1 Cafe Show Beijing 2016

2 China Int’l Cafe Show

Cafe Show Shanghai

A Grand Event of Coffee Exhibition Brands

First held in 2002, Seoul Int’l Cafe Show is the only Professional Coffee Event in Asia, the Asia’s largest international Coffee Exhibition. Building on worldwide business networks, Cafe Show China has developed into China’s leading Cafe business platform for companies to create brand awareness, launch new products and expand their market influence.

Cafe Show is ready to support your business as a partner, providing you with the golden opportunity to expand your business, into new global market, China.

The Best Coffee Business Starts Here

Why Cafe Show China

3Cafe Show Shanghai

Cafe Show Shanghai

2,000

1,500

1,000

500

-

Average cups of coffee per capita(per year)

Source : SPR coffee

Finland Sweden Netherlands Australia Germany USA Japan Korea China

Why Chinese Market

The results of analysis suggest that coffee consumption in China came to around 1.9 million bags in 2013/14, and has been growing at some 16% per annum over the last ten years. This level of consumption would make China the 17th largest coffee consumer in the world. With a population of 1.4 billion people, however, per capita consumption comes to just 83 grams, or 5 to 6 cups per year, although again this is growing. (Source: International Coffee Council )

According to statistics, the five million residents of Finland consume a million bags of coffee every year. In contrast, the 1.3 billion residents of China consume only 200-400,000 bags of coffee annually. As a result, China's consumer coffee market offers truly immense promise. There are approximately 200 million potential coffee consumers in China, which would potentially put China on a par with the major coffee consumer United States.

Why Shanghai Market

Especially Shanghai is heavily influencing the rest of China by shifting from drinking tea to coffee. In the last few years, coffee shop have been booming in Shanghai. This city is ranked as the largest coffee market of China with the largest concentration of coffee shops in China.

4 China Int’l Cafe Show

Cafe Show Shanghai

Public Premises

Public Premises Distribution Chain

Cafe, Bars, Catering Chains Import/Export

Hotel, Restaurants Wholesalers

Dessert Shops, Bakeries Dealers/Retailers

Franchising Purchase Groups

EXHIBITCATEGORY

Title

Period Venue Organized by Scale(Expected)Participants (Expected) Visitor Records(Expected) Exhibit Items

China Int’l Cafe Show Shanghai

Cafe Show Shanghai 2016

Dec.7(Wed)-9(Fri), 2016, 3days

Shanghai New Int’l Exhibition Center, Shanghai, China

EXPORUM INC, CIEC

11,500sqm

250 exhibitors

55,000 visitors

Coffee, Tea, Beverage & Liquor, Bakery, Wine, Ice-Cream, Dessert, Raw Material,

Consulting, Franchise, Start Up, Kitchen Home appliance

Show Overview

5Cafe Show Shanghai

Cafe Show Shanghai

About Venue

Shanghai New Int’l Exhibition Center(SNIEC), Shanghai, China

SNIEC is the leading international exhibition venue in the heart of Shanghai, a metropolis with 25 million people.

It is the commercial hub and gateway of China, connecting the rest of our country with Asia and the world.

SNIEC is located half way between Pudong International Airport and Hongqiao Airport, 33 km away from Pudong International Airport to the east, and 32 km away from Hongqiao Airport to the west.

6 China Int’l Cafe Show

Cafe Show Shanghai

Special Events

Master Class

WCE All Stars

CCL Brewers Cup Championship

Cafe Show China Barista Championship

7Cafe Show Shanghai

Cafe Show Shanghai

Title Slogan Period Venue

Organized byBoothSpecial Events

China Int’l Cafe Show Beijing 2015

Inspire the World

July 2(Thu)~4(Sat), 2015

China Int’l Exhibition Center

Hall 2, 3, 4, 5

EXPORUM INC, CIEC Exhibition Company Ltd.

209 exhibitors (16 countries), 600 booth

Cafe Show China Barista Championship

CCL Brewers Cup Championship

Sweet Class

WCE All Stars

Show Review

Show Result Statisitc

8 China Int’l Cafe Show

Cafe Show Shanghai

Why Cafe Show China?

