study of consumer prefarence towards cadbury and nestle chocolate
Cadbury nestle britannia
Transcript of Cadbury nestle britannia
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INDUSTRY ANALYSIS GROUP 1 jincy Roshny kezia
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FOOD INDUSTRY
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INTRODUCTION• Complex, global collective of
diverse businesses.• Subsistence farmers who survive on
what they grow.• Its includes:-
– Agriculture– Manufacturing food processing
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profile• Registered in March 21 1918.• One of the best known brand, its all about
eating healthy for leading a better life.• Largest company in the Indian food
processing industry,whose product range also includes Bread and Cakes.
• Exporter of key Biscuit brands.• Flagship product “milk Bikkis” and “Marie
Gold”.
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•Cadbury is a confectionery company owned by KraftFoods.•Founded in the year 1824.•Founder was John Cadbury.•Founded in India on 19 July 1948•Head office is in Mumbai, India•Products - Cadbury dairy milk, 5-star, Perk, Gems, Éclairs • Employees around 2000.
•Founded in 1866 by Henri Nestle.•Headquarters is in Switzerland.•Company operates in 86 countries around the world,•Employees over 2,80,000 people.•Nestle India Ltd • First factory was set up in the year 1961 •At Moga Punjab
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conclusion Britannia, Nestle and Cadbury is one
of the top most food processing companies in the India that has earned a large number of customers for its services to the customers.