CAI ANNUAL CONFERENCE AND EXPOSITIONSPONSORSHIP PROSPECTUS

May 15 – 18, 2019Rosen Shingle Creek

Orlando, Florida

For more information, contact:Holly Carson, hcarson@caionline.org

Carly Reid, creid@caionline.orgwww.caionline.org

TABLE OF CONTENTS

▪ About CAI Annual Conference and Exposition

▪ 2018 Sponsors & Partners

▪ Attendance Breakdown for 2018 Conference and Exposition

▪ 2019 Sponsorship Packages

▪ Platinum Partner — $17,000

▪ Gold Partner — $10,000

▪ A la Carte Opportunities

“Absolutely great. Exactly the right target audience.”LetterStream Inc.

ABOUT CAI ANNUAL CONFERENCE AND EXPOSITION

To celebrate the people who live and serve in the millions of homeowners associations, condominiums, housing cooperatives, and mixed-use communities worldwide, CAI proudly presents the 2019 CAI Annual Conference and Exposition, May 15—18 at Rosen Shingle Creek, Orlando, Fla.

Whether you are looking to showcase your products, services, and technology in front of over 1,500+ motivated and engaged community association managers, homeowners, and businesses serving these communities, or increase brand awareness, CAI Annual Conference and Exposition features exceptional opportunities to meet your marketing needs.

WHY SPONSOR THE CAI CONFERENCE AND EXPOSITION?Continuing its tradition as the premier conference for sharing ideas and showcasing cutting-edge information services for community associations, the 2019 CAI Annual Conference and Exposition offers you the opportunity to create a powerful, integrated marketing program that includes exhibit space, corporate partnerships, event sponsorship, pre-and-post conference mailing lists, and website and digital visibility.

The expo hall will sell out! Connect with CAI to reserve your exhibit space, sponsorship or create a marketing package that will maximize your products and services to target key influencers and decision makers.

2018 SPONSORS & PARTNERS

2018 ATTENDANCE BREAKDOWN

860+ Community Managers

400+ Professional Community

Association Manager (PCAM)

600+ Certified Manager of Community

Associations (CMCA)

2018 DIGITAL AND SOCIAL MEDIA REACH

71% of

attendees downloaded conferencemobile app

7.83k social media shares via

conference mobile app

@CAISocial▪ 37.1k Impressions

▪ 1,200+ Engagements

▪ 17.6k Twitter Impressions

ATTENDEES STATE REPRESENTED

CAI ANNUAL CONFERENCE AND EXPOSITION

ATTENDANCE GROWTH

2000

525Attendees

2010

1,161Attendees

2018

1,221Attendees

2019 SPONSORSHIP OPPORTUNITIESPLATINUM PARTNER $17,000 (SOLD OUT)

TRADE SHOW**NEW** Double booth in expo hallFour (4) full conference registrations

Pre and post conference attendee listing

DIGITAL PROMOTION**NEW** Exclusive top banner ad on conference mobile app

**NEW** Sponsor logo on conference slider on CAI homepageSponsor logo on conference mobile app

Sponsor logo and weblink on conference website Sponsor logo included in pre-conference emails

PRINT EXPOSUREFull-page ad in May/June issue of Common Ground magazine

Mention as Platinum Partner in post conference issue of Common Ground magazineListing in onsite brochure on Thank You to Our Sponsors Page

Sponsor mention in conference marketing collateral

ONSITE BRANDING & VISIBILITYAd in conference onsite brochure

Promotional insert (provided by sponsor) in registration bags, 1500 countCompany logo on attendee registration bags

Company logo on screen (12 seconds) during audience entry at both general sessionsCompany logo on signage at expo hall entrance

Recognition from CAI’s President, Board of Trustees at opening general session

2019 SPONSORSHIP OPPORTUNITIESGOLD PARTNER $10,000

TRADE SHOW**NEW** Double booth in expo hallOne (1) full conference registration

Pre and post conference attendee listing

DIGITAL PROMOTIONSponsor logo on conference mobile app

Sponsor logo and weblink on conference website Sponsor logo included in pre-conference emails

