrown allotments, pests and weeds, and nuisances such as noise and dust.

Noise and environmental nuisanceCouncil administers laws covering environmental nuisances such as noise from building work, power tools, pool pumps, air conditioners and barking dogs, as well as issues relating to community safety hazards, dust, odour, light and smoke. The Queensland Environmental Protection Act 1994 restricts when certain devices can be used:

Building work Including altering or demolishing a building.

No audible noise between 6:30pm and 6:30am on a business day or Saturday;

No audible noise permitted at any time on any other days (including Sundays and public holidays).

Regulated devicesIncluding compressors, ducted vacuuming systems, generators, grass-cutters, impacting tools, leaf-blowers, mulchers, electrical, mechanical or pneumatic power tools such as chainsaws, drills, electric grinder or sanders, electric welders or nailguns.

No audible noise permitted between 7pm and 7am on a business day or Saturday;

No audible noise permitted between 7pm and 8am on any other days (including Sundays and public holidays).

Note: separate rules apply to the use of generators in the area north of the Daintree River.

PumpsIncluding pool/spa pumps, electrical, mechanical or pneumatic pumps)

No audible noise permitted between 10pm and 7am;

No audible noise permitted between 7am and 7pm if noise exceeds 5dB(A) above the background level;

No audible noise permitted between 7pm and 10pm if noise exceeds 3dB(A) above the background level.

Air-conditioners Air-conditioners must not be used at any time if noise exceeds 5dB(A) above the background level.

Trees

Council or State legislation may protect trees and other vegetation on your property. Please check with Council whether you require a permit before you prune or remove trees. Take care to plant the right tree for your location. Seek professional advice from nursery staff about the suitability of trees before you purchase and plant them.

Dont plant large growing trees in small properties or near buildings and powerlines. Keep trees pruned to prevent damage to property during storms or cyclones.

Laws and regulations

26

CRCL13133 Residents Guide 28pp A4.indd 26 2/07/12 4:57 PM

TogeTher we have shaped a vision

Draft for Consultation May-June 2009australias tropical Gateway | green, Connected, Creative

Visionfor the region

we will be australias greenest region

we will grow and embrace distinctive and vibrant communities

we will be creative

1

2

3

corporate2009-2014







Corporate publications should be designed to excite the reader and reflect our colourful community and relaxed environment. The use of curves, colour and dynamic images keep the reader engaged.

Varied text sizes and colour also keep the reader engaged.

29

BRAND

Visual Style Guide BUSINESS UNITS

30

Business unit logos

Working with the master brand

Each of Cairns Regional Councils business units utilises

the colour palette, fonts and fan palm icon of the master brand.

With the exception of Cairns Libraries, each logo also has

the identifier Carins Regional Council sitting underneath

their name.

A range of logos have been designed for various Cairns Regional Council business units. While every business unit bears a close resemblance to the corporate logo, each also has its own distinctive look and feel which will be outlined on the following pages. Cairns Regional Council has several business

units including Cairns Works, Cairns Botanic Gardens, Cairns Libraries, Cairns Esplanade, Civic Theatre and Tanks Arts Centre.

31

Cairns Libraries logo

Logo formats

The Cairns Libraries logo usually appears with both

a URL and tagline in its composition.

To ensure a consistent relationship between all

elements, the logo must not be redrawn or typeset or

otherwise altered in any way, but instead reproduced from

the master logo files.

The Cairns Libraries identity differs from the other business units in that has both a tagline and a URL as part of its logo, rather than the the words Cairns Regional Council. It also has an additional colour in its palette.



32

Cairns Libraries logo

Logo usage

Two colour logos have been created for use across most of the Libraries applications

including stationery and mechandise such as library bags,

banners, pens and stickers.

Where only one PMS colour is available, the tagline would

appear in the same colour as the logo, rather than in a

contrasting colour as shown here.



All three configurations of the logo may also be reversed out of either Blue, Green or Black (block shapes are examples of


The Cairns Libraries logo rarely appears in full colour as per the previous page, rather it appears in two colours as demonstrated below. The use of bold colours allows us to create more impact with our identity.

Two colour

Black and white

33

Minimum sizes and clearspace

Clearspace





this area.


measured by the height of the letter L in Libraries..

Minimum sizes


adhere to certain size standards. The same sizing constraints

apply to the single colour and reverse colour logos as

does the full colour logos shown here.