Seoul Int'l Cafe Show, internationally recognized as "Asia No.1" will launch its 3rd edition in Shanghai, China Held at the world's most potential coffee market, China Business platform for food & beverage industry professionals around the world The best place to share the information base on the new trend and culture of Chinese coffee industry China Int’l Exhibition Center, central location for global gathering Co-organizing with the Chinese government-affiliated organization, CIEC Exhibition Company Limited

Creating higher Value-added Business for Coffee & Beverage industry

Leading exhibition for sharing global trend and Cafe Culture

Expanding international Business around the World

BrandShow

TrendShow

GrandShow

9Cafe Show Shanghai

Cafe Show Shanghai

Early-Bird Application (10% Discount) : May. 6th(Fri), 2016 General Submission : Sep. 30th(Fri), 2016

Classification Unit Price Note

Type 1 Raw Space US $2,4001booth=3m*3m=9m2

Type 2 Space and Shell Stand US $2,800

Type 3 Additional Option US $200Corner Booth (2 sides open)Exhibitors who register less

Than 4 booth

Type 1. Space Only : Only Comprise the floor space of exhibition, Appoint the contractor and customize your own stand design to suit your needs

Type 2. Space and Shell Stand : Shell stand includes side and rear walls, fascia board A carpet, spotlights (100W*4), an information desk, Meeting table(1ea) and Chair(3ea) *Additional stand and displays, electrical installation and other service are not included But can be provided at the exhibitor’s expense.

Fill out the application form and send it us by Fax or E-mail

Balance payment (remaining 50%) by Sep. 30th(Fri), 2016

Secretariat will confirm and send invoice with the bank account information.Wire-transfer 50% deposit of the total payment should be made within a week of submission.

Assembly Booth

Beneficiary EXPORUM INC.

Bank KOREA EXCHANGE BANK (WORLD TRADE CENTER BRANCH)

Bank Address159 World Trade Center Basement Samsung-1dong, Gangnam –gu, Seoul

Korea(Zip code : 135-731)

Account No. 650-007890-109

Swift Code KOEXKRSE

Participation Detail

Booth Types & Participation price

Exhibitor Application Form Submission

1st

2st

3rd

Deposit the Down-Payment(50% of the total payment) after the application submission within a week Deposit the Balance-Payment (Rest of the total payment) by Sep. 30th(Fri), 2016 Exhibitors with the Early-bird Application should deposit the total payment by May 6th(Fri), 2016

Payment Due Date

Payment detail

How to register

10 China Int’l Cafe Show

Cafe Show Shanghai

To : Cafe Show Shanghai 2016 SecretariatTel: (+82-2) 6000-6691/(+86-21)6115 9557 Fax: (+82-2) 2051-3326

E-mail: cafeshowchina@cafeshow.com

1. Description of Applicant

2. Booth Application

3. Booth Rental Fee

4. Total Participation Fee ( ①+② ) : USD $ ( )

Company Name :

CEO :

Address :

Phone : Fax :

Person in charge : Title :

E-mail : Homepage :

Exhibits :

Classification Raw Space Shell Scheme Space

Booth Type ( ) booth(s) ( ) booth(s)

Note Only provides Space Space + Basic Standard Booth

Classification Raw Space Shell Scheme Space Check

Unit Price USD $ 2,400 USD $ 2,800

Early-bird Discount(~May 6th(Fri), 2016)

10% (USD $240) 10% (USD $240) ( )

Total Price USD $( ) USD $( )Additional Option Coner Booth( )USD USD $100

※Basic unit：1 booth (3m×3m=9㎡)

※The discount prices are applied based on 1 Raw space fee($2,400) due to exclude the fixed shell scheme booth construction fee.

We hereby apply for participation in “China Int’l Cafe Show Shanghai” and enclose USD $ ( ) as 50 percent of the total participation fee.

Signature of authorized person

Application & Contract

Date : . .

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Cafe Show Shanghai

Article 1) TERMS OF REFERENCEIn these terms and conditions for exhibiting, the term "Exhibitor" shall include all employees, partnership, firm or individual to whom space has been allocated for the purpose of exhibiting. The term "Organizer" shall mean, "EXPORUM Inc.”including "China Int’l Cafe Show Shanghai 2016 Secretariat or Management". The term "Exhibition" shall mean "China Int’l Cafe Show Shanghai 2016".

Article 2) ALLOCATION OF EXHIBIT SPACEThe Organizer shall allocate the space in accordance with the nature of the exhibit or in the manner the Organizer deems fit. The Organizer shall reserve the right to change the space allocated to the Exhibitor at any time prior to the commencement of the build-up of the exhibition should the circumstances require changes. Such changes shall be at the discretion of the Organizer. The Exhibitor shall not claim for compensation as a consequence.

Article 3) APPLICATION AND PAYMENT PROCEDURESThe contract shall be established and be put into an effect upon the Exhibitor’s payment of 50% of the total participation fee and/or the shell-stand cost. The remaining balance of 50% of the total fee must be paid by Aug. 26, 2016.

Article 4) CANCELLATION & PENALTY ON THE REDUCTION OF TOTAL NUMBER OF BOOTHSShould the Exhibitor decide to cancel participation or reduce the total number of booth once the application and contract has been submitted, the following penalty will be put upon the exhibitor to be paid within 15 days of cancellation to the organizer. Participation fees already paid shall be taken for the penalty. Should that amount not be sufficient, the difference must be paid and any excess amount shall be returned.

