Cadbury in Deatil

7/25/2019 Cadbury in Deatil

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CADBURY INDIA LIMITED

A

PROJECT REPORT

ON

THE INSTITUTIONAL SELLING

FOR

CADBURY VENDING MACHINE

CADBURY INDIA LIMITED, N.DELHI

Bachelor of B!"#e!! A$%"#"!&ra&"o#

'UBMITTED TO ( PREPARED BY (GGSIP University MAYUR JAIN Delhi. BBA-III SEM.

BLS INSTITUTE OF MANAGEMENT,MOHAN NAGAR, GHAZIABAD

MAYUR JAIN BBA-III SEM.


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ACKNOWLEDGEMENT

First of all I would like to extend my vote of thanks to Mr. MARICHI MATHUR

and Mr. D!A" MHR#TRA of Cad$ury India %imited& who assi'ned me a very lively

(ro)e*t to work on.

My (arents and $at*hmates were also a sour*e of motivation and ins(iration for

me and without whom this task would have $een very diffi*ult to a**om(lish.

I would like to thank Dr. +udhir +aran& Dire*tor of ,%+ Institute of Mana'ement&

-haia$ad.

Mayur /ain

,,A0III +em.

--+I% University.


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INDEX

1. COMPANY PROFILE

2. ORGANISATIONAL CHART FOR THE SALES TEAM

3. INTRODUCTION

4. CADBURY VENDING STORY

. ABOUT THE MARKET LEADER ! NESTLE INDIA LIMITED

". LIMITATIONS OF THE PRO#ECT

$. RECOMMENDATIONS


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COMPANY PROFILE

I%&'()'(*+'% 1234

C'()'(*+- S+*+/ !u$li* %imited Com(any

B/%-// Food

M*%0*&+(% F*&+-/ Thane 5 !une in Maharashtra

R-/+-(- O00&- Cad$ury House& 12& ,hula$hai Desai Road&

Mum$ai

L/+- '% ,+& 6+

In India& the name Cad$ury is like a synonym to the word& *ho*olate. The key

$usiness areas of the *om(any are *ho*olates& *onfe*tioneries 5 malted food. The

*om(any7s key $rands in *ho*olates are as follows8

CDM 5 Truffle 9$ars:& !i*ni* 5 ; +tar 9*ount lines:& Cra*kles 5 -old 9moulded

*ho*olates:& -ems 9(anned *onfe*tionery:& !erk 9wafer *ho*olates:& Cad$ury7s *lairs

9e*lairs: and n'lish Toffee 5 ,yte 9toffees:.

,ournvita is the leadin' $rand in the malted food se'ment.

The main $usiness areas of the *om(any are Cho*olates and su'ar *onfe*tioneries.

In the *ho*olate *onfe*tionery se'ment& CI% is the market leader with a market share of followed $y 6estle. Also& Cad$ury *ultivates its own *o*oa $eans& whi*h 'ives the

*om(any an ed'e over others? as im(orted *o*oa $eans are ex(ensive and also have a

different taste.

OUTLOOK


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For the *om(any& the thrust areas in the future would $e the introdu*tion of IT

ena$led servi*es& new (rodu*t laun*hes& in*reasin' the *hain of distri$ution outlets and

asset modernisation. The $usiness in whi*h Cad$ury o(erates mi'ht *ontinue to witness

intense *om(etition& es(e*ially in the (remium se'ment due to the entry of lar'e forei'n

(layers and the (ermission $y the 'overnment to im(ort *ho*olates under the #(en

-eneral %i*ense 9#-%:.

ven thou'h the turnover of the *om(any7s *ho*olate 5 *onfe*tionery $usinesses

is ex(e*ted to show a moderate 'rowth& a mar'inal dro( in the *ontri$ution of these

$usinesses to the *om(any7s overall revenues is likely over the medium term (eriod due to

hi'her 'rowth in the malted foods $usiness. s(e*ially& in *ase of the $rown0*oloured&

malted $evera'e like ,ournvita& the realisations are ex(e*ted to in*rease moderately in thefuture.