To maintain integrity and legibility of our identity, the logo must never appear any smaller than the minimum size stipulated here, and a clearspace must always be maintained as demonstrated below.

Clearspace Minimum sizes

25mm

37mm

40mm

34

Cairns Libraries colour palette

Logo formats

In addition to the corporate colour palette outlined on page

8, Cairns Libraries also has a fourth colour added to the

palette orange.

Orange is a highlight colour of the palette and should be used

sparingly.

The Cairns Libraries colour palette is listed below in PMS colours for spot colour reproduction, CMYK breakdowns for four colour process production and RGB for on screen-only use such as PowerPoint or online (web/internet).

CMYK Pantone RGB

Cyan 26 Coated PMS 383 C R 110Magenta 3 Uncoated PMS 397 U G 140Yellow 93 B 36Black 17

CMYK Pantone RGB


CMYK Pantone RGB


CMYK Pantone RGBCyan 0 Coated Process Black C R 0Magenta 0 Uncoated Process Black U G 0Yellow 0 B 0Black 100

Green

Blue

Orange

Black

35

Cairns Libraries graphic elements

Graphic elements

Both the wave graphic and the palm leaves graphic can be used

in all the colours of the colour palette, and in black in black and

white applications.

See Cairns Libraries stationery on page 37 and the library bags on page 38 for examples of the

graphic devices in use.

Two graphic devices have been developed for use as secondary devices across all Cairns Libraries collateral. The devices are a wave graphic, and a leaf graphic based on the fan palm in our logo.

Wave Palm leaves

36

Cairns Libraries childrens character

The Fishing Hole Kids Club

Dewey has been created as the colourful mascot of the

The Fishing Hole Kids Club. He appears online and in person

at the libraries to educate and entertain our libraries younger

members.

A school of fish has also been developed to supplement the Kids Club identity, and is used

sparingly on the childrens member cards and the Kids

Club website.

Cairns Libraries has a childrens online club called The Fishing Hole Kids Club where they can access books, DVDs, CDs, homework help, workshop news, school holiday activities, activities, games and competitions.

Secondary element fish school

Primary element Dewey

37

Cairns Libraries stationery

Business and members cards

Our business card is double-sided and uses a montage on the back to show the various

aspects of our library, including Dewey, the Fishing Hole Kids

Club mascot.

Two library cards have been developed, one for

adult members and one for children. Both are used to

identify member and allow for borrowing of library materials.

Several cards have been designed to assure the consistent and official appearance of Cairns Libraries. Both a business card and two versions of a library card have been developed for use.


Cairns City LibraryP: 07 4044 3707 | F: 07 4044 3749

[email protected]

151 Abbott Street, Cairns Q 4870PO Box 359, Cairns Q 4870. Australia

P: 07 4032 6600

www.cairnslibrary.com.au

Business card front and back Members Library Card adult

Members Library Card child

38

Cairns Libraries book bags

In the spirit of environmental consciousness, good service and of brand awareness, library bags have been developed for the use of all members. They are a durable, useful and quality item worthy of our brand.

39

Cairns Botanic Gardens logo

Logo formats

The Cairns Botanic Gardens logo always appears in full colour where possible to

ensure maximum vibrancy. The full colour logo should be used

across all marketing applications including merchandise, t-shirts,

silk screen banners, etc.





The Cairns Botanic Gardens are reknown for having one of the best exhibitions in Australia of tropical plants from Northern Australian rainforests as well as Southeast Asia. Our identity reflects this diversity and vitality.



40

Cairns Botanic Gardens logo

Logo usage

Single colour spot PMS logos have been created for use

where printing the full colur version of the logo is not

possible.



All three configurations of the Cairns Botanic Gardens logo may also be reversed out of either Blue, Green or Black

(block shapes are examples of background colour only there

is no box around the logo).

Where possible, the full colour version of the Cairns Botanic Gardens logo should be used. However, single colour versions have been created for applications where only one colour is available.


41


Clearspace





this area.


measured by the height of the letter B in Botanic.

Minimum sizes



apply to the single colour and reverse colour logos as does

the full colour logos shown here.



25mm

39mm

46.5mm

42

Cairns Botanic Gardens colour palette

The Cairns Botanic Gardens colour palette is listed below in PMS colours for spot colour reproduction, CMYK breakdowns for four colour process production and RGB for on screen-only use such as PowerPoint or online (web/internet).