PRINT EXPOSUREHalf-page ad in May/June issue of Common Ground magazine

Mention as Gold Partner in post conference issue of Common Ground magazineListing in onsite brochure on Thank You to Our Sponsors Page

Company mention in conference marketing collateral

ONSITE BRANDING & VISIBILITYAd in conference onsite brochure

Promotional insert (provided by sponsor) in registration bags, 1500 countSponsor logo on screen (6 seconds) during audience entry at both general sessions

Sponsor logo on signage at expo hall entranceRecognition from CAI’s President, Board of Trustees at opening general session

KEYNOTE SPEAKER AND NAME BADGE SPONSORS

KEYNOTE SPEAKER - $7,500 (SOLD OUT)Make a great impression by introducing our General Session Keynote Speaker!

TRADE SHOW▪ Single booth in expo hall

DIGITAL PROMOTION ▪ Sponsor logo on conference mobile app▪ Sponsor logo included with keynote speaker description on conference website▪ Sponsor logo listed on pre-conference e-blast announcing keynote speaker

PRINT EXPOSURE▪ Sponsor logo included with keynote speaker description in the onsite brochure

ONSITE BRANDING & VISIBILITY ▪ Opportunity to introduce the keynote speaker (60 seconds)▪ Promotional item (provided by sponsor) in registration bags, 1500 count▪ Recognition from CAI’s president at the opening general session

NAME BADGE SPONSORS - $7,500 (SOLD OUT) 1,500+ conference attendees will be wearing your company’s name all week!

TRADE SHOW▪ Single booth in expo hall▪ Pre and post conference mailing list of attendees

DIGITAL PROMOTION▪ Sponsor logo and weblink on conference website▪ Sponsor listed on pre-conference e-mails

PRINT EXPOSURE▪ Listing in the onsite brochure on Thank You to Our Sponsors page▪ Sponsor mention in conference marketing collateral

ONSITE BRANDING & VISIBILITY▪ The exclusive name badge sponsorship provides a highly-visible level of exposure during the entire conference and exposition.

**NEW** ANNUAL SPONSORSHIPCAI PRESS BOOKSTORE & COFFEE LOUNGE

$10,000 (FOUR AVAILABLE)

.

Since 1992, the CAI Press bookstore has been a destination spot for conference attendees. Maximize your brand’s presence during the annual conference by sponsoring the wildly popular bookstore and coffee lounge. Attendees visit the coffee lounge each morning and afternoon. It’s the perfect spot to recharge and reconnect with conference attendees. Your ROI doesn’t stop

there! This year-long sponsorship now includes two additional CAI signature events— CEO-MC Retreat and Law Seminar, in addition to new digital marketing opportunities.

DIGITAL PROMOTION**NEW** Sponsor video ad aired on CAI Press Annual Conference bookstore TV (30 seconds, provided by sponsor)

**NEW** Sponsor logo in digital CAI Press catalog **NEW** Sponsor full-page ad in digital CAI Press catalog

**NEW** One month sponsored content advertising in digital CAI Press catalog **NEW** Sponsor logo on three (3) event mobile apps (Annual Conference, CEO-MC Retreat, and Law Seminar)

**NEW** Sponsor logo included on all CAI Press promotional emails**NEW** Sponsor logo included on pre-event emails (Annual Conference, CEO-MC Retreat, and Law Seminar)

Sponsor banner ad on CAI Press website

PRINT EXPOSUREListing in onsite brochure on the Thank You to Our Sponsors Page (Annual Conference, CEO-MC Retreat, and Law Seminar)

Mention in conference marketing collateral (Annual Conference, CEO-MC Retreat, and Law Seminar)Full Page Ad in annual CAI Press catalog

ONSITE BRANDING & VISIBILITYSponsor logo on signage at beverage stations (Annual Conference, CEO-MC Retreat, and Law Seminar)

Sponsor logo included on CAI Press bookstore signage (Annual Conference, CEO-MC Retreat, and Law Seminar)Sponsor logo included on CAI Press bookstore retail bags

Opportunity for branded coffee sleeves and napkins (Provided by sponsor)Morning meet and greet with conference attendees

RECEPTION SPONSORSHIPSPCAM RECEPTION - $6,500 (TWO AVAILABLE)Promote your brand and showcase your products and services to an elite group community managers who have earned the prestigious Professional Community Association Management credential.

