A Project Report on Customer Relation Management initiation to improve sales at Café Coffee Day
Café coffee day
Transcript of Café coffee day
![Page 1: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/1.jpg)
“A Comparative Analysis of Marketing Mix of Café Coffee Day and Mr. Beans”
![Page 2: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/2.jpg)
Introduction
The research topic is comparative analysis of marketing mix between
Café Coffee Day and Mr. Beans. The sample size is 100.
I have made two similar questionnaire for Café Coffee Day and Mr. Beans and distributed respondent in 50-50.
The purpose of survey is to find out preferences of people about marketing mix of Cafe Coffee Day and Mr. Beans café lounge.
![Page 3: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/3.jpg)
Company Profile
1. Type :Public2. Founded:19963. Headquarters: Bangalore, India4. Key people:Naresh Malhotra,
Director5. Industry: Restaurants6. Products: Coffee
1. Type :Private limited2. Founded: 2002 3. Key people: Siddharth Singh Garha,
Tanmay Mukherjee,Manager Operations.
4. Industry: Restaurants5. Products: Coffee
Café Coffee Day Mr. Beans
![Page 4: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/4.jpg)
Data Analysis
Product BeveragesEatables MerchandisePriceAffordableCostlyToo Costly
PlaceLocationAmbienceServiceComfortHygieneMusicPromotion Open ended questions
![Page 5: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/5.jpg)
Product
Beverages
60
45
30
40
1015
0
10
20
30
40
50
60
70
CCD Mr. Beans
excellent
good
average
poor
![Page 6: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/6.jpg)
Product
Eatables
15
25
5550
2522
5 3
0
10
20
30
40
50
60
Café Coffee Day Mr. Beans
excellent
good
average
poor
![Page 7: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/7.jpg)
Product
Merchandise
30
70
0
10
20
30
40
50
60
70
80
excellent good average poor
Café Coffee Day
![Page 8: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/8.jpg)
Price
7680
18 16
6 4
0
10
20
30
40
50
60
70
80
90
Café Coffee Day Mr. Beans
Affordable
Costly
Too Costly
![Page 9: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/9.jpg)
Place
8776
6454
48
0
20
40
60
80
100
Ratings
V.C.Aground
Maitree Lawcollege sq
Poonam chambers
Pratapnagar
Cafe Coffee Day Outlets
![Page 10: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/10.jpg)
Place
Mr. Beans Outlet
83
27
0
10
20
30
40
50
60
70
80
90
excellent good average poor
excellent
good
average
poor
![Page 11: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/11.jpg)
Overall service
8
9
78 8
9
6
98
6
0
2
4
6
8
10
Café Coffee Day
Mr.Beans
Café Coffee Day 8 9 7 8 8
Mr.Beans 9 6 9 8 6
Ambience
Service Comfort Hygiene Music
![Page 12: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/12.jpg)
Employees
Cleanliness
66
1422
1212
44
30
0
10
20
30
40
50
60
70
Café Coffee Day Mr. Beans
excellent
good
average
poor
![Page 13: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/13.jpg)
Employees
Fast service
66
1422
1212
44
30
0
10
20
30
40
50
60
70
Café Coffee Day Mr. Beans
excellent
good
average
poor
![Page 14: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/14.jpg)
Employees
Politeness
66
1422
1212
44
30
0
10
20
30
40
50
60
70
Café Coffee Day Mr. Beans
excellent
good
average
poor
![Page 15: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/15.jpg)
Employees
Appearance
56
2424
57
10 12
37
0
10
20
30
40
50
60
Café Coffee Day Mr. Beans
excellent
good
average
poor
![Page 16: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/16.jpg)
Promotion
The Sugar Free campaign.
The Channel V- Get Gorgeous Hunt.
The Himalaya Honey Campaign.
Festive promotion activity like games and contest.
Grand launch of Mr. Beans on 8th
sep.07,they gave invitations to some club members like rotary and other groups and there was 100% discount.
Participated in recent 20-20 match.
Other in house games and contests.
Café Coffee Day Mr. Beans
![Page 17: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/17.jpg)
Findings:
Product
Customers have rate more for Café Coffee Day beverages. Customers have rate more for Mr. Bean’s eatables. Mr. Beans does not offer merchandise only Café Coffee Day does, 30% people
rated it merchandise excellent and 70% rated it good.Price
76% customers rated Café Coffee Day as affordable and 80% customers rated Mr. Beans as affordable, so therefore in term of cost both are almost the same.
Personal
Café Coffee Day is rated more for appearance, politeness, fast service.
Mr. Beans is rated more for cleanliness.
![Page 18: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/18.jpg)
Cont.
Mr. Beans is rated more for ambience with rating 9th and comfort with rating 9th.
Café Coffee Day is rated more for service with rating 9th and music with rating 8th.
For hygiene both Mr. Beans and Café Coffee Day are rated equal with rating 8th.
![Page 19: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/19.jpg)
Conclusions & Recommendations:
In total Café Coffee Day got more ratings.
Café Coffee Day is more preferred by customer for many components like beverages, merchandise, locations, and service and personal.
Mr. Beans is liked by customers for its food, ambience and comfort.
There is a need of more outlets of Mr. Beans.
Self service is a drawback of Mr. Beans.
![Page 20: Café coffee day](https://reader036.fdocuments.net/reader036/viewer/2022062300/554aae9ab4c905da668b51fa/html5/thumbnails/20.jpg)