CMYK Pantone RGB


CMYK Pantone RGB


CMYK Pantone RGB


Green

Blue

Black

43

Botanic Gardens stationery

Business card

The Cairns Botanic Gardens business card uses the full

colour version of our logo in the top right hand corner of our business card, and a tint of the fan leaf graphic in the

background.

The back of our business card showcases some of our

beautiful tropical plant species, and highlights our available

facilities and domains.

Our business card reflects our focus on the natural world, specifically tropical plants. We use the fresh greens and blues of the corporate colour palette, and demonstrate the beauty of our gardens with photography of our plants.

Business card front and back


P: 07 4044 3377 | F: 07 4044 3923M: 0417 765 325

[email protected]



A natural indulgence.Flecker Gardens | Centenary Lakes | Rainforest Boardwalk Gondwanan Garden | Mt Whitfield Conservation ParkSpecial Events | Guided walks and education | Cafe

44

Cairns Esplanade logo

Logo formats

The Cairns Esplanade logo is unusual in that it will rarely

appear in its full colour version as shown here. Rather it will most likely reverse out of a

single solid colour.





The Cairns Esplanade identity reflects that this is a venue with a difference, offering unique function venues and memorable events. Our dynamic spirit and energy should come through every piece of collateral we design, and to that end there is some flexibilty with the use of our logo.



45

Cairns Esplanade logo

Logo usage

Single colour spot PMS logos have been created for use

across all applications, including merchandise, t-shirts, silk screen

banners, etc.



All three configurations of the Cairns Esplanade logo may also be reversed out of either Blue, Green or Black (block shapes are examples of background

colour only there is no box around the logo).

The Cairns Esplanade logo may also be reversed out of other

colours, see page xx for details and examples.

The Cairns Esplanade logo will most often appear as a single colour version, either in one of the corporate colours, as demonstrated below, or in a colour suitable to a particular application.


46

Cairns Esplanade logo usage

The flexibility of our logo

Our logo has been designed in such a way that it is possible

to reverse it out of a solid background colour. This

allows greater flexibility when designing collateral, as a colour

can be chosen to suit the dominant colour in the imagery,

bringing the piece to life.

All other rules must be oserved, such as clearspace

and minimum sizes.

To portray Cairns Esplanade as a venue with a difference, a dynamic colour palette can be used on collateral. Our dynamic spirit and energy should come through every piece of collateral we design, and to that end there is some flexibilty with the use of our logo.

DO

Reverse out of a solid colour with sufficient contrast.Use vibrant colours to represent our spirit and identity.Observe the clearspace rules.

DONT

Use colours with insufficent contrast

Reverse the logo out of busy backgroundsEncroach on the clearspace area with other graphics

47


27mm

37mm

46mm


Clearspace





this area.


measured by the height of the letter E in

Esplanade.

Minimum sizes




the single colour logos shown here across both the Corporate

and Department logos.


48

Cairns Esplanade colour palette - primary

The Cairns Esplanade colour palette is listed below in PMS colours for spot colour reproduction, CMYK breakdowns for four colour process production and RGB for on screen-only use such as PowerPoint or online (web/internet).

CMYK Pantone RGB


CMYK Pantone RGB


CMYK Pantone RGB


Green

Blue

Black

49

Cairns Esplanade colour palette - secondary

Extended colour palette

The Cairns Esplanade identity makes consistent use of three additonal colour:

Red, Cyan and Aqua.

These additonal colours appear on the reverse side of our

business card.

The Cairns Esplanade colour palette is listed below in PMS colours for spot colour reproduction, CMYK breakdowns for four colour process production and RGB for on screen-only use such as PowerPoint or online (web/internet). Other vibrant block colours can be used with discretion and

selected for suitability to the communicatin project..

CMYK Pantone RGB


CMYK Pantone RGB

Cyan 100 Coated Process Cyan C R 0Magenta 0 Uncoated Process Cyan U G 174Yellow 0 B 239Black 0

CMYK Pantone RGB


Red

Cyan

Aqua

50

Cairns Esplanade graphic elements

Esplanade fish

The Cairns Esplanade fish have been a long-standing part of our identity, and have been

retained in the rebrand.

