Presentation on :

BY: AKSHAY KHACHARIA.

& SADRANI YASH.

History

Cadbury is a British company owned by Mondelēz International and is the industry's second-largest globally after Mars Incorporated.

Cadbury was established in Birmingham by John Cadbury in 1824, who sold tea, coffee and drinking chocolate.

Cont…

IN 1824, JOHN CADBURY BEGAN SELLING TEA, COFFEE, AND DRINKING CHOCOLATE, WHICH HE PRODUCED HIMSELF, AT BULL STREET IN BIRMINGHAM, ENGLAND.

HE LATER MOVED INTO THE PRODUCTION OF A VARIETY OF COCOA AND DRINKING CHOCOLATES, MADE IN A FACTORY IN BRIDGE STREET AND SOLD MAINLY TO THE WEALTHY BECAUSE OF THE HIGH COST OF PRODUCTION.

Establishment In India.

Cadbury India began its operations in India in 1948 by importing chocolates.

Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, Cadbury has worked with the Kerala Agricultural University to undertake cocoa research.

Packaging from 1905-1999.

Spread out

Takeover

On 7 September 2009 Kraft Foods made a £10.2 billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company.

Kraft launched a formal, hostile bid for Cadbury valuing the firm at £9.8 billion on 9 November 2009

Brands 1)Chocolate2)Beverages3)Biscuits4)Candy

5)Gum

Products Chocolate

Chocolate

Chocolate

Chocolates

Beverages

beverages

Biscuits

Candy

Gum

Cadbury in Numbers

Founded 19 July 1948

Headquarters Mumbai, India

Key people Anand Kripalu, Managing Director

Revenue £5,384 million (2008)

Operating income £388 million (2008)

Net income £364 million (2008)

Employees 71,657 (2008)

Parent

Kraft Foods (2010-2012)

Mondelēz International (2012-present)

Brand Ambassador

Best V/S Worst

BEST Seller LEAST Seller