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ORGANISATIONAL CHART FOR THE SALES TEAM

R E T A I L D I S T R I B U T I O N S A L E S M A N A G E R S

P I L O T S

S A L E S O F F I C E R S

S E N I O R S A L E S O F F I C E R

F I E L D S A L E S S U P E R V I S O R S

A R E A S A L E S M A N A G E R S

B R A N C H S A L E S M A N A G E R

B R A N C H M A N A G E R

The Delhi $ran*h looks after the 6orthern India 9Delhi Metro& !un)a$& Haryana&

Ra)asthan& U!0ast@est:


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INTRODUCTION

,ournvita is one of the ma)or $rand of Cad$ury India %imited holdin' the B nd

(osition in its se*tor 9Malted ,evera'es: with a market share of 1B> $y volume and 11>

$y value. Traditionally it has $een (ositioned as a Healthy and Tasty milk additive for the

youn'er 'eneration. ith su*h a (ositionin' it has 'arnered a 'ood market share for itself.

Malted $evera'es *an $e se'mented as8

1. hite $evera'es

B. ,rown $evera'es

hite $evera'es a**ount for;> of the total health $evera'e se'ment whereas the

share of $rown $evera'es is ;>.

hite $evera'es8 Horli*ks& Eiva 9+mithkline ,ee*ham:& Com(lan 9Hein:

,rown $evera'es8 ,ournvita 9Cad$ury:& ,oost 9+mithkline ,ee*ham:& Milo

96estle:& Maltova 9+mithkline ,ee*ham :

Traditionally (ositioned as milk su$stitutes@additives& malted $evera'es had a

stron' market in the milk defi*it southern and eastern re'ions of India. Demand for white

drinks de*lined in the 124=s when #(eration Flood undertaken $y 6ational Dairy

Develo(ment ,oard& made milk availa$le in all (arts of the *ountry. ith a view to revive

demand for the $rands& malted foods were re(ositioned as stren'th and ener'y drinks with

a nutritional thrust.

Advertisement and (ositionin' (lay a ma)or role in initiatin' new $rand trials or

swit*hes. Most health drinks earlier fo*used on *hildren as the tar'et se'ment& $ut

'radually the (ositionin' has $een extended to health drinks for the entire family. !layers

su*h as +mithkline Consumer& Cad$ury and Hein have tar'eted different *onsumer


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se'ments su*h as /unior $rands for infants& se(arate formulations for ex(e*tin' mothers&

extra (rotein enri*hed variants (ositioned on health $enefit& et*.

To extend the su**ess story of ,ournvita& Cad$ury is tryin' to in*rease its volumes

$y 'oin' into the market the other way round where it would also sell the (rodu*t

indire*tly as a raw material for the vendin' ma*hines. It has ventured into the $usiness of

installin' vendin' ma*hines for $evera'es at *or(orate offi*es& fast0food outlets&

entertainment *entres& *afetarias& *anteens et*. ,y this the *om(any is also eyein' the

market share of its ar*h0rival 6estle& whi*h is already a dominant (layer in the vendin'

$usiness.

To offer more variety to the *onsumers Cad$ury has also added another $evera'eto its vendin' ma*hines 0 CH#C#%AIT 9Hot *ho*olate drink havin' the luxurious taste of

Dairy Milk 0 the fla'shi( $rand of Cad$ury:.


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CADBURY VENDING STORY

CONCEPT

,ournvita is one of the ma)or $rand of Cad$ury. It is also a leadin' $rand in its

*ate'ory of Malted ,evera'es with a market share of 1B> 9$y volume: and is at the B nd

s(ot )ust after +mithkline ,ee*ham7s Horli*ks. It is dire*tly sold to the *ustomers as a

healthy drink.

Cad$ury has laun*hed the hot $evera'e vendin' ma*hines whi*h will offer

,ournvita as one of the (rodu*t. The *om(any has ventured into this $usiness to 'ive

levera'e to the turnover of ,ournvita. The *om(anies whi*h are already in the vendin'

$usiness are 6estle 96es*afe *offee and tea:& Hindustan %ever %imited 9,ru0Instant

Coffee: and TATA Tea 9TATA0Tetley tea:.

In the vendin' $usiness the ma*hines are 'enerally installed at (u$li* (la*es su*h as

Restaurants& Cafes& Railway (latforms& Air(orts& ntertainment Centres& Cinema halls&

offi*es et*. The main idea $ehind this is to in*rease the turnover of the (rodu*t $y makin'

the (eo(le to $uy it as a raw material for the vendin' ma*hines. This way throu'h indire*t

sellin' the *om(any *an in*rease its market share.


