CADREI Council of Academic Deans From Research Education Institutions New Deans Institute September...
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Transcript of CADREI Council of Academic Deans From Research Education Institutions New Deans Institute September...
CADREICouncil of Academic Deans From Research Education
Institutions
New Deans InstituteSeptember 27, 2015
Stowe, VermontRenėe A. Middleton, Dean
Your Personal and Professional Brand: Implementing and
Marketing the Vision
Renee A. Middleton, Dean
Your Personal Branding
Understanding and Managing Your Personal Branding
• Personal branding is a fluid process and can change as you take on new experiences
• A well positioned brand has focus
• Perception is reality—stay aware of that
Understanding and Managing Your Personal Branding
• Take an objective, extensive view of your current brand and then determine how you will harness this information in determining where you want to take your career.
BRANDING
Trust & Loyalty
Change Agent
ConsistencyCredibility
Reliable
Small Group Discussion
Think for a few minutes about:
• one or two work-related activities you love.• one or two work-related activities you really dislike or that cause you a
great deal of anguish and/or stress.
Turn to a partner and talk about the key skills involved in each (e.g., organization, creativity, interpersonal, accountability)
Developing a Network
• Don’t let developing a network make you cringe. It sounds complicated, but it does not have to be.
Developing a NetworkWhat is Networking? Just keep track of people you know in your personal and work life.
Why is networking important? Good way to look for jobs & other opportunities, especially when looking for higher level positions.
How should I check in with my network? Depends on how well you know your contacts and in what way you stay connected.
How can I expand my networks? Ask people in your networks about others who can help you get the information you need.
Seeking the Mentors You Need
No one is going to walk up and offer kindly to be your mentor. You have
to learn to ask.
Mentors in positions
you aspire to.
Widen Circle of Support:
Multiple Mentors
Seeking Mentors You Need
On the Importance of Mentoring Others:
What Comes Around Goes Around
Don’t be a Selfish
Parasite: Pay it Forward for
Others
Play a Role in Others
Achievements
Communications or Public Relations vs. Marketing
Public Relations: The strategic process of managing the public image of the college.
What is it that you want to communicate about your college? If YOU don’t define who you are OTHERS will--
Communications or Public Relations vs. Marketing
Marketing: The tactical aspects or process of presenting a product or service in a positive light
Print MediaRadioTVSocial Media3rd Party EndorsementsSpokespersons for Teacher Education
Every SCDE would do well to employ--or utilize the university's--communications or public relations manager who is intimately involved in the communications and marketing process. The dean/chair MUST manage image and branding!
Telling Your Story: Purposes
• For Image Protecting your unit
• For Fund Raising• For Visibility• For Accountability
USNWR Rankings,Local competition,Donor Base
Leveraging Multiple Audiences and Stakeholders
• Who are your internal audiences and what do they value?EXERCISE: List the top three indicators your
VP/provost/president will hold you accountable for.
• Who are your key external audiences?EXERCISE: List the top three people/groups,agencies you need to influence