Wave graphic

Used in conjunction with a background image, the wave graphic represents the close

proximity of the Esplanade to the sea and the iconic lagoon.

Two graphic elements have been developed for use as secondary devices across all Cairns Esplanade collateral. The elements are the Esplanade fish, and a wave graphic. Both are demonstrated on the back of our business card..

Single colour fish Full colour fish

Wave graphic

51

Cairns Esplanade stationery

Business card

The Cairns Esplanade business card uses the single colour

reverse version of our logo in the top right hand corner of our business card, and a tint of the Cairns Esplanade fish

graphic in the background.

The back of our business card showcases a birght,

vibrant representation of the Cairns Esplanade lagoon fish

in conctrast with wave-like elements that depict water

which is a dominating feature of Cairns Esplanade.

Our business card reflects our focus on the esplanade, the lagoon and the iconic fish structures synonymous with the Cairns Esplanade lagoon.

Business card front and back


Inner City FacilitiesP: 07 4044 3713 | F: 07 4044 3759M: 0408 773 431 [email protected]

52 54 The Esplanade, Cairns Q 4870PO Box 359, Cairns Q 4870. Australia

P: 07 4044 3715

www.cairnsesplanade.com.au

MUS Ic. MarketS . eventS . feStIvalS . f ItneSS . fU

n.

visit cairns esplanade.the heart of the city.

52

Cairns Works logo

Logo formats

The Cairns Works logo always appears in full colour where

possible to ensure maximum vibrancy. The full colour

logo should be used across all marketing applications,

advertising and signage requirements.





Cairns Works is a business unit that delivers construction and commercial works as well as maintenance of community assets and infrastructure.



53

Cairns Works logo

Logo usage





All three configurations of the Cairns Works logo may also

be reversed out of either Blue, Green or Black (block shapes are examples of background


Where possible, the full colour version of the Cairns Works logo should be used. However, single colour versions have been created for applications where only one colour is available.


54


Clearspace





this area.



Minimum sizes








20.5mm

35mm

46.5mm

55

Cairns Works colour palette

The Cairns Works colour palette is listed below in PMS colours for spot colour reproduction, CMYK breakdowns for four colour process production and RGB for on screen-only use such as PowerPoint or online (web/internet).

CMYK Pantone RGB


CMYK Pantone RGB


CMYK Pantone RGB


Green

Blue

Black

56

Civic Theatre logo



Logo formats

The Civic Theatre logo always appears in full colour where

possible to ensure maximum vibrancy. The full colour

logo should be used across all marketing applications,

advertising and signage requirements.





The Cairns Civic Theatre has been operating since 1974 and presents a huge range of arts and entertainment events ranging from local amateur shows to national and international touring extravaganzas.

57

Civic Theatre logo

Logo usage





All three configurations of the Civic Theatre logo may also

be reversed out of either Blue, Green or Black (block shapes are examples of background


The Civic Theatre logo may also be reversed out of

other colours.

Where possible, the full colour version of the Civic Theatre logo should be used. However, single colour versions have been created for applications where only one colour is available.


58


Clearspace





this area.



Minimum sizes








20.5mm

34mm

49mm

59

Civic Theatre colour palette - primary

The Civic Theatre colour palette is listed below in PMS colours for spot colour reproduction, CMYK breakdowns for four colour process production and RGB for on screen-only use such as PowerPoint or online (web/internet).

CMYK Pantone RGB


CMYK Pantone RGB


CMYK Pantone RGB


Green

Blue

Black

60

Civic Theatre colour palette - secondary

Extended colour palette



All three configurations of the Civic Theatre logo may also be reversed out of these colours (block shapes are examples of


The Civic Theatre colour palette is listed below in PMS colours for spot colour reproduction, CMYK breakdowns for four colour process production and RGB for on screen-only use such as PowerPoint or online (web/internet).

CMYK Pantone RGB


CMYK Pantone RGB

Cyan 100 Coated Process Cyan C R 0Magenta 0 Uncoated Process Cyan U G 174Yellow 0 B 239Black 0

CMYK Pantone RGB


Red

Cyan

Yellow

61

Civic Theatre tagline

Tagline

A tagline has been developed for the Civic Theatre for use

across all collateral. It has a specific look and feel due to the use of the colours from our colour palette, and the

corporate font.