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PRODUCTS

The two $evera'es offered $y the vendin' ma*hine of Cad$ury are 8

,#UR6EITA

CH#C#%AIT

,#UR6EITA 0 ,ournvita is (rimarily (ositioned as a healthy $evera'e. It is

enri*hed with RDA $alan*ed formula (rovides *om(lete nutrition& kee(in' a (erson fresh

and ener'eti* throu'hout the day. A *u( of ,ournvita served $y the vendin' ma*hine is the

(erfe*t $alan*e $etween Total Health and Ri*h Taste& served H#T.

CH#C#%AIT 0 The Cho*olait is added for the (ure *ho*olate lovers who *an now

savour the deli*ious taste of Cad$ury7s *ho*olate. It has a ri*h luxurious taste of Cad$ury

Dairy Milk in a *u(& served H#T.

,oth the a$ove drinks are healthy and tasty drinks with no side effe*ts of

addi*tion& *ravin' for *affeine et*.


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VENDING MACHINE

The vendin' ma*hine installed $y Cad$ury is (ro*ured from "RI+HMA" India

%td.& ,an'alore& whi*h is one of the leadin' names involved in the manufa*turin' of all

ty(es of vendin' ma*hines. The ma*hine is a di'ital ma*hine with %CD dis(lay& *om(a*tly

desi'ned& easy to o(erate& that *an fit anywhere and reuires no o(erator. It is desi'ned to

dis(ense a *u( of hot $evera'e at the tou*h of a $utton. Hen*e it relieves the (erson from

the $indin's of offi*e and *anteen timin's and 'ets him a *u( of deli*ious drink without

the hassles of stirrin'& $oilin' and even addin' su'ar and milk.

To ensure hi'h hy'ieni* standards& the ma*hine has a food'rade water tank&

dis(osa$le *u(s and (rovision of *leanin' mixin' $owls and tu$s automati*ally.

T-&%&* S)-&0&*+'%/ !

DIM6+I#6+9 in mm.: 0 3=G31;G;4=

I-HT 0 = "-

ATR TA6" 0 ; %ITR+

!RMI CA!ACIT 0 1.B k's. of ea*h (remix.

6#. #F +%CTI#6+ 0 T#

DI+!6+I6- RAT 0 401= CU!+ @ MI6

I6ITIA% +TARTU! TIM 0 1= MI6+.

!#R +U!!% 0 B= E@AC

MAIMUM %#AD 0 B.B "

!#R C#6+UM!. 0 =.2 U6IT+@HR 9 AT !A" #UT!UT:

C#+T 0 Rs. 1&3==@0

In addition to these it has o(tion of vendin' half *u(s of ea*h drink.

PRICE


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P(-56 C'/+% !

%M6T ,#UR6EITA CH#C#%AIT

!ur*hase (ri*e@k'.9Rs.: 14< 12B

Cu(s (er k'. ;=

-rams (er *u( of (remix B= 1

ater 11= ml 11= ml

!remix Cost@*u( 9Rs.: .


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MARKETING STRATEGY

The *om(any is a new (layer in the hot $evera'e vendin' $usiness& hen*e it needs

to offer some *on*essions to the *om(anies in order to (enetrate into the market. The

followin' (oints should $e mentioned to des*ri$e the (oli*y ado(ted $y the *om(any 0

1: The *om(any is not itself involved in the (ur*hasin' and installin' of the

ma*hines. Rather the ma*hine is (ur*hased and installed $y the authorised

distri$utors of the *om(any. The marketin' of the ma*hines at the

*or(orate offi*es is look after $y the *om(any.

B: +imilarly& the (remixes are also sold to the *ustomers throu'h the distri$utors.

Hen*e& the distri$utor will (ur*hase the ma*hine and will invoi*e the

(remixes to the *ustomer.

: In order to ensure that the distri$utors 'et a (ro(er return& the *om(any installs

the ma*hines in only those offi*es where the *onsum(tion is ex(e*ted to $e

more than ;= *u(s (er day 9$oth the drinks *om$ined:.

3: For the first B= ma*hines installed at the offi*es& on a (romotional $asis& the

rental fees of Rs.1=== (er month has $een waived off.

;: The *om(any shall also run first 1== *u(s of ,ournvita and Cho*olait ea*h as a

free sam(le at the offi*es to (romote awareness in the em(loyees.

: !rom(t servi*e and delivery of (remix will $e (rovided at the site.