PENALTY RATE:* Cancellation/reduction of booth scale from Jan 5,2016~ May 6th(Fri), 2016

: The 50% of total participation fee or the reduced booth scale will be taken as the penalty.* Cancellation/reduction of booth scale from May 01, 2016 ~ Sep. 30th(Fri), 2016

: The 80% of total participation fee or the reduced booth scale will be taken as the penalty. * Cancellation/reduction of booth scale after Sep. 30th(Fri), 2016

: The 100% of total participation fee or the reduced booth scale will be taken as the penalty.

Article 5) INSTALLATION AND REMOVALThe installation and removal of the exhibits and booths must be completed by the date and time stipulated by the Organizer. Exhibitors shall indemnify the Organizer against any loss, which may be caused by delay or damage to the Exhibition Hall.

Article 6) COORDINATION OF EXHIBIT WITH ORGANIZERExhibitors shall provide descriptions of their exhibits before the construction of the exhibits and ensure that it is in compliance with regulations and restrictions on booth design and activity. Exhibitors shall also agree to provide the Organizer with the necessary information facilitating the overall promotion of the Cafe Show Shanghai 2016 Secretariat.

Article 7) INSURANCE, SECURITY AND SAFETYExhibitors are required to subscribe to all risks in the insurance policy on all equipment and products during the Exhibition as well as during set-up and dismantling. The Organizer shall not be held responsible for any loss, theft, or damage to any articles belonging to the Exhibitor. Materials used in the stand and display construction must properly fireproof in accordance with the local fire and safety regulations. The Organizer shall reserve the right to limit any constructions or demonstrations that pose as potential safety hazards.

Article 8) USE OF EXHIBIT SPACEExhibitors are bound to exhibit the subscribed products and to present the stands with competent personnel during the open hours of the Exhibition. Activities of the Exhibitor shall be confined within limits of the Exhibitor's booth. The exhibit will be consistent with the theme of the Exhibition and the Organizer reserves the right to restrict exhibits, which may cause detraction from the general character of the Exhibition.

Article 9) LIABILITYIt is mutually agreed that the Organizer shall not be liable to the Exhibitors for any damages made to and/or loss of the Exhibitor's property, or for injuries to persons under any circumstances.

Article 10) BREACH OF THE CONTRACT AND WITHDRAWALS BY EXHIBITORSIn the event that the Exhibitor refuses to use all or part of the spare allocated or the Exhibitor defaults on the payment, the Organizer shall reserve the right to terminate the contract forthwith. In addition, the stand charges shall not be refunded. If the Exhibitor withdraws from participation without the Organizer's approval, the payment made by the Exhibitor shall not be refunded.

Article 11) CHANGESThe Organizer reserves the right to change the venue and duration of the Exhibition under any exceptional circumstances. In the event of a change of venue and/or date, or cancellation of the Exhibition, the Exhibitor shall not be entitled to any claim for compensation in connection with the booking for participation.

Article 12) SUPPLEMENTARYWhen necessary, the Organizer shall have the right to issue supplementary regulations in addition to those in the TERMS AND CONDITIONS FOR EXHIBITING. Those regulations and instructions shall be binding on the Exhibitors. The Exhibitor shall observe the NECC Rules and Regulations.

Article 13) ARBITRATION OF DISPUTESAny disputes, differences or questions arising hereafter between the Organizer and the Exhibitor concerning the true construction of these TERMS AND CONDITIONS FOR EXHIBITING or the rights and liabilities of the parties thereto shall be settled in accordance with the Commercial Arbitration Rules of the Chinese Commercial Arbitration Board. The verdict of the above arbitration shall be final and binding upon both.

Terms And Conditions For Exhibiting

12 China Int’l Cafe Show

Cafe Show Shanghai

For inquires Contact Cafe Show Shanghai Secretariat

EXPORUM KOREA T +82-2-6000-6691 F +82-2-2052-3322 E cafeshowchina@cafeshow.comEXPORUM CHINA T +86-21-6115-9557 F +86-21-6115-9507 E cafeshowchina@cafeshow.com / china@exporum.com

Follow Us to Explore Potential Asian Market!

Cafe Show Vietnam May 12-14, 2016

SECC, Ho Chi Minh City, Vietnam

Cafe Show BeijingJuly 8-10, 2016

CIEC, Beijing, China

Cafe Show SeoulNov. 10-13, 2016

COEX, Seoul, Korea

Cafe Show ShanghaiDec. 7-9, 2016

SNIEC, Shanghai, China