CAHM Internet Advertising 2009 PDF
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Transcript of CAHM Internet Advertising 2009 PDF
![Page 1: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/1.jpg)
Internet AdvertisingInternet AdvertisingSecret Weapons to Increase Revenues and Profits
by: Tim CarterAsktheBuilder.com
Secret Weapons to Increase Revenues and Profits
by: Tim CarterAsktheBuilder.com
![Page 2: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/2.jpg)
Goals for Today
Internet Advertising from 35,000 Feet
Popular Internet Ads
Uniqueness of Internet Ads
Video Advertising
Why You Should React Immediately
Internet Advertising from 35,000 Feet
Popular Internet Ads
Uniqueness of Internet Ads
Video Advertising
Why You Should React Immediately
![Page 3: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/3.jpg)
My Background
Have Sold Internet Ads Since 1995
Internet Publisher & Producer
Google Partner
YouTube Partner
NOT a Graphic Designer :-(
Have Sold Internet Ads Since 1995
Internet Publisher & Producer
Google Partner
YouTube Partner
NOT a Graphic Designer :-(
![Page 4: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/4.jpg)
What is Internet Advertising?
Text Ads
Banner Ads
Image Ads
Video Ads
Gadget or Widget Ads - Mini Websites
Text Ads
Banner Ads
Image Ads
Video Ads
Gadget or Widget Ads - Mini Websites
![Page 5: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/5.jpg)
Text Ads
![Page 6: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/6.jpg)
Banner Ads
![Page 7: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/7.jpg)
Graphic Ads
![Page 8: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/8.jpg)
Gadget/Widget Ads
![Page 9: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/9.jpg)
Contextual AdvertisingAds that offer the Exact Solution to the Search Query
Instant Pain Relief
![Page 10: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/10.jpg)
Video Ads - PowerfulSurvival Mechanism in Humans
Short - 10 Seconds or less
6- 8 B-Roll Shots to hold attention
Ad is Clickable to the Sales Page
![Page 11: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/11.jpg)
2006 Ad Spending
Source: IAB Internet Ad Revenue Report - Pricewaterhouse Coopers
![Page 12: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/12.jpg)
Viewing Habits
![Page 13: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/13.jpg)
Projected Video Ads
![Page 14: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/14.jpg)
Buying Internet Ads
![Page 15: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/15.jpg)
Google Network
![Page 16: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/16.jpg)
Ad Differentiation
Only Pay per Action
You Control Ad Pricing - Live Auction
You Control Daily Budget
Geo-Targeting
Control Day/Timing of Ad Appearance
Only Pay per Action
You Control Ad Pricing - Live Auction
You Control Daily Budget
Geo-Targeting
Control Day/Timing of Ad Appearance
![Page 17: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/17.jpg)
Monitoring ROI
![Page 18: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/18.jpg)
Click Through Rate at ATB 65.38% and lower
Google Terms of Service prevent further sharing
Power of Ads
![Page 19: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/19.jpg)
Keywords Power Ads
People type keywords and keyword phrases into Search Engines.
Fierce competition for top keywords
Far less out on the Long Tail
![Page 20: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/20.jpg)
Sample Keywords
![Page 21: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/21.jpg)
More Keywords
![Page 22: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/22.jpg)
And More…...
![Page 23: CAHM Internet Advertising 2009 PDF](https://reader034.fdocuments.net/reader034/viewer/2022042607/55ab50fc1a28ab21208b4572/html5/thumbnails/23.jpg)
Questions
When Should Videos be Used?
What is the ROI? - How Do You Monitor ROI?
Can Videos be Used for B2B?
How are Videos Researched?
How Quickly can You See an ROI on Videos?
How Effective are Internet Ads in General?
When Should Videos be Used?
What is the ROI? - How Do You Monitor ROI?
Can Videos be Used for B2B?
How are Videos Researched?
How Quickly can You See an ROI on Videos?
How Effective are Internet Ads in General?