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ABOUT THE MARKET LEADER ! NESTLE INDIA LIMITED

VENDING MACHINE USED ! AUTOVEND

DIM6+I#6+9 in mm.: 0 4374287$

I-HT 0 29 KG

ATR TA6" 0 LITRES

!RMI CA!ACIT 0

C#FF 1.4 KG : 128 DRINKS;

TA 1.4 KG :148 DRINKS;

6#. #F +%CTI#6+ 0 TWO

DI+!6+I6- RAT 0 9!18 CUPS < MIN

I6ITIA% +TARTU! TIM 0 " MINS.

!#R +U!!% 0 238 VCOSTING OF PREMIXES

TEA

C#+T @"- 0 RS. 99

6#. #F CU!+@"- 0 =8!188

C#+T@CU! 0 RS. 8.99 ! 8.=$

COFFEE

C#+T@"- 0 RS.1"8

6#. #F CU!+ 0 $8!98

C#+T@CU! 0 RS. 2 ! 2.29


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LIMITATIONS OF THE PRO#ECT

HALF!HEARTED APPROACH 0

The (ro)e*t of installation of vendin' ma*hines $y the *om(any was a half0hearted

(ro)e*t. It was not seen as a full fled'ed (art of the $usiness. Hen*e there were very

limited resour*es allotted for the sake of the (ro)e*t.

MONOPOLY OF NESTLE 0

6estle India %imited has almost a mono(olisti* (resen*e in the market. They are in this

$usiness mu*h $efore Cad$ury entered into it. At those Cor(orate offi*es whi*h have a

vendin' ma*hine& a$out 2;> of the time it had to $e of 6estle7s. Hen*e the entry

$arrier in this $usiness is very hi'h.

POSITIONING OF THE PRODUCT !

The main $evera'e under *onsideration is ,ournvita. It is (ositioned in the market as a

health $evera'e& s(e*ially for 'rowin' kids. Hen*e& this (ositionin' was not relevant to

a*hieve the o$)e*tive of the (ro)e*t.

LOW LEVEL OF CONFIDENCE !

Due to the a$sen*e of any (otential U+! in the (rodu*t& the *onfiden*e level of

the (erson in *har'e was uite low. They were very s*e(ti*al a$out installin' the

vendin' ma*hines in somewhat less0(otential offi*es.

LACK IN COMMUNICATION WITH THE PERSON IN CHARGE !

e were su((osed to re(ort to the Market Develo(ment Mana'er who was in *har'e

of this (ro)e*t. ,ut he looked after so many other units su*h as 6CDs 9 6ew Channel

Develo(ment : et*. that there was not enou'h *ommuni*ation with him.

POOR PLANNING RIGHT FROM THE BEGINNING !

Due to the la*k in *ommuni*ation with the (erson in *har'e and other trainees

involved in the same (ro)e*t& the (ro)e*t took off in a very ha(haard manner. Due to


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this (ro(er allotment of areas was not done& whi*h resulted in re(etitions of *alls at the

same offi*es. This all 'ave rise to unhealthy *om(etition $etween the trainees.

POTENTIAL AREAS WERE NOT ALLOTTED !

e were only told to work within the 'eo'ra(hi*al $oundaries of Delhi. Due to this

the ma)or (otential area like 6oida& -ur'aon and Farida$ad were i'nored. These three

*ities are homes to lar'e *or(orate offi*es and M6Cs.

INEFFICIENT DISTRIBUTOR !

hatever money was involved in the (ur*hasin' the ma*hines and sale of (remixes

was that of the distri$utor. The distri$utor a((ointed $y the *om(any didn7t have

enou'h sour*es to (ur*hase the ma*hines whi*h *an $e timely su((lied to the

*ustomer when they wanted. The distri$utor was willin' to (ur*hase the ma*hine only

when there was a (otential *onfirmed order. The (ur*hase and arrival of ma*hine takes

at least 1=01B days. Due to this we were not a$le to *arry out sam(lin' an

demonstrations at various offi*es.

WRONG TIMING OF THE PRO#ECT !

This (ro)e*t was *arried out in a full0fled'ed manner when the mer*ury in the *a(italwas re*ordin' tem(eratures of more than 3103B C. hen we used to tell the

Administrator a$out the hot $evera'e vendin' ma*hine& their res(onse was very

'loomy ri'ht from the $e'innin'. At most of the (la*es we 'ot to hear that they won7t

$e a$le to (rovide the minimum *onsum(tion level in su*h *limati* *onditions.

ECONOMIC RECESSION !

The on'oin' re*ession fa*ed $y the $usiness is also one of the reasons due to whi*h

there were few takers for the ma*hine. Most of the *om(anies were fa*in' a de*line in

their net (rofits and were resortin' to strin'ent *ost0*uttin' measures.