TRADE SHOWSingle booth in expo hallOne (1) full conference registrationPre and post conference attendee listing

DIGITAL PROMOTIONCompany logo on conference mobile appCompany logo and weblink on conference website Company logo included in pre-conference emails

PRINT EXPOSUREListing in onsite brochure on the Thank You to Our Sponsors Page Mention in conference marketing collateral

ONSITE BRANDING & VISIBILITYSponsor logo on signage at receptionPromotional insert (provided by sponsor) in registration bags, 1500 countRecognition by the Association of Professional Community Managers (APCM) board chair at the receptionOpportunity to make remarks at the PCAM reception

INSURANCE PROFESSIONALS RECEPTION - $6,500 (TWO AVAILABLE)Give you company the exposure it deserves! Sponsor this unique industry reception exclusively for insurance professionals.

TRADE SHOWSingle booth in expo hallOne (1) full conference registrationPre and post conference attendee listing

DIGITAL PROMOTIONCompany logo on conference mobile appCompany logo and weblink on conference website Company logo included in pre-conference emails

PRINT EXPOSUREListing in onsite brochure on the Thank You to Our Sponsors Page Mention in conference marketing collateral

ONSITE BRANDING & VISIBILITYSponsor logo on signage at receptionPromotional insert (provided by sponsor) in registration bags, 1500 countRecognition by the Business Partners Council chair at the reception

CAI CHAPTER LOUNGE & CEO-MC/LARGE-SCALE MANGERS LOUNGE

The CAI Chapter Lounge, designed to exclusively meet the needs to CAI’s 64 Chapters— their executives and staff leaders. By sponsoring the CAI Chapter and CED Lounge, your company’s you will build brand visibility and form unique connections to the chapter staff who administer a variety of programs and services such as professional development and education programs, networking opportunities to meet the needs of CAI members.

CAI CHAPTER LOUNGE - $5,000 (FIVE SPONSORSHIP)

ONSITE BRANDING & VISIBILITY Signage at Lounge entrance (provided by CAI)Promotional insert (provided by sponsor) in registration bags, 1500 count

PRINT EXPOSUREListing in onsite brochure on Thank You to Our Sponsors Page

DIGITAL PROMOTION**NEW** Sponsor video ad aired on CAI Press Annual Conference bookstore TV (30 seconds, provided by sponsor)**NEW** Sponsor ad in digital CAI Press catalog (May/June issue)Sponsor logo and weblink on conference websiteCompany mention in conference marketing collateralSponsor logo included in pre-conference emails

Connect your brand to the industry’s leading professionals in community association management. By sponsoring the CEO-MC and Large-Scale Managers Lounge, you gain exclusive face-to-face access and visibility to the world’s top management decision-makers.

CEO & LARGE-SCALE MANAGERS LOUNGE - $5,000

ONSITE BRANDING & VISIBILITY Signage at Lounge entrance (provided by CAI)Promotional insert (provided by sponsor) in registration bags, 1500 count

PRINT EXPOSUREListing in onsite brochure on Thank You to Our Sponsors Page

DIGITAL PROMOTION**NEW** Sponsor video ad aired on CAI Press Annual Conference bookstore TV (30 seconds, provided by sponsor)**NEW** Sponsor ad in digital CAI Press catalog (May/June issue)Sponsor logo and weblink on conference websiteCompany mention in conference marketing collateralSponsor logo included in pre-conference emails

**NEW** COMMUNITY NOW CAMPFIRE SESSIONS

Stand out from the crowd and spark your own “Campfire session”. Each sponsor will host a 20-minute, informal group session, thatis guaranteed to change the way attendees think, feel, and act about your brand’s product and service. The intimate sponsoreddiscussion is proven to increase conference attendee conversation, engagement, and peer to peer learning. All Campfire sessions will take place in a cozy space, outside the expo hall and hours, and provide limited seating.