The tagline must never appear in other colours or

set in another font, but must instead be produced from the

master files.

Our tagline sums up our mission to stimulate audiences by presenting some of the best arts and entertainment available in Australia. It is also a call to action for those who may be looking at our venue to host their event.

PositiveColour variations Cyan

Blue

Red

Yellow

Cyan

Yellow

Red

Yellow

Red

Red

Blue

Cool reverse

Warm reverse

GRADIENT

GRADIENT

62

Civic Theatre graphic elements

Graphic elements

The Sparkle background and the Starbursts graphic have

been designed to use either separately as individual devices, or together, with the Starbursts

placed ontop of the Sparkle background.

The Starbursts graphic may also be used as a watermark

behind other graphics or text, as demonstrated here. See the Civic Theatre website on page 65 for more examples of the

graphic devices in use.

Two graphic elements have been developed for use as secondary devices, together with our tagline, across all Civic Theatre collateral. The elements are a Sparkle background, and a Starbursts graphic.

Sparkle background Starbursts

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Civic Theatre stationery

Business card

Our business card is double-sided and features

both the Civic Theatre and Ticketlink logos.

The business card has been designed to ensure the consistent and official appearance of the Civic Theatre.

Business card dual branded / double sided


P: 07 4031 9933F: 07 4031 3228M: 0448 121 445 [email protected]

Cnr Florence & Sheridan Streets PO Box 359 Cairns Q 4870

Australiawww.cct.com.au

laugh. play. live!


P: 07 4031 9933 | F: 07 4031 3228M: 0448 121 445Ticket Sales: 4031 9555 [email protected]

Cnr Florence & Sheridan Streets PO Box 359 Cairns Q 4870

Australiawww.ticketlink.com.au

Feel the Energy. See it Live!

64

Civic Theatre advertising template

The top and tail

A header and footer has been designed to reflect the Civic

Theatres vibrancy and to maintain consistency with other branded collateral.

To maintain consistency of the Civic Theatre brand across all collateral, advertising templates have been designed for use in publications.

65

Civic Theatre website creative

The Civic Theatre website creative is an example of the use of all elements and colours of the Theatres brand whilst maintaining functionality.

66

Civic Theatre ticketLink logo

Logo formats

TicketLinks master logo is to appear in its full colour

variation where possible. A mono version of the logo is

also available for use.


elements, the ticketLink logo must not be redrawn or typeset or otherwise altered in any way,

but instead reproduced from the master logo files.

TicketLink is a fully computerised ticketing agency providing ticketing services for the Civic Theatre and other venues. TicketLink is fully owned by Cairns Regional Council.

6mm

CMYK Pantone RGB

Cyan 0 Coated PMS 485 C R 178Magenta 100 G 188Yellow 91 B 30Black 0

CMYK Pantone RGB

Cyan 100 Coated PMS 300 C R 0Magenta 43 G 104Yellow 0 B 172Black 0

ticketLink Red

ticketLink Blue

Single colour 100% black

Full colour Colour palette

Clearspace Minimum size

X

X

X

XX

67

Tanks Arts Centre logo

Logo formats

The Tanks Arts Centres master logo always appears in

black rather than the corporate colours of Cairns Regional

Council. It can also appear as white reverse on black. It still

utilises the same palm leaf symbol, fonts and arrangement

of the corporate logo.


elements, the Tanks Arts Centre logo must not be redrawn or

typeset or otherwise altered in any way, but instead reproduced

from the master logo files.

The Tanks Arts Centre is both a vibrant, contemporary arts space and a cultural development organisation.The Tanks logo reflects this character as well as the venues location within the tropical Cairns Botanic Gardens precinct.



68

Tanks Arts Centre logo

Logo usage

The Tanks Arts Centre logo is only to be produced in a

single colour for use across all applications such as printed

collateral, merchandise, banners, advertising, online etc.

The logo may appear in either Black, Red or Yellow and may

also be reversed out of any of these colours as shown here

(block shapes are examples of background colour only there

is no box around the logo).

Where possible, the black version of the Tanks Arts Centre logo should be used. However, other single colour versions have been created for applications where the use of black is unavailable.

Colour variations

69


Clearspace





this area.


measured by the height of the letter T in Tank

Cairns Regional Council Visual Style & Writers' Guide

Documents

Transcript of Cairns Regional Council Visual Style & Writers' Guide