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RECOMMENDATIONS

TAKE IT UP AS A FULL!FLEDGED PRO#ECT 0

The (ro)e*t of installation of vendin' ma*hines $y the *om(any should $e taken a full0

fled'ed (ro)e*t as there is immense (otential in the $usiness.. Hen*e adeuate sour*es

should $e allotted for makin' the (ro)e*t su**essful.

LOOSEN THE CONDITIONS 0

As the entry $arriers are too tall due to mono(olisti* (resen*e of 6estle the *om(any

should loosen the *onditions. The minimum *onsum(tion level should $e $rou'ht

down to B;0= *u(s in the $e'innin' and after the *om(any 'et enou'h market

(resen*e& it should raise the limits.

TARGET AT THE YOUNGER GENERATION !

As ,ournvita is (ositioned in the market as a health $evera'e& s(e*ially for 'rowin'

(eo(le the *om(any should tar'et at those offi*es where there are more of youn'er

staff. The youn'er 'eneration is movin' away from the addi*tion of tea and hen*e

,ournvita *an serve as a very healthy alternative.

REGULAR MEETINGS WITH THE INCHARGE !

Re'ular meetin's and feed$a*k sessions should $e *alled with the in*har'e so

that he *an he *an solve the (ro$lems in time and *an arran'e for the resour*es as and

when reuired.

PROCURE EXTENDED VERSION OF THE MACHINES !+ome of the offi*es have the (oli*y of (rovidin' only a *ou(le of *u(s of tea to their

em(loyees. Any additional fa*ility *omes at a *ost. Hen*e Cad$ury should also try to

(ro*ure su*h ma*hines in whi*h there is a (rovision of 'ettin' the $evera'e only on

the insertion of some token or *oins.


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PROPER ALLOTMENT OF AREAS AMONG THE SALES PERSONS !

All the areas whi*h are $ein' tar'eted should $e (ro(erly divided amon' all the sales

(ersons. Then they should $e 'iven the tar'ets to in*rease a**ounta$ility. In this way

the work would $e done in a systemati* manner and no areas are left out due to

*onfusion.

MOVE TO POTENTIAL CITIES !

The *om(any should also allow the sales (ersons to move into *ities su*h as 6oida&

-ur'aon and Farida$ad whi*h are homes to lar'e *or(orate offi*es and M6Cs. +u*h

offi*es 'enerally have a youn'& ener'eti*& health0*ons*ious staff who look for $etter

alternatives for tea and *offee to 'et rid of their addi*tion.

APPOINT A NEW DISTRIBUTOR !

The *om(any should also a((oint a new distri$utor for this (ro)e*t or 'ive this (ro)e*t

to a more (otential distri$utor& who *an afford to hold enou'h inventory of ma*hines

and the (remixes. This is very im(ortant $e*ause ultimately main (ur(ose of all the

marketin' efforts is to in*rease the turnover throu'h the distri$utors.

RE!LAUNCH IT AT A PROPER TIME !

The (ro)e*t should have $een laun*hed )ust $efore the start of the monsoons when the

tem(erature 'oes down and the *onsum(tion of hot $evera'es 'o u(. Thus the

*om(any should re0laun*h the (ro)e*t in the month of /uly0Au'ust.

RE!CALIBERATE THE MACHINE !

The *ost (er *u( of the ma*hine is sli'htly hi'her than that of tea and *offee due to

more uantity (er *u( and ,ournvita and Drinkin' Cho*olate $ein' (remium *ate'ory

(rodu*ts.


19/27


20/27


21/27

HINDUSTAN TIMES BUILDINGCONNAUGHT PLACE

I visited Hindustan Times offi*e and met Mr. Tri(athi who takes *are of the Cafeteria. He

dire*ted me to Mr. +in'h who has the *ontra*t of the Cafeteria for the entire Hindustan

Times offi*e. Mr. +in'h was ha((y with his own stuff in the Cafeteria and was not

interested in makin' s(a*e for any additional thin'. He has his own mindset that (eo(leonly look for lun*h and $read0(akora or samosa in the Cafeteria and *ho*olates was a kid

dish thin' to kee(& $ut when I visited him a'ain I was a$le to *han'e his mind for

*ho*olates.

The next time I visited Mr. +in'h I was a$le to take the order $ut the non

availa$ility of the visi0*oolers a'ain sto((ed Mr. +in'h to 'ive the order.