CAMPFIRE SESSION - $2,500 (EIGHT SPONSORSHIPS AVAILABLE, LIMITED ONE PER SPONSOR)

▪ 20 minute discussion hosted by sponsor

▪ Signage at Campfire session areas (provided by CAI)

▪ Sponsor name and Logo listed in the conference onsite brochure schedule

▪ Special promotional alert (1) to attendees via conference mobile app

▪ Social media promotion before and during each Campfire session

**NEW** A LA CARTE SPONSORSHIPS Expo Hall Spotlight eBlast - $3,000 (THREE AVAILABLE)

The Expo Hall Spotlight eBlast is the perfect solution to make meaningful connections with conference attendees before the big event. Sponsor receives one targeted email that will be sent to all registered conference attendees. Use the unique opportunity to share your preconference news, schedule meetings, introduce your brand

to new audiences or showcase new products or services. Sponsors also receive the following:

▪ Promotional insert (provided by sponsor) in registration bags, 1500 count▪ Listing in onsite brochure on Thank You to Our Sponsors Page

Community Now Charging Lounge - $3,500 (FIVE AVAILABLE)Ignite your brand’s exposure each time 1500+ attendees reconnect and recharge at the Community Now Charging Lounge. Sponsor also receives the following:

▪ Signage at Lounge entrance (provided by CAI)▪ Promotional insert (provided by sponsor) in registration bags, 1500 count

▪ Listing in onsite brochure on Thank You to Our Sponsors Page▪ Company mention in conference marketing collateral

WiFi Sponsor - $5,500 (ONE AVAILABLE)Be the official and exclusive WiFi sponsor for all conference sessions and expo hall! Your company’s website will be the first stop for conference attendees logging onto

the conference WiFi. Sponsor also receives the following:

▪ Signage available throughout the expo hall, meetings rooms, and conference space (provided by CAI)▪ Promotional insert (provided by sponsor) in registration bags, 1500 count

▪ Listing in onsite brochure on Thank You to Our Sponsors Page▪ Company mention in conference marketing collateral

Community Yoga - $750 (TWO AVAILABLE)Build a stronger community with your brand’s visibility by sponsoring CAI’s new Community Yoga class. Offered Thursday and Friday morning of conference, the wake-up

class is focused on mind and body while recharging you for the day ahead! Sponsor also receives the following:

▪ Signage available throughout the expo hall, meetings rooms, and conference space (provided by CAI)▪ Promotional insert (provided by sponsor) in registration bags, 1500 count

▪ Listing in onsite brochure on Thank You to Our Sponsors Page▪ Company mention in conference marketing collateral

**NEW** SPONSORED STEP-AND-REPEAT

Ensure your brand gets the impressions and social media exposure it deserves. Feature your company on CAI’s new custom step-and-repeat backdrop. Our classic red-carpet style backdrop is full of sponsor logos. The roaming banner is featured throughout the conference and expo hall, decked out with professional lights, filters, and props for your conference selfies, group or team photos. The 2019 step-and-repeat is sure to be a focal point at the event, generate great buzz, and have your company featured and remembered for years to come. Sponsor also receives the following:

▪ Signage available throughout the conference space and expo hall (provided by CAI) ▪ Promotional insert (provided by sponsor) in registration bags, 1500 count▪ Listing in onsite brochure on Thank You to Our Sponsors Page▪ Company mention in conference marketing collateral

Step-and-Repeat Sponsorship - $1,500 (NINE AVAILABLE)

**NEW** MEDIA BOOTH SPONSORSHIPSMedia Booth Sponsorship - $3,500 (FOUR AVAILABLE)

News is at the heart of every community so we’re building our first-ever CAI media booth. Feature your brand on the outside of our glass-enclosed media set at, the heart of CAI’s annual conference and exposition. Throughout the three-day event, the media booth will be the destination for CAI’s

social media live streaming, webcasts and interviews with conference attendees, speakers, sponsors, and exhibitors. We have space for only four sponsors.

Use this advertising opportunity to raise awareness for your brand, highlight your industry expertise or drive traffic to your booth. Sponsor also receives the following:

▪ Signage available at media booth (provided by CAI) ▪ Promotional insert (provided by sponsor) in registration bags, 1500 count▪ Listing in onsite brochure on Thank You to Our Sponsors Page▪ Company mention in conference marketing collateral