22/27

ORIENT CRAFT

NOIDA SECT!$

I visited #rient Craft whi*h is the 6o.1 x(ort House& as the work is done B3 hours so the

*ho*olates *an really hel( the em(loyees to redu*e their stress& $ut out their the female

stren'th didn7t exist and all the work for*e was the la$our whi*h *an not afford a

*ho*olate everyday. Another thin' that there is no (antry for the em(loyees only a kit*hen

from where the $oy serves the tea& that also only to the su(eriors.

I met

Mr. Eineet +harma 9 +r. Mer*handiser : I 'ave him the idea of sendin' *ho*olates to their

*lients& and takin' ,ournvita in the offi*e for ener'y as a health drink in (la*e of a *old

drink.Thou'h he didn7t (la*ed an order at the very moment $ut did show the interest and

(romised to starty with it& the next month.


23/27

ORION DIALOGEAST OF KAILSH

I visited #rion Dialo' a leadin' domesti* *all *entre with all the youn'sters workin' day

and ni'ht. I met Ms. +hikha& the senior HR in the or'aniation and 'ave her the

(resentation of the entire idea of kee(in' *ho*olates in the (antry. Althou'h it was a very

small one $ut *ho*olates did not reuire a lar'e s(a*e& and servin' ,ournvita to the

em(loyees who are workin' in the ni'ht as a health drink as an in*entive in kind to


24/27

motivate the em(loyees. Ms.+hikha was uite *onvin*ed a$out the idea so she asked me

to take an a((ointment later and meet her a'ain& as she would *onsult with the dire*tors.

I met her a'ain then she asked me to take an a((ointment dire*tly with the

dire*tor& whi*h I did and 'ot an a((ointment with Ms.Tina +a(ra& I 'ave her the

(resentation and she was uite im(ressed $y the idea and a'reed to take *ho*olates for the

(antry and small trainin' (ro'ram7s whi*h they have often. Ms. Tina +a(ra a'rees to take

*ho*olates for the Cafeteria when they shift their or'aniation to a $i''er area.

PEC LTD.


25/27

CONNAUGHT PLACE

I visited !C ltd. and met Mr. +.+.6e'i 9 Dy.M'r :& he 'ave me a $lunt answer that theydon7t have any (antry and no trend of *ho*olates in the offi*e as *ho*olates have *alories

and are very sweet and not for a dia$eti* (atient. I reuested him to take out some time

and have a look at my (resentation& he (ermitted me to do the same and soon after the

(resentation& he went to meet his $oss. He *ame $a*k after ten minutes with a (ositive

re(ly and (la*ed an order to $e delivered as soon as (ossi$le.

#AYPEE VASANT CONTINENTAL


26/27

VASANT VIHAR

I visited five star hotel /ay(ee Easant Continental and met Mr. Rakesh Dua 9!ur*hase:

who was very 'ood to me& althou'h they were not kee(in' Cad$ury *ho*olates in their

hotel& as I 'ave him the reasons to kee( Cad$ury in (la*e of 6estle he took the (ro(osal

from me and asked me to *ome later with an a((ointment. hen I visited the next time he

made me meet Mr. !ramod -u(ta 9E.! materials: whom I 'ave the (resentation of

Cad$urys and he asked me to *all $a*k later.

hen I *alled u( Mr. !ramod -u(ta he 'ave me the order of drinkin' *ho*olate at that

very moment& $ut it was somethin' really $ad that our distri$utor *ould not su((ly it in the

evenin'& he su((lied it in the mornin'. Mr. !ramod -u(ta was interested in kee(in'

Cad$ury *ho*olates in the mini $ars as well $ut after 'ettin' the (ro(osal (assed $y the

mana'ement.


27/27

COMPARE INFOBASE

#ANAKPURI

I visited Com(are Info,ase in /anak(uri and met Ms. +mriti Eashisht 9 Dy. M'r.:finan*e.

+he was uite amaed why a *ho*olate *om(any exe*utive has taken u( an a((ointment

with her. As I met her& I 'ave her my (resentation of the entire idea of *ho*olates whi*h I

had in my mind. A**ordin' to me& she was uite im(ressed $y the idea $ut she never

showed any si'n of interest and asked me to *all u( later. hen I *alled u( later she 'ave

me an a((ointment and asked me to meet her& in the meetin' she *leared few of her dou$ts

and then finally was ready to take Cad$ury *ho*olates for the offi*e as well as for the 'ifts&

whi*h they 'ive to their *lients.

Cadbury in Deatil

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